• Asia Marketing Journal
• /
• v.15 no.4
• /
• pp.187-200
• /
• 2014

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.

• Journal of Industrial Technology
• /
• v.38 no.1
• /
• pp.29-40
• /
• 2018

This study represents the marketing strategy of naturally fermented vinegar drink produced by a small business company located in Gangwon-do, the Republic of Korea. We surveyed about 200 potential customers in Seoul, Gyeonggi-do and Gyeongsangnam-do. Based on the survey result, we present the marketing strategy using the credited methodology, marketing mix(4P).

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.10
• /
• pp.363-372
• /
• 2017

This study was conducted to investigate the effects of nursing professional attitude and employment strategy on graduate nursing students core fundamental nursing education program, after applied the core fundamental nursing education program for one semester. There were 165 subjects who were surveyed from June 23 to 24, 2016. The mean score of the core fundamental nursing education program satisfaction was $3.99({\pm}0.48)$. The mean score of nursing professional attitude was $3.77({\pm}0.49)$ and that of employment strategy was $3.28({\pm}0.49)$. The nursing professional attitude related to campus life satisfaction n(p=0.004), employment preparation(p=0.002), factors affecting employment(p=0.005), and employment strategy related with motivation for entering(p=0.018), average credits(p<0.001), employment preparation(p<0.001), information route of employment(p=0.048) showed statistical significance. A significant and positive correlation was found between nursing professional attitude and employment strategy(r=0.472, p<0.001). Nursing professional attitude(${\beta}=0.462$, p<0.001) was found to be an influential variable in core fundamental nursing education programs. The regression model explained 29% of the core fundamental nursing education program(F=17.79, p<0.001). In conclusion, nursing students' nursing professional attitude was related to employment strategy. To increase the core fundamental nursing skills, it is necessary to develop a practical education program and institutional strategies to establish a nursing professional attitude and strengthen employment strategy.

• Korean Journal of Agricultural Science
• /
• v.38 no.2
• /
• pp.369-381
• /
• 2011

Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

• International journal of advanced smart convergence
• /
• v.9 no.4
• /
• pp.26-33
• /
• 2020

This study measured the downward stepping movement relative to weight change (no load, and 10%, 20%, 30% of body weight respectively of adult male (n=10) from standardized stair (rise of 0.3 m, tread of 0.29 m, width of 1 m). The 3-dimensional cinematography and ground reaction force were also utilized for analysis of leg stiffness: Peak vertical force, change in stance phase leg length, Torque of whole body, kinematic variables. The strategy heightened the leg stiffness and standardized vertical ground reaction force relative to the added weights (p<.01). Torque showed rather larger rotational force in case of no load, but less in 10% of body weight (p<.05). Similarly angle of hip joint showed most extended in no-load, but most flexed in 10% of body weight (p<.05). Inclined angle of body trunk showed largest range in posterior direction in no-load, but in vertical line nearly relative to added weights (p<.001). Thus the result of the study proved that downward stepping strategy altered from height of 30 cm, regardless of added weight, did not affect velocity and length of lower leg. But added weight contributed to more vertical impulse force and increase of rigidity of whole body than forward rotational torque under condition of altered stepping strategy. In future study, the experimental on effect of weight change and alteration of downward stepping strategy using ankle joint may provide helpful information for development of enhanced program of prevention and rehabilitation on motor performance and injury.

