• Title/Summary/Keyword: Adoption Stage

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An Empirical Study on the Relationship between User's MBTI Personality Types and Continuous IS Usage Intention (사용자 MBTI 성격유형과 정보시스템 지속사용의도간의 관계에 관한 실증적 연구)

  • Nam, Gil-Woo;Kim, Sang-Hoon;Kim, Chang-Kyu
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.1
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    • pp.153-161
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    • 2011
  • Focusing upon the post-adoption stage of IS, this study reasoned that IS users' personality is one of major influencing factors of continuous IS usage intention and empirically examined how the degree of continuous IS usage intention is variable according to the IS users' personality types classified based on MBTI(Myers Briggs Type Indicator). In order to validate the research model and hypotheses, this study made a field survey of 330 IS users and statistically analysed response data. The results of empirical analyses showed that the intent of continuous IS usage was affected by self-efficacy of IS; and self-efficacy by self-leadership of IS; and self-leadership by IS user' personality type and expectation confirmation. That is, it was found that IS users' personality type and three intervening variables(expectation confirmation, self-leadership and self-efficacy) were significant predictors of the intent of continuous IS usage. This study is thought to be contributive to providing the theoretical basis of finding IS success factors in the post-adoption stage and the practical guideline for effective personnel management relevant to IS implementation.

A Study on the Effect of Fashion Information Sources on Clothing Purchase Decision Process (의복 구매의사 결정과정에 따른 패션정보원의 영향연구 -여대생을 중심으로-)

  • 양리나;엄소희;최나영;김문숙
    • The Research Journal of the Costume Culture
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    • v.4 no.2
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    • pp.157-171
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    • 1996
  • The purpose of this study was to find out the effect of fashion information source in the stage of purchase decision-making and difference by stage of purchase decision-making and difference by stage of the effect extend, and to analyze the difference by fashion information source. For this study, the data were collected through the questionnaire distributed to 337 female students from five universities. The results are as follows: 1) There was significant difference among the effect to fashion information source according to the purchase decision-making stage. At the adoption stage, fashion information source have the most effect on clothing purchase. 2) The effect of Impersonal Source in the purchase decision-making stage was gradually decreased fro the initial (awareness, interest) sage to the late stage. 3) The effect of Personal Source in the purchase decision-making stage was gradually increased from the initial (awareness, interest) stage to the late stage. 4) Addition stage was highly influenced by friend and family that was Personal Independent Source than other fashion information source. However the final selection on clothing purchase was not influenced by friend and family. 5. There was significant difference among the effect of fashion information source according to the grade. Low garde students were highly influenced by Personal Source on clothing purchase, but high grade students were highly influenced by Impersonal Sources on clothing purchase. 6) There was significant difference among the effect of fashion information source according to the major. The students a majored clothing & textile-design were highly influenced by Impersional Source. These results suggest that fashion information source was significantly different according to purchase decision-making stage and was influenced by grade and major of subjects.

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The Impact of Users' Satisfaction and Habits in Customer Loyalty to Continue the Mobile Social Network Service (모바일 SNS 이용만족과 습관이 충성도에 미치는 영향)

  • Yoon, Young-Sun;Lee, Kook-Yong
    • The Journal of Society for e-Business Studies
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    • v.15 no.4
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    • pp.123-142
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    • 2010
  • Generally speaking, user behavior in the post-adoption period is different from that in the pre-adoption period. Users come to make on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user's experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user's experiences and beliefs such as familiarity, satisfaction and habits in the post-adoption period and examine how they affect user's intention to continue in using Mobile Social Network Service. Through literature reviews, we proposed the conceptual model to explain the role of users' habits in continuance of IT post-adoption stage. Then, we examine the impact of the constructs to affect the intention to continue using the Mobile SNS. The results show that the intention to continue to use Mobile SNS is strongly influenced by users' habits, satisfaction and familiarity; users' habits is strongly influenced by satisfaction and familiarity; satisfaction is strongly influenced by familiarity.

