• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.399-400
• /
• 2012

최근 대학들은 안팎으로 많은 어려움에 직면하고 있다. 내적으로는 학령인구 감소에 따른 입학정원의 부족을 외적으로는 대학시장 개방에 따라 해외 유학생들 급증에 따른 학생유치 등의 어려움이 가중되고 있다. 이 같은 위기를 타개하기 위한 방안 중 하나로 대학들은 홍보활동을 강화하고 있다. 그 동안 대학들은 대학이미지 제고를 위해 각종매체 등을 활용하여 관계집단에게 직, 간접적으로 홍보를 확대하는 등 홍보를 대학존립을 위한 자구책의 일환으로 인식하고 다각적인 노력을 하고 있다. 이 논문은 대학에서 실시하고 있는 홍보활동에 대한 효율적 방안의 하나로서, 고교 입시생들에게 대학지원 및 선택에 직접적인 영향을 주고 있는 교사를 대상으로 하여 비교적 제작경비가 저렴하면서도 장기 누적적 효과를 줄 수 있는 홍보기념품의 하나인 다이어리에 대하여 다이어리기능과 홍보기능을 결합시킨 교사용 다이어리의 디자인 방향연구를 통해 홍보비용 및 효과를 제고시키기 위한 제안이다.

• Journal of the Korea Convergence Society
• /
• v.10 no.6
• /
• pp.147-155
• /
• 2019

In the glocal era, the competition becomes more intense in regional development centered around cities rather than countries. This suggests that increasing the city's unique charms through a positive city image can allow the city to gain a competitive edge in the competition for regional development. In this background, this study would contribute to improving the positive image of Pyeongtaek City, presenting the value and development direction of the image it would pursue, aiming to develop a promotional design for the improvement of the city image. As the details of the research, this study recognized the city image as an efficient means of public relations of the city from its concept and necessity. Thus, this study conducted a survey on the analysis of status and image of Pyeongtaek City. This study would contribute to improving the positive image of Pyeongtaek City, presenting the results of the development of a promotional design of its administration and a plan for utilization in the manual, proceeding by stages.

• Archives of design research
• /
• v.16 no.4
• /
• pp.453-462
• /
• 2003

As the competition among the hospital becomes heavier and cognition in patient's right of knowledge increases, of general hospital becomes more important public relation part of hospital administration. Due to the restriction of the public advertisement of a hospital, strategic plans and new ideas are needed. Leaflet or hospital publication, for example, could be excellent publicity materials since they provide specific and detailed information for patients, which results in great improvement on the hospital image. Therefore, the editorial design for hospital publicity is the necessary research field. Also questionnaires of user's sense regarding the Hospital's printed matter for the publicity were conducted and analyzed. From these analyses, new improved printed matter design for the publicity of general hospital that are useful for the users as well as hospital competition was suggested.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.7 no.3
• /
• pp.597-606
• /
• 2012

The description of this paper was made putting the emphasis on CIM Interface configuration with a college policy program as the center whether it is suitable or not for a college promotion. CIM Interface technique for a college promotion is an expression method by visual requirements. Alternatives to a college promotion turned up which are depending on Contents, Image, Marketing strategies by visual elements. The application of consumer contents to give users information did the role of a channel inducing the users to join. Besides, an information designing enabled the information structure to be a visual expression by being grafted on content consistency. First above all, the implementation policy of such systematical formation could be found through University Identity Program-IMC useful as a branding strategy of a college promotion. Like this, a methodology which is able to increase the efficiency of college promotion through a process and a connection was established.

• Archives of design research
• /
• v.21
• /
• pp.161-170
• /
• 1997

The study as explained above has been progressed as follows: Through the theoretical required for projecting the corporate's exhibition at exposition, the justifiability of this study was recognized. To approach the pavilion of exhibition the importance of marketing communication at the corporate and its forming process were suggested, and the public information of the corporate as a medium of its marketing communication was under-stood. - With regard to the exhibiting event as its method, general constituents and contents of it were closely looked into, and on the exposition, as a kind of corporate's event and a place for the reciprocally exchangeable communication between the corporate and the public, a general study was done. - The importance of identification of the corporate's image for the corporate to participate in an exposition and its analytic method were refined in the stages of 'basic image' and 'serve image', and the general process in which the corporate is processing the image of its own pusiness since its participation in exposition was suggested in terms a model, dividing it into the stages of inspection & analysis and design.

• The Journal of the Korea Contents Association
• /
• v.14 no.1
• /
• pp.119-127
• /
• 2014

As keen marketing competition for increasing corporate image has been begun, the creative level of annual report design, which is deeply involved with investment, has became a fundamental measure of corporate value. Good commercial design has to have both practical and aesthetic aspect. For make more creative annual report project. it's worth to find world design trend in practical way. The point of study focuses and sorts on physical properties of out-put works by the view point of editorial design, and tries to find the possibility of common design style. It analyzes key message, pagination plan and feature pages of 2013 ARC awarded annual report works in interior design category. The visual image and typographic style study of awarded works will help planner and designer who develop annual report project, because this research data reduces their process. Then it's possible to have more opportunities to create project and supports background material for making a presentation for clients.

• Archives of design research
• /
• v.15 no.2
• /
• pp.125-136
• /
• 2002

The purpose of this study is to investigate the editorial design of the advertising brochure in relation to the promotion of entering college freshmen. The role and function of the brochure promoting universities have been explained in terms of the editorial design. The special regard is paid to the Grid-system that must be handled with the greatest possible care in editorial design of brochures. In this study, it has not only divided into the three categories (Single Grid-system, Multiple Grid-system and Non-Grid-system) according to the Grid-system, and but also analyzed each case of the modeled college brochure. In the analyses, it is found that the using Grid-system brochures are much more effective than that of the lesser using Grid-system, especia1ly in the communication and design. Therefore, the Grid-system is shown to be crucial tool in the current design process of the college brochures. The suggestion of the using criterion of the Grid-system has also been made for the unity as well as diversity of layout in the editorial design. The study then extends this core object principle with the possible development of the Grid-system that includes the balance of the expression of the contents and the artistic structure of design. Additionally, the relationship between the Grid-system and the visual materials for the creative application to the brochure promoting the universities is presented as the final result of this study.

• Journal of Digital Contents Society
• /
• v.13 no.4
• /
• pp.583-590
• /
• 2012

Domestic credit card companies and wireless operators want to deliver promotional information as well as the information for users on the site. A careful UX design is needed because promotional information can degrade the satisfaction of the users. In addition, too extensive information is provided on one site and users are confused about where to look for the information they need. Based on advanced research, study was conducted of the domestic web sites of wireless operators and credit card companies and we discussed that study with 12 users. Promotional information can be efficient with understated image. Users can find information easily from the site with fewer hierarchy of steps. The numbers of the menu that is presented at a time should not exceed nine.

• Proceedings of the Korea Society of Costume Conference
• /
• 2005.05a
• /
• pp.91-91
• /
• 2005

• The monthly packaging world
• /
• s.84
• /
• pp.140-141
• /
• 2000