• Journal of Information Technology Applications and Management
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• v.31 no.1
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• pp.139-161
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• 2024

The Fourth Industrial Revolution has spurred widespread adoption of AI-based services, driving global interest in AI semiconductors for efficient large-scale computation. Text mining research, historically using LDA, has evolved with machine learning integration, exemplified by the 2021 BERTopic technology. This study employs BERTopic to analyze AI semiconductor-related patents and research data, generating 48 topics from 2,256 patents and 40 topics from 1,112 publications. While providing valuable insights into technology trends, the study acknowledges limitations in taking a macro approach to the entire AI semiconductor industry. Future research may explore specific technologies for more nuanced insights as the industry matures.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.57-76
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• 2023

This study analyzes the factors and effects on the users' intention to switch from contact center-oriented to AI chatbot-oriented customer services by combining Push-Pull-Mooring Model and provides insights for companies considering the adoption of AI chatbots. To test the model, we surveyed users with experience using chatbots at least once across different age groups. Finally, we analyzed 176 cases for the analysis using IBM SPSS Statistics and SmartPLS 4.0. The results of hypotheses testing rejected the hypotheses for variables of inconsistent quality and low availability of push factors and low switching cost of mooring factor while accepting the hypotheses for the tardy response of push factors and all pull factors. Therefore, these findings provide important implications for researchers and practitioners who wish to conduct research or adopt AI chatbots. In conclusion, users do not feel inconvenienced by the contact center-oriented service but also perceive high trust and convenience with AI chatbot-oriented service. However, despite low switching costs, users consider chatbots a complementary tool rather than an alternative. So, companies adopting AI chatbots should consider what features the users expect from AI chatbots and facilitate these features when implementing AI chatbots.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.31 no.6
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• pp.1193-1204
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• 2021

In information security, AI technology is used to detect unknown malware. Although AI technology guarantees high accuracy, it inevitably entails false positives, so we are considering introducing XAI to interpret the results predicted by AI. However, XAI evaluation studies that evaluate or verify the interpretation only provide simple interpretation results are lacking. XAI evaluation is essential to ensure safety which technique is more accurate. In this paper, we interpret AI results as features that have significantly contributed to AI prediction in the field of malware, and present an evaluation method for the interpretation of AI results. Interpretation of results is performed using two XAI techniques on a tree-based AI model with an accuracy of about 94%, and interpretation of AI results is evaluated by analyzing descriptive accuracy and sparsity. As a result of the experiment, it was confirmed that the AI result interpretation was properly calculated. In the future, it is expected that the adoption and utilization of XAI will gradually increase due to XAI evaluation, and the reliability and transparency of AI will be greatly improved.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.284-293
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• 2020

The rapid progress of AI technology gives us the expectation to solutions to various problems in our society, and at the same time, it gives us anxiety about the side effects that can occur if AI develops beyond human control. This study was conducted in the early 20s with less objection to advanced devices. We attempted to provide clues to understand thoughts and attitudes of the targets about the future environment that will be brought by AI through the process of finding intent the acceptance of strong AI technology. For this, we applied the Theory of Planned Behavior, and further expanded this research model to identify factors affecting the attitude toward AI. As a result, the attitude toward AI and perceived behavioral control had a significant effect on the intention to use to strong AI. In addition, we found that the expectation of the benefit of improving task performance and the anxiety on the threat of relationship disturbance had a significant effect on the attitude toward AI. This study suggests implications for AI-related companies establishing the direction of technology development and for government setting a policy direction for AI adoption.

• Information Systems Review
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• v.25 no.3
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• pp.121-138
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• 2023

The advancement in mobile technology brought disruptive innovation in media industry. The introduction of mobile devices broke spatial and temporal restrictions in media consumption. This study investigates the impact of mobile channel adoption on video viewing behavior, using real-world dataset obtained from a particular on-demand service provider in South Korea. We find that the adoption of a mobile channel significantly increases the total viewing time of video-on-demand via TV and the number of contents viewed. Our results suggest that the mobile channels act as a complement channel to conventional TV channels. We provide theoretical and practical insights on consumer usage in the emerging over-the-top market.

• KEPCO Journal on Electric Power and Energy
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• v.6 no.4
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• pp.399-404
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• 2020

There are many attempts to apply AI technology to diagnose facilities or improve the work efficiency of the power industry. The emergence of new machine learning technologies, such as deep learning, is accelerating the digital transformation of the power sector. The problem is that traditional power systems face security risks when adopting state-of-the-art AI systems. This adoption has convergence characteristics and reveals new cybersecurity threats and vulnerabilities to the power system. This paper deals with the security measures and implementations of the power system using machine learning. Through building a commercial facility operations forecasting system using machine learning technology utilizing power big data, this paper identifies and addresses security vulnerabilities that must compensated to protect customer information and power system safety. Furthermore, it provides security guidelines by generalizing security measures to be considered when applying AI.

