• Title/Summary/Keyword: 홍보적극

Search Result 499, Processing Time 0.028 seconds

Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation (곤충체험 지향성에 따른 동애등에 체험 프로그램의 세분시장 예측)

  • Yang, Jong-Im;Hwang, Dae-Yong;Lee, Jung-Kyu
    • Korean journal of applied entomology
    • /
    • v.54 no.4
    • /
    • pp.409-417
    • /
    • 2015
  • This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.

How to improve carrier (telecommunications) billing services to prevent damage (통신과금서비스의 피해예방을 위한 개선방안)

  • Yoo, Soonduck;Kim, Jungil
    • Journal of Digital Convergence
    • /
    • v.11 no.10
    • /
    • pp.217-224
    • /
    • 2013
  • Due to the development of mobile technologies, the carrier (telecommunications) billing service market is rapidly growing. carrier (telecommunications) billing service allows users to make on-line purchases through mobile-billing. Users find this particularly convenient because the payment acts as a credit transaction. Furthermore, the system is commonly believed to be secure through its use of SMS (Short Message Service) authentication and a real-time transaction history to confirm the transaction. Unfortunately, there is a growing number of fraudulent transactions threaten the future of this system. The more well documented types of security breaches involves hackers intercepting the authentication process. By contaminating the device with security breaching applications, hackers can secretly make transactions without notifying users until the end of month phone bill. This study sheds light on the importance of this societal threat and suggests solutions. In particular, "secure" systems need to be more proactive in addressing the methods hackers use to make fraudulent transactions. Our research partially covers specific methods to prevent fraudulent transactions on carrier billing service providers' systems. We discuss about the proposed improvements such as complement of electronic payment systems, active promotion for fraudulent transactions enhanced monitoring, fraud detection and introduce a new authentication service. This research supports a future of secure communications billing services, which is essential to expanding new markets.

Survey of Knowledge on Hypertension among the Parents of Elementary School Students (초등학생 학부모의 고혈압 관련 지식에 관한 조사)

  • Kim, Jin-Soon
    • Journal of agricultural medicine and community health
    • /
    • v.30 no.1
    • /
    • pp.29-38
    • /
    • 2005
  • Objectives: Hypertension is the most important risk factors for the cerebrovascular diseases, and also for coronary heart diseases, it is therefore very important that the people have a knowledge on nature of hypertension and it's high risk in order to prevent and detect the hypertension as early as possible. Methods: This study was done to find out the knowledge on hypertension of 434 parents of elementary school students from Kimjae city, Jonbuk province, they were parents in grade 4, 5 and 6 attending two elementary schools. The survey took 10 days from November 20 to November 30, 2003. Results: first, The highest correct answer(94.5%) was "obesity is risk factors for hypertension", followed by "hypertension is closely related with hereditary factors(91.0%) and "high sodium intake is associated with high blood pressure"(85.7%). The lowest correct answer(77.4%) was the classification of blood pressure level between normal and high. Second, Rate of blood pressure measurement for fathers was 53.7% and 54.8% in mothers. Awareness of own blood pressure by fathers was 84.1 %, while 91.1% by mothers. Third, According to blood pressure level reported by parents, fathers with normal blood pressure was 59.2%, high normal blood pressure was 12.2%, while hypertension was 28.6%. It revealed that prevalence of hypertension of fathers was higher than mother (normal: 74.5%, high normal: 7.7%, hypertension: 18.2%). Conclusions: From the results of this study, it is important to strengthen the health education about hypertension for community people and also school students.

  • PDF

LIBRARY EDUCATION IN JAPAN, THE REPUBLIC OF KOREA AND TAIWAN A COMPARATIVE STUDY(I) (일본, 한국, 대만의 도서관학 교육 비교연구)

