• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• Nuclear Engineering and Technology
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• v.54 no.4
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• pp.1271-1287
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• 2022

When abnormal operating conditions occur in nuclear power plants, operators must identify the occurrence cause and implement the necessary mitigation measures. Accordingly, the operator must rapidly and accurately analyze the symptom requirements of more than 200 abnormal scenarios from the trends of many variables to perform diagnostic tasks and implement mitigation actions rapidly. However, the probability of human error increases owing to the characteristics of the diagnostic tasks performed by the operator. Researches regarding diagnostic tasks based on Artificial Intelligence (AI) have been conducted recently to reduce the likelihood of human errors; however, reliability issues due to the black box characteristics of AI have been pointed out. Hence, the application of eXplainable Artificial Intelligence (XAI), which can provide AI diagnostic evidence for operators, is considered. In conclusion, the XAI to solve the reliability problem of AI is included in the AI-based diagnostic algorithm. A reliable intelligent diagnostic assistant based on a merged diagnostic algorithm, in the form of an operator support system, is developed, and includes an interface to efficiently inform operators.

• Informatization Policy
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• v.30 no.2
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• pp.22-45
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• 2023

In research on the use of AI-based voice assistant services, problems related to the user's trust and privacy protection arising from the experience of service use are constantly being raised. The purpose of this study was to investigate empirically the effects of individual trust in AI and online privacy concerns on the continued use of AI-based voice assistants, specifically the impact of their interaction. In this study, question items were constructed based on previous studies, with an online survey conducted among 405 respondents. The effect of the user's trust in AI and privacy concerns on the adoption and continuous use intention of AI-based voice assistant services was analyzed using the Heckman selection model. As the main findings of the study, first, AI-based voice assistant service usage behavior was positively influenced by factors that promote technology acceptance, such as perceived usefulness, perceived ease of use, and social influence. Second, trust in AI had no statistically significant effect on AI-based voice assistant service usage behavior but had a positive effect on continuous use intention. Third, the privacy concern level was confirmed to have the effect of suppressing continuous use intention through interaction with trust in AI. These research results suggest the need to strengthen user experience through user opinion collection and action to improve trust in technology and alleviate users' concerns about privacy as governance for realizing digital government. When introducing artificial intelligence-based policy services, it is necessary to disclose transparently the scope of application of artificial intelligence technology through a public deliberation process, and the development of a system that can track and evaluate privacy issues ex-post and an algorithm that considers privacy protection is required.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2005.05a
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• pp.945-948
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• 2005

Mobile computing devices are becoming increasingly prevalent in a huge range of physical area, offering a considerable market opportunity. The focus of this paper is on the development of a platform of fault diagnosis system integrating with personal digital assistant (PDA). An improvement of induction machine rotor fault diagnosis based on AI algorithms approach is presented. This network system consists of two parts; condition monitoring and fault diagnosis by using Artificial Intelligence algorithm. LabVIEW allows easy interaction between acquisition instrumentation and operators. Also it can easily integrate AI algorithm. This paper presents a development environment fur intelligent application for PDA. The introduced configuration is a LabVIEW application in PDA module toolkit which is LabVIEW software.

• Journal of the Korea Computer Graphics Society
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• v.30 no.1
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• pp.1-10
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• 2024

In immersive virtual environments including mixed reality (MR) and virtual reality (VR), avatars or agents, which are virtual humans, are being studied and applied in various ways as factors that increase users' social presence. Recently, studies are being conducted to apply generative AI as an agent to improve user learning effects or suggest a collaborative environment in an immersive virtual environment. This study proposes a novel method for interface application of a virtual assistant agent (VAA) using OpenAI's ChatGPT in an immersive virtual environment including VR and MR. The proposed method consists of an information agent that responds to user queries and a control agent that controls virtual objects and environments according to user needs. We set up a development environment that integrates the Unity 3D engine, OpenAI, and packages and development tools for user participation in MR and VR. Additionally, we set up a workflow that leads from voice input to the creation of a question query to an answer query, or a control request query to a control script. Based on this, MR and VR experience environments were produced, and experiments to confirm the performance of VAA were divided into response time of information agent and accuracy of control agent. It was confirmed that the interface application of the proposed VAA can increase efficiency in simple and repetitive tasks along with user-friendly features. We present a novel direction for the interface application of an immersive virtual environment through the proposed VAA and clarify the discovered problems and limitations so far.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.273-283
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• 2022

