• Title/Summary/Keyword: 홍보적극

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A Study on KSNP Environmental Color Design (개선형 한국 표준 원자력 발전소의 친환경 색채디자인 연구)

  • Kim, Yeon-Jung
    • Archives of design research
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    • v.17 no.4
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    • pp.233-240
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    • 2004
  • Living in the modern age with well-developed scientific technologies, all of us are enjoying convenient lives because of 'energy'. Korea, poor in resources, is importing a large portion of its energy sources from abroad but energy consumption shows an upward tendency due to the continuing economic growth and the improvement of living conditions. The atomic energy is considered a self-reliant, alternative energy source like our country. However, it is necessary to educate the people on and publicize atomic power generation in the face of the widespread negative recognition that the atomic power plant is a hazardous facility. The study approaches to these matters with a human-friendly and environment-friendly coloring plan in the perspective of environment coloring plan. The study aims to minimize negative images of the atomic power, while highlighting its friendly and positive images so as to enhance the confidence of the people on the atomic power and to create a clean image for the atomic power. For this goal, the study examined and analyzed cases of Japanese nuclear power plants and domestic nuclear power plants, and also carried out an on-site survey in the sites in which nuclear power plants would be constructed to extract concrete colors through the analyses of their natural environment and actual conditions. The study also carried out a survey of residents in the regions to induce their participation, and reflected the survey results to the coloring plan. The study is expected to create a stable and friendly image of the nuclear power plant through materializing its environment-friendly image and remove negative recognition that the people have on the nuclear power plant. It also attempted an external environment-coloring plan a s a strategic means for positive publicity and through this, is expected to ultimately contribute to the creation of the new images of nuclear ower plants.

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Development of the Integrated Water Resources Index based on characteristic of indicators (세부지표 특성을 고려한 수자원통합지수 개발)

  • Choi, Si-Jung;Lee, Dong-Ryul;Moon, Jang-Won;Kang, Seong-Kyu;Yang, So-Hye
    • Proceedings of the Korea Water Resources Association Conference
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    • 2011.05a
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    • pp.456-456
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    • 2011
  • 국내에서는 1999년부터 국가수자원관리종합정보시스템(WAMIS) 구축 및 운영을 통해 물관리정보화사업을 추진하고 있으며 기초정보분석 중심에서 수자원 계획 수립과 정책 결정을 지원할 수 있는 시스템으로 확대하여 대국민 수자원 정보 제공과 홍보를 활성화하려고 노력하고 있다. 하지만 지금까지 국내에서는 수자원 현황을 평가하기 위해 상수도보급율, 하천개수율 등을 이용하여 수자원의 단편적인 분야만을 평가하여 왔으며 이들 개별지표들만으로 국내 수자원 상황에 대해 국민들이 체감하는데 한계가 있어 이들 사업의 성과를 지수화하여 수자원 정책과 사업의 효과를 국민들에게 적극적으로 홍보할 필요가 있다. 이를 지원하기 위해 2007년부터 2009년까지 수자원 각 분야별 수자원계획수립 업무지원체계를 구축하였으며 수자원 현황 평가를 위해 분야별 평가지수를 개발하고 수자원 통합지수를 선정하여 중권역별로 산정한 바 있다(건설교통부, 2007; 국토해양부, 2008, 2009). 보다 합리적인 수자원 평가를 위해서는 분야별(물이용, 치수, 하천환경) 평가 지수의 공간적 범위 확대 및 세부지표를 추가 고려함으로써 과거에서부터 현재까지의 분야별 변화 패턴을 파악해야 한다. 이를 통해 수자원 관련 정책 및 사업의 성과를 평가하고 구축된 기초자료 및 분석정보를 제공해 줄 수 있는 도구의 개발이 무엇보다 중요하다고 하겠다. 따라서 본 연구에서는 기 개발된 분야별 평가지수 산정 결과와 분야별 현황과의 비교 분석을 통해 지수의 현장 적용성을 검토함으로써 기 개발된 지표의 취약점 및 한계점을 제시하였다. 보다 합리적이고 타당한 분야별 평가를 위해 세부지표를 추가로 선정하였으며 선정된 분야별 세부지표를 PSR 구성체계에 맞추어 구성하였다. 또한 분야별 현황 및 특성을 평가할 수 있는 분야별 평가지수를 개발하였으며 물이용 특성을 평가할 수 있는 지수를 '물이용안전성지수', 치수 특성을 평가할 수 있는 지수를 '홍수안전성지수', 하천환경 특성을 평가할 수 있는 지수를 '하천환경건강성지수'라 명명하였다. 또한 분야별 평가지수를 통합하여 수자원 현황을 평가하고 관리할 수 있는 수자원 통합지수인 '물만족지수'를 개발하여 제시하였다. 분야별 평가지수를 구성하는 각 세부지표의 특성을 파악하여 지표 산정 범위를 점, 선, 면으로 확대하여 제시하였으며 세분화된 공간단위별로 기초자료를 조사, 수집하여 시계열 DB를 구축하였다. 개발된 분야별 평가지수 및 물만족지수를 연도별 표준유역별로 구축된 DB를 이용하여 산정하고 비교 분석하였으며 상대적인 분야별 안전성 및 건강성을 평가하여 지수의 적용성을 검토하였다. 지표 관련 기초자료 및 분석을 통해 생성된 정보자료는 수자원정책 수립과정에서 매우 유용한 정보를 제공해 줌으로써 정책결정을 지원할 수 있고, 일반인과 관련 전문가들에게 수자원 관련 다양한 정보를 제공할 수 있다.