A Collaborative Channel Strategy of Physical and Virtual Stores for Look-and-feel Products (물리적 상점과 가상 상점의 협업적 경로전략: 감각상품을 중심으로)

  • Kim, Jin-Baek;Oh, Chang-Gyu
    • Asia pacific journal of information systems
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    • v.16 no.3
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    • pp.67-93
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    • 2006
  • Some consumers prefer online and others prefer offline. What makes them prefer online or offline? There has been a lack of theoretical development to adequately explain consumers' channel switching behavior between traditional physical stores and new virtual stores. Through consumers' purchase decision processes, this study examined the reasons why consumers changed channels depending on purchase process stages. Consumer's purchase decision process could be divided into three stages: pre-purchase stage, purchase stage, and post-purchase stage. We used the intention of channel selection as a surrogate dependent variable of channel selection. And some constructs, that is, channel function, channel benefits, customer relationship benefits, and perceived behavioral control, were selected as independent variables. In buying look-and-feel products, it was identified that consumers preferred virtual stores to physical stores at pre-purchase stage. To put it concretely, all constructs except channel benefits were more influenced to consumers at virtual stores. This result implied that information searching function, which is a main function at pre-purchase stage, was better supported by virtual stores than physical stores. In purchase stage, consumers preferred physical stores to virtual stores. Specially, all constructs influenced much more to consumers at physical stores. This result implied that although escrow service and trusted third parties were introduced, consumers felt that financial risk, performance risk, social risk, etc. still remained highly online. Finally, consumers did not prefer any channel at post-purchase stage. But three independent variables, i.e. channel function, channel benefits, and customer relationship benefits, were significantly preferred at physical stores rather than virtual stores at post-purchase stage. So we concluded that physical stores were a little more preferred to virtual stores at post-purchase stage. Through this study, it was identified that most consumers might switch channels according to purchase process stages. So, first of all, sales representatives should decide that what benefits should be given them through virtual stores at the pre-purchase stage and through physical stores at the purchase and post-purchase stages, and then devise collaborative channel strategies.

A Study on the Single-Stage Two-Switch Forward Converter (단일전력단 Two-Switch Forward 컨버터에 관한 연구)

  • Bae, Jin-Yong;Kim, Yong
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.19 no.7
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    • pp.60-66
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    • 2005
  • This paper presents the single-stage TSFC(Two-Switch Forward Converter). Recently, due to growing concern about the harmonic pollution of power distribution systems and the adoption of standards such as ICE 61000-3-2 and IEEE 519, There is a need to reduce the harmonic contests of AC line currents of power supplies. This research proposed the single-stage two switch forward circuit for low voltage and high current output. The principle of operation, feature and design considerations is illustrated and verified through the experiment with a 200[W](5[V], 40[A]) 100[kHz] MOSFET based experimental circuit.

Science Teachers' Concerns and Needs regarding Scientific Thinking Inquiry Testing: One year before First Administration of College Scholastic Abilities Test (대학수학능력시험 도입에 따른 과학적 탐구사고력 평가에 대한 과학 교사들의 관심과 필요 사항)

  • Myeong, Jeon-Ok;Pak, Sung-Jae
    • Journal of The Korean Association For Science Education
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    • v.15 no.4
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    • pp.417-428
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    • 1995
  • This study investigated Korean science teachers' concerns and needs regarding inquiry testing to cope with the innovation called College Scholastic Abilities Test(CSAT), which was officially first administered as the nation-wide college entrance exam in 1994. This study adopted Concerns Based Adoption Model(CBAM) as the theoretical framework developed by Hall et al. 60 high science teachers (30 physics, 20 earth science, 10 others) were involved for the main study in August, 1992. In general. science teachers demonstrated a concern profile similar to that of 'nonusers'. They showed high level of concerns on the 'information' and 'personal' stage, while low level of concerns on 'management' and 'consequence' stage. Science teachers expressed their strong needs for knowledge and support to facilitate inquiry teaching and testing, text books written in inquiry mode. It is recommended that in-service trainings be provided based on the concerns and needs of teachers for a better teacher training and successful implementation of the innovation.

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An Analytical Study on the Interest of Interested Parties of School and Corporation in the Apprenticeship School Policy: Focusing on the Concerns-Based Adoption Model(CBAM) (학교, 기업 관계자의 산학일체형 도제학교 정책에 대한 관심도 분석: 관심중심수용모형(CBAM)을 중심으로)

