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Flow and Brand Equity on the Internet Auction (인터넷 경매에서 플로우의 형성요인과 브랜드 자산에 미치는 영향)

  • Lee, Seung-Chang;Won, Jung-Jong;Lee, Ho-Geun
    • The Journal of Society for e-Business Studies
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    • v.13 no.2
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    • pp.56-82
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    • 2008
  • The topic on Flow is generating increased interests in e-commerce studies. Flow has been identified as a key component in e-commerce. Studies on Flow have so far focused on internet shopping mall, but scarcely looked at the Flow of Internet auction. The purpose of study is to find out which factors play a major role in building Flow on internet auction and how the built-up Flow affect Brand Equity. Therefore, the research model investigates what factors influence Flow. Furthermore, the research is designed to understand how the Flow influences Brand Equity. The antecedents of Flow classifies into three types such as personal (Challenge, Skill), IT characteristic, Internet Auction characteristic. The results of this empirical study shows that three characteristics significantly affected the flow:personal (Challenge), IT (information quality, system quality), and Internet Auction (interactivity). And also Flow has significant effect on the brand equity. This result indicates that customer's optimal experience is important to increase brand equity. That is, the flow is influenced by multi-dimensional factors and plays an important role in increasing brand equity. Finally, the finding of this study suggests that personal challenge, information quality, system quality, and interactivity should be enhanced preferentially.

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A Study on the School Library Research Trends Using Topic Modeling (토픽모델링을 활용한 학교도서관 연구동향 분석)

  • Jung, Young-Joo;Kim, Hea-Jin
    • Journal of Korean Library and Information Science Society
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    • v.51 no.3
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    • pp.103-121
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    • 2020
  • This study aimed to analyze the research trends of school libraries from 1990 to July 2020. To this end, LDA topic modeling analysis was conducted to the domestic article abstracts related to school libraries. The total number of documents is 498 papers published by the four major domestic journals in Library and Information Science. The log-likelihood estimate criterion was used to determine the number of topics for topic modeling. As a result of the study, 27 topics were discovered, then, theory were categorized by eight subject areas: general, institutional system, building/equipment, operation/management, data organization, service, education, and others. The most popular research was library utilization classes (T27) and Information Utilization (T2). More than 20 studies were found in each evaluation index development (T13), school librarian placement (T24), learning information media utilization (T3), community public library (T7), library cooperation (T9), library use (T17), library research (T11), reading education (T4), collection development (T5), and education effects/teaching methods (T18).

Developing an Accident Model for Rural Signalized Intersections Using a Random Parameter Negative Binomial Method (RPNB모형을 이용한 지방부 신호교차로 교통사고 모형개발)

  • PARK, Min Ho;LEE, Dongmin
    • Journal of Korean Society of Transportation
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    • v.33 no.6
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    • pp.554-563
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    • 2015
  • This study dealt with developing an accident model for rural signalized intersections with random parameter negative binomial method. The limitation of previous count models(especially, Poisson/Negative Binomial model) is not to explain the integrated variations in terms of time and the distinctive characters a specific point/segment has. This drawback of the traditional count models results in the underestimation of the standard error(t-value inflation) of the derived coefficient and finally affects the low-reliability of the whole model. To solve this problem, this study improves the limitation of traditional count models by suggesting the use of random parameter which takes account of heterogeneity of each point/segment. Through the analyses, it was found that the increase of traffic flow and pedestrian facilities on minor streets had positive effects on the increase of traffic accidents. Left turning lanes and median on major streets reduced the number of accidents. The analysis results show that the random parameter modeling is an effective method for investigating the influence on traffic accident from road geometries. However, this study could not analyze the effects of sequential changes of driving conditions including geometries and safety facilities.

Comparison of the Perception of Each Participant on Quality Control Factor of Form Work (거푸집 공사 품질관리 요인에 대한 공사 참여 주체별 인식 비교)

  • Kim, Ju-Yong;Choi, Gyu-Jung;Park, Soon-Kyu;Shin, Yoon-Seok;Kim, Beak-Joong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.4
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    • pp.520-528
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    • 2021
  • In this study, we attempted to derive major management factors related to the quality control of formwork and identified differences in the perceptions of construction engineers, construction managers, and field workers about the importance and performance of the derived factors. As a result of the study, 18 management factors related to the formwork were derived. Among the derived factors, the field workers placed importance on the factors that influence the detailed process of the formwork, while construction engineers placed importance on the factors related to the judgment of the progress and completion of the construction. The construction managers placed importance on the factors that affect the quality of the building frame. Based on the results of this study, it is expected that a plan to improve the quality of formwork that accepts the various opinions of each participant will be established.

