• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.34-48
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• 2017

The narratives of the digital age have attempted interactions, and the interactive storytelling represented by the Branch Narratives has a problem of the expensive production cost of many optional implementations and poor narrative compared to linear story. As an alternative to this, this study proposes a user-oriented storytelling using user's personality traits. Using the Enneagram, a model of human psyche, and the Actantial model of the semiotician Greimas, when stories and characters are the same, the story could be reconstructed by deriving different topics from the same story according to the user's Enneagram personality type. The theme is determined by defining the axis of the desire of the Actantial model by respectively setting the character with the user's Enneagram type as the subject and the core value in the type as the object. The axis of Power could be defined by the stress and security points in Enneagram. In this way, we can derive the themes of 9 Enneagram types and the corresponding Actantial model and make plots. The users will appreciate one of these reconstructed plots in different perspectives and themes, depending on their personality type. In this study, we applied the above methodology to the story of the pansori novel "Tokkijeon". User-centered storytelling is a new attempt to predict user's choice and reconstruct the story based on the user's personality and perspective.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.119-128
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• 2016

This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

• Cartoon and Animation Studies
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• s.51
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• pp.83-105
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• 2018

In the actantial model of Algirdas Julius Greimas, a story makes 3 kinds of relationships with 6 actants, and, in these relationships, the desires of subjects and objects are operated. And, when the subject performs its desire, there are both assistance of helper and disturbance of opponent. And, the object of desire wanted by the subject is provided by sender and receiver. Using this actantial model, this study analyzed the narrative structure of the animation 'Dalbitgungjeon', and, by rearranging the subject of capacity, examined general stream of communication. Korean animations have tried to approach using archetypes of Korean culture as motifs with various perspectives. But, it is true that, compared with foreign animations dramatized using cultural archetypes, Korean animations still have something to be desired. Thus, this study analyzed the narrative structure of 'Dalbitgungjeon' which was recently producted using archetypes of Korean culture as its motif, and, rearranging the subject of capacity, examined general stream of communication. By doing this, this study tried to search for the method of producing an animation equipped with more advanced narrative structure. Of course, narrative structure of Greimas has been studied in various aspects. However, there are still not enough animation researches using cultural archetypes of Greimas. Considering such aspects, this study focused on searching for a method of using the formation of cultural archetypes based on the analysis of fables of Greimas.

• Journal of Internet Computing and Services
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• v.22 no.1
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• pp.51-63
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• 2021

Identifying characters who appear in a story and analyzing their relationships is essential to understanding the story. This paper aims to identify the two actants (or character roles) as Helper and Opponent in Greimas's Actantial model by identifying Subject (i.e., protagonist) and analyzing the emotional interactions between the Subject and the two actants (Helper/Opponent). Our proposed method consists of three steps. First, we identify objects (i.e., characters) appearing in the text story. Next, we extract relational information through the interaction of the characters, and then classify emotions in the text expressed as relational information. Finally, we represent the flow of emotional relations among characters as a directed graph. The node with the highest degree is considered as the Subject because it includes the most relational information. The node that sends the most positive/negative emotions to the Subject is considered as the Helper/Oppenent, respectively. Our research contributes to the computer-based narrative understanding by providing a computational method that automatically extracts the three key character roles (Subject, Helper, and Opponent) from the text story.

• Journal of Korea Entertainment Industry Association
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• v.14 no.5
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• pp.73-85
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• 2020

This paper analyzes the types of characters in the drama by applying Gremas's Actantial model and Enneagram's character typology and examines how they are shaped. As the Korean Wave is important, it is necessary to study the type of characters and how to describe them. Character is the most important factor in the influence of drama. As a result of applying to the Actantial model, and the following results were obtained. The main subjects are Yu-jin Choi and Ko Ae-sin, the Helpers are many people helping the subject, the opponent is the pro-Japanese figures, the Sender is Gojong, and the recivers are the people of Joseon. Analysis results by personality type of Enneagram, it was found that the subjects are 3 and 5 type, the Helpers are various types, the opponent is 3 type, the Sender is 5 type, and the receivers all types. In the method of describing the subject, internal description (direct description) is used, and the other is only formed by indirect description. Some of the Helpers and the Sender are used an image-telling method to show the inside. However, the opponent is image-telling only to show indirectly. As a result, it was possible to confirm the differences and effects on the method of image-telling by character type.