  • Um Young Ai
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.17
    • /
    • pp.203-227
    • /
    • 1989
  • 본 연구의 목적은 유사한 문화적 배경을 공유한 일본, 한국, 대만의 도서관학 교육을 비교하여 유사점과 상이점을 발견하고 그들의 배경이유를 찾아서 사회와 도서관학 교육의 관계를 밝히는 것이다. 비교의 대상이 된 교육기관은 4년제 대학(교)의 도서관학과로 일본의 다섯 대학교, 한국의 아홉 대학교, 대만의 네 대학교의 도서관학 교육을 비교하였다. 연구가 증명하려고 시도한 가설은, 1. 일본, 한국, 대만은 유사한 문화적 배경을 공유하는 한편, 미국의 도서관학 교육을 받아들였으므로, 세 나라의 도서관학 교육에는 유사점들이 있을 것이다. 2. 상이점들이 있다면, 그것들은 각 국의 특성을 반영할 것이다. 3. 세 나라의 도서관학 교육에 유사점들이 있다면 도서관학 교육의 경향, 문제점들 및 전망도 비슷할 것이다. 가설의 증명을 위하여 교육의 목적, 교수진, 남$\cdot$여학생의 비율, 입학시의 학생들의 학력수준, 교과과정, 과정수료에 요구되는 특수조건, 교과서, 연구, 학과 도서실 및 시설, 학과와 도서관과의 협력관계, 정보학 교과목, 사회가 요구하는 도서관 봉사 및 그에 대응하는 도서관학 교육의 청도, 교육의 경향, 문제점 및 장래 그리고 학과 졸업생들의 도서관 취업률 등을 비교하였다. 비교의 결과 가설을 타당한 것으로 받아들일 수 있었다. 결론에 대한 설명과 아울러 도서관학 교육의 방향을 제언하였다. 1. 미국의 도서관학 교육이 근거로 한 이론적인 배경 및 개념을 재검토하여 적합한 것은 받아들이고, 필요한 경우에는 변형하여 적용하도록 노력해야 한다. 미국과 다른 나라의 실제 도서관 업무 및 봉사에 대한 이해를 토대로 하여 사서와 교육자가 함께 자국의 상황에 적합한 고유한 도서관학을 정립하여야 한다. 2. 도서관 이용 및 봉사에 보다 관심을 기울이고 바람직한 개념을 홍보하고 그것에 호응하는 환경을 만들기 위하여 노력해야 한다. 미래의 사서인 학생들을 이용자에게 접근하여 그들을 가르칠 수 있고 도서관을 이용하도록 유도할 수 있게끔 교육을 시켜야 할 것이다. 3. 미국 이외의 나라에서 실시되는 교육제도에도 관심을 가져야 할 것이다. 4. 도서관 및 도서관학 교육에 정부의 적극적인 지원이 필요하다. 다른 전문직과 같은 대우를 받으려면, 국가고시제도가 도입되어야 할 것이다. 5. 도서관협회가 도서관학 교육에 보다 적극적으로 참여해야 한다. 사서 자격증을 관할하는 단체가 될 수도 있고 교육의 내용에도 관여할 수 있다. 6. 도서관학과와 도서관과의 협력관계가 보다 강화되어야 하며, 도서관현장을 토대로 한 연구활동이 필요하다. 진정한 의미의 문제 해결을 위한 연구활동이 없이 이론적, 실제적인 발전을 기대할 수 없다. 7. 대학(교) 도서관 및 특수도서관의 사서를 위한 전문교육은 대학원 수준에서 제공되고, 학부의 도서관학 교육은 학교도서관 및 공공도서관의 사서를 위한 교육으로 전문화되어야 한다. 8. 도서관학의 교육자들이 모여 문제를 토론하고 해결책을 모색할 수 있는 기회가 제공되어야 하며, 세 나라가 공동의 경험을 나누고 문제를 함께 해결할 수 있는 공식적인 회의나 학회의 구성이 필요하다.

  • PDF

Entry strategy for global water market (해외시장 진출 활성화를 위한 제언)

