• Proceedings of the Korea Information Processing Society Conference
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• 2019.05a
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• pp.504-507
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• 2019

모바일 광고 기술(AD Tech)분야에서 기계학습은 사용자별 CTR(Click Through Ratio) 예측[1]에 국한되어 왔으며 2016 년도부터 시행된 GDPR(General Data Protection Regulation)[2] 정책으로 인하여 AD Tech 관련 사업자의 사용자 개인정보 접근이 제한되어왔다. 그 결과 Feature Data 에 기반한 사용자 타겟팅 및 Ad Tech 산업에서 기계 학습 기술을 적용하는데 현실적 어려움을 가져왔다. 본 논문에서는 기존 연구와 현실적 한계를 극복하기 위하여 사용자가 아닌 매체별 클릭 분포를 예측하는 Hawkes Process 에 기반한 생성모델을 제안하고 그 가능성을 살펴본다.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.760-777
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• 2023

Fashion brands seek guidelines for effective green advertising messages, considering benefit appeals, brand types, and construal level. However, few studies have explored their simultaneous interplay. Thus, the present study conducted an experiment with a 2X2X2 between-subjects design to investigate how brand type and construal level moderate the mediating role of ad-brand congruency between benefit appeals and purchase intention. A total of 245 Millennials and Generation Z participants completed an online survey, and the data were analyzed using SPSS. A significant three-way interaction was revealed. Low-construal-level messages with concrete content showed disparities between aspirational and accessible brands concerning other-benefit appeals: Accessible brands utilizing other-benefit appeals demonstrated higher ad-brand congruency, while aspirational brands had lower ad-brand congruency. Furthermore, within aspirational brands, self-benefit appeals resulted in higher ad-brand congruency than other-benefit appeals. Finally, a moderated mediating effect was discovered, indicating that brand types and construal level moderated the mediating effect of ad-brand congruency between benefit appeals and purchase intention. The mediating effect was prominent in the context of self-benefit appeals, aspirational brands, and low-construal-level messages. This study highlights the intricate dynamics of the three factors in green advertising, providing valuable insights for crafting more targeted green advertisements.

• Textile Coloration and Finishing
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• v.24 no.3
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• pp.189-195
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• 2012

The purpose of this study was to investigate the possibility of bamboo extract as natural dye having the effect on atopic dermatitis(AD). To investigate the effect of bamboo extract on AD in vivo, we applied bamboo extract to the AD-like skin lesion the backs of atopic of NC/Nga mice, an animal model of AD. NC/Nga mice were challenged with DNCB(2.4-Dinitrochlorbenzene) to develope AD-like skin lesions. The efficacy of bamboo extract in the NC/Nga mice was evaluated by measurement of the skin lesion severity(NC mouse score), the serum IgE level, epidermal thickness changes, and mast cell number. Bamboo extracts improved skin lesions in NC/Nga mice. The serum IgE levels were decreased after treatment with bamboo extract. Histological examinations revealed a decrease in epidermal thickness and mast cell number after treatment with bamboo extract. To conclude, the topical application of bamboo extract suppressed the progression of AD-like skin lesions.

• Journal of Digital Contents Society
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• v.19 no.1
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• pp.1-10
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• 2018

This study is to seek to find the importance of next digital marketing factors by using AHP method and analyze comparison between an advertising expert and a non-advertising expert. In results, the relative importance ranking is as follows; combination (0.26), transformation (0.259), optimization (0.243), and technology (0.238). The relative importance ranking of sub-factors is as follows: artificial intelligence and maching learning (0.086), big data (0.085), and contents curation (0.060). While the relative importance of combination and optimization for an advertising expert is higher than for non-advertising expert, the relative importance of transformation and technology for non-advertising is higher than for an advertising expert. This study provides managerial implication to build digital strategy based on these result.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.6
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• pp.2078-2094
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• 2015

Now a days, Efficient processing of Broadcast Queries is of critical importance with the ever-increasing deployment and use of mobile technologies. BQs have certain unique characteristics that the traditional spatial query processing in centralized databases does not address. In novel query processing technique, by maintaining high scalability and accuracy, latency is reduced considerably in answering BQs. Novel approach is based on peer-to-peer sharing, which enables us to process queries without delay at a mobile host by using query results cached in its neighboring mobile peers. We design and evaluate cooperative caching techniques to efficiently support data access in ad hoc networks. We first propose two schemes: Cache Data, which caches the data, and Cache Path, which caches the data path. After analyzing the performance of those two schemes, we propose a hybrid approach (Hybrid Cache), which can further improve the performance by taking advantage of Cache Data and Cache Path while avoiding their weaknesses. Cache replacement policies are also studied to further improve the performance. Simulation results show that the proposed schemes can significantly reduce the query delay and message complexity when compared to other caching schemes.

