• Title/Summary/Keyword: 환경가치관

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Perceived Consumption Value and Purchase Behavior of Upcycling Cosmetics According to Environmental Values (환경가치관에 따른 업사이클링 화장품의 지각된 소비가치 및 구매행동)

  • Jae-Nam Lee
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.208-218
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    • 2024
  • Domestic cosmetics companies are striving to protect the environment and solve environmental problems through ESG management. This study analyzed the relationship and influence between the perceived consumption value and purchasing behavior of upcycling cosmetics according to environmental values for MZ generation women in Seoul and Gyeonggi Province. In addition, based on the research results, it was intended to provide basic data for product development and marketing strategies related to upcycling cosmetics. First, all variables were found to be positive (+) correlation. Second, it was found that the higher the environmental value, the higher the perceived consumption value of upcycling cosmetics. Third, it was found that the higher the environmental values, the higher the purchasing behavior. Therefore, it is hoped that it will induce a positive consumption value for upcycling cosmetics, and that the cosmetics industry will be helpful as basic data for the development of related products and the establishment of differentiated marketing strategies.

A Pathway Analysis on Determination of Intention of Second Childbirth in Working Women with a Child: Focused on Value Factors (유자녀 취업여성의 후속출산의도 결정 경로 분석 - 가치관적 요인을 중심으로 -)

  • Lee, Jeong-won
    • Korean Journal of Social Welfare Studies
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    • v.40 no.1
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    • pp.323-351
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    • 2009
  • The purpose of this study is to investigate which factors affect working women's intention of second childbirth and what paths that determine this intention exist. Especially, this study focused on the influence of 'values regarding children' on intention of second childbirth of working women, and divided 'values regarding children' into 'individualistic value regarding children'and 'group-oriented value regarding children'. Findings from this study are as follows. First, the research model of this study was appropriate to explain the intention of second childbirth in working women with a child by measurement model analysis and structural model analysis. Second, it appeared that the factor which directly determined the intention of second childbirth in working women with a child was 'values regarding children', and the impact of 'individualistic values regarding children' was stronger than that of 'group-oriented values regarding children'between the two. Third, 'Economic resource'factor and 'service'factor affected 'intention of second childbirth' indirectly through other factors. Fourth, the level of public and private service resources for reconciling work and family life is affected by the level of economic resources. Finally, it appeared that 'values regarding children' could be formed or changed by working women's environmental condition like public and private service resources to support reconciling work and family life. Based on these findings, this study proposed that it should be important to form values regarding children positively by improving environmental condition for reconciling work and family life to increase childbirth intention of working women.

Generational Differences between Nurses Focus on Work Value and Job Engagement (간호사의 세대 차이에 관한 연구 -직업가치관과 직무열의를 중심으로-)

  • Ahn, Sung Mi;Lee, Hyunsook Zin
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.199-210
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    • 2020
  • The objective of this study was to identify generational difference of work value and job engagement. Total 256 nurses participated in Korea. Analysis of variance(ANOVA) was conducted to investigate the generational differences of work value and job engagement and factors of work values influencing to job engagement was identified by multiple regression analysis. Nurses considered financial benefits, job security, and work environment as the most important thing and autonomy, possibilities of promotion, and contribution to society were considered less important in their work life. Y and Z-generation nurses respected more to interests at work and time availability for private life than X-generation in work life.

Genre-specific Cultivation Effects of TV Programs: Cultivating Viewers' Citizenship and Value Attitudes (텔레비전 시청 장르별 시민성 및 가치관 계발 효과의 차이)

  • Na, Eun-Kyung
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.150-157
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    • 2013
  • In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.

