• Title/Summary/Keyword: Advertisment

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A Graph-based Model for RSUs Deployment in Vehicular Networks by Considering Urban and Network Limitations and QoS Requirements of Service Advertisement and Discovery

  • Balouchzahi, Nik Mohammad;Fathy, Mahmood;Akbari, Ahmad
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.5
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    • pp.1662-1681
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    • 2015
  • The efficient send and receive of information in VANET improves the efficiency of the safety and traffic services advertisment and discovery. However, if the V2V is the only communication system used, the restrictions of the urban environment and network drop the performance of VANET. In order to improve the performance of the network, it is necessary to use V2I communication as well as V2V communication. Therefore, RSUs must be placed in the environment. However due to the high costs of placement, the full coverage of the environment would not be possible. Therefore, it is necessary to optimally install a limited number of RSUs in the environment.

A Study on the Expression Propensity of Typography in Korean Advertisement - Focused on Printing Advertisement after 2000year - (한국 광고의 타이포그래피 표현 경향 연구 - 2000년도 이후 인쇄광고를 중심으로 -)

  • Kim, Dong-Bin
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.219-228
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    • 2007
  • Printing advertisement is aggregate of commercial information communication text consisted of image sign and language sign. This means that verbal tabor through visual stimulation and character is mixed and passes information through picture. Typography is process that visualize verbal appeal in printing advertisement. Therefore study about typography is very important for a visual expression element in printing advertisement. Typography expression of Korean printing advertisement accomplished fast qualitative growth after 2000 flowing the 1990s. This study makes that typography expression propensity of Korean printing advertisement after 2000 of changed of expression structure, changed of expression rule, changed of expression method etc. Accordingly, extracted each three analysis bases. And this study presented expansive direction of typography expression of printing advertising in case studies.

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The Effects of PAD Factors Purchase Intention and Word-of-Mouth on Instagram Advertising Users (인스타그램 광고에 대한 이용자의 감정반응 요인이 구매의도와 구전효과에 미치는 영향)

  • Baek, Jin Ju;Byeon, Benja min;Kwon, Do soon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.2
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    • pp.47-72
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    • 2021
  • This research aims to examine the cause-and-effect relationship between the user's purchase intention and word-of-mouth for Instagram advertisements. In addition, Instagram currently has many users in the order of Kakao Talk, Facebook, and Instagram. However, most of the previous prior papers are research on the current status of Instagram. Recent research on Instagram advertising has been lacking. This research is academically significant in that it conducted with the focus on advertising on Instagram. In addition, we provide a framework based on future research in that we proposed a model between human psychology and the oral effect on how much Instagram affects purchasing through the theory of emotional response (PAD). Future studies need to demonstrate the relationship between emotion response (PAD) factors that directly affect purchase intent. Finally, it will need to be studied to analyze purchasing patterns using data mining techniques between different social network services.