• Title/Summary/Keyword: Ad information format

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Design of Generalized Distributed Architecture for Applications Development in VANETs (VANETs에서의 어플리케이션 개발을 위한 분산 구조 설계)

  • Kanize, Thamina;Lee, Mee-Jeong
    • Proceedings of the Korean Information Science Society Conference
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    • 2010.06d
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    • pp.190-195
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    • 2010
  • Vehicular ad hoc networks (VANETs) have a number of interesting applications to preserve road safety, notify users about changed road/traffic condition, handling post accident hazards and moreover service oriented applications to make the travel convenient to the drivers. Use of common information format for diverse applications enables the application developers to easily design flexible information dissemination system for new applications or add new features to existing application. This paper introduces a common information format for various applications in VANETs. The main goal of the paper is to design generalized distributed architectures for vehicular networks, which considers diverse application development scenarios and uses common information format. The proposed architectures enable the application developers to flexibly disseminate information to affected or interested user. In this paper, we have given a detail description of each component of the architectures and how they communicate with each other. In future, we will implement the proposed architecture using suitable simulator.

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Optimizing Content Duration for Mobile Ads

  • Truong, Vinh
    • IEIE Transactions on Smart Processing and Computing
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    • v.5 no.4
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    • pp.283-288
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    • 2016
  • Optimizing the number of ad clicks is a large-scale learning problem that is central to the multi-billion-dollar mobile advertising industry. There are currently several optimization methods being used, including ad mediation and ad positioning. Recently, researchers have recommended using ad refresh interval as a new method for optimizing mobile advertising. This paper applies that new method to optimize content duration for mobile ads. The result achieved from this optimization study could further increase revenue for mobile advertisers and publishers. This research has high applicability for the growing mobile advertising industry. It also lays out a solid background for future research in this promising area.

The Proposal and Implementation of Wireless Smart Sensor Node and NCAP System based on the IEEE 1451 (IEEE 1451 기반의 Wireless Smart Sensor Node와 NCAP 시스템의 제안과 구현)

  • Heo, Jung-Il;Lim, Su-Young;Seo, Jung-Ho;Kim, Woo-Shik
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.44 no.5
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    • pp.28-37
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    • 2007
  • IEEE 1451 standard defines an interface for network and transducer. In this paper, We propose an architectural model to configure data acquisition system and wireless smart sensor node based on IEEE 1451 standard. Proposed Network Capable Application Processor(NCAP) supports the task of data acquisition and communication for smart sensor node and network. The NCAP is able to reconfigure without interrupting the functionality of the wireless sensor node and receives the critical information of transducer using the DB. Smart sensor node is able to provide the basic information of sensor in digital format. This digital format is called Transducer Electronic Data Sheet(TEDS), is capable of plug-and-play capability of wireless sensor node and the NCAP. We simplify the format of TEDS and template to apply to wireless network environment. information of TEDS and template is transmitted using ad-hoc routing. This study system uses body temperature sensor and ECG(Electrocardiogram) sensor to provide the medical information service. The format of template is selected by data sheet of the sensor and reconfigured to accurately describe the property of the sensor. DB of NCAP is possible to register new template and information of the property as developing new sensor.

Effects on Consumer's Response to Advertising Styles According to Brand Hierarchy (브랜드위계수준에 따른 광고스타일이 광고반응에 미치는 효과에 관한 연구)

  • 김춘옥;류시천;이진렬
    • Archives of design research
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    • v.15 no.3
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    • pp.157-166
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    • 2002
  • This research verified advertising effect according to ad information format and layout based on resource-matching theory. Existing researches suggested inconsistent results that it's effective to design advertising easy to understand by using factual information presentation and integrated layout or it's effective do design difficult advertising to understand by using explanatory information presestation and separate layout. The result of this study suggest that advertising effect by advertising design style is different according to situational elements such as motivation level of information processing and brand hierarchy. The results show that, in the high prestige brand, easily designed advertising using factual information presentation and integrated layout is more effective because consumers make favorable inference by remained cognitive resources. Contrary to this in the low prestige brand, not easily designed advertising using explanatory information and separate layout is more effective because consumers have no remained cognitive resources so that they concentrate on advertising itself.

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Scatternet Format ion Protocol Using by heterogeneous characteristic of Bluetooth (블루투스의 이질적 특성을 이용한 스케터넷 형성 프로토콜)

  • 유환석;박준희;김상하
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10c
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    • pp.268-270
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    • 2001
  • 현재 ad hoc의 연구 방향은 무천 기반의 패킷 라우팅에 관련된 것이 대부뿐 이러 네트워크 토폴로지 생성에 대한 연구는 거의 진행된 것이 없다. 현재 대부분의 ad hoc 네트워크는 대표적인 싱글 채널 방식인 broadcast 기반의 무선 미디어 방식을 물리적 계층을 사용하며, 이를 기반으로 이동 노드의 무선 범위 제한을 극복하기 위한 형태로 네트워크 토폴로지를 형성한다. 블루투스(B1uetooth)는 frequency hopping(FH) 방식을 사용하므로 연결 설정 과정에서 동기화 과정이 반드시 요구되며, ad hoc 네트워크을 형성을 위해 다중 채널을 사용한다. 따라서 블루투스와 같이 다중 채널을 물리적 계층으로 사용하는 네트워크에서는 싱글 채널 방식과 달리 명시적으로 토폴로지를 형성하기 위한 메커니즘이 요구된다. 본 논문에서는 다중 채널과 블루투스가 탑재된 노드의 이질적 특성을 고려한 스캐터넷(Scatternet) 구성 메커니즘을 제안한다. 본 메커니즘은 칵 노드의 전력 상태와 이동성 정보를 바탕으로 스캐터넷의 마스터와 브리지 노드틀 선택 함으로서 효율적인 네트워크 토플로지를 구성한다.

