• Journal of the Korean Home Economics Association
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• v.30 no.3
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• pp.33-43
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• 1992

The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.539-548
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• 2021

This study was attempted to identify the mediating and moderating effects of self-esteem in the relationship between parenting attitude and bicultural acceptance attitude for multicultural adolescents. Among the Muticultural Adolescents Panel Study conducted by National Youth Policy Institute, the data of 1,260 first-year high school students in 2017 year were analyzed. Data were analyzed using SPSS 23.0 and Amos 20.0 programs. As a result, a positive correlation among parenting attitude, self-esteem and bicultural acceptance attitude was noted. Self-esteem showed a partial mediating effect on the relationships between parenting attitude and bicultural acceptance attitude. But, there was no moderating effect of self-esteem between the two variables. In order to improve the bicultural acceptance attitude of multicultural adolescents, it is necessary that developing a strategy that can promote positive parenting attitude and enhance their self-esteem. In addition, we would like to propose further research considering the various variables that affect bicultural acceptance attitude.

• Journal of Family Resource Management and Policy Review
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• v.3 no.1
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• pp.17-33
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• 1999

The purpose of this study is to investigate the relationship between parents’attitude and their actual performance in home education and adolescent children’s acceptance, and to inquire the difference in relation to social-demographic variables with the subject of family with teenagers. The main results were as follows: 1) There were significant difference between father’s attitude and mothers in home education. And there were significant difference between father’s attitude and mothers according to variables in each area. 2) There were significant differences between father’s performance and mother’s in home education. 3) Adolescent children’s acceptance level was 3.26 (standard 5) and was average. there were significant differences in adolescent children’s acceptance level in accordance with parents’school careers, father’s job, child’s sex and school record. 4) There were relationships between parents’attitude and performance in home education when father’s attitude was confident attitude and situational attitude in education method, and when mother’s attitude was confident attitude. 5) There were relationships only when father’s attitude was confident attitude, and there were no relationships in other case. 6) There were relationships between parents’performance and adolescent children’s acceptance.

• Journal of Distribution Science
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• v.13 no.10
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• Journal of the Korean Home Economics Association
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• v.29 no.3
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• pp.209-226
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• 1991

This study aimed at providing the basic data for the measurement of the attitude for socialization of household work by analysis of the attitude for socialization of houselhold work according to demographic variables, the degree of acceptance for living change. This study was composed of the attitude for the socialization of household work was based on time, quality, cost factor. The results of this study were as follows: 1. The attitude for socialization of household work was influenced by sex, age, marriage, sex $\times$ marriage and the degree of acceptance for living change. 2. The variables which affected the attitude for socialization of household work independently had influence on it in the following order : the degree of acceptance for living change, sex, house type. 3. The result of path analysis had confirmed that sex, age, income marriage, house type variable indirectly influenced the attitude for socialization of household work through the degree of acceptance for living change. Sex, and marriage variable directly influenced on the attitude for socialization of household work. Through the this study. The attitude for socialization of houselhold work was influnced by the degree of acceptance for living change. Change of household work is socialization of household work and right attitude to the socialization fof household work is necessary for satisfaction of variouse needs. for saving of time and money through the socialization of household work.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.61-70
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• 2021

At a time when children of multicultural families have begun to enter adolescence in Korea, this study examined the effects of parental support and bicultural acceptance on the career attitude maturity of multicultural adolescents. This study tried to derive the implications related to the career path of multicultural adolescents by verifying the effects of self-esteem on the relationship between parental support, bicultural acceptance, and career attitude maturity. Using the 8th Multicultural Adolescent Panel Survey data (MAPS), the relative influence of antecedent variables on career attitude maturity was confirmed by hierarchical regression analysis of the data from 1,197 respondents. Model 1 included gender and parental support, Model 2 added bicultural acceptance to Model 1, and Model 3 added self-esteem to Model 2. As a result of the study, in Model 1, women had higher career attitude maturity than men, and the more supportive their parents were, the more positive the level of career attitude maturity. The adjusted R2 of Model 1 was .058, which did not have much influence. In Model 2, gender, parental support, and bicultural acceptance had statistically significant effects on career attitude maturity, and the amount of change in F was also significant. The adjusted R2 of Model 2 was .132. In Model 3, parental support was not statistically significant, and gender, bicultural acceptance, and self-esteem had statistically significant effects on career attitude maturity. The amount of change in F was statistically significant and the adjusted R2 was .185. That is, it was confirmed that the more the women, the more the bicultural acceptance, and the higher the self-esteem, the more prepared and determined the career path. Based on the research results, the implications related to career preparation of multicultural adolescents were presented.

