• Journal of the Korea Construction Safety Engineering Association
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• s.55
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• pp.60-65
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• 2012

• Journal of the Economic Geographical Society of Korea
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• v.17 no.4
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• pp.743-758
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• 2014

It has widely been recognized that the EXPO 2012 Yeosu Korea was a succeeded mega event, according to, at least, the international media's attention and reports. This study analysed and compared the trends of the international media's reports on Yeosu in terms of before, preparing, during, and, after periods of the event, through a semantic network analysis. It was revealed that the images of Yeosu have dramatically been upgraded. The city of Yeosu, before the event, was a small port city of South Korea's southern part of peninsula. The city, after the nomination for the next host city of the exposition, was described to a city who had a full potentiality to host a world exposition, not a southern port city of South Korea. After the event was opened, Yeosu was a city of cutting-edge technology and cultural creativity, who had contributed to solve our humankind's pending ecological problems. Even after the events closed, Yeosu was continuously impressed as a ex-city of world exposition, a hub city of Asia trade, and a center for marine ecological restoration. It was suggested that extended monitoring, differentiated communication strategies, long-term planning, and professionalization of the staffs.

• Journal of Navigation and Port Research
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• v.33 no.8
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• pp.539-548
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• 2009

This work aims to highlight the importance and role of the theme and message of BIE exhibitions in the 21th century, and to suggest essential points concerning the preparation of the Expo 2012 Yeosu which would focus on the theme and urban development. After the Expo '98 Lisbon, the theme and message of Expo has been changed from focusing on the progress of technology itself to rethinking of progress itself and focusing on the future of the globe. This change also reflects the need to solve the problems of global environment problem in today's human society and to pursue the new technology which enable to make sure sustainable development. Because the Expo Yeosu, whose theme is the sea and coast, is compared to case of Expo Lisbon whose theme is ocean, we need to make a benchmarking the case of the Expo Lisbon and to make efforts to differenciate the case of the Expo Lisbon. This article suggests concerning the theme and urban development plan of the Expo Yeosu as follows: First, to propose current and future cutting edge technology to utilize the resources of the ocean and the coast and to propose the Yeosu Project, a capacity-building program designed to address various challenges confronting developing countries. Second, to propose a different urban redevelopment plan of capital Lisbon, ie to propose sea port cities network to link the advent of the Namhaeansidae.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.449-458
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• 2011

The purpose of this study is to analyze the attitudes and perception of Yeosu citizen towards cultural arts and city policy of Yeosu for establishing the culture city. The results of the study shows that first, the citizens of Yeosu is dissatisfied with the local culture and arts. It is necessary to provide a variety of cultural arts space, and the facility for the citizen. Second, the citizens are dissatisfied with their culture and arts policy and administration. For successful promotion of urban cultural art as well as the for successful hosting of the 2012 Yeosu World Expo, the policy to participate of local people in the culture and arts administration should proceed. Third, as the policy of culture and arts city of Yeosu, the established facilities for the World Expo 2012 should be transformed and be leased out for small-scale of local arts and cultural events. Finally, the study shows that opportunities for artistic creation and cultural activities should be available to local artists and the opportunity to participate for the arts is necessary to expand for Yeosu citizens.

• International Area Studies Review
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• v.13 no.2
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• pp.770-788
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• 2009

This paper attempts to develop STP Strategy of EXPO 2012 Yeosu for attracting tourists. STP in marketing strategy refers to the process of market segmentation, market targeting, and positioning. I tested four demographic variables(age, occupation, nationality, and sex) to segment the market or the visitors of EXPO 2012 Yeosu effectively. The statistical result shows that age, occupation, and nationality are significant. Based on the three demographic factors and the visitor's purpose, I classified the expected visitors of EXPO into 12 groups, and selected 6 targeted groups: a group of Korean students with the purpose of study, a group of Korean professionals with the purpose of business, a group of foreign students with the purpose of study, a group of foreign professionals with the purpose of business, a group of Korean people in general with the purpose of tourism, and a group of foreign people in general with the purpose of tourism. In this paper, I have suggested a differentiated marketing mix for six targeted groups each.

• Vending industry
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• v.11 no.2
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• pp.16-20
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• 2012

93일 간의 꿈꾸는 바다이야기 여수 엑스포. 볼 것 많은 이 축제를 제대로 즐기기 위해서는 부단한 인내와 체력이 요구된다. 줄을 서 입장 차례가 오길 기다려야 하는 전시실이 많고, 엄청 나게 넓은 행사장 곳곳을 돌아다니려면 발품 꽤나 팔아야 한다. 다양하고 놀라운 볼거리들이 이 고생을 상쇄시켜 주기도 하지만 어쨌든 관람객들은 지친다. 날씨가 무더운 이 여름에는 타는 갈증에 시달려야 하고, 무거운 다리는 축축 늘어진다. 이런 고생을 사서하는 관람객들을 위해 자판기가 좋은 도우미가 되고 있다. 행사장 곳곳에 설치된 롯데칠성음료의 캔 PET 자동판매기 150대는 다양한 음료 판매로 관람객들의 갈증을 속 시원히 해갈시켜준다. 자판기 앞에서 재충전을 하고 나면 다른 전시실로 향하는 투지가 불탄다. 묵묵히 엑스포의 성공을 위한 조연역할을 마다하지 않는 캔 PET 자판기. 그 자판기들을 취재했다.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.158-161
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• 2012

