• Title/Summary/Keyword: 홍보적극

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An Evaluative Research on the Performances of E-book Producers and Suppliers (국내 전자책 제공업체의 성능 평가에 관한 연구)

  • Lee, Myeong-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.1
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    • pp.135-154
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    • 2011
  • This study examined the performances of eight current e-book producers and suppliers in three areas(technology development, contents and services) using 16 evaluation criteria. Each criterion was measured using 6 scales on eight e-book producers and suppliers. The study results showed that overall, Kyobobook was the best performer, followed by Bookcube in the 2nd, Ridibooks the 3rd and Interpark the 4th. Specifically, Bookcube was the best in the field of 'technology development', Kyobobook was the best in the field of 'contents' and Kyobobook and Ridibooks worked equally best in the field of 'services'. Based on the results, some recommendations have been suggested for developing better e-book producers, effective interface design, enhancement of readability, variety of contents, development of multimedia materials and aggressive advertisement.

Co-Branding Strategies of Medical Devices in Wonju Cluster (원주의료기기 클러스터 공동브랜드 활성화 방안)

  • Lee, Woo-Chun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.2868-2875
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    • 2010
  • This study was carried out to present a co-brand strategies of medical equipment manufacturers in Wonju city. Based on the result of the analysis, followings were proposed. First, an adequate education and a publicity for the importance of a co-brand are required, and it needs to reinforce the recognition on quality differentiation through a technology development and the importance of quality control. Second, establishing a system to secure the brand reliability and operating a program to monitor the technology development and quality are required. Third, it needs to implement a joint participation with priority for establishing a sales network, advertize and a publicity. Fourth, an alternative may needed in order to maximize the synergy effect of the co-brand project and minimize any possible conflicts among participants. Fifth, securing a reliability is needed to acquire the ability to manage the brand and derive member's active participation.

Malaysia Water Policy (말레이시아 수자원 정책)

  • Kim, Shang-Moon;Ryu, Mun-Hyun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2011.05a
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    • pp.103-103
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    • 2011
  • 오늘날 우리 사회는 물산업의 성장성을 높이 평가, 국내 물산업 육성이 경제발전을 위하여 중요하다고 말한다. 따라서 정부는 정부대로, 기업은 기업대로 시장의 육성 및 선점을 위하여 많은 노력을 경주하고 있다. 특히 최근에는 국내 물시장의 성장 한계성을 이유로 해외 물시장 진출의 중요성이 강조되고 있다. 하지만 우리사회는 정작 해외 시장 진출을 위해 무엇보다 중요한 부문인 시장에 대한 정보 탐색에는 노력이 미흡한 실정이다. 즉 해외 물시장 진출의 중요성을 강조하고는 있지만, 어느 시장을 목표시장으로 선정해야 하는지, 무엇이 우리의 강점인지, 무엇을 고객에게 줄 것인지 등에 대한 탐색이 미흡함에 따라, 해외 물시장 진출에 대한 속 시원한 해법을 제시하는 이는 많지 않다. 이에 본 논고는 물시장의 성장 가능성이 높을 것이라고 알려진 아시아 시장의 여러 국가 가운데 국내 시장에도 잘 알려져 있지 않은 말레이시아 시장을 중심으로 정부 정책, 시장 환경, 현지 기술력 등에 관하여 살펴보고, 이를 기초로 시장으로서의 기회와 위험, 그리고 국내 기업의 강점과 약점을 살펴보았다. 분석결과로서 기회와 위험, 강점과 약점을 약술하면 다음과 같다. 먼저 기회의 관점에서 말레이시아는 치수사업, 수도사업, 환경정화사업 등 물산업 인프라가 여전히 취약한 점에서 국내 물기업에게 시장으로서의 기회를 제공하고 있다. 둘째, 외국계 기업에 대한 정부의 규제, 부실한 수도 재정 및 낮은 요금 등은 외국계 기업에 게 있어 위험 요인이 된다. 셋째, 높은 기술력을 이용하여 성공적으로 물 인프라를 구축 운영함으로써 선진국 수준의 물안정성 및 안전성을 확보하고, 4대강살리기 사업과 같은 대규모 프로젝트를 통해 녹색성장 모델을 구축함은 국내 물기업의 큰 강점이다. 넷째, 국내 기업에 대한 현지 시장의 낮은 인지도는 약점 요인이 된다. 현지 이해 관계자의 말에 따르면 "한국계 기업은 보유하고 있는 기술력에 비해 '기업' 및 '보유기술'에 대한 홍보가 부족하다"라고 지적한다. 결과적으로 국내 물기업이 현지 시장에 성공적으로 진출하기 위해서는 무엇보다 국내 기업에 대한 그리고 국내 기술력에 대한 적극적인 홍보가 필요할 것이다.