• The Korean Journal of Community Living Science
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• v.27 no.2
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• pp.185-197
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• 2016

This study was conducted to examine the factors affecting the life satisfaction of married female immigrants and Korean husbands. Data for this study were obtained from the National Survey of Multicultural Families conducted in 2012. The study sample consisted of 5,232 couples within the first five years of marriage. Data were evaluated using a paired t-test, K-mean cluster analysis, ANOVA, and ordered logistic regression analysis. The results were as follows: 1) life satisfaction was higher for married female immigrants than for Korean husbands. 2) The general characteristics, acceptance attitude, language acceptance, and social network differed significantly depending on life satisfaction levels. 3) The multicultural acceptance attitude of husbands, ability of married female immigrants to speak Korean, and ability of Korean husbands to speak wives' native languages improved life satisfaction levels. The results of this study can be used to improve the life satisfaction of married female immigrants and Korean husbands.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.184-192
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• 2015

This study's purpose is to look into whether there is a difference in acceptance attitude toward sex according to the level of sexual awareness and to investigate how the level of sexual awareness affects acceptance attitude toward sex aimed at workers in welfare facilities for the aged. Furthermore, the study seeks ways to practice and intervene in sex-related service for the aged. The analysis revealed that there were significant differences in acceptance attitude toward sex according to the level of sexual awareness of facility workers. In other words, high level of sexual awareness group was more open to acceptance attitude toward sex than other groups. Moreover, it was demonstrated that sexual awareness affects acceptance attitude toward sex and also it was revealed that the more liberal the level of sexual awareness, the more open the acceptance attitude toward sex. Through discussion based on the study results, intervention plan was proposed for social welfare practice and development of sex education program for welfare facility workers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5875-5887
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• 2015

This research aimed to investigate the relations of perfectionism and multicultural attitude upon a premise that sub-factors of the perfectionism : self-oriented perfectionism, other-oriented perfectionism and socially-prescribed perfectionism are related to multicultural attitude and to examine the moderation effect of self-acceptance on the relation between perfectionism and multicultural attitude. The questionnaires designed to measure multidimensional perfectionism, unconditional self-acceptance and multicultural attitude were administered to 258 office workers in Seoul and Gyeoggi-Do. The results from correlation analysis and regression analysis were as followed. First, sub-factors of the perfectionism was partially associated with sub-factors of multicultural attitude. In particular two sub-factors of the perfectionism : 'self-oriented perfectionism', 'other-oriented perfectionism' yielded effect on multicultural attitude, controlling the effects of other subscales. Second, unconditional self-acceptance moderated the relation between 'self oriented perfectionism' and sub-factor of the multicultural attitude : 'recognizing difference'. And unconditional self-acceptance moderated the relation between 'socially prescribed perfectionism' and sub-factors of the multicultural attitude : 'recognizing difference', 'openness and acceptance'. This present findings not only extend understandings about relationship between perfectionism and multicultural attitude by examining self-concept : unconditional self-acceptance but also provide that it isn't helpful that further support and rationale for unconditional self-acceptance as intervention for targets to focus in counseling process for those who suffer from perfectionism.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.238-248
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• 2012

This research examined the effect of risk perception on risk attitude and risk acceptance of nuclear power plants. For this study, we carried out a survey targeting local residents living in Gyeong-ju..And we examined how risk perception of nuclear power plants have influences the risk attitude and risk acceptance including distrust on government's polices and perceived benefit. First, The findings showed that risk perception of nuclear power plants influenced positively on risk attitude. Second, risk attitude of nuclear power plants influenced negatively on risk acceptance. Third, distrust on government's polices influenced negatively on risk acceptance. Fourth, perceived benefit influenced positively on risk acceptance.