The Environmental-Friendly Clothing Consumption Behavior of Middle and High School Students in Seoul (서울지역 중.고등학생의 환경친화적 의복 소비행동)

  • Kim, Ji-Ye;Shin, Hye-Won
    • Journal of Korean Home Economics Education Association
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    • v.24 no.1
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    • pp.37-48
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    • 2012
  • The goal of this research is to determine the variables which influence adolescents' environmental-friendly clothing consumption behaviors. A questionnaire was prepared to survey 768 students in 8 different middle and high schools throughout Seoul. The results of the studies are as follows; First, the experiences in environmental activities were higher than the average. Second, the level of environmental-friendly values was found to be higher than the average. Among the values, environmental-preservation scored the highest, whereas selfishness scored the lowest. Third, adolescents have the strongest desire to express their individuality by means of clothing, which includes comfortableness, price, fashion, and brand. Fourth, the environmental-friendly clothing consumption awareness was average. In this field's subcategory, disposal awareness was above the average. But when buying clothes, the awareness of environmental problems was lower than the common level. Fifth, adolescents were lower in environmental-friendly clothing consumption behavior than the common level. In the subcategory, using behavior and disposal behavior were on the average, but buying behavior was executed in an anti-eco-friendly manner. Sixth, adolescents' price pursuit and clothing disposal consciousness were important factors of environmental-friendly clothing consumption behavior.

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Middle School Home Economics Teachers Perspective about Home Economics Curriculum and Housing Education Value (중학교 가정과 교사의 교육과정 관점과 주거교육 가치관)

  • Lee, Yeon-Jung;Cho, Jae-Soon;Chae, Jung-Hyun
    • Journal of Korean Home Economics Education Association
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    • v.19 no.4
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    • pp.219-232
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    • 2007
  • The purpose of this study was to investigate middle school Home Economics(HE) teachers' perspective on HE curriculum, their Housing Education Value in Home Economics, and then find out correlations between them. Questionnaire was administered to HE teachers who had experienced teaching Housing content over the whole country through e-mail or face-to-face meeting. 207 data collected from the responses were finally analyzed statistically with mean, standard deviation, percentage, T-test, one-way ANOVA, post verification(Scheffe) and Pearson correlation by using SPSS/WIN(ver. 10.0) program. The results of the study were as follows: First, about Home Economics teachers' perspective on HE curriculum, the existential perspective was the highest, followed by the structural perspective and the traditional perspective. Second, about their perspectives on Housing Education Value, generally the most important thing they value was an aspect of ecology, followed by an aspect of economics, an aspect of Socio-Psychology, an aspect of space planning, an aspect of local environment, an aspect of career education, an aspect of culture, an aspect of housing management and an aspect of housing policy. Third, about the relation between their perspectives on curriculum and Housing Education Value, among 9 kinds of Housing Education Value, the traditional perspective was low associated with only housing management value including to Housing Education Value. However, the existential perspective and the structural perspective tended to be moderately or low associated with most of the values including to Housing Education Value.

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Relationship Study of Social Support of University with Occupational Values, Career Decision Standards, and Quality of Life of College Students Intended for Design Students (대학에서의 사회적 지지와 직업 가치관, 진로 결정수준, 삶의 질 간의 영향 관계 연구: 디자인 분야 전공 대학생을 중심으로)

  • Lee, Hee-Young
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.456-469
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    • 2022
  • This research was conducted to investigate the structural relationship social support of college students has with their occupational values, career decision, and quality of life. Subjects of study were art and design college students in Seoul. Social support, occupational values, career decision, and quality of life were measured as criteria. SPSS and AMOS were used to test structural model and the relationship among variables. Results of this study are as follows. First, effects of social support on internal and external occupational values were studied. Second, effects of social support on quality of life-satisfaction and happiness-were studied. Third, effects of occupational values on career decision standards were studied. External occupational values had a statistically significant correlation with career decision, while internal occupational values were found to have no statistically significant effect on career decision. Based on the results, it can be inferred that colleges which need to support the careers and employment of students must support students with informational and instrumental support. Design students must be provided with proper career coaching and environment improvement, as well as development of programs suitable for various talents and aptitudes, so that they can shape appropriate occupational values.

Therapy Marketing Strategy for Recovering Heterogeneous Life Style of New Generation Workers (신세대 직장인들의 이질적인 삶의 회복을 위한 Therapy Marketing 전략)

  • Bang, Hyo-Chan;Kim, Soo-Min;Lee, Hyun-Chang
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.10a
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    • pp.825-826
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    • 2009
  • With IT industry and communication network development, e-Commerce fields have been developed in a enormous scale. The technology development of e-Commerce serves a new working environment and arouses interests in changes of lifestyles. In this paper, we observe the consumer pattern of new generation consumers focused on e-Commerce marketing parts and propose a Therapy Marketing to recover the value of life transformed because of heterogeneous life.

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