• 제목/요약/키워드: Adoption Attitude

검색결과 184건 처리시간 0.022초

일회성 소비재의 구독서비스 이용의도에 영향을 미치는 요인에 관한 연구: 행동추론이론을 중심으로 (Factors influencing online subscription for disposable consumer goods: A Behavioral Reasoning Theory Perspective)

  • 이현구;이소영
    • 디지털융복합연구
    • /
    • 제19권9호
    • /
    • pp.157-168
    • /
    • 2021
  • 최근 글로벌 경제 트렌드로 비대면 온라인 쇼핑의 성장과 함께 구독경제도 급속히 확산되고 있다. 본 연구는 일회성 소비재의 구독서비스 이용의도에 미치는 영향을 행동추론이론을 통해 검증하고자 하였다. 이를 위해 소비자 344명의 설문 응답을 수집하여 실증분석을 하였다. 분석 결과 첫째, 변화 개방성 가치는 일회성 소비재 구독서비스의 수용이유, 비수용이유 및 태도에 유의한 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 수용이유는 태도와 구독 의도에 유의한 정(+)의 영향을 미치는 것으로 확인되었다. 셋째, 비수용이유는 태도에는 유의한 부(-)의 영향을 미치고, 구독 의도에는 미치는 영향이 유의하지 않은 것으로 확인되었다. 넷째, 태도는 구독 이용의도에 유의한 정(+)의 영향을 미치는 것으로 확인되었다. 다섯째, 수용이유 및 비수용이유 중 가격의식과 품질 장벽의 영향력이 가장 큰 것으로 나타났다. 이러한 연구결과는 일회성 소비재 구독서비스 업체의 전략 운영에 기여할 수 있을 것으로 기대되며, 추후 다양한 구독서비스에 적용 및 변수 추가를 통해 연구결과를 보다 일반화하고 실무적인 활용도를 높일 수 있을 것이다.

An Empirical Study of Relationships among IT Capability, Trust, and Attitude on RFID Adoption in Korea

  • Lim, Se-Hun;Kim, Soh-Young;Kim, Jin-Soo
    • 디지털융복합연구
    • /
    • 제7권1호
    • /
    • pp.99-109
    • /
    • 2009
  • Recently, many enterprises are interest in implementing Radio Frequency IDentification (RFID). However, they have some difficulty in implementing RFID because of incompleteness of RFID technology and uncertainty of Return on Investment (ROI). Even though usefulness of RFID are recognized, many enterprises are just interested in planning of RFID rather than implementation of RFID. Among successful factors of RFID implementation, Information Technology (IT) capability is the most important one. If enterprises have systematic IT capability, it would make positive attitude to implement RFID. In addition, it will provide trust about RFID and promote adoption of RFID implementation. This study, therefore, empirically analyzed the relationships of trust, attitude, IT capability, and intention to RFID adoption using Partial Least Squares (PLS) approach. The result show useful guidelines and practical implication in implementing RFID.

  • PDF

10대 미혼모의 유아입양 관련요인들에 관한 연구 (Attitudinal Factors Related to Release for Adoption among Teen-age Unwed Mothers)

  • 윤미현;이재연
    • 아동학회지
    • /
    • 제22권1호
    • /
    • pp.67-82
    • /
    • 2001
  • The attitudes toward release for adoption of 130 teen-age unwed korean mothers were studied with the use of the donnelly and Voydanoff(1991) scale of attitudes about release for adoption and expectations regarding parenthood. Data were analyzed by t-test. While there were no socio-demographic differences between the 10.7% of mothers who planned on keeping their babies and the 89.3% who planned on release for adoption, the group choosing release for adoption thought they didn't have the ability to rear their babies and they took a negative attitude toward pregnancy compared with the group choosing to keep their babies. The group opting for release for adoption supposed that child rearing will interfere with their education, and they have a negative attitude about child rearing in general.

