• Title/Summary/Keyword: Activation strategy

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Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hee;Cho, Jae-Wan
    • Journal of Digital Convergence
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    • v.2 no.2
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    • pp.9-28
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    • 2004
  • The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hui
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.381-402
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    • 2003
  • The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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Inhibition of liver fibrosis by sensitization of human hepatic stellate cells by combined treatment with galtanin and TARIL

  • Dong-Oh Moon
    • Journal of Applied Biological Chemistry
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    • v.66
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    • pp.138-143
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    • 2023
  • Liver fibrosis is caused by metabolic problems such as cholestasis, genetic problems, or viral infections. Inhibiting hepatic stellate cell (HSC) activation or inducing selective apoptosis of activated HSCs is used as a treatment strategy for liver fibrosis. It has been reported that when HSCs are activated, their apoptosis sensitivity to tumor necrosis factor-related apoptosis-inducing ligand (TRAIL) is enhanced because the expression of death receptor 5 is elevated. Finding a natural compound that can enhance the apoptotic effect of TRAIL on HSCs is a necessary strategy for liver fibrosis treatment. It was confirmed here that mangosteen-derived gartanin increased the effect of TRAIL-induced apoptosis by increasing the expression of DR5 in a p38-dependent manner in the hepatic stellate cell line LX-2. Combined treatment with gartanin and TRAIL accelerated DNA cleavage through caspase-3 activation and enhanced antifibrotic effects in LX-2 cells.

A Study on the Diversification Strategy for Open IPTV Contents with special reference to Activation of Participants (오픈 IPTV 서비스의 콘텐츠 다각화 전략 연구 - 참여 콘텐츠의 활성화 전략을 중심으로)

  • Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • v.11 no.3
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    • pp.399-406
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    • 2010
  • This study deals with the proposition of the diversification strategy for participation contents service based on the open IPTV policy, and the strategic implication for IPTV players. This paper demonstrates implication for activation of participation contents to IPTV players with reference to differentiation of usages and needs to internet and television. Thus this paper proposes for diversification of player's competency (1) variety of production channels for contents, (2) enhanced accessibility, and (3) the strategic consistency for industrial eco-system. Moreover, this paper suggests that device differentiation for creation of demand, boosting customer satisfaction & immersion through closely interlocking contents.

Activation Strategy for the Ship Supply Industry at the Port of Busan

  • Gu, Min-Jin;Ahn, Jin-Woo;Moon, Sang-Young
    • Journal of Navigation and Port Research
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    • v.36 no.2
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    • pp.141-148
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    • 2012
  • This study evaluates how activation plans presented by previous research are perceived by employees in the ship supply industry by sample surveys. Another objective of this study is to also assist in the selection of effective activation plans. It is becoming more and more difficult for the Port of Busan to strengthen its competitiveness in the ship supply industry by maintaining the status quo. Much research extending the scope of research subjects in the port logistics industry indicates that the development of the port logistics industry is very important for creating new value for the Port of Busan. The results shows that improvement in the retail structure and government support had a significantly positive correlation between the importance and necessity of the ship supply industry activation.

Design and Implementation of a Viewer for Class Components Retrieval (클래스 부품 검색을 위한 Viewer의 설계 및 구현)

  • 정미정;송영재
    • Proceedings of the IEEK Conference
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    • 1999.11a
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    • pp.426-429
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    • 1999
  • Many similar class components are stored in object-storage but the object-storage has needed the retrieval function of correct component for reuse. Accordingly this paper designed the class component retrieval viewer of the object-storage by using the improved spreading activation strategy. Object-storage has made up of information of inheritance relation, superclass, subclass, and we defined the queries about each class function. Also we specified connectionist relaxation of the each class and query, finally we gained retrieval result which showed highest activation value order of class component information including the query function.

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Activation Strategy of Railroad Engineering through Abroad Case (해외 사례를 통한 철도공학의 활성화 방안)

  • Lee Tai Sik;Lee Dong Wook;Koo Ja Kyung;Park Eun Soo
    • Proceedings of the KSR Conference
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    • 2005.05a
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    • pp.1010-1016
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    • 2005
  • Purpose of this research is considering activation way of stagnant railroad education. This research investigated domestic railroad education present condition and foreign countries' developed railroad college's education example by method of study. This research is going to produce railroad specialist who can achieve active and leading role base growth of railroad education and railroad industry development through link with resemblant railroad learning.

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Activation Strategy of Engineering Interdisciplinary Design through Abroad Case (해외사례 분석을 통한 복합학제 설계교육의 활성화 방안)

  • Cho, Sung-Ku;Lee, Eue-Su;Lee, Yong-Han;Lee, Myoung-Chun;Youm, Se-Kyoung
    • Journal of Engineering Education Research
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    • v.11 no.1
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    • pp.117-125
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    • 2008
  • Today it is critical for all engineers to have the capability of interacting in teams with members of different background and to meet the challenges that they will encounters in their careers. To satisfy such needs multidisciplinary engineering-design courses are attracting more attentions than ever in the engineering education community. In this paper we analyze abroad cases of engineering interdisciplinary design. And we suggest an activation strategy of engineering interdisciplinary design.