• Title/Summary/Keyword: 확신 서비스

Search Result 146, Processing Time 0.023 seconds

Research on the Relationship between the Service Quality and Customer Loyalty of the Hair Beauty Industry for the Silver Generation : With a Focus on Relationship Quality (실버세대 헤어 미용업의 서비스품질과 고객충성도에 대한 관계성 연구: 관계품질을 중심으로)

  • You, Min-Jung;Kim, Sung-Nam
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.18 no.7
    • /
    • pp.410-416
    • /
    • 2017
  • The silver generation in our aging society will rapidly emergeas a new consumer group and the service industry used by silver customers will develop going forward. The beauty service sector is one of the most needed ones for the qualitative improvement of life for the silver generation. In this research, ananalysis was conducted on 244 persons of the silver generation living in Seoul, in order to examine the factors affecting the quality of the beauty service for the silver generation and their relationships with customer loyalty. For the statistical treatment of the empirical analysis, the SPSS 23.0 and AMOS 23.0 statistical programs were used. The results of the analysis showed that the service quality perceived by the silver customers who used the beauty service had significant effects on trust and flow, which are the relationship qualities, and that trust and flow had positive effects on customer loyalty. Also, it was found that, in the relationship between service quality and customer loyalty, trust had mediating effects on reliability, responsiveness, empathy, and assurance, and that flow had mediating effects on reliability, responsiveness, empathy, assurance, and tangibility. The results of this research are significant in that they present the basic data enabling the beauty industry to play an important role for the silver generation, under the present circumstances in which the beauty service industry has minimal educational programs exclusively available for the silver generation.

The Effects of Medical Service Quality for the Main Caretaker of Patients at the Convalescent Hospital for Seniors on Customer Loyalty (주보호자가 지각하는 요양병원 서비스품질이 고객충성도에 미치는 영향)

  • Choi, Dong-choon
    • Journal of Venture Innovation
    • /
    • v.6 no.4
    • /
    • pp.133-151
    • /
    • 2023
  • The purpose of this study is to examine the correlation between medical service quality, customer trust, customer satisfaction and customer loyalty in domestic convalescent hospitals. Participants in this research were individualis who assumed responsibility for being the main caretaker of patients that were in hospitalization The following main results were derived. First, among the quality of medical services, tangibles, realiability, responsiveness, empathy were found to have a significant positive effect on customer trust. Second, among the quality of medical services, tangibles, realiability, responsiveness, assuracne, empathy were found to have a significant positive effect on customer satisfaction. Third, among the quality of medical services, only realiability variable were found to have a significant positive effect on customer loyalty. This result means that customer satisfaction and customer trust plays a mediating role between the medical service quality and loyalty. Fourth, customer trust was found to have a significant positive effect on customer loyalty. Fifth, customer satisfaction was found to have a significant positive effect on customer loyalty.

수의학의 미래에 도전과 기회

  • Smith Donald F.
    • Journal of the korean veterinary medical association
    • /
    • v.34 no.10
    • /
    • pp.682-685
    • /
    • 1998
  • 보통미래를 예측하는 사람들은 현재의 사회학, 지정학 그리고 과학기술과 같은 실체들의 정황과 과거의 성과들을 심사숙고 하여 평가함으로써 미래를 예측한다. 이러한 정황증거에 기인하기에 일들의 미래에 대한 예측은 독창성이나 대담성도 요구되지 않고, 실질적으로 상상력이 풍부한 것도 아니며, 분명한 현실의 범주에서 벗어나는 확신할 수 있는 가능성을 많이 가지고 있는 것도 아니다. 그러므로 나는 수의학의 미래에 대한 특별한 청사진을 제시하려 하는 것은 아니다. 다만, 나는 다음 세기에 접근하고 있는 이때에 연구, 교육, 그리고 전문적 직업 서비스 분야에의 수의직능에 적용 가능한 몇 가지 과제와 기회에 관하여 기술하고자 한다.