• Archives of design research
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• v.19 no.4 s.66
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• pp.145-154
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• 2006

In today's brand apartment ads, the image of high-tech apartment seeking consumers' convenience thanks to the introduction of ubiquitous and the image of nature-friendly apartment stressing consumers' well-being life have become a main stream. However, it seems that there lacks differentiation in expressing ad images, except some brands. This may also be related to the matter of providing effective communication, which is the ultimate goal of advertisement. Therefore, to suggest the effective communication methods of brand apartment ads, this study semiologically translated first the images thai recent brand apartment ads present, and then in order to review whether these images are properly delivered to consumers, this study conducted the image survey for brand apartment ads with 123 subjects, who are the group of design professionals. As a result, the survey showed that, in the semiological translation of ad expression, meaning sharing is made when ad concept and ad image are semiologically consistent, and it showed that the realization of successful ad communication between advertisers and consumers is possible, which starts from this kind of meaning sharing. Based on the results of this study, we could know that the introduction of semiology into ad planning can be a logical judgment criterion to provide effective ad communication.

• Proceedings of the IEEK Conference
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• 2004.06a
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• pp.183-186
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• 2004

The proposed system in this paper utilizes the SIP and self-defined control protocol to provide global wireless communication over the data link of Orbcomm system. Main processor board connected to Orbcomm communication subscriber is designed to interface with digital I/O and AD/DA convertor for various application of control and .measurement. Hardware system implemented in this paper also includes the function of real-time clock and position report using GPS receiver The experimental result of the proposed global wireless communication system is evaluated via real-time experiments, and we have confirmed it works well according to the protocol designed in this paper.

• Agricultural and Biosystems Engineering
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• v.2 no.2
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• pp.75-80
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• 2001

This paper describes method to diagnose abiotic stresses such ad low root temperature, low light intensity and high salinity in cucumber plants with several physiological instruments. The stresses could be detected by measuring and analyzing the differences in chlorophyll content, temperature difference between leaf and atmosphere and light absorptance at wavelengths of 480, 560, 710, 1420 and 1650nm. It was concluded that the stresses could be first diagnosed from the 3rd to 10th day after treatment and the overall accuracy of diagnosis was estimated between 25 and 75%. near-infrared spectrometer showed better and earlier detection than the other instruments investigated.

• Journal of Information Processing Systems
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• v.13 no.1
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• pp.184-195
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• 2017

In recent decades, the ad hoc network for vehicles has been a core network technology to provide comfort and security to drivers in vehicle environments. However, emerging applications and services require major changes in underlying network models and computing that require new road network planning. Meanwhile, blockchain widely known as one of the disruptive technologies has emerged in recent years, is experiencing rapid development and has the potential to revolutionize intelligent transport systems. Blockchain can be used to build an intelligent, secure, distributed and autonomous transport system. It allows better utilization of the infrastructure and resources of intelligent transport systems, particularly effective for crowdsourcing technology. In this paper, we proposes a vehicle network architecture based on blockchain in the smart city (Block-VN). Block-VN is a reliable and secure architecture that operates in a distributed way to build the new distributed transport management system. We are considering a new network system of vehicles, Block-VN, above them. In addition, we examine how the network of vehicles evolves with paradigms focused on networking and vehicular information. Finally, we discuss service scenarios and design principles for Block-VN.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.241-251
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• 2019

In the present study, we investigated the effect of microcurrent against cognitive impairment in Alzheimer's disease (AD) mice model. The cognitive impairment was induced by intracerebroventricularly injection of amyloid beta ($A{\beta}$) to ICR mouse brain, and four kinds of micorocurrent wave were applied to AD mice. We observed the improved cognitive ability in microcurrent-applied AD mice through novel object recognition test and Morris water maze test, compared to $A{\beta}$-injected control group. The contents of malondialdehyde generated by $A{\beta}$ in the brain were also reduced by microcurrent application. These effects of microcurrent were related to the modulation of $A{\beta}$ producing and brain-derived neurotrophic factor (BDNF). Microcurrent down-regulated ${\beta}$-secretase, presenilin 1, and presenilin 2 which were related amyloidogenic pathway, and up-regulated human brain-derived neurotrophic factor in the mice brain, especially Wave4 group [STEP FORM wave form (0, 1.5, 3, 5V), wave superposition]. These results suggest that microcurrent application could provide help for improvement learning and memory ability, at least partly.