• Title/Summary/Keyword: 화장품산업

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Study on Korean Women's Knowledge And Usage Behaviors of Cosmeceuticals - Focused on their lifestyle - (우리나라 여성들의 기능성 화장품에 대한 지식 및 이용행태 연구 - 라이프 스타일을 중심으로 -)

  • Bae Yu-kyung;Kim Ju-duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.29 no.2 s.43
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    • pp.251-270
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    • 2003
  • Cosmetics have had only simple efficacy such as cleansing, beautification, and so on. The latest development tendency for cosmetics turned to make goods that is effective and efficacious for whitening, anti-wrinkle, etc., due to various wants of consumers, development of relative technical, etc. According to this stream, Korea Cosmetics Law has been enacted by the Notification of the Korea Food and Drug Administration in 2000. The establishment of Korea Cosmetics industry and opened regular 'Cosmeceuticals Time'. Since the Korea Cosmetics Law took effect on July 2000, the cosmeceuticals system has settled down according to its lights. This research studied how women consumers were understanding the cosmeceuticals system focused on their life style. This study is considered to offer a basic information about consumer's type and to be a groundwork data for working out a marketing strategy about the subdivision of cosmeceuticals market.

Effects of Korean Female Consumer's Propensity to Consume Cosmetics on the Product Selection Attributes and Information Search Behavior (한국 여성 소비자의 화장품 소비성향이 제품선택속성과 정보탐색행동에 미치는 영향)

  • Joo, Young-Joo
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.61-74
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    • 2019
  • The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.

Preservative Efficacies according to the Composition of 1, 3-Butylene Glycol and Alkane Diols in Cosmetics (화장품에서 1,3-부틸렌 글라이콜 및 알칸디올계 조성에 따른 방부력에 관한 연구)

  • Suh, Ji Young;Yun, Mid Eum;Lee, Ye Seul;Xuan, Song Hua;Park, Dong Soon;Park, Soo Nam
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.44 no.4
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    • pp.363-373
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    • 2018
  • In recent years, parabens used as preservatives in cosmetics have become a problem of human safety. Therefore, in this study, we tried to evaluate the preservative efficacy of 1,3-butylene glycol, 1,2-hexanediol, and 1,2-pentanediol as a preservative system to replace parabens. 1,3-Butylene glycol was added to cosmetic creams at a concentration of between 5 and 25%. The preservative efficacy of 1,3-butylene glycol was determined using a M-3 challenge test, as recommended by the Personal Care Products Council (formally CTFA). The alkane diols, such as 1,2-hexanediol and 1,2-pentanediol, were assessed in a similar manner. An evaluation of the preservative efficacy of 1,3-butylene glycol revealed that it was effective against all tested microbial strains at a concentration of 25%. We also investigated the efficacy of combinations of 0.3% phenoxyethanol and 0.1% ethylhexylglycerin. Finally, we tested the alkane diols, including 1,2-hexanediol and 1,2-pentanediol, as an alternative to the preservative 0.3% phenoxyethanol. Both 1% 1,2-hexanediol and 1% 1,2-pentanediol demonstrated preservative efficacy. Taken together, our study demonstrated that the formulation of 25% 1,3-butylene glycol and 0.1% ethylhexylglycerin, 1% 1,2-hexanediol, and 1% 1,2-pentanediol had the best preservative efficacy of the compositions tested. Thus, this study suggests that the formulation is a possibility of substituting parabens preservatives, which has been used in cosmetics and has become a safety issue.

Research on Cosmetic Quality Perception and Satisfaction According to Consumer Characteristics (소비자 특성에 따른 화장품 품질 인식 및 만족도 연구)

  • Lee, Eun-Joo;Li, Shun-Hua
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.216-224
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    • 2021
  • This study analyzes the differences in perception of cosmetic quality (safety, stability, functionality, usability) and satisfaction according to consumer characteristics, targeting 317 men and women from their 18 to 50s who use cosmetics in Seoul and Gyeonggi Province, and the differences in effect of cosmetic quality perception on satisfaction according to side effects experience was analyzed. Among the cosmetic quality factors, the usability was satisfied, but the perception of safety, stability, and functionality was low, so overall quality improvement was necessary. In particular, the quality perception and satisfaction by men and 40s was low, so a customized solution was needed for this. In the order of usability and functionality, to both those experiencing or not side effect, had a significant positive effect on the satisfaction level, and the improvement of usability and functional awareness was the main factor that increased satisfaction. Improving product quality and supplementing factors that positively influence consumer perception are thought to be of great help in improving quality perception and satisfaction.

A Study on the Determinants of Overseas Purchases via Agents :Analyzing Chinese Consumers' Purchases of Korean Cosmetics (해외 현지인 연계 대리구매 결정요인 분석 - 중국 소비자와 한국 화장품 산업을 중심으로 -)

  • Zhou, Xiao-Feng;Cho, Hyuk-Soo
    • International Commerce and Information Review
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    • v.19 no.3
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    • pp.129-150
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    • 2017
  • The Hallyu, or Korean Wave, has recently been proliferating around the world focusing on Asia. With the development of China's economy and the improvement of their people's living standards, Chinese consumption has been growing quickly. In cosmetic industry, Chinese consumers tend to prefer international brands including Korean cosmetics. There are various ways for Chinese consumers to purchase international brand cosmetics. One of them is overseas purchase via buying agent. This study is designed to exam various determinants of the overseas purchase. Based on empirical findings, product price and functionality can play an important role in terms of the overseas purchase. Also, moderating effects of an external factor(importing country's favorability) was empirically investigated. The results of SEM(Structural Equation Modeling) show that the relationship between consumer openness and overseas purchase via buying agent can be positively moderated by the favorability.

