• 대한건축학회논문집:계획계
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• 제36권3호
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• pp.91-102
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• 2020

This study examined the apartment sale in lots system from 1960s to 1970s in Seoul from a historical perspective, with the focus on the concept and changes of pre-sale in lots system. By tracing back historical context and application of the system in that period through the analysis of the advertisements for apartment sale, we found out the hidden side of the apartment pre-sale in lots system from the public's point of view, and its impact and meaning on the formation of our current residential culture. In the 1960s and 1970s, the apartment sale in lots system based on the pre-sale in lots system formed strong seller's market and it has been the main reason for imposing the wrong residential awareness that led the public to recognize housing as a means of property growth. Even now, the current apartment sale in lots system remains to be a supplier-oriented one, and lots of people tend to regard housing as investment method. That is, this mechanism is not only still working but one of the fundamental causes of impoverishing our residential culture. It is necessary to reconsider the pre-sale in lots system and the apartment sale in lots system in relation to the public of housing.

• 한국실내디자인학회논문집
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• 제33호
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• pp.36-45
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• 2002

The purpose of this study is to investigate the chronological characteristics of the strategy for the house marketing in terms of the apartment lots for sale advertisements appeared to be from 1970's to 1990's in Busan·Kyungnam area. For the analysis of the newspaper advertisement, a new residence environmental indication is introduced to this research as referring to the existing research data. With this indication, therefore, this study is to examine what contents of the advertisements are. Moreover, as analyzing how frequently the advertisements have been inserted in the newspaper, it shows the characteristics which the construction industry has planned for sale of apartment in lots. The results are as follows; First, the frequency of the appearance in the newspaper about each unit and block in an apartment complex has been on the decrease. On the other hand, the importance about the surrounding area has been on the increase during the period. It shows that consumer require more about the surrounding area issues than each unit itself. Second, in the case of the outdoor space in the apartment complex, the frequency of the appearance in the newspaper has been kept a certain levels during the period. It is clear that the consumers have been concerned about the outdoor space throughout the period. Third, the most important issue is the qualify of site location, such as the benefits of the traffic, the levels of the education environment, the natural environment of the apartment complex and so forth. The frequency of the appearance in the newspaper has been kept increasing since 1970's in the advertisement. It clearly shows that this issue has been standardized for purchasing a house.

• 디지털콘텐츠학회 논문지
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• 제19권7호
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• pp.1365-1372
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• 2018

본 연구의 목적은 공동주택 분양 시 분양대행사의 역할이 분양성에 미치는 영향요인의 중요도를 분석하는데 있다. 분양대행사의 역할과 중요성을 이해하기 위해 계층적 의사결정모델을 구축하였다. 연구모델에 의해 구조화 된 분석변수 항목은 문헌검토, 선행연구 및 전문가 브레인스토밍을 통해 설정되었다. 실증분석은 계층적의사결정(AHP) 분석과 퍼지(Fuzzy)분석에 의한 상대적 중요도(쌍대비교)와 절대적 중요도에 대한 두 가지 비교 분석이 이루어졌고 이후 중요도 보정작업을 하였다. 분석결과, 27개 항목 중에서 고객 분양상담자료 기획, 고객청약 및 계약극대화 방안 기획, 광고 홍보매체 수단방법 기획 등이 가장 중요한 요인으로 나타났다. 절대적 중요도(Fuzzy)와 상대적 중요도(AHP) 측정결과는 비슷한 경향을 보이는 것으로 나타났다. 따라서 모델하우스 운영시점이 분양대행사의 역할과 마케팅 전략에 따라 청약률이 좌우되는 중요한 시기인 것을 시사해 주고 있다.