• Title/Summary/Keyword: 4P's strategies

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Coping and Powerlessnessof Musculoskeletal Patients with Chronic Pain (만성통증이 있는 근골격계 환자의 대처와 무력감)

  • Choi, Gwi-Yun
    • The Korean Nurse
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    • v.36 no.4
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    • pp.88-99
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    • 1997
  • Applying effective coping strategies and reducing powerlessness for the chronic pain adjustment of musculoskeletal patients were researched for basic data in the development of nursing intervention. The subjects were 99 musculoskeletal patients with chronic pain. Data was gathered with direct interview using a questionnaire. With the SAS tool. data were analyzed for percentage. Pearson correlation. t-test. and ANOVA according to characteristics of variables. Internal consistency(alpha) coefficients were .91 for coping scales and .71 for powerlessness scales. The results are as follows: 1. Pain duration was mainly 6 - 12 months(52. 5%). 2. Primary pain site was mainly lower limbs(58.6%) and pain severity was a moderate level. 3. The preference of coping strategies was decreased in the order named in resting. seeking social support. exercise or stretch. guarding. and asking for assistance. 4. The longer pain duration. the more the coping strategies of asking assistance used. This was stastically significant(F=3. 35. p<.05). 5. The group with the experience of hospital admission was more powerless than the group without that(F=3. as. p<.01). 6. Pain severity and powerlessness were significantly positively correlated(r=.444. p<.001). Coping strategy applying and powerlessness were significantly negatively correlated(r=-. 288. p<.01). In consequence. the nurse should playa role as the supporter of patient's maximal usage of his resources in pain relief. adjustment, and control. The nurses should also develop for the nursing intervention of physical therapy and educational programs.

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Implementation Options and Economics of Phased UMTS Deployment

  • Grillo, Davide;Montagna, Maurizio;Alfano, Franco;Colombo, Antonio;Ricci, Simone
    • Journal of Communications and Networks
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    • v.4 no.4
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    • pp.282-291
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    • 2002
  • 3GPP (Third Generation Partnership Project) is defining UMTS (Universal Mobile Telecommunication System) releases which span the transition from GSM/UMTS coexistence to All-IP UMTS networks. The deployment of an UMTS network depends, in the first place, on the intended service offerings and the release an operator chooses to start service with. Other key decisions in-fluencing UMTS deployment relate to the timing of the functional enhancements and capacity increases along the economic life of the network. This paper gives an overview on the architectural and technical options for UMTS deployment. It also outlines the methodology underlying the business plan aimed at estimating the returns from investments in the UMTS infrastructure, thus helping to tune operators’ strategies for UMTS deployment.

A Study on Marketing Strategy through Comparison of Fashion Industry Development Process Between Korea and Japan (한국·일본의 패션산업 발전과정 비교를 통한 마케팅 전략 연구)

  • Lee, Ho-Jeong
    • Fashion & Textile Research Journal
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    • v.5 no.4
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    • pp.351-362
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    • 2003
  • To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

Evaluation of Port Authorities' Marketing Promotion Strategies (항만공사의 마케팅 촉진전략 평가에 관한 연구)

  • Ma, Hye-Min;Oh, Jae-Gyun;Yeo, Gi-Tae
    • Journal of Korea Port Economic Association
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    • v.34 no.1
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    • pp.19-34
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    • 2018
  • This study analyzed specific ports' marketing strategies through interviews and, using fuzzy TOPSIS methodology, derived marketing strategies for the Incheon and Pyeongtaek-Dangjin ports by comparing them with the Busan port. Previous studies had concentrated on the Busan port, and the majority of these studies analyzed the present conditions and suggested 4P strategies using a marketing mix. After weighting all of the respondents' answers, the results show that among all marketing strategies, incentive provisions ranked the highest, followed by the intermediary role between the relevant agencies and companies, and last- the agent system for establishing local networks. The fuzzy TOPSIS analysis results showed that the Busan port had the best marketing performance. The most sensitive strategies, based on the sensitivity analysis, were the intermediary role between relevant agencies and companies in the Incheon port, and the incentive provision in Pyeongtaek-Dangjin port. The implications of this study are that the port management agencies' actual marketing strategies were similar to the marketing promotion strategies suggested by previous research, and thus, each port's marketing targets and their characteristics should be clearly defined.

