• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.848-861
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• 2015

In this paper, we introduce a new web-based PR video making service system. Many video editing tools have required tough editing skill or scenario planning stage for a just simple PR video making. Some users may prefer a simple and fast way than sophisticated and complex functionality. To solve this problem, it is important to provide easy user interface and intelligent classification and recommendation scheme. Therefore, we propose a new template classification and recommendation scheme using a topic modeling method. The proposed scheme has the big advantage of being able to handle the unstructured meta data as well as structured one.

• Journal of Internet of Things and Convergence
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• v.8 no.2
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• pp.25-33
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• 2022

The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis. To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data. As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.

• 보건세계
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• v.40 no.1 s.437
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• pp.14-17
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• 1993

• Journal of Korea Technology Innovation Society
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• v.16 no.1
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• pp.1-19
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• 2013

A myriad of information production channels and medium including internet, social media, and multi media channels emerged, often with conflicting interests, disseminate unwanted and inaccurate information which could result in sudden severe public relations damage to the global companies with world class products if not dealt with in the professional way. Properly crafted and managed public relations thus should become the integral part of all organizations. In particular online public relations leadership becomes even more important to public organizations responsible for national branding and interests and to private sectors expanding into the global markets. The research aims to increase global competitiveness of the pubic and exporters by presenting the online leadership strategy 101. For this purpose, locally produced web sites are analysed both from technical and global marketing perspectives. From the research all web sites were classified into three types of ghost, wreck, and moron. The 2012 research showed that 99% was moron, followed by 67% wreck and 1% ghost. The research presents must strategies for global public relations and marketing. They include strategic planning, public relation training, white hat search engine optimization, web standards, web accessibility, mobile web site and the inbound marketing strategies.

• KOREAN POULTRY JOURNAL
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• v.38 no.11 s.445
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• pp.115-118
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• 2006

• Monthly Korean Chicken
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• s.134
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• pp.47-52
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• 2006

• Monthly Korean Chicken
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• s.133
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• pp.83-88
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• 2006

• 발명특허
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• v.31 no.9 s.363
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• pp.68-72
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• 2006

• Cement
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• s.167
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• pp.31-35
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• 2005

• Korean Architects
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• no.8 s.436
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• pp.14-16
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• 2005