Banking and finance is a broad term that incorporates a variety of smaller, more specialized subjects such as corporate finance, tax finance, and insurance finance. A virtual assistant that assists users in searching for information about banking and finance terms might be an extremely beneficial tool for users. In this study, we explored the process of searching for information, seeking opportunities, and developing a virtual assistant in the first stages of starting learning and understanding Vietnamese to increase effectiveness and save time, which is also an innovative business practice in Use-case Vietnam. We built the FIBA2020 dataset and proposed a pipeline that used Natural Language Processing (NLP) inclusive of Natural Language Understanding (NLU) algorithms to build chatbot applications. The open-source framework RASA is used to implement the system in our study. We aim to improve our model performance by replacing parts of RASA's default tokenizers with Vietnamese tokenizers and experimenting with various language models. The best accuracy we achieved is 86.48% and 70.04% in the ideal condition and worst condition, respectively. Finally, we put our findings into practice by creating an Android virtual assistant application using the model trained using Whitespace tokenizer and the pre-trained language m-BERT.

• Journal of Engineering Education Research
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• v.26 no.6
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• pp.71-78
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• 2023

ChatGPT significantly broadens the application of artificial intelligence (AI) services across various domains, with one of its primary functions being assistance in programming and coding. Nevertheless, due to the short history of ChatGPT, there have been few studies analyzing its coding capabilities in Korean higher education. In this paper, we evaluate it using exam questions from three foundational programming courses at S University. According to the experimental results, ChatGPT successfully generated Python, C, and JAVA programs, and the code quality is on par with that of high-achieving students. The powerful coding capabilities of ChatGPT imply the need for a strict prohibition of its usage in coding tests; however, it also suggests significant potential for enhancing practical exercises in the educational aspect.

• Korean Journal of Radiology
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• v.25 no.3
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• pp.224-242
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• 2024

The emergence of Chat Generative Pre-trained Transformer (ChatGPT), a chatbot developed by OpenAI, has garnered interest in the application of generative artificial intelligence (AI) models in the medical field. This review summarizes different generative AI models and their potential applications in the field of medicine and explores the evolving landscape of Generative Adversarial Networks and diffusion models since the introduction of generative AI models. These models have made valuable contributions to the field of radiology. Furthermore, this review also explores the significance of synthetic data in addressing privacy concerns and augmenting data diversity and quality within the medical domain, in addition to emphasizing the role of inversion in the investigation of generative models and outlining an approach to replicate this process. We provide an overview of Large Language Models, such as GPTs and bidirectional encoder representations (BERTs), that focus on prominent representatives and discuss recent initiatives involving language-vision models in radiology, including innovative large language and vision assistant for biomedicine (LLaVa-Med), to illustrate their practical application. This comprehensive review offers insights into the wide-ranging applications of generative AI models in clinical research and emphasizes their transformative potential.

• Proceedings of the Korea Information Processing Society Conference
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• 2024.05a
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• pp.830-833
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• 2024

As Large Language Models (LLM) like OpenAI's ChatGPT[1] continue to grow in popularity, new applications and services are expected to emerge. This paper introduces an experimental study on a smart web-builder application assistance system that combines Computer Vision with GUI object recognition and the ChatGPT (LLM). First of all, the research strategy employed computer vision technology in conjunction with Microsoft's "ChatGPT for Robotics: Design Principles and Model Abilities"[2] design strategy. Additionally, this research explores the capabilities of Large Language Model like ChatGPT in various application design tasks, specifically in assisting with web-builder tasks. The study examines the ability of ChatGPT to synthesize code through both directed prompts and free-form conversation strategies. The researchers also explored ChatGPT's ability to perform various tasks within the builder domain, including functions and closure loop inferences, basic logical and mathematical reasoning. Overall, this research proposes an efficient way to perform various application system tasks by combining natural language commands with computer vision technology and LLM (ChatGPT). This approach allows for user interaction through natural language commands while building applications.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.12
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• pp.1693-1699
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• 2019

The recent software education in middle schools is focused on physical computing, unplugged learning and pilot training. However, they are struggling in many ways, including cost, inducement of interest, motivation, and concentration. Also, the lack of systematic classroom design could make negative effect to students' understanding of classes or academic performance. In this paper, we intend to study the method of algorithm education using Chatbot system, which will increase efficiency of software education, with less burdensome in terms of cost, and also could be able to used as an assist tool in various classes. In class scenarios that require the understanding of coding mechanisms such as function application, algorithm design, and program coding, students can learn by themselves through the Chatbot system, which has a positive effect on student learning.