  • PDF

RFID 도입 선호도에 미치는 고객성향 요인 분석에 관한 연구 (A Study on Users' Influential Factors affecting RFID Adoption)

  • 김진수;이학수
    • Journal of Information Technology Applications and Management
    • /
    • 제16권1호
    • /
    • pp.115-135
    • /
    • 2009
  • As one of core technologies in ubiquitous era, interest and application of RFID is increasing. Although its' applications has been developed in various areas, actual application rate is still underestimated. Previous studies show that most of researches are focused on RFID implementation strategies, emphasizing technical advantages and benefits of RFID. To increase RFID adoption rate, however, end user's attitude about information technology has to be considered. The empirical study has been conducted to analyze user's influential factors which affect the RFID adoption. The results show that some of user's attitude about IT are valid and provide useful guide lines about RFID adoption.

  • PDF

ERP 도입 전 구성원의 저항 (A Study on Users' Resistance toward ERP in the Pre-adoption Context)

  • 박재성;조용수;고준
    • Asia pacific journal of information systems
    • /
    • 제19권4호
    • /
    • pp.77-100
    • /
    • 2009
  • Information Systems (IS) is an essential tool for any organizations. The last decade has seen an increasing body of knowledge on IS usage. Yet, IS often fails because of its misuse or non-use. In general, decisions regarding the selection of a system, which involve the evaluation of many IS vendors and an enormous initial investment, are made not through the consensus of employees but through the top-down decision making by top managers. In situations where the selected system does not satisfy the needs of the employees, the forced use of the selected IS will only result in their resistance to it. Many organizations have been either integrating dispersed legacy systems such as archipelago or adopting a new ERP (Enterprise Resource Planning) system to enhance employee efficiency. This study examines user resistance prior to the adoption of the selected IS or ERP system. As such, this study identifies the importance of managing organizational resistance that may appear in the pre-adoption context of an integrated IS or ERP system, explores key factors influencing user resistance, and investigates how prior experience with other integrated IS or ERP systems may change the relationship between the affecting factors and user resistance. This study focuses on organizational members' resistance and the affecting factors in the pre-adoption context of an integrated IS or ERP system rather than in the context of an ERP adoption itself or ERP post-adoption. Based on prior literature, this study proposes a research model that considers six key variables, including perceived benefit, system complexity, fitness with existing tasks, attitude toward change, the psychological reactance trait, and perceived IT competence. They are considered as independent variables affecting user resistance toward an integrated IS or ERP system. This study also introduces the concept of prior experience (i.e., whether a user has prior experience with an integrated IS or ERP system) as a moderating variable to examine the impact of perceived benefit and attitude toward change in user resistance. As such, we propose eight hypotheses with respect to the model. For the empirical validation of the hypotheses, we developed relevant instruments for each research variable based on prior literature and surveyed 95 professional researchers and the administrative staff of the Korea Photonics Technology Institute (KOPTI). We examined the organizational characteristics of KOPTI, the reasons behind their adoption of an ERP system, process changes caused by the introduction of the system, and employees' resistance/attitude toward the system at the time of the introduction. The results of the multiple regression analysis suggest that, among the six variables, perceived benefit, complexity, attitude toward change, and the psychological reactance trait significantly influence user resistance. These results further suggest that top management should manage the psychological states of their employees in order to minimize their resistance to the forced IS, even in the new system pre-adoption context. In addition, the moderating variable-prior experience was found to change the strength of the relationship between attitude toward change and system resistance. That is, the effect of attitude toward change in user resistance was significantly stronger in those with prior experience than those with no prior experience. This result implies that those with prior experience should be identified and provided with some type of attitude training or change management programs to minimize their resistance to the adoption of a system. This study contributes to the IS field by providing practical implications for IS practitioners. This study identifies system resistance stimuli of users, focusing on the pre-adoption context in a forced ERP system environment. We have empirically validated the proposed research model by examining several significant factors affecting user resistance against the adoption of an ERP system. In particular, we find a clear and significant role of the moderating variable, prior ERP usage experience, in the relationship between the affecting factors and user resistance. The results of the study suggest the importance of appropriately managing the factors that affect user resistance in organizations that plan to introduce a new ERP system or integrate legacy systems. Moreover, this study offers to practitioners several specific strategies (in particular, the categorization of users by their prior usage experience) for alleviating the resistant behaviors of users in the process of the ERP adoption before a system becomes available to them. Despite the valuable contributions of this study, there are also some limitations which will be discussed in this paper to make the study more complete and consistent.

