• 제목/요약/키워드: Activate Program

검색결과 268건 처리시간 0.024초

화장품 선택에 있어 SNS 광고속성이 광고태도와 구매의도에 미치는 영향 (The Effect of SNS Advertising Attributes on Advertising Attitudes and Purchase Intentions in Cosmetics Selection)

  • 윤희
    • 한국응용과학기술학회지
    • /
    • 제41권2호
    • /
    • pp.436-446
    • /
    • 2024
  • This study contemplates the effect of social media advertising attributes on consumers' purchasing decisions in cosmetic products. It will serve as basic data for SNS's advertising strategy and marketing that promotes cosmetics sales. This study conducted a survey and went through the analysis process of SPSS v.25.0 statistical program. Frequency analysis, exploratory factor analysis, descriptive statistical analysis, correlation analysis, and regression analysis were conducted to analyze that informativity, reliability, entertainment, interactivity, and disturbance among SNS advertising attributes were used as effective advertising strategies, which had a positive effect on consumers' purchasing decisions. Therefore, in the cosmetics industry, it is necessary to seek strategies to actively utilize marketing in the social media space to promote consumers' purchase needs and to activate purchases.

중소해양도시 크루즈관광 여건 및 활성화 방안: 여수시를 중심으로 (The Current State and Promotional Strategies for Ocean Cruise Tourism in Small and Medium-sized Ocean Cities, - Focused on Yeosu -)

  • 최창호;임영태
    • 한국항만경제학회지
    • /
    • 제29권2호
    • /
    • pp.113-136
    • /
    • 2013
  • 최근 우리나라에 기항하는 국제해양크루즈가 급증하면서 크루즈관광 활성화에 대한 정부와 지자체의 관심이 고조되고 있으나, 우리나라의 크루즈관광 정책과 시설확충 계획은 부산, 인천, 제주 등 크루즈 기항실적이 많은 도시의 거점항 위주로 이루어지는 경향이 있다. 하지만 연근해를 대표하는 중소해양도시의 지역항도 크루즈관광 매력을 갖추고 크루즈 유치를 위해 노력하고 있으므로 이들 도시의 크루즈관광 활성화를 위한 지원도 필요하다. 본 연구는 우리나라 중소해양도시의 크루즈관광 여건을 살펴보고 중소해양도시의 크루즈관광 활성화 방안을 모색하였다. 그리고 이를 토대로 항만 서비스, 교통 접근성과 도시 편의성, 관광활동 지원 분야에 대한 개선방안과 이를 위한 공공과 민간 등의 역할을 제시하였다. 사례연구 지역으로 전라남도 여수시를 선정하여 중소해양도시의 여건과 개선방안, 그리고 거점항과의 차이를 분석하였다. 크루즈 기항항이 되기 위해서는 거점항과 지역항의 차이가 없이 크루즈관광과 관련된 전 분야에서 많은 개선 노력이 이루어져야 한다. 특히 중소해양도시에 속한 지역항은 모항으로 성장할 가능성이 낮기 때문에 기항항으로 선정되는데 초점을 둔 정책과 관광 프로그램 개발이 추진되어야 한다.

산학협력에서 경로 의존성에 대한 연구 - 산업계의 자발적 참여 관점 (Path Dependence in Industry-University Cooperation - In terms of Industry's Voluntary Participation)

