• 경영과학
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• 제33권1호
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• pp.59-75
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• 2016

The domestic simple payment service was not activated yet compared to foreign countries and there are many things to complement in the legal, institutional, and technical aspects. The future image of the domestic electronic payment propulsion was considered by the scenario planning focusing on the simple payment. Total 6 future scenarios were drawn through the scenario planning, and 3 major strategy directions for attaining the preferred future scenario were drawn. This study drew a meaningful scenario through various analyses and industry specialist questionnaire about the future of the simple payment service which will be a crucial change of the domestic electronic payment under the uncertain future situation, and suggested an implication for the government and every interested party who provides the industrial service to prepare for the future.

• 대한전기학회논문지:시스템및제어부문D
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• 제49권3호
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• pp.157-163
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• 2000

In this paper, an Evolving Neural Network Controller(ENNC) which its structure and its connection weights are optimized simultaneously by Real Variable Elitist Genetic Algoithm(RVEGA) was presented for stabilization of an Inverter Pendulum(IP) system with nonlinearity. This proposed ENNC was described by a simple genetic chromosome. And the deletion of neuron, the determinations of input or output neuron, the deleted neuron and the activation functions types are given according to the various flag types. Therefore, the connection weights, its structure and the neuron types in the given ENNC can be optimized by the proposed evolution strategy. Through the simulations, we showed that the finally acquired optimal ENNC was successfully applied to the stabilization control of an IP system.

• 대한전기학회:학술대회논문집
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• 대한전기학회 1999년도 하계학술대회 논문집 B
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• pp.963-965
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• 1999

A linear chromosome combined with a grid-based representation of the network and a new crossover operator allow the evolution of the architecture and the weights simultaneously. In our approach there is no need for a separate weight optimization procedure and networks with more than one type of activation function can be evolved. In this paper one evolutionary' strategy of a given dual neural controller was introduced and the simulation results were described in detail through applications to a stabilization control of an Inverted Pendulum System.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 1991년도 한국자동제어학술회의논문집(국내학술편); KOEX, Seoul; 22-24 Oct. 1991
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• pp.861-865
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• 1991

In general, the fusion of neural network and fuzzy logic theory is based on the fact that neural network and fuzzy logic theory have the common properties that 1) the activation function of a neuron is similar to the membership function of fuzzy variable, and 2) the functions of summation and products of neural network are similar to the Max-Min operator of fuzzy logics. In this paper, a fuzzy-neural network will be proposed and a force controller of the robot gripper, utilizing the fuzzy-neural network, will be presented. The effectiveness of the proposed strategy will be demonstrated by computer simulation.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2001년도 춘계학술대회:발표자료
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• pp.557-572
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• 2001

This study tries to analyze the possibility of application of project financing to electricity industry and analyze the management of risks happening in the process of foreign project procurement and construction. Those are based on the trends and analysis of project financing in foreign projects. Risks are 'classified as risks before completion of projects and risks after completion. Project financing is key element of exportation and financial strategies and activation of project financing may provide the acceleration of the efficient financial market.

• 한국조리학회지
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• 제22권1호
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• pp.9-18
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• 2016

The purpose of this paper was to explore the narrative strategy of storytelling advertisement videos for a beer brand Heineken. Heineken was one of the most active advertisers who had made very impressive ad videos. The author selected five story driven advertisement videos which had been most frequently watched by Internet viewers. Those were "The Insider", "Odyssey 2011", "Heineken lip gross", "Italy Activation Milan AC vs. Real Madrid", "the Match". The five selected videos have 90 second running time. The target videos were repeatedly watched and the expected key image cuts and key verbal copies were captured as well. To categorize the narrative structure and key copies of each video, Fog, Budtz & Yakaboylu's four element model of storytelling and Gustav Freytag's three act structure or five stage model of a plot were exploited as underlying theories. Most of the ad videos had clear boundary between or among the stages of the plot and used emotional appeals including humor and sexual appeals. This paper found that the target videos used visual rhetorics to enhance the viewers' persuasion and comprehension. It also revealed that the target videos took advantage of football match as an emotional engagement to get ad viewers closely banded with Heineken.

