• Asia Marketing Journal
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• v.13 no.4
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• pp.159-189
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• 2012

What attracts consumers to bloggers' reviews? Consumers would be attracted both by the Bloggers' expertise (i.e., knowledge and experience) and by his/her unbiased manner of delivering information. Expertise and trustworthiness are both virtues of information sources, particularly when there is uncertainty in decision-making. Noting this point, we postulate that consumers' motives determine the relative weights they place on expertise and trustworthiness. In addition, our hypotheses assume that tie strength moderates consumers' expectation on bloggers' expertise and trustworthiness: with expectation on expertise enhanced for power-blog user-group (weak-ties), and an expectation on trustworthiness elevated for personal-blog user-group (strong-ties). Finally, we theorize that the effect of credibility on willingness to accept a review is moderated by tie strength; the predictive power of credibility is more prominent for the personal-blog user-groups than for the power-blog user groups. To support these assumptions, we conducted a field survey with blog users, collecting retrospective self-report data. The "gourmet shop" was chosen as a target product category, and obtained data analyzed by structural equations modeling. Findings from these data provide empirical support for our theoretical predictions. First, we found that the purposive motive aimed at satisfying instrumental information needs increases reliance on bloggers' expertise, but interpersonal connectivity value for alleviating loneliness elevates reliance on bloggers' trustworthiness. Second, expertise-based credibility is more prominent for power-blog user-groups than for personal-blog user-groups. While strong ties attract consumers with trustworthiness based on close emotional bonds, weak ties gain consumers' attention with new, non-redundant information (Levin & Cross, 2004). Thus, when the existing knowledge system, used in strong ties, does not work as smoothly for addressing an impending problem, the weak-tie source can be utilized as a handy reference. Thus, we can anticipate that power bloggers secure credibility by virtue of their expertise while personal bloggers trade off on their trustworthiness. Our analysis demonstrates that power bloggers appeal more strongly to consumers than do personal bloggers in the area of expertise-based credibility. Finally, the effect of review credibility on willingness to accept a review is higher for the personal-blog user-group than for the power-blog user-group. Actually, the inference that review credibility is a potent predictor of assessing willingness to accept a review is grounded on the analogy that attitude is an effective indicator of purchase intention. However, if memory about established attitudes is blocked, the predictive power of attitude on purchase intention is considerably diminished. Likewise, the effect of credibility on willingness to accept a review can be affected by certain moderators. Inspired by this analogy, we introduced tie strength as a possible moderator and demonstrated that tie strength moderated the effect of credibility on willingness to accept a review. Previously, Levin and Cross (2004) showed that credibility mediates strong-ties through receipt of knowledge, but this credibility mediation is not observed for weak-ties, where a direct path to it is activated. Thus, the predictive power of credibility on behavioral intention - that is, willingness to accept a review - is expected to be higher for strong-ties.

• Journal of Korean Society of Forest Science
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• v.110 no.3
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• pp.440-452
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• 2021

This study identified and evaluated conditions for continued participation of private forest owners in forest carbon offset programs. The probability of continuing forest carbon offset projects, which delays greenhouse gas emissions by extending harvesting periods, increases with increasing price of carbon offset credits, public recognition of forest value, and education level. Willingness to Accept (WTA) was estimated using a Multiple Bounded Dichotomous Choice Question, which was 17,039 KRW/tCO₂ for extending age to 60 years, and 23,070 KRW/tCO₂ for 100 years. The following findings aim to promote participation and supply of carbon offset programs in private forests according to the study outcomes. First, introducing policies supporting private forest owners bearing opportunity costs for avoiding greenhouse gas emissions by postponing timber harvest is needed. Second, educational programs for private forest owners whose awareness of and interests in the public value of forest is necessary. Third, although having participated from the beginning of the offset program, finding ways to lead continuous participation of forest owners who are less likely to accept WTA is also necessary.

• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.50-50
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• 2003

Romanticism is advocating the conception called the respect of diversity and individuality in the modem society dominated by post-modernism trying to accept the various values. This is a very important spirit that is being solidified by the explosive consumption of materialism and the tendency of narcissism.

• Lingua Humanitatis
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• v.2 no.2
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• pp.301-319
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• 2002

In a recent paper, I have proposed an analysis concerning propositions and 'that'-clauses as a solution to Kripke's puzzle and other similar puzzles, which I now call 'the Indefinite Description Analysis of Belief Ascription Sentences.' I have listed some of the major advantages of this analysis besides its merit as a solution to the puzzles: it is amenable to the direct-reference theory of proper names; it does not nevertheless need to introduce Russellian (singular) propositions or any other new entities. David Lewis has constructed an interesting argument to refute this analysis. His argument seems to show that my analysis has an unwelcome consequence: if someone believes any proposition, then he or she should, ipso facto, believe any necessary (mathematical or logical) proposition (such as the proposition that 1 succeeds 0). In this paper, I argue that Lewis's argument does not pose a real threat to my analysis. All his argument shows is that we should not accept the assumption called 'the equivalence thesis': if two sentences are equivalent, then they express the same proposition. I argue that this thesis is already in trouble for independent reasons. Especially, I argue that if we accept the equivalence thesis then, even without my analysis, we can derive a sentence like 'Fred believes that 1 succeeds 0 and snow is white' from a sentence like 'Fred believes that snow is white.' The consequence mentioned above is not worse than this consequence.

