• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.3D
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• pp.255-261
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• 2010

The evaluation regarding a transportation policy by an evaluation volition viewpoint there is a difference. Consequently the insurgent analysis which is simple compared to against the evaluation object it was accurate, the analysis which leads the order anger probably is necessary. The research which it sees for the evaluation regarding the transportation policy of the metropolis divided in road being understood, public transportation, parking and pedestrian environment, wide area transportation and transportation information and transportation field whole. And against these field it tried the ALSCAL method and MDPREF method which is a Multidimensional Scale method and it analyzed. The regression analysis result for a dimensional analysis ALSCAL method the case of the transportation policy star improvement degree which it follows in introduction presence of intelligence transportation system and MDPREF method it confronted to the transportation policy star improvement degree which it follows in expansion to construction of specific function appeared with the fact that it is the tendency probably. And the evaluation object and evaluation in the object which will cut the positioning one result was each divided in 4 group. And two methods all it was visible a similar tendency. The ALSCAL method currently transportation system construction degree condition in base and, the MDPREF method currently improvement degree of the transportation policy which it follows in traffic system construction appeared with the fact that it is desirable to establish a hereafter traffic policy in base.

• Journal of the Korean Society for information Management
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• v.29 no.2
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• pp.45-70
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• 2012

There have been many methods and algorithms proposed for multidimensional scaling to mapping the relationships between data objects into low dimensional space. But traditional techniques, such as PROXSCAL or ALSCAL, were found not effective for visualizing the proximities between objects and the structure of clusters of large data sets have more than 50 objects. The CLUSCAL(CLUster-oriented SCALing) technique introduced in this paper differs from them especially in that it uses cluster structure of input data set. The CLUSCAL procedure was tested and evaluated on two data sets, one is 50 authors co-citation data and the other is 85 words co-occurrence data. The results can be regarded as promising the usefulness of CLUSCAL method especially in identifying clusters on MDS maps.

• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.2
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• pp.21-30
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• 2019

Purpose - In this work, we categorize the 21 shopping items which foreign tourists purchase in South Korea and monitor the level of dissimilarity (or similarity) between each item by utilizing distance matrix, and both hierarchical and k-means cluster analyses, respectively, based on several purpose of visit attributes in 2017. In addition, multidimensional scaling (MDS) method is applied for mining visual appearance of proximities among shopping items based on purpose of visit attributes. Research design and methodology - This study is carried out in 2017 by Ministry of Culture, Sports and Tourism and conduct a face-to-face survey of foreign tourists from 20 countries who purchase shopping items in South Korea. CLUSTER, PROXIMITIES and ALSCAL modules in IBM SPSS 23.0 are used to perform this work. Results - We ascertain that 21 shopping items can be classified into five similar groups which have homogeneous traits by going through two-step cluster analysis. We can position homogeneous places of cluster and shopping items joining each cluster. Conclusions - We can relatively assess patterns and characteristics of each shopping item, come by useful information in activating shopping tour based on the actual state of recognition of foreign tourists and practically apply to each tourism industry on underlying results.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.86-94
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• 2017

This study was conducted to derive a positioning map using multidimensional scaling method to understand how the brand image of national foods including Korean food, Chinese food, Japanese food, Thai food, and Vietnamese food is perceived by domestic and foreign tourists. In order to achieve the research purpose, this study collected 250 data through online and offline surveys for potential food tourists who are interested in visiting overseas. Except the unfaithful responses or missing values, 202 data were analyzed. As a result, first, 8 factors which are considered to be important by food tourists were extracted. Second, the result of similarity analysis using ALSCAL and PROXSCAL did not show that the foods of the five countries were very similar, but all countries seemed to be more likely to compete with each other. Third, attribute selection also indicates that mean value of food taste (3.88), national image (3.82), and sufficient food quantity (3.65) had high level of importance, respectively. These results may provide practical implications for development of branding strategy in food tourism.