Improvement Plan through Investigation and Analysis of Road Signs of National Highway (일반국도 도로표지 조사 및 분석을 통한 개선방안 도출)

  • Lee, Woo-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.8
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    • pp.604-609
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    • 2019
  • A variety of complaints about road signs have occurred for various reasons, such as new road facilities, new road signs such as road name signs, and an increase in nearby important facilities. In addition, there are many road signs that are in violation of road sign regulations. The basic principles of road signs, the connectivity of guide names, the location suitability, and a consistent road sign guidance system have not implemented. To solve these problems, various errors were investigated on major road signs on eight national highways, including direction signs, distance signs, boundary signs, and route signs. In addition, we classified the errors on road signs by grade to give them maintenance priority. We also analyzed the error status of signs for each route and grade. Based on the data, the problems of the road signs were derived, and an improvement plan is discussed. Based on this research, more systematic installation and management of road signs through cooperation between the government and local governments could increase the efficiency of road signs, as well as provide safer and more convenient road sign guidance systems for road users.

An Analysis of the Effects of Customer Characteristics on Sales of Alley Market Area Using Geographically Weighted Regression (지리가중회귀분석을 이용한 고객특성별 골목상권 매출액 영향 연구)

  • Kang, Hyun Mo;Lee, Sang-Kyeong
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.36 no.6
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    • pp.611-620
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    • 2018
  • With the revitalization of alley market area becoming a major goal of the urban regeneration project, an understanding on customer characteristics that affect the sales of alley market areas is needed. As spatial heterogeneity appears to exist in alley market areas, the use of GWR (Geographically Weighted Regression) is required as an alternative to OLS (Ordinary Least Squares) regression. This study analyzes effects of customer characteristics on sales of 1007 alley market areas in Seoul. Comparing R squared and AICc, results show that GWR is better than OLS regression. According to OLS regression, the ratio of female, the ratio of 40's and 50's, the number of employees, the opening rate of establishment, the density of building and the size of alley market area have positive effects on sales, while the ratio of 20's and 30's, the distance of bus stop and that of subway station have negative effects. As a result of comparing local regression coefficients of geographically weighted regression analysis, the ratio of female customers has the greatest effect on the northwestern region, followed by the southwestern region, the central region and the northeastern region. The ratio of 20's and 30's and that of 40's and 50's effect on the southeastern and northeastern regions, and then the southwestern region. It is expected that this study will help to identify marketing target for each alley market area.

The Burial Type and Wooden Coffin of Iksan(益山) Ssangneung(雙陵) (묘제(墓制)와 목관(木棺)을 통해 본 익산 쌍릉(益山 雙陵)의 의미)

  • Kim, Nak-jung
    • Korean Journal of Heritage: History & Science
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    • v.47 no.4
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    • pp.162-177
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    • 2014
  • This article examined the burial type, wooden coffin and its historical significance of Iksan Ssangneung, the royal tombs of Baekje. Ssangneung was found to be the royal tombs of King Mu(武王) and queen through the burial type, wooden coffin, articles such as chinese jade ornaments and the deep relationship between King Mu and Iksan region. The reason of constructing Baekje royal tombs in Iksan region can be examined at many aspects. First, Iksan was a very important place for King Mu. Because Iksan was the basis of his political growth. Also, Iksan was a important geopolitical location in relation with Silla(新羅). For this reason, Iksan was developed in earnest. The construction of major facilities such as royal palace and temples in Iksan suggest the transfer of the capital from Sabi(泗?) or the preparation and partial execution at least. However, the transfer of the capital was not completed. It can be seen as the incomplete city. However, even after King Mu Iksan was maintained as the important region by King Euja(義慈王). It can be seen through the maintenance of great temples such as Jeseoksa(帝釋寺) and Mireuksa(彌勒寺) built at later period of King Mu and royal palace area, even though royal palace had turned into the temple. These inherited consciousness may have been embodied in the act of building royal tombs of King Mu and queen.