  • Lee, Byoung Chul;Kim, Shang Moon
    • Proceedings of the Korea Water Resources Association Conference
    • /
    • 2015.05a
    • /
    • pp.115-115
    • /
    • 2015
  • 국내 물관련 건설 및 설비 업체를 대상으로 하는 설문조사 및 인터뷰 결과 국내 물 관련 기업들의 해외진출 시 가장 큰 애로사항은 해외경험 직원의 부족으로 나타났다. 해외사업 확대를 위해서는 고부가가치 업무를 수행할 수 있는 고급기술자와 관리 인력의 양성이 시급하며, 특히 건설사업관리(CM, PM)나 설계/엔지니어링을 담당할 고급 기술 인력의 양성이 필요한 것으로 조사되었다. 경쟁력있는 글로벌 기술 관리 인력의 양성은 정부의 주도하에 기존의 물 관련 기관의 교육프로그램 통합 운영 및 내실있는 전문 수자원 대학원 운영 등 장기적인 정책적인 지원이 필수적이다. 또한 현재 해외 물시장 정보 수집의 활성화를 위하여 국토교통부, K-water, 해외건설협회 등이 연계한 물 산업 전담 정보시스템 구축과 중점 수출대상국 선정 후 대상국에 해외지부 운영 등이 필요할 것이다. 금융지원과 관련하여 해외건설 금융지원 강화를 위한 글로벌 인프라펀드 조성, 해외건설 보증한도 확대 등이 필요하며, 'EDCF 등 공적금융의 물산업 지원 확대 등 재정지원을 위한 정부의 적극적인 역할 역시 중요하다. 해외 물시장 진출을 위해서는 국내 물기업들의 역량을 결집하는 것이 필요하며, 이를 위해서는 효율적인 공공 민간 협의체의 설립 및 운영이 이루어져야 한다. 전 세계적으로 물 산업은 높은 공공성과 함께토탈 솔루션 역량이 중시되고 있으며, 이런 시장환경에 부응하여 네덜란드, 독일 등 물산업 수출 강국은 자국의 물관련 분야를 결집하는 워터 파트너십을 설립하여 국제사회에서 위상과 세계시장 점유율을 동시에 높여가고 있는 실정이다. 이들 국가 워터파트너십의 공통적인 설립 목적은 궁극적으로 자국 물 관련 산업, 국가 브랜드 및 이니셔티브와 관련되는 국제협력, 정책 분야 등의 결집이다. 다시 말해서 정부가 주축이 되어 관 산 학 연 기관간의 정보제공, 협력 등을 도모하고 있으며 이 네트워크의 구심점 역할 및 촉진은 자국의 워터파트너십이 맡고 있는 것이다. 해외 물 시장 확대를 도모하고 있는 우리나라도 국가차원의 장기적이고 지속적인 해외 물산업 네트워크 구축을 위해서는 정부-공기업-민간기업 등의 협력을 토대로 한 Korea Water Partnership을 조속히 설립하는 것이 필요하다. 이를 위해서는 국토부, 환경부 등 물 관련 부처는 물론 글로벌 네트워크를 구축하고 있는 외교부, 무역협회 등 유관기관의 정보 연계 및 협조 체계 역시 필요하다. 정부부처 차원의 조직은 국제 정치 아젠다(agenda)에 중대한 영향을 줄 수 있으며, 경쟁적 우위와 유사기관 간의 정보와 네트워킹의 공유를 보다 원활하게 할 수 있기 때문이다. Korea Water Partnership에서는 한국이 보유하고 있는 선진 수자원기술 및 경험을 해외에 소개하고, 정부 및 민간 기업들의 물 산업 수출역량을 적극적으로 피력할 수 있는 기회를 마련하며, 국제사회에서 물 강국으로서 한국의 위상을 높일 수 있는 홍보 마케팅 창구로서의 역할을 기대할 수 있을 것이다.

  • PDF

A Study on the Roles and Operations of Public Programs in Archives (영구기록물관리기관 공공프로그램의 역할과 운영방안 연구)

  • Jung, Eun Jin
    • The Korean Journal of Archival Studies
    • /
    • no.16
    • /
    • pp.257-302
    • /
    • 2007
  • The use of records has been regarded as the ultimate goal of preserving records, and reference services are considered key tasks in records management. Particularly in Korea where the importance of archives and records management is not recognized sufficiently, we need to help the public recognize the importance of institutions, managing archives, and archives kept in the archives, and create new uses. In order for archives to notify archives, institutions and managing archives to potential users, they can use publications, exhibitions and education programs. In foreign countries, services such as public programs and outreach services have already been being executed by archives in order to publicize the archives actively to the public, and various supports are provided so that people can use archives in educational activities. What is more, publishing and exhibition programs are also linked to education, which can increase the use of archives and promote archives culture. Thus, archives play important cultural and educational roles. As archives' roles are being expanded and local archives are being established compulsorily in Korea, archives should play their roles not just as administrative agencies collecting official documents but also as cultural and educational institutions providing various forms of information and education. Creating new demands for important archives by notifying such archives through public programs approaching users, they should find ways for laying the ground for their existence. The objectives of this study are to look for the method of public program operation suitable for the Korean situation, to define abilities and roles required to archives as program planners, and ultimately to increase the use of archives and contribute to the settlement of archives culture.

Study on how to vitalize the historical record management of the provinces (지방의 역사기록관리 활성화 방안 연구)

  • Sohn, Dong-you
    • The Korean Journal of Archival Studies
    • /
    • no.28
    • /
    • pp.155-180
    • /
    • 2011
  • This study presents how to vitalize the record management of the provinces by investigating the current issues and by identifying the universality and the distinctiveness of the record management in local agencies. However, it only deals with the system of the record management, focusing on the history of the provinces. Although the related projects conducted by the provinces of Korea consist of various types, including publishing the local history, creating the activities of local cultural institutes, and collecting and organizing the historical records, these have not been active in many regions with insignificant achievements. In this regard, local self-governing bodies need to actively fulfill the duty of the management not only for the administrative archives but also for the historical archives by aggressively interpreting the associated parts suggested by the Act on the Management of Public Archives. Ultimately, it is proper to integrate theses two functions. Moreover, an effective collection is the core part of the record management of history. Therefore, a 'committee' with experts should provide in-depth views from planning to post-processing stages. Meanwhile, a consensus on the importance and the necessity of the historical archive management between owners and concerned parties should be formed during the collection process. In conclusion, each local autonomous entity should make sure of the active record management of history through establishing their own mid to long-term development plans, securing experts in archive management, as well as providing the service for record contents.

