• 제목/요약/키워드: Academy Relationship Management

검색결과 973건 처리시간 0.031초

고객관계관리를 통한 소상공인의 매출증대에 관한 연구 (A Study on Sales Activity Method throughout Customer Relationship Management)

  • 박재용
    • 경영과정보연구
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    • 제23권
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    • pp.1-23
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    • 2007
  • Small and Medium Business Associate has supporting small and medium business and private business for establishment business and sales increasing with various policy since 2005. Arousing the interesting on customer relationship management, small and medium business and private business have recognized the necessity of the concept and introduction the CRM. This study suggested the effectiveness of the CRM throughout real cases of the CRM for small and medium business managers in order to rising sales in such an environment. The case of this study tried to figure it out to accomplish manager's ends of small and medium business to get successful business results based on innovative volition and mind trying to change. The owner who has experience 12 years in meat sales was analyzed the results of aptitude test that the business is highly appropriate to him in personality and aptitude. As also saw the strength and opportunity of SWOT analysis, he has an excellent talent for friendship, knowledge of searching Internet and organizing information, and learning ability. This study provided a marketing policy, ideas of customer services and system remodeling to improve relationship with customer, and a division diagnosis of business activities. The owner has an excellent friendship, so that this study suggest to remodel interior inside store clearly and sanitary displaying on products, to introduce aggressive and concentrated marketing strategies, and to recognize the important of public relation.

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간호사의 지식관리활동과 조직유효성과의 관계 (Relationship between Knowledge Management Process and Organizational Effectiveness in Clinical Nurses)

  • 정석희
    • 간호행정학회지
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    • 제9권3호
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    • pp.415-427
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    • 2003
  • Purpose: The purpose of this study was to investigate the degree and pattern of knowledge management process, and to identify the relationship between knowledge management process and organizational effectiveness in clinical nurses. Method: Participants were 665 regular clinical nurses who had worked for over 1 year in general units of 9 tertiary medical hospitals including 2 national university hospitals, 5 university hospitals, and 2 hospitals founded by business enterprises. Data were collected from March to May 2003 through questionnaires. Four structured instruments were used to collect the data: Knowledge Management Process Scale(Jeong, Lee, Lee, & Kim, 2003), cCommitment Questionnaire(Mowday, Steers, & Porter, 1979), General Satisfaction Scale(CooK, Hepworth, Wall, & Warr, 1981), and one for general characteristics. The data were analyzed using factor analysis, reliability analysis, descriptive analysis, cluster analysis, one-way ANOVA, Scheffe test, correlation analysis with the SPSS for Windows 10.0 program. Result: 1) The average score for knowledge management process in nurses was $3.08{\pm}.54$ on a 5-point Likert scale. In order from highest mean score, the elements of knowledge management process, were Knowledge $Utilization(3.35{\pm}.57)$, Knowledge $Sharing(3.07{\pm}.58)$, Knowledge $Creation(2.99{\pm}.63)$, and Knowledge $Storage(2.91{\pm}.82)$. 2) Four knowledge management patterns for nurses, which were derived from cluster analysis, were inactivate pattern, delayed pattern, activate pattern, and high-activate pattern of knowledge management. 3) The degree of knowledge management process activation and 4 elements of knowledge management process, Knowledge Creation, Knowledge Storage, Knowledge Sharing, and Knowledge Utilization, were significantly correlated with nurses' organizational commitment and job satisfaction(p=.000). 4) The nurses' organizational commitment and job satisfaction showed significant differences according to the knowledge management patterns derived from cluster analysis of high-activate pattern, activate pattern, delayed pattern, inactivate pattern(p=.000). Conclusion: These results suggest that there are four knowledge management patterns for nurses, and knowledge management process positively affects the nurses' organizational commitment and job satisfaction. From the above findings, knowledge management process is empirically verified as a useful and effective method to increase organizational effectiveness, and develop the organization.