Liquefaction Hazard Assessment according to Seismic Recurrence Intervals Using Simple Estimating Method in Busan City, Korea (간이평가법을 이용한 지진재현주기별 부산광역시 액상화 재해 평가)

  • Lim, Hyunjee;Jeong, Rae-yoon;Oh, Dongha;Kang, Hyejin;Son, Moon
    • The Journal of Engineering Geology
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    • v.30 no.4
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    • pp.589-602
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    • 2020
  • As can be seen in many earthquakes, liquefaction causes differential settlement, which sometimes produces serious damages such as building destruction and ground subsidence. There are many possible active faults near the Busan city and the Yangsan, Dongrae, and Ilgwang faults among them pass through the city. The Busan city is also located within the influence of recent earthquakes, which occurred in the Gyeongju, Pohang, and Kumamoto (Japan). Along the wide fault valleys in the city, the Quaternary unconsolidated alluvial sediments are thickly accumulated, and the reclaimed lands with beach sediments are widely distributed in the coastal area. A large earthquake near or in the Busan city is thus expected to cause major damage due to liquefaction in urban areas. This study conducted an assessment of the liquefaction hazard according to seismic recurrence intervals across the Busan city. As a result, although there are slight differences in degree depending on seismic recurrence intervals, it is predicted that the liquefaction potential is very high in the areas of the Nakdonggang Estuary, Busan Bay, Suyeong Bay, and Songjeong Station. In addition, it is shown that the shorter the seismic recurrence interval, the greater difference the liquefaction potential depending on site periods.

A Study on the External Evacuation System for Large-scale Fire of Multi-use Facilities (다중밀집시설 대형화재 외부대피 체계에 관한 연구)

  • Kim, Jung-Gon;Jeong, Min-Su;Jung, Jae-Wook
    • Journal of the Society of Disaster Information
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    • v.18 no.1
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    • pp.129-145
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    • 2022
  • Purpose: This study aims at preparing an external evacuation system by setting up situation that may occur outside buildings in case of large-scale fire at buildings such as multiuse facilities and presenting appropriate response procedures and action instructions for evacuees and facility managers. Method: Major matters are summarized based on various situations which may occur outside in case of fire and the contents of fire manual. Necessary factors including risk alert standards in the event of fire and the role of building occupants are classified and then important issues are summarized. In addition, the definition of fire-related outside shelters and external evacuation routes are showed, and then the applicability to the shelters and the routes are reviewed for old apartments in Jung-gu among multi-dense facilities. Result: Four stages (attention, caution, alert, serious) for standards of fire risk warning are established with the results of the investigation and analysis, and guidelines for behavior for evacuees, facility owners, residents, managers are summarized and presented. In addition, the concept and role of external shelters are divided into primary to the third shelters, and matters related to the definition of each shelter and the establishment of evacuation routes are presented, and then considered them carefully. Conclusion: This study has highlighted the importance of suggesting a systematic plan to secure the safety for evacuees outside space of buildings with disorder and difficulty to control in the event of fire. Therefore, we are confident that it will be useful in making an integrated manual for inside and outside buildings.

A Study on the Activation of the Establishment of the Local Foundation for Arts and Culture: Political Dynamics of the Local Foundation for Arts and Culture and Pluralism of its Direction of Foundation (지역문화재단 설립갈등과 해소방향에 관한 연구 - 문화재단 설립의 정치적 역동성과 설립방향의 다원성 -)

  • Jang, Se Gil
    • Korean Association of Arts Management
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    • no.54
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    • pp.5-31
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    • 2020
  • This study has started from the political process of local community power structure to elaborate the reason why both a majority of cultural artists and cultural artist organizations want to be against establishing the local Foundation for Arts and Culture. The cultural artists and cultural artist organizations believe that the establishment of the local Foundation for Arts and Culture might threaten not only their monopolistic status or their livelihood in the local market relying on public supports, but also make them being marginalized from the potential supports. Therefore many of them have somewhat unfavourable opinions about its establishment. Drawing from the Jellabuk-do case, their concern of being isolated from the monopoly by the local Foundation for Arts and Culture are reduced to publicized discourses such as powerization, the lack of expertise, the loss of independence, and the fall of business. When constructing the Foundation for Arts and Culture, the major values are 'Pluralism' and 'Fairness'. On one hand, the terms of Fairness means that it should be fair in operations, support and executive composition. On the other hand, Pluralism means that policy-making rights should be distributed to various groups, not owned by some specific groups. Some plans for building Foundation for Arts and Culture are needed to make diverse classes and groups to expect the pluralistic interests emerged eventually.