  • 한상설;임덕순
    • 산경연구논집
    • /
    • 제9권3호
    • /
    • pp.45-56
    • /
    • 2018
  • Purpose - The Korean university education system is facing innovation and change, including cooperation between industry and university, Therefore It is important to activate the industry-university cooperation. This paper aims to demonstrate the factors that activate industry-university cooperation, particularly about the voluntary participation induction by industry and researching in path dependency perspectives. Research design, data, and methodology - The subject of this research were companies that are aware of the industry-university cooperation program. This research hypothesis is derived from the literature of previous studies of industry-university cooperation, This study have constructs that was defined operationally with reference to previous studies, this research model design to figure out structural relationship among technology leadership of university, university specialization, local network strength, fixation of local economy, recognition of path dependence, participation by industry, performance of industry-university cooperation. From 2017 July. 1 to Sept. 31, questionnaire survey targeting company staff who is involving in industry-university cooperation. 257 questionnaire survey had conducted. 249 investigated data were used for empirical analysis except wrong data. This data were used for AMOS(structural equation) & Regression statistics to verify hypothesis which developed by researcher. Results - The results of this study are as follows. First, technology leadership of universities has a significant effect on voluntary participation by industry. University specialization has significant effect on voluntary participation by industry. Second, local network strength has significant effect on voluntary participation by industry. but fixation of local economy does not affect voluntary participation by industry. Third, recognition of path dependence has moderating effect between Independent(university, company characteristics) and dependent variables(voluntary participation by industry) When recognition level of path dependence is high, preceding factors have a significant effect on voluntary participation by industry than recognition level of path dependence is low. As a result, the degree of recognition of path dependence was shown important variables that induce voluntary participation of industry for industry-university cooperation program. Conclusions - This study suggests that voluntary participation of industry is a very important factor in the achievement of industry-university cooperation. Recognition of interdependence as well as leading factors that encourage voluntary participation of industry is also just as important. If recognition of path dependence was high, Industry's voluntary participation was high.

미취학아동의 1일 활동량, 활동계수 평가 및 유아보육시설의 실외놀이 실태 (Assessment of Physical Activity, Activity Coefficient of Preschool Children and Actual Condition of Daycare Center Outdoor Play)

  • 김재희;김은경
    • 대한지역사회영양학회지
    • /
    • 제14권6호
    • /
    • pp.777-788
    • /
    • 2009
  • The purpose of this study was to assess physical activities and activity coefficient of preschool children and was to give some concrete information to activate outdoor play and to probe the suggestions to activate outdoor play. 42 preschool children (17 boys and 25 girls) were included. Body weight and height were measured and one-day activity diaries were collected by interviewing with their parents and kindergarten teachers. To measure physical activity during outdoor play, this study was researched the current conditions and content of outdoor play activity in daycare centers, and teacher's perceptions of that outdoor play. The average age of the subjects was 5.0 years. Average height, weight, body fat and body muscle of subjects were 108.9 cm, 18.9 kg, 17.7% and 26.8%, respectively. The subjects spent about 10 hours 39 minutes sleeping; 4 hours 16 minutes personal hygiene and computer working. They spent 88.2% of 24 hours (one day) in "very light activities" and 11.3% in "light activities". Activity coefficient (1.34) of weekday was significantly higher than that of weekend (1.21). And in this study, it was found that most of daycare centers (87.7%) have outdoor play space, 95.2% of them were garden. The teachers recognized that have a outdoor play frequency everyday (48%), three or four times (46%) in a week but they have three or four times (38%), one or two times (30%) because of various indoor program. Also, they recognized that have a outdoor play expending time 21-30 minutes (48%), 31-40 minutes (26%) but they have 21-30 minutes (64%). They answered that have frequency and expending time less than their recognition of outdoor play. Most of daycare center teachers perceived outdoor play to be as important as indoor play, and the teachers believed outdoor play supports children's physical, cognitive, social, and language development. The results of this study may be used to utilize as a basic data for estimate physical activity for preschool children and developed that exercise program to increase physical activity of daycare center outdoor play.

대통령기록물을 활용한 다문화가정 자녀의 자아존중감 향상을 위한 교육 프로그램 개발 (A Study on the Development of Educational Programs Using the Presidential Archives for the Improvement of the Self-Esteem of Children from Multi-Cultural Families)

  • 김은실;오효정;최민정;김용
    • 한국기록관리학회지
    • /
    • 제17권2호
    • /
    • pp.101-128
    • /
    • 2017
  • 본 연구에서는 소외계층을 위한 프로그램 활성화를 하고자 하는 대통령기록관 비전에 따라 대통령기록물을 활용하여 정보 사회소외계층인 다문화가정 자녀의 자아존중감 향상을 위한 교육 프로그램을 개발하고자 하였다. 교육 프로그램 개발을 위한 연구방법으로 다문화가정 자녀의 자아존중감 증진에 대한 문헌조사 및 국내외 대통령기록관의 교육 프로그램을 분석하였고, 다문화가정 자녀를 지도한 경험이 있는 교사들을 대상으로 인터뷰와 설문을 하였다. 이를 통해 다문화가정 자녀의 자아존중감 향상을 위한 교육 프로그램 구성을 제안하였다.