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국립정신병원의 의료서비스평가기준에 대한 인과관계분석: 말콤 볼드리지 모델을 중심으로 (Causal Relationships among Health Care Criteria in the Korean National Mental Hospitals: Using Baldrige Health Care Model)

  • 문재영;이상철;김양균
    • 보건행정학회지
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    • 제18권1호
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    • pp.43-62
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    • 2008
  • The purpose of this study is to evaluate the causal relationship among health care criteria in Korean National Mental Hospitals, using Malcolm Baldrige National Quality Award(MBNQA). The survey instrument consists of 92 Questions from the seven the MBNQA health care criteria. Structural Equation Modeling (SEM) is used to analyze the empirical data and estimates the path coefficients among the seven categories. The result of this study indicates that Leadership drives Foundation and Direction, which influence on Systems that creates Results. Conclusively, among 18 hypotheses, 15 are statistically significant.

경력정체성에 대한 개발지원관계망 특성과 개발지원기능의 효과 분석 (The effects of developmental network characteristics and develomental functions on career identity)

  • 장지현
    • 지식경영연구
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    • 제17권3호
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    • pp.23-44
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    • 2016
  • This study examined the cause-and-effect relationships among developmental network characteristics, developmental functions, and career identity. The study analyzed the data of employees with more than two years of experience and a college degree or over qualifications, from domestic companies. For analysis, the structural equation model was applied. Most of all, it was substantiated that the structural relationships among the developmental network characteristics, developmental functions, and career identity. The specific results were as follows. First, tie strength had a positive effect on all of developmental functions but psychosocial support mediated the relationship between the tie strength and career identity. Second, an indirect relationship between indicators of network diversity and identity was not found or the indirect relationship was very weak.

Strategic Framework for Website Evaluation based on a Review of Tourism and Hospitality Literature from 2010-2023

  • Xiaonan Li;Dave C. F. Chan;Rob Law
    • Journal of Smart Tourism
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    • 제3권3호
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    • pp.17-27
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    • 2023
  • This study examines the scientific publications on website evaluation in hospitality and tourism from 2010 to 2023 through a systematic review and discusses implications for future research. The reviewed literature from publication years, journals, research methods, website-related stakeholders, context, various forms of Internet presence (Internet forms), and theories are analyzed to create a comprehensive website evaluation dimension. Furthermore, a conceptual framework is developed to show the relationship between the website characteristics, stakeholders-channels interaction, and stakeholders' reactions. The proposed website evaluation framework in hospitality and tourism synthesizes the existing knowledge, identifies gaps, and further advances our understanding of this research area.

의료의 공급량과 병상이용량과의 관계에 관한 국제비교연구 (Relationship Between Supply Factors of Medical Care and Use of Bed)

  • 정형선
    • 보건행정학회지
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    • 제5권2호
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    • pp.18-34
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    • 1995
  • To clarify the relationship between the medical supply(medical persons and goods) and the use of bed, the author has made comparison among OECD 24 countries. Per Capita Bed-days can be divided into Average Length of Stay and Admission Rate, and these three variables were regressed upon both In-patient Care Beds of all medical institutions including acute somatic, psychiatric, special, nursing homes and other long-term care and Share of Total Health Employment in Total Employment. The result of regression analysis shows a statistically significant positive relationship between In-patient Care Beds and Average Length of Stay, and negative relationship between Share of Total Health Employment and Admission Rate. In addition to Ordinary Least Square(OLS) estimation, amended Bounded Influence Estimation(BIE) was also made to adjust the influence of outliers. Japan shows a very large number of In-patient Care Beds and a very low Share of Total Health Employment, and this medical situation is judged to have close relation to her long Average Length of Stay and low Admission Rate.

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병원 조직구성원의 자기효능감이 직무만족에 미치는 영향 (The Effect of Self-Efficacy on Job satisfaction for the Hospital Employees)

  • 남경동;김광점
    • 보건행정학회지
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    • 제13권4호
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    • pp.66-83
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    • 2003
  • Self-efficacy is a person's perceived capability to perform a behavior. We have studied the antecedents of self­efficacy, and its moderating role on the relationship between job characteristics and job satisfaction. Data is collected through questionnaire from 910 employees of 6 large hospitals in Korea. The results show that individual's internal locus of control has positive relationship with self­efficacy and self-efficacy has positive relationship with job satisfaction. Contrary to the hypothesis, supervisors' transformational leadership doesn't show any relations with self­efficacy. The moderating role of self efficacy on the relationship between job characteristics and job satisfaction is supported. These results suggest that hospital managers should manage the self­efficacy as an important instrument of enhancing productivity and employee satisfaction.