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A Study on the Activation of Green Remodeling to Achieve Carbon Neutrality - Focusing on a case of Gwangmyeong City - (탄소중립 목표 달성을 위한 그린리모델링 활성화 방안에 관한 연구 - 광명시 사례를 중심으로 -)

  • Kim, Gi-Ran;Lee, Ju-hyun;Kim, Kyong Ju;Kim, Kyoungmin
    • Korean Journal of Construction Engineering and Management
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    • v.24 no.5
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    • pp.12-21
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    • 2023
  • Green remodeling proposed in the Korean New Deal is a project to build or remodel eco-friendly and energy-efficient buildings using renewable energy facilities and high-performance insulation for public buildings. The government intends to achieve the carbon emission reduction target by conducting green remodeling. Major overseas cities that conduct green remodeling are actively promoting technology support and promotion along with energy performance evaluation according to building characteristics, subsidies for private revitalization, and tax benefits. With this background, the analysis of the current status and problems of the green remodeling project was performed and the Activation factors of Green Remodeling were derived from survey results. This study suggested strategic measures such as a participation of civil society, promotion, and priority selection of administration and policy measures such as a leading role of the public sector, expanding support for the socially underprivileged, and financial support and tax benefits. And this study results are expected to be utilized as basic data to promote the green remodeling project.

Survey of Farmers' Perception and Behavior for Agricultural water Saving in Pohang and Yeongdeok Areas (포항·영덕지역 농업인 물절약 의식 및 행동 설문조사)

  • Lee, Seul Gi;Kim, Sang Hyun;Cho, Gun Ho;Choi, Kyung Sook
    • Proceedings of the Korea Water Resources Association Conference
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    • 2020.06a
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    • pp.401-401
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    • 2020
  • 최근 전 세계적으로 기후변화로 인한 자연재해가 빈번하게 발생하고 있으며, 우리나라 역시 해마다 가뭄과 홍수 등의 피해가 큰 실정이다. 특히 가뭄으로 인한 피해는 농업분야와 직결되어 있으며, 미래식량과 물안보에 영향을 미친다. 최근에는 국내 물관리일원화 정책에 따른 통합물관리 시행으로 수요관리에 의한 물이용 효율성이 물관리 기본원칙으로 포함되어 있어, 농업용수 분야의 물절약 필요성과 중요성은 더욱 증대되고 있는 실정이다. 농업농촌부문 가뭄대응 종합대책의 일환으로 2016년부터 농업용수 이용자 측면에서 물절약 실천을 유도하기 위한 물절약 교육 모델의 개발과 농업인 대상 시범교육이 실시되고 있으나 일부 지역에만 단발성 사업으로 제한적으로 추진되고 있는 실정이다. 따라서 물절약 교육 및 홍보사업을 보다 체계적이고 광법위하게 적용하여 농업 현장에서의 가시적인 물절약 성과를 도출하기 위한 노력이 요구된다. 이에 대한 일환으로 본 연구에서는 물절약 교육 콘텐트 개발 및 현장 교육에 반영하기 위하여 농업인 대상 물절약 의식과 행동실천 여부에 대해 조사를 실시해 보았다. 포항 및 영덕지역의 한국농어촌공사 관할지구 내 농업용수 이용자 중 수리시설감시원(이하 '수감원') 100여명을 대상으로 설문조사로 파악해 보았다. 설문에 참여한 수감원들은 대부분 65세 이상의 고령으로 농업에 오랜 기간 종사한 경험의 소유자로서 소규모 농업경영이 주를 이루었다. 대부분 농사기간동안 물부족 경험이 있었으며, 모내기 및 벼생육기 강우조건에 따라 물부족을 경험한 것으로 파악되었다. 이로 인해 설문 참여자들의 물절약 필요성에 대해서는 높은 공감대를 나타내었으며, 특히 농업인 대상 물절약 교육의 필요성에 대해서 매우 높은 공감대를 나타내었다. 농업인의 물과다 사용 및 물꼬관리 부실 등 필지단위 물관리 부실에 대해서도 상당히 인정하는 편이었으며, 이러한 농업인의 관행적인 물관리 행태에 대해서 변화를 유도할 수 있는 수리계조직 부활을 통한 농업인 물관리 직접 참여 등의 대안이 필요하다는 의견에 대해서도 긍정적이었다. 또한 농업인 용수이용에 대한 비용 부담에 대해서도 다소 긍정적인 의견도 제시되었다. 본 연구 결과로 농업인의 적극적인 물관리 및 물절약 참여를 이끌어 낼 수 있는 실현가능한 관련 제도 마련의 필요성과 체계적이고 지속적인 물절약 교육 및 홍보 정책 추진의 필요성이 제기된다.

