• Cartoon and Animation Studies
• /
• s.13
• /
• pp.29-44
• /
• 2008

This treatise is to study what kind of information marketing efforts each local autonomous entity makes to satisfy the inhabitants' right to know, followed by the abolition of Government Information Agency. Therefore I collected the efficient policy information methods and the data informing publicly policies by utilizing cartoons in each local autonomous entity. I intend to do the research focused on the information activity of local autonomous entities to secure the favor and trust by persuading the Information object of the policies based upon these data.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.129-142
• /
• 2014

The age of local government has set in, most of the cities have made the brand slogan to create a competitive luxury city and to enable the local economy to keep pace for digital promotion policy with the regional branding. Age of limitless competition, local governments have continued to digital promotion policy the slogan, local people's awareness and satisfaction about the brand slogan is generally high, but this is noted in seven cities commonly that reflect the characteristics of the region and inconvenient distinctive identity design. This study is the meaningful to derived the problem of city brand slogan development policy through analysis the citizens awareness of seoul and 6metropolitan's brand slogan development digital promotion policy and help to become a future development and management of city brand slogan digital promotion management policy in Korea.

• Journal of the Korea Convergence Society
• /
• v.13 no.5
• /
• pp.137-143
• /
• 2022

The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

• Journal of Digital Convergence
• /
• v.11 no.10
• /
• pp.287-294
• /
• 2013

This study were proposed for the promotion policy on public confidence in nuclear power recovery schemes. To this end, the existing survey and secondary data review and public distrust of nuclear power plant safety issues were raised. In addition, the meta-analysis data were analyzed by using. Promote public confidence in nuclear power plants recovered three major policy presented. First, the nuclear power plant for the economical / safety communication strategy, short term / long term in terms proposed. Second, strengthen the nuclear power plant reliability and short-term communication strategy / long term in terms proposed. Finally, Korea Hydro & Nuclear Power's long-term image building measures proposed. The results of this study Korea's nuclear power plants to increase confidence in the effect is expected to be presented.

• Journal of Korean Electronics
• /
• v.11 no.4
• /
• pp.32-37
• /
• 1991

• Proceedings of the Korea Water Resources Association Conference
• /
• 2012.05a
• /
• pp.829-834
• /
• 2012

선진 외국에서는 홍수예보 시스템 활용의 극대화를 위하여 홍수예 경보를 위한 정책적 가이드라인 및 홍수시 주민의 행동요령 등의 가이드라인을 제작하여 홍보를 하고 있는 실정이다. 그러나 국내에는 현재 홍수위험지도(홍수피해예상지도)의 홍보 및 주민 대피요령 등 홍수피해경감을 위한 정책적 대책이 매우 부족한 실정이다. 따라서 본 논문에서는 국내 외 홍수예 경보관련 법 제도의 변화과정 및 현행 홍수예보관련 법령의 내용을 분석하였으며, 홍수예 경보관련 기관의 구조체계를 분석하였다. 그 결과 우리나라의 홍수예보 정책은 통합된 홍수예보만을 위한 내용으로의 법적 편제가 필요하며, 정확하고 신속한 홍수예보를 위한 정책적 가이드라인이 필요함을 알 수 있었다. 또한 홍수예 경보 시스템의 활용을 극대화시키기 위해서 국가차원에서의 국민에 대한 홍수 예방 교육 및 홍보, 아울러 홍수위험지도를 이용한 홍수위험 지역의 주민에 대한 홍수대피요령 등의 내용을 포함한 가이드라인이 필요하다.

• Journal of Korean Library and Information Science Society
• /
• v.53 no.1
• /
• pp.55-79
• /
• 2022

In this study, the current status of operation was analyzed with a view to analyze the areas in need of improvement and the status of portals of similar institutions. Based on which, a proposal was made to help improve the function of utilization as well as search the products of studies by and for the research institutes funded by the government having jurisdiction by applying the information service technology developing in line with the fourth industrial revolution for the purposes of aiding and fostering with efficiency toward achieving the goal of establishment for such institutes, while strengthening the utility of NKIS. First, in order to secure the membership, it is necessary to find the targets for policy information and promotion, and it is also necessary to increase the demand for policy information, such as by preparing the people friendly policy reports, infographics, and information delivery in an easy manner. Second, it is necessary to provide customized services in the manner which reinforces reports and policy data on the social issues and education topics, which are among the interests of the primary user base by considering the ratio of visiting occupations. Third, for the diversification and expansion of video data services, it is necessary to prepare alternatives, such as by setting regulations and encouraging the institutions of jurisdiction to upload the video data. Fourth, it will be necessary to improve the overall public relations service. It is also necessary to proceed with the NKIS' publicity webtoon serialization with the latest contents or abolish the current webtoon promotion, while it is necessary to derive the plans for the efficient implementation of the contest, further to the need to discuss the secondary publicity after the contest rather than halting after it.

• KOREAN POULTRY JOURNAL
• /
• v.40 no.2 s.460
• /
• pp.175-177
• /
• 2008

농림부는 축사시설 현대화 사업 추진 등 2008년부터 달라지는 주요 농정시책을 정리.·발표하였다. 이에 본고에서는 양계산업에 있어 달라지는 농정시책을 중심으로 정리하여 홍보하고자 한다.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.1
• /
• pp.595-603
• /
• 2023

Recently, many public institutions have been conducting promotional activities using digital platforms. Communication methods using digital platforms have a very important meaning in that they can create new values that did not exist before by connecting and sharing information with various users. To this end, we tried to analyze YouTube videos of five government ministries and examine them. As a result of YouTube analysis by government ministries, most of them were mainly used as channels for policy promotion, and many were used as channels for new information. Although the message is delivered through the production of various contents, it was possible to look at cases where the target as a channel for communication was not clear and the purpose was unclear. In order to communicate with the people, it should be used as a channel for communication through content suitable for clear target setting and purpose.

• Journal of Digital Convergence
• /
• v.10 no.1
• /
• pp.155-164
• /
• 2012

Nowadays, Smart media services such as smartphone applications are proliferated through the convergence of social media and the information and communication technologies(ICT). In many countries, the ICT policy is strategically used to solve the economic recession and high unemployment rate caused by the global financial crisis. However, the Korean ICT policies have declined with the abolition of the Ministry of information and communication. This paper suggests the dynamic quality of life as a philosophical foundation of Korean ICT policy and the dynamic policy PR methods for the social consultation and people's approval(national consensus), because the component of dynamic quality of life are embodied in the elements of ICT policy that should be realized through the governance, in which both Korean government and people produce and consume the ICT policies together in the era of smart media.