수술실간호사와 병동간호사의 의료진과의 의사소통 능력 및 대인관계 능력 비교 (Comparison of Operating Room Nurses and General Ward Nurses on Communicative Competence and Interpersonal Relationship Ability within the Medical Team)

  • 임은주;이여진
    • 간호행정학회지
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    • 제20권3호
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    • pp.313-321
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    • 2014
  • Purpose: The purpose was to compare operating room (OR) nurses and general ward nurses on their communication competence and interpersonal relationship ability within the medical team. Methods: Participants were 276 nurses (OR 122, ward 154) working in one of 4 university hospitals located in I and K areas. Data were collected using a questionnaire and data collection was done in June, 2013. Comparisons between OR nurses and general ward nurses on communication competence and interpersonal relationship ability were analyzed using ANCOVA. Results: There were statistically significant differences between the two groups in communication competence (F=11.96, p=.001) with average score for OR nurses at 3.37 points and ward nurses at 3.53 points. There were statistically significant differences between the two groups in interpersonal relationship ability (F=15.51, p<.001) with the average score for OR nurses at 3.30 points and ward nurses at 3.50 points. Conclusion: The results indicate a need to develop a variety of programs to promote communication competence in OR nurses and to enhance the openness of interpersonal relationship ability in human resource management.

병원 종사자의 조직정치지각과 직무태도 관계에서 조직신뢰의 조절효과 (The Moderation Effect of Organization Trust on the Relationship between Perceptions of Organizational Politics and Job Attitudes in Hospital Employees)

  • 이근환;장영철
    • 보건행정학회지
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    • 제23권3호
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    • pp.244-259
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    • 2013
  • This study investigates the moderation effect that organizational trust had on the relationship between perceptions of organizational politics and organizational commitment, intention to turnover, organizational citizenship behavior by analyzing the empirical data of 716 personnels collected from university hospital in Korea. We hypothesized that perceptions of organizational politics would tended to negatively related to a high level of organizational commitment and intention to turnover, organizational citizenship behaviors, and that organizational trust would moderate the relationship between perceptions of organizational politics and outcomes. These results suggest that organizational politics of perceptions had negative impacts on organizational commitment and organizational citizenship behaviors, while perceptions of organizational politics had positive impact on intention to turnover. Furthermore, the level of organizational trust moderated the relationship between perceptions of organizational politics and outcomes. Based on these findings, implications of the research findings are discussed, and recommendation for future research and practice are provided.

서비스복구의 공정성 지각이 고객의 만족과 그 행동적 결과에 미치는 영향 (Influence of Perceived Justice with Service Recovery on Customer Satisfaction and Behavioral Results)

  • 조상리;강명주
    • 경영과정보연구
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    • 제33권1호
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    • pp.299-312
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    • 2014
  • 본 연구의 목적은 서비스복구에 대한 고객의 공정성 지각이 고객의 만족과 그 행동적 결과에 미치는 영향을 조사하는 것이다. 선행연구들은 고객만족을 전반적으로 측정하고 있으나 본 연구에서는 서비스복구만족과 관계만족으로 구분하여 고찰하였다. 연구 결과, 서비스복구만족에 대한 분배적 공정성과 상호작용 공정성은 긍정적 영향을 미치나 절차적 공정성은 영향을 미치지 않는 것으로 나타났다. 그러나 관계만족에서는 분배적 공정성, 절차적 공정성, 상호작용 공정성 모두 유의한 영향을 미치는 것으로 나타났다. 또한 서비스복구만족과 관계만족은 고객충성도에 모두 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과는 서비스복구에 대한 지각된 공정성의 중요성을 확인할 뿐만 아니라 서비스복구에 대한 고객만족이 더 높은 수준의 고객충성도를 초래한다는 것을 강조한다.

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