  • PDF

The Effect of Service Quality of a Local Festival on Visitor Participation Behavior : The Moderating Effect of Involvement - Focusing on 'Festival to the World by Geoje Sea' - (지역축제 서비스품질이 방문객 참여행동에 미치는 영향 : 관여도 조절효과 '2019 거제 바다로 세계로' 축제를 중심으로)

  • Choi, Soo-Yong;Han, Jeong-Hoon
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.8
    • /
    • pp.55-67
    • /
    • 2019
  • This study was surveyed the visitors who visited the festival for 4 days from August 01, 2019 to August 04, 2019 .For the questionnaire, 367 copies of valid questionnaires were used as the final analysis data in four beaches: Hakdong Black Pearl Beach, Gujora Beach, Wahyeon Beach, and Jicell Port. The results of this study are as follows. First, all three sub-factors of regional festival service quality, such as confidence, empathy, and credibility, had a positive effect on participation behavior. Second, the result of the moderating effect of the influence of involvement on the quality of service and visitor participation behavior of local festivals is based on the individual moderating effects of service quality and visitor participation behavior. There was a moderating effect. Visitors should be aware of the program, which is faithful to the festival's original purpose, and provide visitors with information about the festival quickly and accurately to feel the efficacy of participating in the festival. And The more satisfied the tourists who visited the local festivals, the more likely it will be to be a successful and successful festival. By speeding up, unexpected positive customer behavior will come from places that are not important.

Causal Role of Emotionally based Satisfaction and Service Reputation in Explaining Relationship between Service Quality, Satisfaction and Service Loyalty in Mobile Telecommunication Company (이동통신사의 서비스품질과 만족 및 서비스충성도 관계에서 감정적 만족과 서비스명성의 인과적 역할)

  • Choi, Chul-Jae;Park, Seung-Whan
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.6
    • /
    • pp.344-356
    • /
    • 2009
  • The purpose of this paper is to identify the causal role both emotionally based satisfaction and service reputation by examining the relationships among each dimensions of service quality, cognitive satisfaction, emotionally based satisfaction, service reputation and service loyalty in mobile telecommunication company. The results of the study are as follows: First, conviction quality had not influence on both cognitive satisfaction and emotionally based satisfaction, but tangibles quality had more influence on cognitive satisfaction than emotionally based satisfaction and responsiveness quality had more influence on emotionally based satisfaction than cognitive satisfaction. It found that there was a significant positive relationship between dimensions of the service quality, cognitive satisfaction and emotionally based satisfaction, and dimensions of the service quality affect satisfaction either directly or indirectly through emotion. Second, consumer satisfaction had more effect on service loyalty through service reputation than direct effect. Therefore, service loyalty can be build by increasing emotionally based satisfaction and service reputation to customer who is perceived as good service.

The Effect of Service Quality on Organizational Support and Job Satisfaction in Hotel Industry (호텔기업의 조직지원과 직무만족이 서비스품질에 미치는 영향)

  • Ji, Ke-Yung;Han, Jin-Young
    • Journal of Digital Convergence
    • /
    • v.10 no.10
    • /
    • pp.353-362
    • /
    • 2012
  • The purpose of this study tried to find ways to improve service quality for customers and effective program of organizational support to increase the hotel employees' job satisfaction to empirically analyze causatively impacted relationship between the perceived organizational support, job satisfaction, and service quality in the hotel industry staff recognize. Data were collected from 217 and surveyed from 1 to 30 in November 2011 in hotel. To summarize the results of the study, first, satisfaction of individual job environment, satisfaction of work environment support concerned in support for personal values both was not affected significantly. Second, support for work environment was also affecting more than support for personal worth to improve the quality of customer service and in support for the organization Third, satisfaction of the individual's work environment affected adaptability, conviction, and corporality in job satisfaction variables while support satisfaction for working conditions effected conviction and adaptability without corporality. In order to enhance adaptability to customers who employees serve, it should be created work environment to make employees feel satisfaction in individual's work environment. Therefore, hotel managers have to entertain feelings of loyalty for their hotel and make employees satisfaction with their job and their duty by enhancing support for work environment of hotel employees in order to increase business performance by improving service quality for customers.

Effect of Service Encounter and Service Quality, Customer Satisfaction in the Golf Rage (골프연습장 고객접점서비스가 서비스 질 및 고객만족에 미치는 영향)

  • Lee, Se-Ho
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.1
    • /
    • pp.428-437
    • /
    • 2009
  • This study was to analyze the effect of service encounter and service quality, customer satisfaction in the golf range. This subject who answered to giver questionaire was 291 persons. The result of reliability check up was here below; Chronbach' ${\alpha}=.817{\sim}.914$. To analyze materials, reliability analysis, factor analysis, correlation analysis, multiple regressions were used as statistic analysis techniques.On the basis of the results, the conclusions were as follows; Firstly, there was a significant influence between service encounter and service quality. Secondly, there was a significant influence between service encounter and customer satisfaction. Lastly, there was a significant influence between service quality and customer satisfaction.