공공도서관 복합문화공간의 프로그램 구성체계 및 활성화 방안 연구 (A Study on the Program Structure and Activation Plan of the Complex Cultural Space in Public Library)

  • 신영지;노영희
    • 한국문헌정보학회지
    • /
    • 제54권1호
    • /
    • pp.89-114
    • /
    • 2020
  • 본 연구는 공공도서관 내 복합문화공간의 현황 및 운영 중인 프로그램 현황을 파악하기 위한 기초연구로서, 복합문화공간을 구성한 공공도서관을 대상으로 공간유형 및 프로그램 현황을 파악하고, 이를 기반으로 향후 복합문화공간별 프로그램 활성화 방안을 모색하고자 하였다. 이에 복합문화공간을 도서관 내에 구성하고 있는 공공도서관 사서를 대상으로 설문조사를 실시하였으며 그 결과, 교육공간, 전시공간, 공연공간이 다수 있는 것으로 나타났으며, 이와 맥락을 같이하여 복합문화공간에서 운영하고 있는 프로그램 유형도 교육, 전시, 공연 유형의 프로그램이 다수 진행되고 있었다. 그러나 현재 전담인력 부족, 예산 부족, 프로그램 개발 어려움, 프로그램 참여 저조, 문화시설 및 자료 부족 등으로 복합문화공간 운영의 내실화는 아직 부족한 실정인 것으로 보인다. 이에 향후 공공도서관 내 복합문화공간 프로그램 활성화를 위해서는 해당 도서관의 복합문화공간에 대한 목표와 비전을 설정, 공간 확보, 복합문화공간을 위한 인력 및 예산 확보, 홍보 등이 이루어져야 할 것으로 보인다.

An Research Into The Reactive Safety Action Program for Promoting Aviation Safety Culture

  • Kim, Dae Ho
    • 대한인간공학회지
    • /
    • 제35권3호
    • /
    • pp.165-173
    • /
    • 2016
  • Objective: The objective of this research is to inquire about safety information from the standpoint of its usefulness to suggest the significance of the Reactive Safety Action Program, which serves to promote aviation safety culture. Background: Safety information plays an important role in operating safety programs. Each organization learns lessons from safety information collected from aviation accidents and incidents. When an accident occurs, it is only through safety investigation and a close inquiry on the cause that we can come up with an appropriate countermeasure which would contribute to preventing the recurrence of the same or similar accident. However, the usefulness of safety information produced from unsatisfactory safety investigation is insufficient. Method: This research analyzed the characteristics of aviation accidents, the differences between safety investigations and legal accident investigations in systematic and operative perspectives, and safety culture as a measure to activate reporting systems (compulsory/voluntary). Results: This research defined the investigation scope and processes of safety investigations and legal accident investigations. It also suggested factors such as just culture based on trust, non-punitiveness, confidentiality, the participation of the entire staff through the use of inclusive reporting base, ensuring the independence of the operating organization as a way to promote safety through reporting systems. Conclusion: The organization's effort is the important aspect in obtaining exact and accurate safety information from accidents/incidents. The separate running of SIB (Safety Investigation Board) and AIB (Accident Investigation Board), the systematization of safety information reporting system, and prescribing (legislating) the composition of related organizations are some representative programs. Application: This research inquired experiences that contributed in promoting aviation safety culture in a reactive perspective, and will serve a role in spreading safety culture by enabling the use of application experiences of the aviation field in other domains.