A Study on Ornaments' Exhibition Type through Connection with Costume Field (장신구의 의상분야 연계를 통한 전시유형 연구)

  • KIM, TAE WHAN
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.1
    • /
    • pp.58-65
    • /
    • 2021
  • Jewelry Object to adorn a body with has been a very important culture since the primitive age when history of human beings started. Ornaments for social status or wealth's symbolic icon otherwise for private embellishment have been developed with various properties such as decorative, monetary, scarce, historic ones. However, since the latter 20th century, when intellecture concept was more valuable than the tradition laying emphasis on preciousness, with counting of artistic activities and aesthetic values, they have had expressionistic tendency centered on artists. In this manner, modern ornaments have been developed as an artistic genre deviating from traditional way in which material or technology was emphasized. While this expressionistic tendency emphasized artistic value, galleries only for ornaments have been started since 1960s and especially from this period, a lot of experimental and revolutionary ornaments works deviating from traditional way have been exhibited. The appearance of galleries specialized in ornaments as described above had a great influence on the ornaments' development to an artistic genre. This study is the one in respect of two exhibition types through the combination of human body and clothes in displaying ornaments. The first one represents active displaying way for the communication with audience by introducing fashion show to galleries deviating from general exhibition way. The second one plans to run a project collaborating fashion brand for the communication between ornaments and clothes and represents displaying way in the shop of fashion brand for active exhibition publicity.

A Logistic Regression Analysis on the Recognition of Korean Small and Medium Enterprises on Korea-India Comprehensive Economic Partnership (로짓분석을 통한 국내 중소기업의 한-인도 포괄적 경제동반자 협정에 대한 인식 연구)

  • Lee, Soon Cheul
    • International Area Studies Review
    • /
    • v.14 no.2
    • /
    • pp.107-129
    • /
    • 2010
  • This study does the logistic regression analysis in a survey how Korean Small and Medium Enterprises(SMEs) recognize the effects of the Korea-India Comprehensive Economic Partnership (CEPA) on their business activities and strategies. The results show that Korean SMEs which have relatively more employees and bigger size in terms of sales have interest in the Korea-India CEPA. In particular, the SMEs which are engaged in their business activities with India have more interest in the CEPA than those that have not any business relations with India. However, the results show that they will not enter or expand their business fields in India even though the CEPA starts. It implies that Korean SMEs recognize that the CEPA will not affect their business significantly. Thus, this study has a policy implication for government to adopt/establish policies for SMEs utilizing the CEPA. It includes information services about the CEPA, India markets, a political corporation between the Governments for improving the partnerships in the trade and FDI and so on.

Analyzing Brand Community Members' Desired Value : Focusing on Case of BTS and ARMY (브랜드 커뮤니티 구성원의 추구가치 분석 : 방탄소년단과 아미 사례를 중심으로)

  • Lee, Min-ha
    • Journal of Korea Entertainment Industry Association
    • /
    • v.15 no.3
    • /
    • pp.89-99
    • /
    • 2021
  • A brand community refers to a group of people who have a passion and loyalty for the brand, and is attracting attention as an effective marketing strategy to increase brand equity because it actively tends to support and promote the brand without expecting compensation. The objective of this study is to identify factors that are needed for sustainable brand community management. Existing studies on brand community management have mainly been conducted by quantitative methods measuring consumer satisfaction and dissatisfaction towards brand community activities, however, this study applied qualitative methods using means-end chains and laddering approaches in order to deeply identify a consumer's desired value on brand community activities. An in-depth interview of 41 members of BTS ARMY, a representative example of brand community, has been conducted and analyzed. The result of this study is as follows. In order to encourage active brand community activities, it is important to provide brand community members with a variety of high-quality brand-related content for a unique aesthetic experience, and a forum where all members can interact and exchange information and ideas to enhance brand value and experience. Finally, to nurture a strong brand community as a partner to co-create brand equity, rather than just a fan community, it is needed to build an environment that fosters opportunities for brand community members to increase self-respect and fulfillment through their brand community activities.