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Analyzing Online News Media Coverage of Depression (우울증에 관한 언론 보도 분석: 온라인 뉴스 미디어를 중심으로)

  • Roh, Soojin;Yoon, Youngmin
    • Korean journal of communication and information
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    • v.61
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    • pp.5-27
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    • 2013
  • Media coverage of depression, the mental disorder, is on the high rise following the soaring number of reported celebrity suicide. This study is an exploratory attempt to get a glance on how online news media are portraying depression. The content analysis results indicate that celebrity was the most cited source, outnumbering the others such as non-celebrity patients and experts. More than half of the sample attributed the cause of depression to socio-psychological factors. Medical consultation was the most reported means of treating depression among the sample, while over the half did not suggest any treatment methods at all. Overall, celebrity related news were less likely to talk about the cause and treatment methods. In addition, the more neuro-biological factors were designated as the main cause of depression in the articles, the more chances of treatment method of all kinds were brought up. The frame of human interest dominated a little less than half of the articles examined, and only few reported positive outcome or achievements after coping with depression.

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Condition of Use on Management Support System of Private Forest by Forest Ownership Type - Focus on subjects of Sincere forest manager, Forest successor and Forest owner - (산림 경영주체별 사유림 경영 지원제도의 이용실태 - 독림가, 임업후계자, 일반산주를 대상으로 -)

  • Kang, Jin Taek;Jeon, Jun Heon;Lee, Seong Youn;Jeon, Ju Hyeon
    • Journal of Korean Society of Forest Science
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    • v.105 no.4
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    • pp.486-495
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    • 2016
  • This study was conducted to contribute to propose the improvement by looking into the use of private forest support system and then analyzing the status of support system and problems among forest owners. The study result showed that the recognition of private forest support system was 57.8% in sincere forest managers and 47.6% in forest successors, but only 17.6% in forest owner. The application experience was 79.2% in sincere forest managers, and 58.6% in forest successors, but 28.6% in forest owner which was significantly low as was shown in the recognition. Response on 'not knowing the support system' as the reason they were not able to ask for support was 36.1%, 43.0%, 78.6% in sincere forest managers, forest successors, and forest owner respectively in that order, which were the same results with the recognition. In the contrast, the effects of support for private forest management were higher in forest owner than sincere forest managers and forest successors, and overall level of satisfaction was also 28.5% in sincere forest managers and 36.8% in forest successors and 41.5% in forest owner. It turned out that forest owner who had somewhat low numbers of application had rather high satisfaction on overall management. Therefore, in order to attract active forest management from forest owner who take up most of forest owners in South Korea, the recognition on private forest support system is needed to improve and the local government and the Forestry Association should come up with active plans for public relations and support.

A Study on the Marketing Strategy for Cosmeceuticals in Pharmacies (기능성화장품의 마케팅전략에 관한 연구 -약국을 중심으로-)

