• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.25 no.10
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• pp.1-13
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• 2011

The aim of this study is to analyze the emotion adjectives for light emitting diode(LED) light colors using a twofold adjective image scales from Kobayashi and I.R.I. A set of psychophysical experiments using category judgment was conducted in an LED light color simulation system, in order to evaluate each emotion scale coordinate for those test light colors in both adjective image scales. In total, 49 test light colors from a combination of 6 color series were assessed by 15 human observers. As a result, Kobayashi adjective image scale clearly expressed to emotion adjectives of 'Dynamic', 'Casual', 'Chic', 'Cool-casual', 'Modern', and 'Natural' for different hues. In contrast, I.R.I adjective image scale expressed only 2 adjectives of 'dynamic' and 'luxurious' for the all hues.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.230-234
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• 1998

This study developed a test with a high test-retest reliability consisting of 18 items by selecting from Korean adjectives describing tactile sensations. Principal components were extracted by three repeated measurements of 19 different fabrics for underwear. Adjectives such as 'smooth' 'soft' 'sexy' 'comfortable' and 'cozy' were most discriminating between preferred and non-preferred fabrics. The fabrics were analyzed by Kawabata Evaluation System in 16 mechanical properties, then these properties were analyzed by regression analyses as to their relations with human sensation and sensibility. Among the fabrics, the most preferred were made of polyester whereas the least preferred were made of gauze and cotton. Mechanical properties were identified that were related to the most discriminating adjectives such as 'smooth', 'soft', 'sexy,' and 'cozy'.

• Proceedings of the Korean Society for Language and Information Conference
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• 2007.11a
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• pp.210-222
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• 2007

Regarding Korean psych-adjectives and their -e ha- counterparts, e.i., [psych-adjective + -e ha-] constructions, what is at issue is how to capture the semantic difference and similarity between the two. Concerning this issue, one of the most controversial and difficult problems is whether the psych-construction has Action (Agency) as part of its meaning. The purpose of this paper is to solve this problem by answering the question why psych-constructions are much more natural when they are used as negative imperative than when they are used as positive imperative. First, in order to figure out why positive imperative is not allowed, we show that.e ha- adds the meaning of non-volitional action to psych-adjectives, using Jackendoff's Conceptual Semantics. Secondly, in accounting for why negative imperative is so natural, we show, with Talmy's Force Dynamics theory, what the speaker requires from the hearer is internal volitional action.

• English Language & Literature Teaching
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• v.15 no.2
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• pp.121-150
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• 2009

This paper deals with contrastive analysis and interlanguage with respect to adjective ordering. It aimed to investigate how similar and different the orders of descriptive adjectives are in English and Korean, and how Korean EFL learners perceive the sequences of English descriptive adjectives. Data were collected from native English speakers and native Korean speakers and Korean EFL learners. The contrastive analysis showed that the order of English adjectives was size, opinion, condition, age, color, shape, material, and origin, whereas the Korean order was condition, age, opinion, color, size, shape, material, and origin. The relative order of the interlanguage was shown to be age, size, opinion, shape, condition, color, origin, and material, with the exceptions of the order of condition preceding age and that of size being the same position as condition. The interlanguage data manifested different aspects of ordering when compared with English and Korean: Some adjective combinations were similar to both English and Korean; Some were different from English or Korean; Some were different from both English and Korean. These ordering patterns are discussed in terms of such principles as the nouniness principle, the subjectivity/objectivity principle, the iconic principle, etc. On the basis of these results, some helpful suggestions are made.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1142-1152
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• 2004

The purpose of this study is to verify the visual perception on various cotton fabrics of the same color. Results obtained through subjective evaluation of cotton fabrics showed that the textural adjectives could be classified into 3; warm/cool, flexibility and surface property, the sensibility adjectives into 5; simple, attractive, masculine, conservative, comfortable and visual perception adjectives into 6; hard, warm, smooth, brilliant, classic and casual. Image distribution results on 12 different fabrics, showed different distributions among textiles on visual perception due to varying texture and sensibility. In thickness, weight, weave type, bending and surface characteristics which are structure characteristics, significant differences were shown for visual perception examination. Having placed into an image scale, visual perception dimension developed divided into the ＇soft-hard＇ axis and the ＇warm-cool＇ axis.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.23 no.54
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• pp.111-117
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• 2000

In this study we analyzed the relationship between sensibility image and the needs to purchase, by studying the relations between the brand name of the beer which consumers recognize and the needs to purchase, and by extracting the sensibility image from the consumers about how they feel about the advertisement. For the survey we first chose 30 sensibility related adjectives from the preliminary survey and chose the 6 most selected sensibility related adjectives by showing beer advertisements from the 3 leading companies. In the main survey we used 7 point scale measurement to evaluate the sensibility scale in each advertisement using the 6 sensibility related adjectives we chose from the preliminary survey, such as cleanness, coolness, pleasantness, softness, easiness, and studied why they feel that way about the advertisement. We hope to contribute on establishing the advertising strategy of the company, based on sensibility image which the consumers are in favor of.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.185-196
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• 2012

This study of the emotional image of the package design of Tea drink. Above all, Collects the packages of tea drink in the Chinese market. Investigate the taste adjectives with about the package design of Tea drink. And 'Sweet. Bitter, refreshing, sour 'four major taste adjectives were deduced. Next, Investigate the level with the taste adjectives of the package design of tea drink and the affinity of package design of tea drink. Finally, Analyzed the distinction of visual elements with the taste adjectives of the package design of tea drink. And, Analyzed the distinction of visual elements according to impact of preference of the package design of tea drink.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• Journal of the Korean Home Economics Association
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• v.33 no.2
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• pp.168-180
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• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• Journal of the Korean Society of Floral Art and Design
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• no.43
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• pp.3-17
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• 2020

Through color analysis and survey of seasonal display cases using flower materials in department stores, hotels, and retailers, which are representative commercial spaces in Korea and abroad, it is designed to recognize the need for color planning that applies seasonal colors and emotional adjectives, away from the traditional method of relying on the season, shape and texture of materials, in the process of flower displays. The research method analyzed the colors used in the 48 domestic and foreign commercial space flower display cases collected. Based on this, the first expert questionnaire collected adjectives extraction and seasonal coordinates reminiscent of the case and examined the suitability of emotional adjectives extracted by the second public survey. The research results extracted typical colors and tones of spring, summer, fall, and winter, and recognized seasonal emotional adjectives. Based on these results, We could see that the color scheme should be advanced in the flower display, which used to depend solely on the shape or texture of the flower material, to produce the intended emotional design.