• Smart Media Journal
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• v.7 no.3
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• pp.35-42
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• 2018

This study was conducted to propose a marketing solution for overseas online direct purchase market customer's relatively low satisfactory level in services provided, compared to that in domestic market. From the investigation, we have obtained the following results. First, relationships between regret level, regret effort, and repetition intention support that attitudes toward purchasing may be different when the regret is settled. Second, consumer's innovativeness is very important as a leading variable for regret. Third, unlike consumer regret previously known to lead dissatisfaction and negative behavior, regret also can cause repetitive purchasing through different regretting processes.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.107-112
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• 2020

많은 사람들은 미래에 발생할 일에 대한 결정을 내리기 전 수 많은 생각과 심리적 변화를 겪게 된다. 특히 우리 삶에서 자신의 직업과 같은 경제적 및 사회적 측면에 대한 고려와 함께 중요한 선택을 하게 되는 상황에서 그 선택은 미래에 경험하게 될 후회의 정도에 따라 현재의 행동이 결정된다. 이러한 심리적 기제는 이미 심리학과 마케팅 분야에서는 감정 및 정서적 요인들이 의사결정 과정에 직접적이고 중요한 영향을 미친다는 사실에 공감하며 관련 연구들이 활발히 이루어져 왔다. 이처럼 창업 분야에서도 예비창업가들이 창업을 결정하기 위한 중요한 심리적 요인으로 후회라는 감정이 직접적으로 영향을 미치는지 확인할 필요가 있다. 따라서 본 연구에서는 많은 창업가들의 의사결정에서 발생되는 예상되는 후회(anticipated regret)가 창업 행동(entrepreneurial behavior)에 영향을 미치는 가를 살펴보고자 하였다. 그리고 이와 아울러 창업가의 예상되는 후회가 창업 행동에 영향을 미칠 때, 창업가의 자기 충족적 예언(self fulfilling prophecy)과 창업가적 열정(entrepreneurial passion)의 수준이 어떠한 영향을 미치는지 알아보고자 한다. 이를 위해 창업가의 예상되는 후회와 목표지향성, 그리고 창업가적 열정에 대한 선행연구를 검토함으로써 가설을 설정하였다. 그리고 이를 검증하기 위해 창업가 145명을 대상으로 두 차례에 걸쳐 설문을 실시하여 연구를 진행하였다.

• Journal of Practical Engineering Education
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• v.9 no.2
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• pp.155-165
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• 2017

This study was conducted to explore differences of major selection regret and reasons by major selection motivation, and differences of college life, employment goal, first job satisfaction among groups by major selection motivation and regret of college graduates. For this study, '2013 Year Graduates Occupational Mobility Survey' of KEIS was examined by cross-tabulation analysis and one-way analysis of variance. The results were as follows: First, in the case of major selection by intrinsic motivation, less regrets were given than extrinsic motivation. Second, the biggest reason of regret was 'difficulty of unemployment' in case of intrinsic motivation and 'not fit in aptitude' in case of extrinsic motivation. Third, there were differences of college life, employment goal, first job satisfaction among four groups by major selection motivation and regret.

• Phonetics and Speech Sciences
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• v.14 no.4
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• pp.1-10
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• 2022

The Korean polysemic ending '-(eu)lgeol' can has two different meanings, 'guess' and 'regret'. These are expressed by different boundary-tone types: a rising tone for guess, a falling one for regret. Therefore the sentence-final boundary-tone type is the most salient prosodic feature. However, besides tone type, the pitch difference between the final and penultimate syllables of '-(eu)lgeol' can also affect semantic discrimination. To investigate this aspect, we conducted a perception test using two sentences that were morphologically and syntactically identical. These two sentences were spoken using different boundary-tone types by a Korean native speaker. From these two sentences, the experimental stimuli were generated by artificially raising or lowering the pitch of the boundary syllable by 1Qt while fixing the pitch of the penultimate syllable and boundary-tone type. Thirty Korean native speakers participated in three levels of perceptual test, in which they were asked to mark whether the experimental sentences they listened to were perceived as guess or regret. The results revealed that regardless of boundary-tone types, the larger the pitch difference between the final and penultimate syllable in the positive direction, the more likely it is perceived as guess, and the smaller the pitch difference in the negative direction, the more likely it is perceived as regret.