정부주도형 및 민간주도형 푸드뱅크(Food Bank) 사업의 기탁 특성 분석 (Analysis on the Donators' Characteristics of Government-dominant and Non-governmental Food Bank Programs)

  • 조미나;홍민아;강혜승;양일선
    • 대한지역사회영양학회지
    • /
    • 제11권5호
    • /
    • pp.618-628
    • /
    • 2006
  • The purpose of this study was to examine the donators' characteristics and donative foods of both government-dominant and non-governmental food bank program, to understand the problems and benefits of food bank program, and to find the solutions to activate food bank program. The questionnaires were distributed to 120 food bank operators and 3 donators were selected from each food bank for the survey from April 2002 to May 2002. 118 sheets (32.8%) from government-dominant food bank and 53 sheets (20.1%) from non-governmental food bank were collected. The main results of this study were as follows: The largest donators to either government-dominant or non-governmental food bank programs were bakery and confectionery companies 31.4% and 45.3% respectively. The majority of donated foods were 'goods in stock' (55.6%) and frequency of donation were largely on a daily basis (27.1% for government-dominant and 22.6% for non-governmental). Some of the donators who had more donative food did not donate, and the reasons were closeness to expiration date of food (67.3%), lack of legal protection in the event of food poisoning (54.5%), and poor public image of food related accidents (52.3%).

The CsSTE50 Adaptor Protein in Mitogen-Activated Protein Kinase Cascades Is Essential for Pepper Anthracnose Disease of Colletotrichum scovillei

  • Jong-Hwan, Shin;Byung-Seong, Park;Kyoung Su, Kim
    • The Plant Pathology Journal
    • /
    • 제38권6호
    • /
    • pp.593-602
    • /
    • 2022
  • Anthracnose, caused by the ascomycete fungus Colletotrichum scovillei, is a destructive disease in pepper. The fungus germinates and develops an infection structure called an appressorium on the plant surface. Several signaling cascades, including cAMP-mediated signaling and mitogen-activated protein kinase (MAPK) cascades, are involved in fungal development and pathogenicity in plant pathogenic fungi, but this has not been well studied in the fruit-infecting fungus C. scovillei. Ste50 is an adaptor protein interacting with multiple upstream components to activate the MAPK cascades. Here, we characterized the CsSTE50 gene of C. scovillei, a homolog of Magnaporthe oryzae MST50 that functions in MAPK cascades, by gene knockout. The knockout mutant ΔCsste50 had pleiotropic phenotypes in development and pathogenicity. Compared with the wild-type, the mutants grew faster and produced more conidia on regular agar but were more sensitive to osmotic stress. On artificial and plant surfaces, the conidia of the mutant showed significantly reduced germination and failed to form appressoria. The mutant was completely non-pathogenic on pepper fruits with or without wounds, indicating that pre-penetration and invasive growth were both defective in the mutant. Our results show that the adaptor protein CsSTE50 plays a role in vegetative growth, conidiation, germination, appressorium formation, and pathogenicity in C. scovillei.

데이터 리터러시 역량 강화 방안에 관한 연구 - 연구데이터 관리 교육을 중심으로 - (A Study on Data Literacy Competency Building Measures: Focusing on Research Data Management Education)

  • 김주섭;김선태
    • 한국문헌정보학회지
    • /
    • 제57권1호
    • /
    • pp.115-137
    • /
    • 2023
  • 이 연구의 목적은 국내 대학 및 연구기관의 소속 연구자를 위한 연구데이터 관리 교육 프로그램 개발을 위한 가이드를 제시하는 것이다. 해당 프로그램 가이드를 제시하기 위하여 먼저, 해외 연구데이터 관리를 위한 교육 프로그램을 조사 및 분석하였다. 조사 및 분석 대상 교육 프로그램은 RDMRose, RDMLA, DataONE, 캐나다 디지털 연구 연합, NNLM, 파르테노스 그리고 Coursera이다. 또한 해당 교육 프로그램의 적절성을 확인하기 위하여 국내에서 연구된 데이터 리터러시 세부 역량을 통해 검토하였다. 검토 결과 데이터 리터러시 세부 역량을 대부분 충족하고 있었다. 마지막으로 조사 및 분석한 연구데이터 관리 교육 프로그램을 종합하여 연구자를 위한 프로그램 가이드를 제시하였다. 본 연구의 결과는 대학 및 기관에 소속된 연구자에게 체계적으로 지원하고 활성화할 수 있는 연구데이터 관리 교육 프로그램 개발에 도움이 될 것이다.