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DSR Based Bluetooth Scatternet

  • Park, Choon-sik;Park, Hae-Wook
    • Proceedings of the IEEK Conference
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    • 2002.07c
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    • pp.1598-1601
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    • 2002
  • Bluetooth technology of cable replacement and infrastructure access is verified enough to be commercialized as goods. But there are a lot of works to implement ad-hoc Bluetooth radio network. for this, scatternet must be formed. We propose routing layer, packet format and link formation schemes for scatternet. The page procedure of the route request and the route reply page eliminates the procedure of the inquiry and the master-slave role switching. The route discovery time could be lower than 50msec within the distance of 50m. Proposed link formation scheme lets master, slave and bridge establish connection automatically and offers active ad-hoc environment. Devices that adopt Bluetooth module of 10m transmission range can communicate with other devices far away without any intervention of users.

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Analysis of Three-Phase Multiple Access with Continual Contention Resolution (TPMA-CCR) for Wireless Multi-Hop Ad Hoc Networks

  • Choi, Yeong-Yoon;Nosratinia, Aria
    • Journal of Communications and Networks
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    • v.13 no.1
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    • pp.43-49
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    • 2011
  • In this paper, a new medium access control (MAC) protocol entitled three-phase multiple access with continual contention resolution (TPMA-CCR) is proposed for wireless multi-hop ad hoc networks. This work is motivated by the previously known three-phase multiple access (TPMA) scheme of Hou and Tsai [2] which is the suitable MAC protocol for clustering multi-hop ad hoc networks owing to its beneficial attributes such as easy collision detectible, anonymous acknowledgment (ACK), and simple signaling format for the broadcast-natured networks. The new TPMA-CCR is designed to let all contending nodes participate in contentions for a medium access more aggressively than the original TPMA and with continual resolving procedures as well. Through the systematical performance analysis of the suggested protocol, it is also shown that the maximum throughput of the new protocol is not only superior to the original TPMA, but also improves on the conventional slotted carrier sense multiple access (CSMA) under certain circumstances. Thus, in terms of performance, TPMA-CCR can provide an attractive alternative to other contention-based MAC protocols for multi-hop ad hoc networks.

A Experimental Study on the Usefulness of Structure Hints in the Leaf Node Language Model-Based XML Document Retrieval (단말노드 언어모델 기반의 XML문서검색에서 구조 제한의 유용성에 관한 실험적 연구)

  • Jung, Young-Mi
    • Journal of the Korean Society for information Management
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    • v.24 no.1 s.63
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    • pp.209-226
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    • 2007
  • XML documents format on the Web provides a mechanism to impose their content and logical structure information. Therefore, an XML processor provides access to their content and structure. The purpose of this study is to investigate the usefulness of structural hints in the leaf node language model-based XML document retrieval. In order to this purpose, this experiment tested the performances of the leaf node language model-based XML retrieval system to compare the queries for a topic containing only content-only constraints and both content constrains and structure constraints. A newly designed and implemented leaf node language model-based XML retrieval system was used. And we participated in the ad-hoc track of INEX 2005 and conducted an experiment using a large-scale XML test collection provided by INEX 2005.

The directional partial dominant pruning algorithm for efficient message forwarding in an wireless ad-hoc network (무선 애드 혹 네트워크에서 효과적인 메시지 전달을 위한 Directional Partial Dominant Pruning 알고리즘)

  • Han, In-Gu;Rim, Kee-Wook;Lee, Jung-Hyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.2
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    • pp.16-22
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    • 2009
  • The most efficient method to reduce duplicated messages is a partial dominant pruning for receiving and forwarding messages by in-fly format on the mobile ad hoc network. In this paper, we propose directional partial dominant pruning method by expanding partial dominant pruning for reducing not only number of forwarding nodes but number of antenna elements on the ad hoc network with directional antennas. by simulation, we prove superiority that average number of forwarding nodes for each antenna element and the ratio of duplicated messages for each nodes rather than existing partial dominant pruning method though the number of antenna elements are increasing rather than in case of using omni antennas.

Ad Planning Model by Comparison Challenge Approach in the e-Marketplace (e-Marketplace에서의 비교도전에 의한 광고계획 모델)

  • 이재규;이재원
    • Journal of Intelligence and Information Systems
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    • v.9 no.3
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    • pp.137-153
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    • 2003
  • Comparison shopping is the most popular functionality in the e-Marketplace. Most of their revenue has been generated kent the Internet advertisement, but the ad earning was declined as the ad costing per action method widespread. Seller less familiar to the customer shrinks from chances for advertising and exposing their products. So, we need an efficient methodology subject to the seller's ad budget and other constraints, and it also has to increase comparison broker's earning in the e-Marketplace. Our research proposed and developed an ad planning methodology using comparison challenge approach which can be applied by 3$^{rd}$ party comparison brokers. Comparison challenge planning is organized with challenge policy of competitor level, product level and specification level. With that policies and basic challenge propositions, we measure the quantified value of functional distance between the specifications of my product and competitor's product. My product challenges the comparison using the comparative ad format to the similar but inferior competitor's product based on quantified valuation. Comparison challenge planning system has two phases of comparative value generation and optimization. We developed a prototype system and applied it to the desktop PC market of five major manufacturers. Our performance was emphasized by comparing to other comparative ad methods such as random display method and minimum distance method..

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