• Korean Journal of Logic
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• v.17 no.3
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• pp.425-440
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• 2014

In his recent paper, Hanseung Kim (2014) discusses the Cable Guy paradox and argues that given the nature of regret, it is rational to bet on the cable guy's afternoon arrival, though it is equally probable for him to arrive in the morning or afternoon interval. In this paper, I argue that regret is not essential to the paradox in that the paradox still arises even if we ignore regret. I then briefly discuss a possible way to proceed to resolve the paradox.

• 건강소식
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• v.9 no.6 s.79
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• pp.32-34
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• 1985

모든 성병은 현대의학으로 완치 될수 있다. 방황하지 말고 후회하는 생활이 안 되도록. 자신의 건강관리를 철저히하여 무서운 성병을 자녀에게 물려 주는 일이나, 불임증등으로. 평생을 후회하는 일이 없도록 해야 한다는 것을 명심해야 한다.<편집실>

• Management & Information Systems Review
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• v.37 no.4
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• pp.195-217
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• 2018

Inaction inertia effect refers to the phenomenon wherein people who missed attractive opportunities in the past do not take any action when they are given the opportunity to receive discounts (sale). The main objective of this study was to find out how such inaction inertia effect influenced the expected regret from the action, expected regret from inaction, and purchase intention depending on the two types of consumption purposes-for pleasure and for practical use. As the personal disposition of each consumer differs from one another, it was expected that habitual purchase behavior and maximization behavior would influence the inaction inertia. An experiment was thus conducted by using a scenario to satisfy the objective of this study. Results showed that in the case of consumers whose consumption purpose was for pleasure, those who habitually purchased the same brand showed a higher level of expected regret from the action and expected regret from inaction. In the case of maximization behavior, no differences were found in the expected regret from the action between practical consumption purpose and pleasurable consumption purpose. On the other hand, differences were found in the level of expected regret from inaction, which is the case wherein consumers who missed their first opportunity to receive discounts (sale) did not make any purchase on their second opportunity for discounts (sale). Thus, inaction inertia was shown in accordance with habitual purchase behavior in the case of consumption purpose for pleasure, but it was not clearly shown in the case of consumption for practical use. This is because there is a relatively low level of justification on consumption, in the case of consumption for practical use. On the other hand, it was found that consumers with maximization behavior felt a stronger sense of regret in the case of their expected regret for inaction in consumption for practical use than in consumption for pleasure. Also, with regard to purchase intention, it turned out that only consumers with pleasurable consumption purpose had purchase intentions. Through these study results, it would be necessary to consider the consumption purpose behind the purchase of products or services, with regard to inaction inertia, depending on personal dispositions. In accordance with these study results, several theoretical and practical implications were discussed.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.87-98
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• 2017

As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.119-126
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• 2019

In this study, we examined whether the intention to choose varies according to the experience of the regret of consumers when experiencing a failure in the status quo or non-status quo, and how self-compassion plays a moderating role in this relationship. A experiment was conducted to achieve the purpose of the study. First, this study also confirmed that regret was a mediator between dissatisfaction with choice outcomes and behavioral intentions. Second, like previous studies, this study confirmed the effect of status quo in general. However, it can be seen that the effect depend on self-compassion. Or, the regrets of those with high self-compassion and their future behavioral intentions did not change significantly whether it was wrong due to maintaining on or changing of the status quo. On the other hand, those with low self-compassion showed the bigger differences, so they were typically showing the status quo effect.

• Hospice
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• s.20
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• pp.12-13
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• 2001