• Title/Summary/Keyword: 활성화전략

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A Study on the Diversification Strategy for Open IPTV Contents with special reference to Activation of Participants (오픈 IPTV 서비스의 콘텐츠 다각화 전략 연구 - 참여 콘텐츠의 활성화 전략을 중심으로)

  • Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • v.11 no.3
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    • pp.399-406
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    • 2010

  • This study deals with the proposition of the diversification strategy for participation contents service based on the open IPTV policy, and the strategic implication for IPTV players. This paper demonstrates implication for activation of participation contents to IPTV players with reference to differentiation of usages and needs to internet and television. Thus this paper proposes for diversification of player's competency (1) variety of production channels for contents, (2) enhanced accessibility, and (3) the strategic consistency for industrial eco-system. Moreover, this paper suggests that device differentiation for creation of demand, boosting customer satisfaction & immersion through closely interlocking contents.

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A Study on the Activation of Pet Plant Kit Industry - Catering to the Demands of Industry Professionals - (반려식물 키트 산업의 활성화 방안에 관한 연구 - 산업 종사자의 수요를 중심으로 -)

  • Roh, Hoi-Eun;Lim, Chae-Jun;Lee, Min-Ji;Jo, Jang-Hwan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.52 no.3
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    • pp.46-58
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    • 2024

  • The purpose of this study is to understand the current status of the pet plant kit industry and determine the priorities for support policies to revitalize the industry. SWOT analysis assessed the industry's current state, and the Analytic Hierarchy Process (AHP) was used with industry professionals to prioritize support policies. The SWOT analysis results indicated that SO strategies involve leveraging government support policies to enhance marketing and developing eco-friendly DIY products. WO strategies include launching advertising campaigns to increase market recognition and establishing strategic partnerships to expand distribution. ST strategies focus on strengthening price competitiveness and proposing unique values, while WT strategies involve improving production processes and enhancing product quality based on consumer feedback. The AHP analysis identified 3 top-level and 12 sub-level evaluation items, with data collected from 17 expert surveys. The results showed the 'entry phase' (0.482), 'activation phase' (0.397), and 'advanced phase' (0.121) were prioritized, with 'organizing seminars' (0.181) as the most crucial subcategory and 'support for kit development' (0.020) as the least. The pet plant kit industry is in its early stages, and appropriate policy incubation can help activate the garden industry. This study provides foundational information on the industry's needs for activation.

  • https://doi.org/10.9715/KILA.2024.52.3.046 인용 PDF