• 무역상무연구
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• 제16권
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• pp.117-154
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• 2001

The objective of the study is to propose to the strategy to make korean main ports to international logistics center in Northeast Asia. so this study's construction is constructed four steps. First, analysis the environment of economy, business and logistics industry in Northeast Asia. Second, analysis the constructions and characters of Free Zone Act. Third, analysis of Korean Government's policy about Free Zone. Forth, propose the growing strategy of Free Zone. In 1999 Northeast Asia was adopted in Korea, which will facilitate the process and strengthen the international logistics capability as a international logistics hub in Northeast Asia. But only adoption in the point of law is not enough to growing korean main seaport and airport to a international logistics hub. so various strategies are needed. In this study, we propose the growing strategies that are to establish and manage the free zone of ports and its hinterland are: the establishment of a long-term vision of international logistics complexes, the improvement of the proximity to markets/customers by way of linkage of global networks, the activation of the industrial complex in hinterland, the development of the skilled labor and the labor climate, the cooperation between governmental bodies and government/provincial bodies, continuous development of logistics infrastructure and so on.

• 산업융합연구
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• 제13권3호
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• pp.41-56
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• 2015

People have relatively continuous and stable characteristic and it can help understand personal attitude and behavior. As individual has individual personality and society has culture, in case of organization, there is organization culture that means unique cultural characteristic. And as if we need to know culture of that society to understand individual, we need to know organization culture of that organization to understand any organization. The reason why organization culture is acknowledged as modern theory of business management is-modern company has proposed management innovation, organization activation, company transformation, and company reprogramming as management strategy to cope actively with various and quickly changing environment that modern company face-that organization culture and management innovation, that is, the concept of new business management is highlighted for means and tools to solve such problems. Seeing contemporary situation, although organization culture of small company is being improved by management innovation, cause and effect that organization culture affect technique innovation still insufficient. The meaning of this research is, through a good example of organization culture, providing reason that efficient organization culture affect technique innovation of small company(medium and small company) and making people understand why this effect occur. Through this, I want to provide strategy and policy implication of company.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 추계학술대회
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• pp.203-204
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• 2014

근래의 안경 산업은 고객들이 다양하게 선택함에 따라 외적 미모를 위한 개성 연출을 위한 도구로서 활용도가 다양화되고 급증하고 있는 추세이다. 이에 본 연구에서는 계층별 구분하지 않고 다양한 계층에서 이용할 수 있는 개인 맞춤형 온라인 안경산업에 초점을 둔 사이트 구축에 관한 연구이다. 이를 위해서 기존의 대표적인 안경 산업의 특징과 산업 서비스 분석을 통해 차별화된 전략을 제시하고자 한다. 본 연구를 통해 서비스 개발과 실용적인 접목이 이루어진다면 비즈니스 모델의 새로운 가치를 도모할 수 있을 것으로 기대된다.

• 한국항만경제학회지
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• 제29권1호
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• pp.215-245
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• 2013

세계는 자연친화적인 해양레저스포츠에 대한 관심이 증대하고 있다. 해양자원의 합리적인 관리 및 활용에 대한 인식변화와 국민들의 여가시간 증가로 인한 레저활동의 폭이 넓어지고 있다. 이런 해양레포츠에 마리나항만은 중대한 영향을 미치게 되며, 본 연구는 마리나항만에 대하여 실태와 과제를 살펴보았다. 우리나라는 이제 마리나항만의 개발을 위한 1차 기본계획을 세우고 각 지역마다 개발을 위해 노력하고 있다. 우리 현실은 마리나에 대한 관심도는 높으나 정작 마리나 시설을 개발하고 운영하기 위한 구체적 대안과 준비는 소홀한 실정이다. 해양레포츠를 전략산업으로 지정하여 마리나항만 개발과 연계하거나 해양레저산업단지를 구축하는 등의 거시적 정책도 필요하다. 이 연구는 해양레포츠의 확산을 위해 마리나항만을 어떻게 합리적으로 개발하며, 그 시설을 활성화시키기 위해 어떤 전략이 요구되는가를 제안하였다. 이를 위해 본 연구에서는 선행연구들을 참고하여 마리나항만이 제공하는 서비스의 활성화 전략을 크게 두 가지 측면에서 접근하였다. 먼저 정책적 측면에서 관련 법과 제도 등을 고려한 활성화 방안으로 개발 및 운영측면으로 각각 5개 대안을 제시하였다. 다른 측면으로는 마리나항만 서비스를 마케팅의 4Ps로 파악하고 이를 활성화하는 전략대안으로 Product(제품), Price(가격), Place(유통), Promotion(촉진)으로 구분하여 전략을 제시하였다. 본 연구는 아직 충분이 확대되지 않는 마리나항만의 활성화 대안을 전문가들의 지식과 경험 등을 토대로 이론적으로 탐색하였으나, 현장의 실천적 조사와 이용자의 태도 등을 근거로 한 심도 있는 연구들이 향후에 더 진행될 필요가 있다고 본다.