EDI 구축 성공에 영향을 미치는 파트너십과 EDI 수용태도 (Partnership and EDI Adoption Attitude affecting on EDI Implementation Success)

  • 김재경;이상철;이정은;이재광
    • Asia pacific journal of information systems
    • /
    • 제12권4호
    • /
    • pp.1-19
    • /
    • 2002
  • The fact that EDI is the IT system between partners implies the importance of studying the affecting factors associated with partnership in EDI. But there are few researches about the inter-organizational factors related to the relationship between partner firms, so called partnerships, influencing the implementation of EDI. Therefore our research is to investigate the relationship between partnership and EDI implementation with inter-organizational perspective. Additionally, we investigate the moderating role of EDI adoption attitude when the companies are divided into two groups, proactive attitude and reactive attitude. As a result, first, we found the positive relationships between the partnership factors about partnerships among trading partners and the degree of EDI implementation. Second, we expected that proactive firms have stronger significant relationships than reactive firms, but only the relationships between interdependence and integration, interdependence and utilization and trust and integration were proved to be signigicant among ten relationships. Third, we found positive relationships between EDI adoption attitude and EDI implementation.

Assessment of Bank Customer's Attitude Toward Financial Technology in Pakistan

  • MUSTAFA, Muhammad;BUTT, Hassan Daud;SARKER, Md Nazirul Islam;GHANI, Maria
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권7호
    • /
    • pp.545-556
    • /
    • 2021
  • The financial technology sector is now growing rapidly all over the world, and it has improved the banking system efficiency and customer experience. This research study attempts explicitly to explore the consumer acceptance attitude of FinTech and its products in Pakistan. Technology Acceptance Model was used to assess the entire variable associated with the consumer attitude to adopt new technology. Based on a survey conducted from Pakistan data and by employing the multiple regression analysis, this study proves that the risk involved in FinTech products and services results in less usage of financial technology. The findings of the study also show that the risk should be reduced if banks and other institutes that are involved in financial transactions online must provide security. Moreover, customers are not willing to pay an extra amount for using financial technology. It argues that usefulness helps to change the attitude of banking customers to use financial technology. The attitudes of the customers have a positive relationship with the adoption of financial technology. These results also help guide financial institutions to enhance the adoption of FinTech products. User attitudes must be changed by providing users with more security, less risky applications, and cost-effective products.

New Clothing Adoption in an Islamic Market

  • Javanmard, Habibollah;Iranmanesh, Ali;Bastaki, Sorayya Bakhtiari
    • 산경연구논집
    • /
    • 제5권4호
    • /
    • pp.13-22
    • /
    • 2014
  • Purpose - This study aims to examine new product adoption (NPA) in the context of clothing in Iran. Research design, data, and methodology - Data were gathered from cloth owners in Iran, focusing on famous cloth brands cloth. Further, using the proportionate stratified sampling method, a total 438 usable questionnaires were returned and analyzed through the use of structural equation modeling (SEM). In addition, LISREL software was used to analyze the data collected through the structured questionnaires. Results - Overall, the study findings indicate that education has a positive effect on new product adoption, whereas the impacts of religion and Attitude towards Consumption (ATC) on new product adoption are negative and significant, but the effect of age, peers, and income on new product adoption is not significant. Conclusions - Using date obtained from a large random sample of Iranian consumers, this study offers a deeper understanding of the attitudinal and personal antecedents of consumers' new product adoption in an emerging market. Using the findings of the articles and conclusions will be useful for market researchers and, of course, business persons.

Influencing Factors on Consumers' Smartphone Adoption

  • Park, Mi-Youn;Sun, Zhenbao;Hwang, Kum-Ju;Lee, Il-Han
    • Journal of Information Technology Applications and Management
    • /
    • 제19권2호
    • /
    • pp.17-38
    • /
    • 2012
  • The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.

인터넷 쇼핑몰에서의 패션상품 구매의도 결정요인 (Discriminative Factors of Buying Intention in Fashion Internet Shopping)

  • 김효신;이선재
    • 복식
    • /
    • 제51권6호
    • /
    • pp.117-128
    • /
    • 2001
  • The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

  • PDF