• Journal of Korean society of Dental Hygiene
• /
• v.13 no.2
• /
• pp.343-350
• /
• 2013

Objectives : The objective of this study is to analyze about learning styles and self-regulated learning strategies of dental hygiene students and to find methods that may increase learning outcomes by selecting effective learning methods. Methods : The subjects of this study are 524 dental hygiene students in region of chonbuk from May, 2012 to June, 2012. collected informations are analyzed with SPSS. Results : 1. 38.1%, assimilator is most of learning styles of dental hygiene students, followed by 29.7%, converger, 16.2%, diverger, 15.8%, accommodator. 2. 28.0%, converger and diverger are most of subjects whose grade score is between 2.0-2.9, 41.50%, accommodator is most of 3.0-3.4, and 41.61% accommodator is most of 3.5-3.9, and 28.0%, converger is most of subjects whose grade score is more than 4.0. this results has statistically signification(p<0.01). 3. $8.71{\pm}1.78$, assimilation strategy is most self-regulated learning strategies of dental hygiene students, followed by $8.26{\pm}1.94$, control strategy, $7.52{\pm}2.00$, memorization strategy. accommodator is most showed $7.82{\pm}2.24$, $9.13{\pm}1.74$, $8.71{\pm}2.20$ in memorization strategy, assimilation strategy, control strategy. 4. It is showed that assimilator is significantly related with satisfaction for major(p<0.01), accommodator is significantly related with academic records(p<0.05), and diverger is significantly negative related with academic records, through the results of the analysis of factors that affects learning styles. Conclusions : Organizing above results, It is considered that instructor needs to acknowledge learning styles of students through understanding about various learning styles of students, and may has to develop suitable teaching method for students based on that.

• Research in Community and Public Health Nursing
• /
• v.9 no.2
• /
• pp.533-549
• /
• 1998

This descriptive study was designed to measure the degrees of work stress and job satisfaction and use interpersonal conflict resolution strategy as an attempt to provide clinical nurses basic data to develop strategies releasing work stress and improving job satisfaction. These data were collected from 367 clinical nurses working in 9 hospitals nation-wide from May 1, to June 30, 1998. A structured questionaire was used for data collection. The questionnaire included Kim and Koo's work stress scale, Lee's interpersonal conflict resolution strategy scale and a Minesota satisfaction questionnaire. Data analysis was done by the use of the SAS computer program with descriptive statistics, t -test, ANOVA, Scheffe test, Pearson Correlation Coefficient and Cronbach - ${\alpha}$. The results were as follows 1. The mean score of work stress for the subjects was 4.34(SD=0.64). The highest scored reasons for work stress were 'inadequate com pensation' 4.93(SD=0.86), 'lack of professional knowledge and skill' 4.70(SD=0.92) and 'unsatisfactory relationship with superior authorities' 4.63(SD=0.97). The lowest scored reasons were 'unsatisfactory relationship with inferior staff' 3.72(SD=1.02), 'inadequate mechanical environment' 3.72(SD=1.11) and 'interpersonal problems' 3.85 (SD=1.06), The work stress in clinical nurses differed significantly depending on the hospital type (F=4.00, p=0.0082). 2. The clinical nurses used compromise(45.1%) as the best interpersonal conflict resolution strategy. The second was collaboration(32.8%), the third accomodation(14.2%), the forth avoidance(4.2%) and the fifth competition(3.6%). 3. The item score of job satisfaction of the subject was 3.00(SD=0.43), The job satisfaction in clinical nurses differed significantly depending on age(F=5.67, p=0.0000), marital status(t= -1.89, p=0.0511), academic career(F=5.84, 0.0001), official position (F=7.38, p=0.0001), and work career(F=6.33, p=0.0001). 4. The result of the analysis of relationship between work stress and job satisfaction was significant(r= -0.34, p=0.0000). In conclusion, it was found that work stress was very high in clinical nurses. They used interpersonal conflict resolution strategies to release their interpersonal problems and to increase their job satisfaction. Therefore, adequate stress management for clinical nurses will provide them with higher job satisfaction and hence lead to more qualitified nursing care.