  • Joung Hyo-Sook;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.30 no.4 s.48
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    • pp.561-570
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    • 2004
  • The purpose of this research is to examine the level of understanding, current management and degree of satisfaction about 'Cosmeceuticals' among pharmacists running pharmacists. Using this research as a foundation, pharmacies are able to prepare an implementation plan for the marketing of 'Cosmeceuticais'. The level of understanding among pharmacists surveyed was found to be rather low as yet, and it will be necessary to increase their specialized knowledge. Through this analysis of current conditions, several means for pharmacies to implement marketing of 'Cosmeceuticals' are evident. These include expanding the definition of 'Cosmeceuticals' reforming the system for inspecting 'Cosmeceuticals', developing and distributing various specialized 'Cosmeceuticals', initiating training for increasing the level of specialized knowledge of pharmacists, developing public information by corporations and consumer networks, driving coordinated marketing with medical associations, linking marketing with health foods, ensuring display space at pharmacies, and offering knowledgeable consultations and detailed information about the products. This research is significant in that it shows that a plan reforming pharmacy management, which is affected by the environment in pharmacies such as the separation of pharmacies from medical practices, should include the an increase in marketing for 'Cosmeceuticals'. This research will be of great usefulness in forming a foundation for the sales strategy and manufacturing of 'Cosmeceuticals' by pharmacists, for the training of distributors about 'Cosmeceuticals', and for developing a distribution strategy.

An Effectiveness Analysis of pedestrian crosswalk signal on roundabout (회전교차로의 보행신호 설치효과 분석)

  • Moon, Joo-Baek;Lee, In-Kyu;Kim, Young-Chan
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.12 no.2
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    • pp.63-75
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    • 2013
  • Roundabouts have been operated in Europe, America and Australia since the 1970s, and many relevant researches continually was carried out. Though many studies regarding roundabout have been recently conducted in korea, most of them have focused on its operational safety and efficiency. Moreover, roundabout design guideline did not define a clear criteria related to pedestrian in roundabout, but seldom investigate the influences of pedestrian on crosswalk. In this study, we seek ways to operate the pedestrian crosswalk signal on roundabout maximizing their operational effects in exceptional case such as rush hour or intersection near the special facilities. We proved that roundabout signal operation is effective under certain circumstances in according to the number of pedestrian, and suggested the optimal signal timing plan for signalized roundabouts. For pursuing the above, we conducted the simulation test using the VISSIM model. The results show that the operational effectiveness of signalized roundabout was evaluated to be better than non-signalized roundabout in specific pedestrian volume condition. In addition, those results are confirmed using simulation analysis conducted on the real roundabout.

Analystic study on Image Unification of National Symbols. (국가 상징물 이미지 통합연구)

  • 김영희;최수정
    • Archives of design research
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    • v.14 no.3
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    • pp.177-186
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    • 2001
  • Modern times is called the age of image. It means that our society's importance is transferring from the commodity-centered industrial society to intangible culture-oriented society Therefore, it is becoming very important that what kind of image, concept and psychological factor act upon the space, things, incident and time (event) which is constituted around our environment. As regards this standpoint, from the early period, that advanced countries have been taking advantage of the national symbol image very positive way and function for domestic things and place and event and so on which make a standout for the nation's positive image and taken an effort for promoting a pride of their fellow countrymen through this. This study approaches the basic images of national symbol which includes the country's name, national anthem, national flag through the design principle which could express some certain above level of pattern and composition. I suggested various applicative motif based on basic expressions of each individual image and the applied sample goods of this idea, and through the introduction of the process of image development, and I tried to offer a moment of more prosperity and development at a later time. This is for encouraging fellow citizens to use national symbol in the free and positive way which make them to increase a national pride, and give a familiar image in the citizens'daily life. I intended to offer basic materials for promoting ourselves whenever we need it. And also by the offering information on our nation for foreigners which make them to have a favorable impression of our nation. I tried to promote a positive national image.

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Global Convergence for Healthcare ICT Services (헬스케어 ICT 서비스의 글로벌 컨버전스)

  • Won, Dal Soo;Lee, Sang San;Jung, Yong Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.2 no.2
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    • pp.45-49
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    • 2016
  • It may be summarized to four kinds of innovation through global convergence, and the convergence of adjacent areas according to mega-trends in medical services market and actively introduced ICT technologies, public and private partnership. Health care is no longer a local industry, it is becoming Global Convergence. In the case of developed countries, it is increased to income levels, the development of new medical technologies, while the increase in specialized medical services and need of aging population. It increases migration of foreign medical personnel, geographical proximity and choice of the best medical technology, regardless of the cost. The increasing demand for high quality yet relatively low foreign prices of medical services. Hospitals are especially spread of international certification such as the US JCI standards. Hospital exports are being evaluated and opened the way for the export industrialization as ICT convergence hospital that can be exported to the fusion-related technologies more efficiently. Current local hospital has already reached saturation, globalization of Korean hospital is being the time necessary. Thus, unlike a strategy for each country, as well as technology transfer it is also possible, such as total exports provided the building, medical equipment procurement, local medical personnel (doctors and nurses) selection and training, PR and marketing. In the current medical law and need to be revised prospectively maintained for publicity and abroad, there is a need for further legal dragons and actively support a more flexible policy on the application of national law overseas medical services.