Effects of the Support and Control of Franchisors on Franchisees' Satisfaction and Response Strategies (프랜차이즈 가맹본부의 지원, 통제가 가맹점사업자의 만족 및 반응전략에 미치는 영향)

  • Kwon, Yong-Deok;Yu, Jong-Pil
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.43-54
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    • 2014
  • Purpose - This study was based on a theoretical consideration of the structural relationship between the support and control of the franchisor and the satisfaction and strategic response (voice, loyalty, exit, neglect) of the franchisee. First, based on the preceding research, this study systematically organized the type of support and control of the franchisor. Second, the study examined the effects of a franchisor's support and control on the expectancy disconfirmation between affiliated franchisees' expectations before a franchise agreement and performance after operating an affiliated store. Third, the study looked into the effects of expectancy disconfirmation relating to a franchisor's support and control on an affiliated franchisees' general satisfaction. Fourth, this study examined the influence of the general satisfaction of a franchisee on affiliated franchisees' response strategies. Research design, data, and methodology - In this study, the population comprised the nation's franchisors, and the sample comprised franchisees conducting business in Seoul and Gyeonggi-do. A self-administered questionnaire was used; the author and examiner explained the study's parameters to the interviewees in advance, to lessen the rate of rejection of the answers and to maintain reliability. The author distributed 350 copies of the questionnaire and collected 327 copies (93.4%). The author removed 54 copies of the sample, as these copies belonged to franchisees that were not registered by the Fair Trade Commission and/or were thought to have either defects or inadequate answers. The author selected an effective sample of 273 copies to enter data and to do the statistical analysis. Results - Both a reliability analysis and a confirmatory factor analysis were performed to measure reliability and validity, and a structural equation model was used to conduct the hypothesis test and investigate the models. The hypothesis was tested (Table 5). The models had a suitable fit, for instance, χ2 = 447.663(df = 212, p = .000), χ2/df = 2.112, GFI = .881, AGFI = .858, RMR = .083, RMSEA = .067, NFI = .932, and CFI = .961. The hypothesis test results were as follows. Hypothesis 1 was accepted (C.R. = -2.339, p = .019). Hypothesis 2 was accepted (C.R. = 15.213, p = .000). Hypothesis 3 was accepted (C.R. = -2.631, p = .006). Hypothesis 4 was accepted (C.R. = 16.271, p = .000). Hypothesis 5 was accepted (C.R. = 2.391, p = .017). Hypothesis 6 was accepted (C.R. = 5.777, p = .000). Hypothesis 7 was accepted (C.R. = 17.153, p = .000). Hypothesis 8 was accepted (C.R. = 24.746, p = .000). Hypothesis 9 was accepted (C.R. = -10.150, p = .000). Hypothesis 10 was accepted (C.R. = -12.124, p = .000). Conclusions - The research results showed that expectations for a franchisor's support and control had a significant influence on expectation disconfirmation in a negative way, whereas the performance of support and control were found to have a significant influence on expectation disconfirmation in a positive way. In addition, the expectation disconfirmation of support and control was found to have a significant influence on satisfaction of franchisees in a positive way. Generally, regarding the research on control, control is found to have a negative influence on the satisfaction of franchisees, but this study proves that control is found to affect it in a positive way through conformity.

Impact of Customer Relationship Management on Customer Loyalty among Patients Visiting a Woman's Hospital (여성전문병원의 고객관계관리(CRM)가 고객충성도에 미치는 영향)

  • Min, Che-Ryu;Kang, Hye-Young;Cho, Woo-Hyun;Lee, Dong-Jin;Kim, Chung-In
    • Korea Journal of Hospital Management
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    • v.13 no.1
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    • pp.65-83
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    • 2008
  • Although a variety of customer relationship management (CRM) activities have been provided by many hospitals in Korea, there lacks empirical evidence on the effect of CRM. The present study was conducted to examine the effect of CRM in terms of the customer response to CRM in a woman's hospital setting. A total of 380 patients receiving inpatient or outpatient care from woman's hospital between October 25 and November 4, 2005 were surveyed for the degree of their experience of and preference for CRM activities of the hospital by 5-point Likert-type scale. Patients were also asked about the level of customer loyalty to the hospital. Eighteen CRM activities offered by the hospital was classified into 4 types of CRM strategies according to Berry and Parasuranman: price, social, structural, and relationship recovery strategy. There's a significant positive correlation between the degree of experience of CRM and preference for CRM(r=0.49, p<0.001). Regression analysis results showed the significant positive relationship between the degree of experience of CRM and customer loyalty(${\beta}$=0.448, p<0.05). Among the 4 CRM strategies, only social(${\beta}$=0.127, p<0.05) and structural strategy(${\beta}$=0.266, p<0.05) showed signifiant positive relationship with customer loyalty. Overall, the favorable customer response to CRM in terms of preference for CRM and customer loyalty indicates that there's a positive effect of CRM on the continuity of the relationship between patients and health care providers.