• Cartoon and Animation Studies
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• s.33
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• pp.79-97
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• 2013

Animation is the aggregate of signs based on narrative. Algirdas Julien Greimas made structuralist frame and analyzed the meaning with it. Greimas's semiotics among the animated characters appearing in the conflict structure is suitable for the analysis and figure out the structure and meaning of the conflict which is hidden. Because Greimas Semiotic Square is suitable for apprehending meaning structure, it help for us to identify between characters and meaning that from character. Actantial Model help to apprehend power relations in structure between characters by axis of desire. This study search Greimas's semiotics and based on this analyse animation, . Also this study analyse conflicts between protagonist and antagonist with Greimas Semiotic Square after analysing narrative of like Vladimir Proof's folktale analysis. Unlike the protagonist's internal conflict, the antagonist's internal conflict moves the audience's emotions. Finally, this study analyse animation in the synchronic structure with the Actantial Model.

• Cartoon and Animation Studies
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• s.37
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• pp.83-106
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• 2014

The trends of smart devices and interactive media are demanding expansion of the form of Animation and there were some challenges to create interactive animation as completed contents. However, most of interactive storytelling with the branch structure do not meet the audiences' expectation and the use of distracters has even audiences' immersion drop down. This paper proposes 4 conditions for the completed interactive animation content. To suggest the way how to complete a story by the roles and actions of the audiences' participation, which is the most important one among 4 conditions above, this study has analyzed the story of . This interactive animation is considered as a successful case of interactive animation as an interactive contents with a completed story. This paper analyze the story with 20 functional narrative structure, semiotic rectangle and 'Actantial model' by Greimas in semiotics. Finally, this paper concludes 'what the interactive elements will be' and 'where the interactions will take place' in a traditional narrative structure through finding the answers of what the audience's role is.

• Korean journal of communication and information
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• v.76
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• pp.7-30
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• 2016

The purpose of this study is to review and criticize the articles that analyzed Frozen by using the semiotic method of Greimas. The study also aims to apply the semiotic method of Greimas correctly to find the deep structure of the narrative of Frozen. The results of the narrative analysis based on the actantial model and the semiotic square show that Frozen is not Elsa's heroic narrative but Anna's one. Because Elsa and Anna are the opposing elements in this narrative, the success of Anna is the failure of Elsa. Frozen does not convey the subversive message about the gender roles by representing an independent and active woman who resists the patriarchal discourse. Instead, Frozen reproduces the conformist ideology by saying that love is the most valuable thing and that everyone should accept the role given to him/her by the community.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.481-486
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• 2015

This study aimed to analyze how a variety of relations created by the actions of characters shown in SBS Wednesday and Thursday dramas are communicated by using Greimas' actantial model. This study analyzed the sparsity structure that the subject have in relations between the subject, and a desire structure that the subject have will appear if we look into the interactive and binding relation between the subject and the object in the process of solving those problems. In the relations between the subject and originator, the role of originator in the dramas was limited when his or her character is established as a poor character weaker than the subject and the one to be protected, whereas he or she was more authoritative than the subject in the structure that originator shares a role as an antagonist. Objectors shown in three works gave help to the solution of incident after all by turning coat as another cooperators of the subject and the object, showing a tendency to reach maturity rather than being unhappy.

• Journal of Korea Multimedia Society
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• v.18 no.3
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• pp.429-436
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• 2015

This study describes the humanistic perspective inherent in Korean Buddhism. It is based on a narrative of the establishment of Haeinsa Temple, which is one of the three major Korean traditional temples, and represents the heritage of Korean Buddhism. With this narrative, we developed and implemented mobile content for Android devices titled "Treasures from the Palace of the Dragon King". Its scenario, which is a folktale of the establishment of the Haeinsa Temple, was created using A.J. Greimas' Actantial model as the research method. As a result, the content developed by the reconstruction of the scenario consists of mini-games and animations offering an intuitive user experience (UX), which is implemented in a compound E-BOOK for mobile devices. We aim to promote Korea's traditional culture throughout the world, using this content as a starting point for the future.