• Journal of Korea Multimedia Society
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• v.23 no.10
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• pp.1318-1330
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• 2020

The purpose of this study is to identify the effect of the innovation characteristics that AI Elderly Care Robots have on elderly consumers and to verify the acceptance or mediated resistance by the elderly of the innovation characteristics. Research was conducted throughout this study of the characteristics of the elderly so that the study results could contribute to the improvement of the quality and manufacture of AI Elderly Care Robots by lowering the psychological resistance of the elderly. Survey questions were answered by senior citizens aged 65 and older. The SPSS25 and AMOS22 programs were used for analysis. The analysis confirmed that innovation resistance has a significant mediated effect on the characteristics of elderly consumers and their willingness to accept the innovation characteristics of the AI Elderly Care Robots. Through this study, Ram's innovation resistance model has been verified empirically and it is estimated that by considering the specificities of elderly consumers and using the information to contribute to the development and modification of AI Elderly Care Robots will increase the willingness of the elderly to accept the innovation characteristics of the AI Elderly Care Robots.

• Korean Journal of Logic
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• v.13 no.2
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• pp.135-165
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• 2010

In this paper, I explore Turner's argument against libertarianism. He claims that libertarians can't be compatible with naturalism, without abandoning the Consequence Argument. In order to support this claim, he proposes the Supervenience Argument. According to him, the Supervenience Argument can't be rejected without abandoning either the Consequence Argument or naturalism. But I show that libertarians don't have to accept his Supervenience Argument, even though they stick to the Consequence Argument, and that even though they accept his Supervenience Argument, they don't have to abandon the freedom of agent. For these reasons, I conclude that Turner's argument against libertarianism turns out a failure.

• Journal of the Korean Institute of Navigation
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• v.11 no.1
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• pp.39-65
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• 1987

Since the middle of 1950's, containerization has been rapidly spread over the world in virtue of great merits providing to interensts, and the fundamental changes in port management and prot operations are resulted. As the container terminal is a complex system which is consisted of various subsystems, the treatment for improving the productivity is required in a comprehensive fashion, both in each of its parts and as an integrated system. This paper aims to make an intensive analysis of the Busan Container Terminal system, especially focusing on its subsystems such as ship operation system, storage system and transfer system. First of all, the intrinsic capacity of various subsystems is calculated and it is checked whether the current operation is being performed effectively through the formal analysis. Secondly, the suggestion is presented to improve the operation by considering the throughput that the port of Busan will have to accept in the near future. The results are as follows; 1) As the inefficiency is due to the imbalance between various subsystems at Busan terminal, transfer equipment level must be up to 31% for straddle carrier and 67% transfer crane above all. 2) The yard capacity must be increased by reducing the free dwell time of containers in order to accept the traffic volume smoothly in the near future. 3) The better way to reduce the port congestion is to change berthing rule from the FIFP to the Pre-allocated system by considering the ship arrival pattern.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.390-393
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• 2003

In this paper, we study on an implementation of cell scheduler which arbitrates the ATM exchange efficiently and swiftly. The designed ATM cell scheduler of this paper is based on iSLIP scheduling algorithm. It is aimed at the high-speed implementation. The implemented cell scheduler approximately provides 100% throughput for cell scheduling. We present a basic structure for cell scheduler and describe by using the HDL and perform behavior level and timing simulation. The cell scheduler of this paper is designed to support 8-port switch fabric and can expand in 32-port switch fabric. The cell scheduler for supporting the 8-port switch fabric is designed in 2-stage pipelines for the grant and accept stages respectively.

• Journal of Fashion Business
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• v.21 no.3
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• pp.80-92
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• 2017

Fashion trend is more than a social phenomenon that multitudes of people accept as popular styles of clothing. The purpose of this study was to understand the influence of fashion trend over time and distance. Geographically thousands of miles apart, the U.S. has strongly influenced fashion in Korea, revealed by references and historic depictions collected from literature and web sites. Results of the study are summarized as five issues: First, emergence of female missionaries from the U.S. American missionaries working in the late Great Korean Empire performed a significant role importing Western culture to Korea. Second, as opportunities of education increased, women studying abroad introduced Western fashion to Koreans when they returned to Korea. They were more open to Western culture than other Koreans and moderately harmonized their Korean sentiment and Western culture, mitigating cultural shock and enabled other Koreans to accept Western culture. Third, the effect of fashionistas on media. Singers working for U.S. armies stationed in Korea and movie stars appearing in Hollywood movies profoundly affected Korean pop culture and fashion trends in Korea. Fourth, following First Lady Jacqueline Kennedy of the U.S. She was an influential figure in those days and a fashion leader as well. Lastly, acceptance of working girl fashion depicted in American television shows. American working girls depicted on American TV shows were highly admired by young Korean women, so the fashion of American working girls became a major fad among young Korean women.

• Journal of Korean Library and Information Science Society
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• v.25
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• pp.167-206
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• 1996

Some conclusions can be derived form the study : 1) The script of Japan author's name for 3 years(1960-1962, not published by the National Assembly Library but by Korea Library Association)and that of 1963's was arranged by their mother tongue although they had not the "author index". 2) "Periodical's Index" which the publication of National Assembly Library was not accept the principle that the person's name should be pronounce and script by one's mother tongue. It means that the Library was not accept the uniqueness of personal name. 3) Because the arrangement of the same person's name is mixed with one's mother tongue pronunciation and Korean one that they are scattered each another. 4) The same surname and the same Chinese character has different arrangement because of pronunciation rule of Korean language. 5) The same person's name was regarded as a different one because of nonaccurate name transcription. 6) A Japanese name was transcribed as Hangul with Korean pronunciation. 7) A Japanese name was transcribed as Hangul with Korean pronunciation and added Chinese Character in parenthesis. 8) A same Japanese name was regarded as a different one when it was transcribed with Chinese character and Hangul. 9) The arrangement of a same person's name was different when between the surname and forename has one space and has not. 10) "Author Index" is not playing as a role of name authority file.a role of name authority file.