• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.235-238
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• 2009

최근 생활수준의 향상으로 의복의 기능성이 중시되면서, 건강, 감성, 쾌적 등에 대한 욕구를 충족시킬 수 있는 건강 소재 개발에 대한 연구와 니트에 관한 선호도 및 감성연구는 활발히 진행되고 있다. 그러나 현재까지 건강 니트 소재의 감각 및 감성이미지에 관한 연구는 부족한 실정이다. 본 연구는 키토산 섬유와 서스 섬유의 니트 소재를 편성한 다음 최종 소비자의 감각과 감성이미지에 미치는 영향을 연구하여 실제 건강 니트 소재를 기획하는데 필요한 정보를 제시하고자 한다. 본 연구에서 키토산 섬유와 서스 섬유를 회색계열로 변화를 주어 10 게이지의 컴퓨터 자동 횡편기로 5 종의 평편 시료를 편성하였고 20 대 남녀 대학생 69 명을 대상으로 5 종의 시료($20\;cm{\times}15\;cm$)를 랜덤한 순서로 제시하여 눈으로 시료를 보고 직접 만지면서 평가하도록 하였으며, 감각 18 개와 감성 22 개, 선호도 3 개의 총 43 개 형용사로 이루어진 7 점 척도를 사용하였다. 건강 니트 소재의 감각 및 감성 이미지를 요인 분석한 결과, 감각요인은 '부피감', '요철감', '신축감', '현시감', 변형감'의 5 가지 요인, 감성요인은 '온유감', '안정감', '고급감', '활동감'의 4 가지 요인으로 분류되었다. 색 속성 중 명도 수준별 감각요인 및 감성요인 중 '요철감'과 '안정감'의 매우 유의한 차이가 나타났다. 고명도, 저명도 수준은 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고 중간 명도수준은 '요철감'과 '안정감'이 감소되었다. 차콜색의 키토산 100%와 연회씩의 서스 100%의 경우 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고, 차콜색 키토산섬유와 연회색 서스섬유를 혼방하여 편성한 경우 '요철감'과 '안정감'이 감소되었다.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.105-114
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• 2016

As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

• Human Ecology Research
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• v.55 no.6
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• pp.593-607
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• 2017

Cosmetics market information is important due to advances in information communication technology and the growth of cosmetics market. This study analyzed the relationship between the pre-purchase utilization of information (commercial, neutral, personal and experiential) and the post-purchase satisfaction of skin care cosmetics, categorized as functionality, safety, economic feasibility, information reliability, purchase convenience, condition of purchase place, packaging/design of product and service. This study analyzed reliability, frequency, differences, correlation and regression analysis using SPSS ver. 24.0. The study results are summarized as follows. First, gender was a significant variable in the level of information source utilization. Women used commercial, neutral, and experiential information sources more actively than men. However, women had lower post-purchase satisfaction that could be understood through expectation disconfirmation theory. Women have very high expectations that can lower post-purchase satisfaction. Second, information source utilization can improve post-purchase satisfaction for cosmetics. The consumer post-purchase satisfact the lowest in the commercial information source; however, consumers were satisfied when the commercial informationinformation sourceenon and regre. Third, the consumeried itnformation sourceenon and regression analysis ial, neutral,source and reflected the characteristics of experiential goods. Therefore, companies should provide accurate commercial, personal and experiential information to increase consumervide accurate commercial, per as well as conduct experiential marketing.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.7
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• pp.970-977
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• 2018

Chinese mobile games enjoyed big success in Korean game market in 2017. On the surface, such success owes to their effort to strengthen the collaboration with Korean publishers and to relieve Chinese style in the game structure such as user interface. However, there seems to be other reasons for Korean mobile gamers to accept Chinese games more easily than before. In this paper, we analyze the preferences of Korean gamers playing chinese mobile games in 2017 by survey through many community sites. Among 201 subjects of our survey, 79% were males and most of them were under 20's. We found gender difference of game genre they played such that most young males played Moe-fied Fleet games but females played casual fashion collection games. Other than that, regardless of gender, Korean gamers preferred Chinese games' charging policy and management policy as well as the character illustrations that emphasized fantasy-style sexism (autome or ero-kawai).

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.117-124
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• 2021

This study attempted to analyze the influence of mobile shopping motivation on the attributes and selection of beauty applications among consumers in their 20s, and the results found the following: First, mobile shopping motivation was classified into the categories of playfulness, convenience, and impulsiveness while beauty application attributes were divided into contents, community, and continuous management. Second, mobile shopping motivation was found to have a significant influence on selection of mobile beauty applications. Specifically, playfulness affected professional brands and beauty shopping mall apps, while impulsiveness revealed an effect on online shopping malls and beauty community apps. In addition, convenience showed an influence on TV home shopping apps. Third, mobile shopping motivation had a statistically significant effect on beauty application attributes. Specifically, playfulness, convenience, and impulsiveness revealed a statistically significant influence on contents, while playfulness also affected beauty communities. In addition, impulsiveness affected continuous management.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.1
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• pp.33-50
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• 2019

This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision-making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

• Journal of the Korean Applied Science and Technology
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• v.38 no.2
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• pp.595-607
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• 2021

This study attempted to investigate the perception of safety of regular polish and gel polish and degree of nail damage. For this, a questionnaire survey and an experiment were performed against women in their 20-50s, and the results found the followings: In terms of effectiveness, safety and degree of nail damage, gel polish was higher than regular polish. In addition, moisture/sebum levels and trans-epidermal water loss (TEWL) decreased after the experiment. Specifically, such reduction was greater in gel polish. When the nail surface was observed by a scanning electron microscope (SEM) after polish removal, gel polish revealed severe nail damage. The above results confirm that gel polish is greater than regular polish in terms of influence on the degree of nail damage. Therefore, it is anticipated that the study results would be available as basic data in keeping nails healthy and beautiful.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.507-519
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• 2021

This paper attempts to explore advertising factors that affect TikTok advertising effectiveness by identifying motivations to use a short-form video social media platform, TikTok and further looking at perceptions of and attitudes toward TikTok advertising. The results of in-depth interviews with 20s-30s TikTok users suggest that users are motivated to use TikTok for information and fun. Further, TikTok is characterized as a short-form video, rich contents, and a novel format. Regarding TikTok advertising, the results reveal that usefulness, enjoyment, easiness of advertising skip, sense of closeness, and interaction are significant factors of TikTok advertising. Finally, it is suggested that users respond to the advertising by clicking 'like', writing comments, sharing, clicking 'purchase link'/advertiser's website, and creating user-created contents and so on. These findings theoretically contribute to the literature on social media advertising, and practically offer strategic guidelines for TikTok advertising.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.442-454
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• 2021

Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.85-96
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• 2022

The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.