• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.111-117
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• 2006

In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.184-193
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• 2009

In recent years, the architectural interest in the apartment design has been getting focused on qualitative improvement and design differentiation. Especially the facade design differentiation is one of the most important elements in this matter. The purpose of this study is to provide the basic informations that can be referenced when architects are dealing with exterior design by analyzed design types and characteristics of apartment entrances. Target apartment of this study was whasung dongtan the 2nd phase new city districts which was planned to solve a housing shortage in the capital region. Having examined eleven pilot districts, four 1st construction areas, and eight 2nd construction areas, - total 23 complexes - 282 apartment entrances in 212 apartment buildings were carefully researched. Apartment entrance design can be divided into 15 different design elements: design types and combination types, direction, shape, height, approach types, exterior wall finishes of entrance, exterior wall finishes of lower parts of apartment, handrail types of slope, floor finishes of slope, distribution ratio of piloti, ceiling height of piloti, floor finishes of piloti, space use of piloti, window establishment between piloti and elevator hall, landscape elements of piloti. Design characteristics of building entrances were also analyzed in 4 groups (I, II, III, IV) divided by construction contractors ranking. In conclusion, first, design types and combination types can be classified into 15 different kinds, and the group I and II tend to show wider variety of entrance combinations. Secondly, the height and volume of extrude entrance type tend to increase in the group I and II. Third, the spatial configuration of pilotis appears to show more of 'pass + store + break' rather than 'access', as we get closer to the group I.