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자원식물의 연구동향과 실용화 현황

  • Park, Ho-Gi;Yang, Min-Ho;Lee, Byeong-Cheol
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2012.05a
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    • pp.3-3
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    • 2012
  • 자원식물은 인간의 천연물에 대한 관심 고조와 미래 생물자원으로서의 경제적 가치가 재인식되어 미국을 비롯한 선진국은 오래전부터 유용한 식물자원 보존과 이를 이용한 산업화에 정부가 앞장서 추진하고 있다. 더욱이 우리나라는 국토면적에 비해 많은 식물종이 분포하고 뚜렷한 4계절과 다양한 토양특성으로 우수한 기능성식물자원이 많으며 이들 식물자원의 이용과 효능에 대한 풍부한 지식이 전통적으로 이어져 왔다. 그럼에도 불구하고 우수한 자원식물에 대한 보존과 이용이 과학화 체계화되지 못하여 세계적인 품종이나 제품개발은 미흡한 실정이다. 그동안 우리나라는 토종자원에 대한 관심과 꾸준한 연구개발로 농촌진흥청 보존 농업유전자원은 세계 6위 수준('10년말 291천점) 이며, 멀티기능 유용물질 함유 작물 개발 및 실용화 기술수준도 기술력 지수 세계7위로 높게 평가되고 있다. 그러나 이들 자원식물로부터 유용물질을 이용하여 세계시장을 선도하는 천연물신약, 건강기능성식품, 한방화장품, 천연 색소 및 향료 등의 제품개발은 미흡하여 앞으로 유망 자원식물을 이용한 체계적이고 과학적인 고부가 산업 육성을 위한 집중적인 투자가 필요한 시점이다. 자원식물을 이용한 천연물 신약개발은 고부가가치 제품과 산업재산권 확보가 가능하므로 수입 대체와 기술 및 제품수출이 충분히 이루어질 수 있다고 보여 현재 연구개발 중인 신약후보 도출 및 임상개발 과제의 수요를 반영한 후 단계별 대규모 신약개발 노력이 필요하다 하겠다. 건강기능 식품 개발은 고령사회 진입과 노령인구 증가로 노화억제 및 고령자 건강유지용 식품비중이 지속적으로 높아질 것으로 추정되어 약용식물을 소재로 개인 맞춤형 나노바이오 건강기능성 식품 개발을 통한 다양한 제품개발이 요구된다. 또한 우리나라 화장품분야의 전반적인 기술수준은 세계최고 기술의 62% 수준이나 화장품 소재의 자원식물 발굴과 나노기술 접목을 통한 효능의 극대화는 소비자의 웰빙 트랜드와 외국화장품과의 차별화 전략에 맞물려 국내 한방화장품의 세계화가 가능한 품목 중 하나이다. 식용 및 염색용 색소도 자원식물이 풍부하고 천연색소 시장이 크게 확장되고 있어 자원식물 중 경제성과 기술적 개발 가능성을 고려하여 단계적인 개발이 요구된다. 특히, 우리의 식물자원, 전통지식, 과학기술이 통합되어 효능을 현저하게 상승시키는 천연물신약, 건강보조식품, 화장품 등이 개발된다면 세계시장을 선도할 날도 멀지 않을 것으로 기대한다.

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Ad Production Strategies According to Brand Value and Copy Type: Focusing on Cosmetic Brands (브랜드 가치 유형과 카피 유형에 따른 광고제작 전략: 화장품 브랜드를 중심으로)

  • Seung-Yeob Yu
    • Journal of Industrial Convergence
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    • v.21 no.1
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    • pp.33-42
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    • 2023
  • This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of luxury brands, monologue-type copy showed the highest advertising effect (advertising attitude and purchase intention). Second, in the case of premium brands, solicitation-type copy showed the highest advertising attitude. However, there was no significant difference in purchase intention.. Third, in the case of the scalpel brand, the interactive copy showed the highest advertising effect (advertising attitude and purchase intention). These results provided the theoretical basis that it is effective to differentiate and use the copy type according to the value type of the cosmetic brand, and it will be used in the copy strategy for practitioners who produce cosmetic advertisements.

A Study on the Effectiveness of In Vitro as a Cosmetic Material of Sericin Originated from Silkworm Kochi (누에고치에서 유래된 세리신(Sericin)의 화장품 소재로서 In Vitro 효능 연구)

  • Hyun-Ji Kwon;Jihye Lee;Eun-mi Jung;Eunhong Lee;Jinhan Park;Sung-Eum Oh;Sanghyeok Park;Ji Wook Jung
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.1
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    • pp.88-94
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    • 2023
  • Sericin is a protein extracted from the cocoon and has many health benefits. This study was conducted to evaluate the anti-wrinkle and anti-inflammatory activity of sericin derived from cocoon as a cosmetic material. The antioxidant activity of sericin was measured by DPPH and ABTS assays. In addition, cell viability was confirmed in Raw 264.7 cells, which are macrophages, and the anti-inflammatory effect of sericin was investigated using the inflammatory response induced using lipopolysaccharide (LPS). It shows that sericin has antioxidant activity and can be an excellent material for anti-aging and anti-inflammatory cosmetics.