  • Lee, Soo-jeong;Kim, Min-jeong
    • Journal of vocational education research
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    • v.37 no.6
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    • pp.1-15
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    • 2018
  • The objective of this study is to provide the basic data for the efficient operation of industry-academia partnership apprenticeship school, by analyzing the interest in the relevant policy, targeting the interested parties of school and corporation as the two main subjects operating the industry-academia partnership apprenticeship school. Using the Concerns-Based Adoption Model(CBAM) used for understanding the interested parties' interest in the adoption of a certain new changing. In the results of analysis, first, currently, the operating subjects of industry-academia partnership apprenticeship school showed the similar interest with the pattern of nonusers. In other words, currently, based on the curiosity about the relevant policy, they are interested in which roles they should perform for the successful operation. Second, when dividing the operating subjects of industry-academia partnership apprenticeship school into school parties and corporate parties, the results of examining the differences in the interest of each subject are as follows. First, in the stages except for the Stage 0(indifference), the interest of school parties was relatively higher than the one of corporate parties. It might be because the school's role is bigger in the operation of industry-academia partnership apprenticeship school, contrary to the advanced countries. In other words, in case of school parties, the overall and general understanding of the relevant policy is premised, so that their interest of each stage is higher than the one of corporate parties. Especially, the Stage 5(cooperative interest) showed the biggest differences. As the cooperation between industry and academia is the success factor of the relevant policy, it would be necessary to implant the concrete measures for industry-academia cooperation in school parties, and also to implant the importance of industry-academia cooperation in corporate parties. Next, both operating subjects showed the lowest intensity in the Stage 4(consequential interest). It means that the operating subjects' interest in the evaluation of apprenticeship students is relatively low.

Strategies of Diffusing Smart Grids for Low-carbon Green Growth: Grounded Theory Approach (저탄소 녹색성장을 위한 스마트그리드의 확산전략: 근거이론 접근법)

  • Joo, Jae-Hun;Kim, Lyun-Hwa
    • The Journal of Information Systems
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    • v.22 no.1
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    • pp.225-248
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    • 2013
  • Korean government has been implementing a smart grid testbed in Jeju Island for the low-carbon green growth. As smart grids are in the early stage of their diffusion, strategic guidelines and related measures are needed to spread them successfully. In general, the successful diffusion of new technologies or new products are mostly determined in its early stages. With the introduction of smart grids, the electricity market paradigm will be transformed into user-oriented from provider-oriented. Thus, a study on the diffusion of smart grids from the perspective of users is necessary. This paper examines factors affecting the adoption and diffusion of smart grids from users' perspectives and provide strategic guidelines for diffusing the smart grid. Researchers conducted in-depth interviews with 41 people who have been already using smart grids in the Jeju testbed. Semi-structured interviews were used to collect data. The interviews were recorded on a digital voice recorder memory and subsequently transcribed verbatim. A total of 133 pages of transcripts were obtained from about 10 hours interviews. 97 concepts, 47 sub-categories and 19 categories were identified through open coding of grounded theory. We suggested a paradigm model for diffusing smart grids and total of seven propositions as strategic guidelines.

Cloud Computing Adoption Decision-Making Modeling Using CART (CART 방법론을 사용한 클라우드 컴퓨팅 도입 의사 결정 모델링)

  • Baek, Seung Hyun;Chang, Byeong-Yun
    • Journal of the Korea Society for Simulation
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    • v.23 no.4
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    • pp.189-195
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    • 2014
  • In this paper, we conducted a study on place-free and time-free cloud computing (CC) adoption decision-making model. Panel survey data which is collected from 65 people and CART (classification and regression tree) which is one of data mining approaches are used to construct decision-making model. In this modeling, there are 2 steps: In the first step, significant questions (variables) are selected. After that, the CART decision-making model is constructed using the selected variables. In the variable selection stage, the 25 questions are reduced to 5 ones. The benefits of question reduction are quick response from respondent and reducing model-construction time.

A Study on the Factors Affecting Intention to Use on Smart Devices (스마트 기기의 이용의도에 미치는 영향 요인에 관한 연구)

  • Park, Sung-Gye;Lee, Dong-Gun;Lee, Sang-Joon
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.217-229
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    • 2011
  • Conventional IT device has been evolving into smart device based on more powerful computing, the adoption of platforms, and next generation networking. There are not many empirical studies with regard to the early adoption stage of smart IT technology devices. This paper aims to investigate intention to use smart device based an extended technology acceptance model (TAM) with flow empirically. We get the results that there are positive influences among multidimensional user characteristics and flow, perceived usefulness and the intention to use. According to this results, companies which want to dominate the market in advance should understand the characteristics of potential consumers in developing marketing strategies and contents.