• 한국디지털정책학회:학술대회논문집
• /
• 2006.12a
• /
• pp.185-195
• /
• 2006

중국이 강대국이었던 시절 세계시장을 석권하였던 일류상풍으로 비단, 도자기, 차가 있다. 그 중 비교적 가까운 과거까지 세계시장에서 독보적인 정상의 위치를 고수하던 상품이 도자기와 차이다. 이들 상품이 세계시장에서 누리던 역사적인 영화와 쇠락을 마케팅의 4 P's 비추어 살펴봄으로서, 왜 마케팅의 4 P's 전략이 중요한지를 쉽게 깨달을 수 있는 좋은 교육적 사례를 개발하고자 하였다. 또한 이러한 마케팅의 4 P's 전략이 최근 들어 4 C's 전략으로 변화하는지를 일관된 입장에서 고찰함으로서 마케팅 믹스전략의 중요성을 마케팅에 입문한 학생들이 스스로 깨우치게 하고자 하는 것이 본 논문의 목적이다.

• Research in Community and Public Health Nursing
• /
• v.13 no.4
• /
• pp.629-638
• /
• 2002

The impact of chronic diseases on patients and their families depends on how well the family members cope with it. Therefore, research on strategies for facilitating the coping of the families in a desirable manner is very important. Dementia management strategies refer to specific means families of dementia patients use to cope with dementing illness of their family members. This study was designed to examine type of dementia management strategies utilized by families and to identify factors influencing them. The subjects in this study were 103 conveniently selected demented patients and their primary caregivers who were registered to a public health center located in Chungcheong Province. The subjects were visited by 20 home visiting nurses, and the data were collected using a structured questionnaire. The data were collected form May 2, 2001 to June 2, 2001. The findings of this study were as follows. 1. The most frequently used types of dementia management strategies were active management (M=3.36, S.D=.96), and encouragement (M=2.94, S.D=.99). Criticism was least used type of dementia management strategy (M=2.71, S.D=.99). 2. The factors influencing each management strategy were as follows; 1) The criticism management strategy was most frequently used by the primary caregivers who graduated elementary school (F=3.21, p<.05). 2) The encouragement strategy was most frequently used by the primary caregivers in a case when the patients were in the mild stage of dementia (F=2.76, p<.05), when the patients never had any treatment experiences (F=2.01, p<.05), when the family could afford the provision of treatment for the patients (F=-2.44, p<.050), and when the primary caregiver had a job (t=2.90, p<.01). 3) The active management strategy was most widely used by the primary caregivers who could afford the provision of treatment for the patients (F=-2.31, p<.05) and were in their 70s (F=3.04, p<.05). This type of management strategy was significantly more used by those who discussed the difficulties of caring with their family members (F=3.46, p<.05). 3. The use of criticism management strategies was significantly correlated with the total level of burden of the primary caregivers. But the types of encouragement and active management strategies had negative correlations with the caregivers' burden although they were not significant. Since the findings of this study showed that the criticism management strategy had a significant positive relationship with caregivers' burden, those who are more likely to use the negative management strategy should be identified in future studies. The primary caregivers who are more likely to use negative strategy should be more closely monitored and be focused as the group who should be intervened in future studies.

• Journal of Environmental Science International
• /
• v.27 no.6
• /
• pp.447-456
• /
• 2018

In this research, the target process was a modified type of a conventional aeration tank with four different influent feeding points and alternated aeration to obtain nitrogen removal. For more accurate switching of influent feeding, the process was operated under a designed control strategy based on monitoring of $NH_4-N$ and $NO_X-N$ concentrations in the tank. However, the strategy did have some limitations. For example, it was not sensitive to detecting the end of each reaction when losing the balance between nitrification and denitrification of each opposite part of biological tank. To overcome the limitations of the existing control strategy, a diagnosis-based control strategy was suggested in this research using the diagnosis results classified as normal (N), ammonia accumulation (AA) and nitrate accumulation (NA). Using the pre-designed rules for control actions, the aeration and volume of the aerated part of the reactor could be increased or decreased at a fixed mode time. In simulations of the suggested diagnosis-based control strategy, the $NH_4-N$ and $NO_X-N$ removal rates in the reactor were maintained at higher levels than those of the existing control strategy.