A study on factors that affect service quality of SNS based commerce (SNS에 기반을 둔 전자상거래의 서비스 품질에 영향을 미치는 요인에 대한 연구)

  • Choi, Jung-Woon;Lee, Ook
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.11
    • /
    • pp.125-138
    • /
    • 2020
  • Currently, the e-commerce market in Korea is growing rapidly, particularly in online commerce, and transactions through SNS are constantly increasing. This study assessed the quality of service based on SNS by modifying and combining SNS-based applications and services. Two hundred and sixteen surveys from an online survey conducted using a cumulative sampling technique were analyzed. The confidence, empathy, responsiveness, reliability, perceived usefulness, and customer satisfaction were independent variables. The perceived usefulness, customer satisfaction, and net profit were considered dependent variables. The results of 11 hypotheses were derived through SPSS 25. The results show that the perceived usefulness and customer satisfaction are affected by assurance, empathy, responsiveness, and reliability. In addition, SNS - based commerces show a significant relationship between perceived usefulness, customer satisfaction, and net benefits. The significant results are expected to help in future related research.

e-Business 환경에 있어서 ASP(Application Service Provider)의 서비스 품질(Service Quality) 요인에 관한 연구

  • 최재영;박지훈
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2001.10a
    • /
    • pp.387-390
    • /
    • 2001
  • e-Business는 최근 IT산업에서 가장 빈번히 등장하는 화두이다. 인터넷이 빠른 속도로 보급되고 시간과 공간의 한계를 극복할 수 있는 가능성을 제공함에 따라 기존의 오프라인 시스템들의 인터넷과 연동이 추구되고 있다. 인터넷과의 연동은 단순한 정보의 공유뿐만 아니라 지식, S/W, E/W 등의 거의 모든 IT자원들에 대한 공유를 촉발시키고 있다〔1〕. 1990년대 정보기술 아웃소싱은 괄목할 만한 성장을 가져왔다. 최근 새로운 종류의 아웃소싱 비즈니스 모델인 ASP(Application Service Providers)의 등장으로 정보기술 시장의 주요 이슈로 주목받고 있다. 하지만 아직 초기단계이기 때문에 수요층의 인식부족, 효과에 대한 확신 부족 등과 같은 여러 걸림돌이 있지만 e-Business의 핵심영역으로 발전할 것으로 전망된다. ASP는 e-Business관련 소프트웨어 및 어플리케이션을 배송하는 하나의 방식이다. 즉, ASP는 e-Business를 가능하게 하는 Enabler라고 볼 수 있다〔3〕. 본 연구는 ASP(Application Service Provider, 이하 ASP)의 서비스 품질의 차원을 분류하여 고객에게 보다 중요한 품질 요인을 찾기 위한 측정의 개념적 틀을 제시하고자 한다.

  • PDF

Development of Social Network-based Incorrect-Note System (소셜 네트워크 기반 오답노트 시스템 구현)

  • Shin, Hee-Cheon;Kim, Jeong-Dong;Son, Ji-Seong;Na, Hong-Seok;Baik, Doo-Kwon
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2012.06d
    • /
    • pp.112-114
    • /
    • 2012
  • 본 논문에서는 소셜 네트워크 서비스 기반 오답노트 시스템을 제안한다. 제안하는 오답노트 시스템은 문제풀이 시 확신레벨를 제공함으로써 정확한 정 오답률 체크 및 오답에 대한 자동화된 오답노트 생성이 가능하다. 또한 학습자간 협업학습을 지원하기 위해 소셜 네트워크 서비스와 연동을 지원한다. 이는 일관적인 해설서가 아닌 학습자 레벨에 맞는 맞춤형 오답노트 생성 및 풍부한 해설을 제공한다. 제안한 오답 노트 시스템을 스마트폰 기반으로 구현함으로써 학습자들이 언제, 어디서든 학습을 할 수 있도록 하였으며, 학습자의 실력향상 및 활용성 측면에서 기존 이러닝 시스템보다 효율적임을 보였다.