• International journal of advanced smart convergence
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• v.12 no.3
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• pp.175-185
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• 2023

As the era of ChatGPT and generative AI technologies unfolds, the marketing industry stands on the precipice of a paradigm shift. Innovations such as GPT-4, DALL-E 2, and Mid-journey Stable Diffusion possess the capacity to dramatically transform the methods by which advertisers reach and engage with customers. The potential applications of these advanced tools herald a new age for the marketing and advertising sectors, offering unprecedented opportunities for growth and optimization. Nevertheless, the rapid adoption of generative AI within these industries presents a unique set of challenges, particularly for organizations that lack the necessary technological infrastructure and human capital to effectively leverage these innovations. As a result, a competitive crisis may emerge, exacerbating existing disparities between well-equipped enterprises and their less technologically adept counterparts. In this article, we undertake a comprehensive exploration of the implications of generative AI for the future of marketing, examining both its potential benefits and drawbacks. We consider the possible impact of these developments on the advertising and marketing industries at large, as well as the ways in which professionals operating within these fields may need to adapt to remain competitive in an increasingly AI-driven landscape. By providing a holistic overview of the challenges and opportunities associated with generative AI, this study aims to elucidate the complex dynamics at play in the ongoing evolution of the marketing and advertising sectors.

• Knowledge Management Research
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• v.21 no.1
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• pp.41-59
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• 2020

This explorative study examines the difference in firm performance according to the adoption of the core technology of the Fourth industrial revolution, including artificial intelligence(AI), internet of things (IoT), cloud computing, and big data technology. Additionally, we investigate the importance of internal organizational structure exclusively responsible for information security. We analyze unique microdata offered by the Korea Information Society Development Institute to examine the impact of the adoption of the new technologies and the existence of organizational structure for information protection on firm performance, i.e., firm sales. By considering the core information technology as powerful knowledge assets, we argue that the adoption of such technology leads firms to have comparative advantage comparing to the competitors. Also, we emphasize the need to consider the organizational structure suitable for information security, which can become a structural asset of a firm.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.53-71
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• 2024

Generative Artificial Intelligence (AI) has become the focus of societal attention due to its wide range of applications and profound impact. This paper constructs a comprehensive theoretical model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), integrating variables such as Personal Innovativeness and Perceived Risk to study the key factors influencing enterprises' adoption of Generative AI. We employed Structural Equation Modeling (SEM) to verify the hypothesized paths and used the Bootstrapping method to test the mediating effect of Behavioral Intention. Additionally, we explored the moderating effect of Perceived Risk through Hierarchical Regression Analysis. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, Price Value, and Personal Innovativeness have significant positive impacts on Behavioral Intention. Behavioral Intention plays a significant mediating role between these factors and Use Behavior, while Perceived Risk negatively moderates the relationship between Behavioral Intention and Use Behavior. This study provides theoretical and empirical support for how enterprises can effectively adopt Generative AI, offering important practical implications.

• The Journal of Information Systems
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• v.28 no.2
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• pp.25-52
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• 2019

Purpose Despite the recent increase in the use of selection tools using artificial intelligence (AI), far less is known about the effectiveness of them in recruitment and selection research. Design/methodology/approach This paper tests the impact of AI-based initial screening and interview on intentions to apply. We also examine the moderating role of individual difference (i.e., reliability on technology) in the relationship. Findings Using policy-capturing with undergraduate students at a large university in South Korea, this study showed that AI-based interview has a negative effect on intentions to apply, where AI-based initial screening has no effect. These results suggest that applicants may have a negative feeling of AI-based interview, but they may not AI-based initial screening. In other words, AI-based interview can reduce application rates, but AI-based screening not. Results also indicated that the relationship between AI-based initial screening and intentions to apply is moderated by the level of applicant's reliability on technology. Specifically, respondents with high levels of reliability are more likely than those with low levels of reliability to apply for firms using AI-based initial screening. However, the moderating role of reliability was not significant in the relationship between the AI interview and the applying intention. Employing uncertainty reduction theory, this study indicated that the relationship between AI-based selection tools and intentions to apply is dynamic, suggesting that organizations should carefully manage their AI-based selection techniques throughout the recruitment and selection process.