• Industry Promotion Research
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• v.9 no.4
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• pp.237-246
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• 2024

The purpose of this study is to explore ways to improve the efficiency of design work using Adobe Firefly, a generative AI program. To this end, we conducted an online survey and in-depth interviews with Firefly experts using a mixed research methodology that combines quantitative data analysis and qualitative research. Studies have shown that Firefly's image editing, text-to-image conversion, vector graphics conversion, and icon creation capabilities significantly improve user productivity and satisfaction. Additionally, the intuitive user interface and integration with the Adobe Creative workflow were found to contribute to increased efficiency. Based on this, this study proposes strategies such as active use of Firefly functions, integration with work flow, utilization of collaboration tools, and user education and experience enhancement. This is expected to increase the overall efficiency and productivity of the design team.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.