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The Effects of a Semantic Network Program Instruction for the Learning Achievement and Learning Motivation in High School Biology Class: Centering the Unit of Heredity (동기전략을 적용한 의미망 프로그램 활용 수업이 고등학교 생물 학업성취도와 학습동기에 미치는 효과: 생물I '유전' 단원을 중심으로)

  • Kim, Dong-Ryeul;Moon, Doo-Ho;Son, Yeon-A
    • Journal of The Korean Association For Science Education
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    • v.26 no.3
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    • pp.393-405
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    • 2006
  • The purpose of this study was to analyze the effects of Semantic Network Program (SNP) instruction on learning achievement and motivation in high school biology classes. For this study, a SNP was designed by applying the recommendations in regard to student attention and satisfaction factors in Keller's ARCS theory. SNP instruction was conducted with an experimental group and a control group, each consisting of 62 high school biology class student. A pretest-posttest control group design was employed. The pre-test was used to analyze the learning achievement test, learning motivation test, and semantic forming test. For 4 weeks the experiment group was instructed using the developed SNP which centered on Keller's attention and satisfaction factors, and the control group was instructed via teacher-centered lectures based on the textbook. It was found that SNP instruction efficiently increased students' biology learning achievement (p<.001). It was also discovered that SNP instruction was effective in increasing Keller's motivation strategies on attention and satisfaction factors (p<.001). In addition, SNP instruction positively affected students' semantic formation (p<.001) and learning content retention (p>.05) in the heredity unit by aiding students in the area of active multimedia learning. An in depth interview with students in the class using SNP instruction showed that material learned via this method in biology had longer retention of problem-solving methods. Consequently, SNP instruction according to motivation strategies may high school biology teachers with meaningful teaching-learning methods strategies for the unit on heredity.

Korea-India Software Industry Technological Cooperation: Projects and Strategies for Cooperation (한.인도 소프트웨어산업기술협력: 협력기술과제 및 협력방안의 탐색)

  • Suh, Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.17 no.4
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    • pp.673-702
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    • 2014
  • The purpose of this paper is to examine the current status of the SW industry and technology in Korea and India, and to suggest future strategies for cooperation. To accomplish the goal, this study outlines the characteristics of the SW industry, its market size, and the current statuses of SW technologies in the two countries; and presents strategies for future cooperation by comparing the level of technology in the two countries while considering the need for vitalizing their cooperation. For comparing level of the SW industry's technology, so-called 4P evaluation (professionals, patents, papers, and products) was used, and a total of 21 projects were selected as future projects for cooperation through the analysis. In addition, the new approaches for future cooperation were presented; the exchange of manpower as a form of priority cooperation, more effort to develop and accumulate intellectual property rights to build conditions suitable for cooperation from India as well as a cooperation fund to bring continuous cooperation between the two countries.

Effect of Self-Leadership and Resilience on College Adjustment in Nursing Students (간호대학생의 셀프리더십과 회복탄력성이 대학생활 적응에 미치는 영향)

  • Lee, Jeong-sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.253-260
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    • 2016
  • This study was conducted to examine the effect of self-leadership and resilience on the college adjustment of nursing students. The data were collected from May 20 to June 10, 2016, by questionnaire from 232 nursing students. The instruments for this study were self-leadership, resilience, and college adjustment. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients, and multiple linear regression with the SPSS/WIN 18.0 program. According to the results, the general characteristics of the nursing students having a significant effect on their college adjustment were the school year (F=4.952, p=.002) and major satisfaction (F=13.052, p<.001). The correlations among self-leadership, resilience, and college adjustment were significant. The significant factors influencing their college adjustment were their positive tendencies (${\beta}=0.494$, p<.001) of resilience, behavior-focused strategies (${\beta}=-0.247$, p<.001) and natural reward strategies (${\beta}=0.168$, p=.015) of self-leadership. In conclusion, attention should be paid to such actions as regular consultations to improve the major satisfaction of nursing students and it is necessary to develop a program that increases their positive tendencies, behavior-focused strategies, and natural reward strategies. Thus, it is necessary to provide support so that nursing students can continue their university life and be able to grow as healthy adults.

Effects of Successful aging and SOC coping strategies on the Quality of life of Middle-aged women (중년여성의 성공적 노화와 SOC 대처전략이 삶의 질에 미치는 영향)

  • Lee, Do-Young;Noh, Gie-Ok
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.27-34
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    • 2021
  • This study is a descriptive research study to understand the effects of successful aging and SOC coping strategy on quality of life in middle-aged women. The study subjects were middle-aged women (40~65years old) across the country, and data were collected using a structured questionnaire. The collected data were analyzed by descriptive statistics, Independent t-test, one-way ANOVA, Pearson's correlation, and stepwise multiple regression using SPSS WIN/PC 24.0 statistics program. The study found that successful aging of middle-aged women, SOC alternative strategies and quality of life were statically correlated, and statistical significance was identified in order of successful aging(β=.41, p<.001) and SCO coping strategies(β=.17, p=.047) as variables describing quality of life. In this study, the explanatory power by the two variables was 24.7%. Therefore, in order to improve the quality of life of middle aged women, it is necessary to study and program programs to enhance the SOC coping strategy of successful aging.