본 연구는 뉴스레터는 자사의 소식이나 정보를 제공한다. 그리고 고객은 거기에서 필요한 정보를 받고 거기에 반응을 하므로 정보를 효과적으로 고객에게 신속하고 정확하게 보내는 것은 중요하다. 정보의 송신자(Source)로부터 수신자에게 채널(Channel)을 통하여 전달된다. 채널을 이용하기 위해서 송신자는 채널에 알맞은 기호로 송신자의 의도를 바꾸어야 한다. 2012여수세계박람회 뉴스레터가 주요하게 전달하고자 한 내용은 지난 호 보기 링크, 엑스포사이트 링크, BIE사이트 링크, 입장권 예매 싸이트 링크, 참가국 현황 링크, 유튜브 동영상 링크, 남도 바로가기 링크, 알려드립니다 바로가기 링크, 네이버 블로그 이벤트 링크 등이다. 뉴스레터의 시각적 측면에서 이미지의 트렌드, 레이아웃의 정렬, 일러스트레이션, 사진, 카피 등의 조화와 정보적 측면에서 링크의 통일성, 경로 예측, 언어적 접근성을 분석하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.1031-1033
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• 2013

엑스포(EXPO)란 국제적인 규모와 체제를 갖추어 개최되는 박람회를 뜻하며 인류 상호간의 이해와 복지향상, 인류의 비전 제시를 목적으로 이루어지는 박람회로 일반 무역박람회와 구분된다. 즉 엑스포는 참가국의 국가종합홍보를 위한 세계적 규모의 경제 문화 올림픽이라 할 수 있다. 국내에서 개최된 2012 여수 세계박람회는 '살아있는 바다, 숨쉬는 연안(The Living Ocean and Coast)'이라는 주제로 93일간 국가가 주관하여 개최되었다. 바다와 인간의 소통을 위한 탈 산업시대의 새로운 해양시민상(Seatizen)을 제시하고 사람, 바다 그리고 연안이 함께하는 박람회를 목표로 하였다. 본 논문에서는 2012 여수 세계박람회의 방문객들을 대상으로 축제 만족도 평가에 미치는 영향 요인들을 조사하고, 만족도가 높은 요인들을 파악함으로써 향후 축제 만족도 평가 시 예측 가능하도록 데이터마이닝 기법을 이용하여 축제 만족도 평가에 미치는 영향을 분석하였다.

• Journal of Korea Port Economic Association
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• v.29 no.1
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• pp.99-122
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• 2013

International Exposition Yeosu Korea 2012 was held from May 12th 2012 to August 12th 2012 in New Port area of Yeosu-city, Jeollanam-do, Korea. 105 Nations and 10 international organizations participated in this mega event, and the total number of visitors amounts to 8.2 million. This study appraises the effectiveness of preparation for Yeosu Exposition. The main focus of this study is not on criticizing the problems that occurred in the transport measures. Instead, it looks at the current aspects of establishment and execution process and suggests how they can be applied differently in future transport management for international mega events held in Korea. The suggestions of this study are as follows. First, when establishing transport management plans for international mega events, the geographical features and trip resistance of the venue must be taken into consideration. Second, tasks should be distributed distinctly between the central government and the local government in order to prevent any dissension or inefficiency. Third, transport management needs to be consistent and transport guidance should be efficient in an effort to minimize visitor inconvenience. Last, transport management must be regarded as objective and rational from the outside view and the budget should follow timely based on this account.

• 건축구조
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• v.19 no.1
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• pp.36-41
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• 2012

Digital Project(이하 DP)는 동대문 DDP, 여수엑스포, 한강예술섬등 비정형건축물의 BIM에 주로 활용되는 BIM Tool이다. 기계, 전기, 자동차분야에 널리 사용되는 Catia V5를 기반으로 건축분야에 맞게 건축, 구조, MEP 모듈을 탑재한 것이다. DP에 대한 자세한 소개는 본 회지 7 8월호를 참조하길 바란다. 현재 국내에는 DP가 많이 보급되지 않았고 배우기에도 Revit에 비해 상대적으로 까다롭기 때문에 유저층이 많지 않지만, 해외에서는 유저가 많으며 많은 Add-in이 만들어지고 있다. 이번호에서는 지난호에서 소개했던 Revit과 동일한 모델을 이용해 구조설계프로세스에 따라 구조BIM을 생성하고 활용하는 방법을 소개하도록 하겠다.