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User-Participation Book Review Service on University Libraries in Korea (대학도서관의 이용자참여형 서평서비스에 관한 연구)

  • Rhee, HeyYoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.2
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    • pp.155-172
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    • 2015
  • This study, by case investigation of book review, one of user-participation services in university library, and questionnaire investigation on librarians, aims at suggesting current statuses, problems, and improvement. This study investigated the services performed at 35 4-year universities establishing the department of library and information science. This study, except 7 ones which doesn't offer the service, investigated the service offered by 28 universities, classifying with 3 contents. As a result, the publicity and method in university library including event had an influence on use. This study was performed to increase participation rate and to promote reading activity. This study judged that book review is indispensible to university libraries. Libraries presented the opinions that, for the purpose of promoting active book review, libraries have to perform positive publicity, attractive event, support in the level of schools, librarians' wills, expansion of discussion cultures, offer of unified book review among universities, and linkage method with other organization reading program.

Consumer protection in e-commerce: the Safety Transaction Service in Korea (전자상거래에서 소비자 보호방안에 관한 연구)

  • Yoo, Soonduck;Choi, Kwangdon
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.29-36
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    • 2013
  • To accommodate the rapid growth of e-commerce transactions, non-face-to-face transactions, businesses use a wide variety of payment methods. However, many of these payment mediums are not secure as shown by increases in fraudulent transactions. In this paper, we analyze a particular e-commerce transaction medium, the Safety Transaction Service (STS). This system protects consumers through a wide variety of safeguards: safety settlement systems (escrow), consumer damage compensation insurance, payment guarantee, and secure bank settlement. In contrast to the safeguards, we identify the limitations and concerns with the STS and potential legal and political improvements. The plethora of payment methods limits the consumers ability to distinguish between the secured and unsecured transaction services. Regulation and consumer based verification of transaction services are essential to root out dangerously fraudulent systems. We propose the development of specific standards to these systems, in particular the need for consumer confirmation and clear settlement documentation. Only through the active promotion of scrutiny and improvement to STS will consumers be protected in e-commerce.

A Study on the Service Marketing Analysis and Development Plan (유가공 업체의 서비스 마케팅 차원의 분석과 발전 방안에 관한 연구)

  • park, jinho
    • Journal of Service Research and Studies
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    • v.9 no.1
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    • pp.33-49
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    • 2019
  • In this study, we achieve an increase in sales of dairy companies through innovation in the distribution process of developing core competencies through product differentiation in the domestic dairy companies, creating new consumption pioneered new markets. First of all, improving the quality of milk in the premium milk market can be able to expect the activation of consumption and through promotion activities by the Korean wave can lead to create new consumption pioneered the market diversification at the same time export varieties of white milk and jersey species take advantage of a variety of milk in addition to drink beauty and cooking areas while lowering manufacturing costs through the introduction of the cheese will increase the revenue of the dairy companies and dairy consumption expected to activate at the same time. It is necessary to change cultivars in order to think about nutritional value and flavor, and further environment, and high quality premium milk will become a new trend in the future. Furthermore, promoting the benefits of milk consumption would contribute in raising the milk demand that is negatively correlated with increasing age.

Public Image on the Archives through Mass Media: Media Coverage of Archival Profession, Institutions and Collections in Korea between 2003 and 2004 (대중 매체에 비친 아카이브의 공공 인식: 아카이브와 관련된 직업군, 기관, 기록물에 대한 2003-2004년간의 국내보도)

  • Lee, Joohyun
    • Journal of Korean Society of Archives and Records Management
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    • v.5 no.1
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    • pp.47-64
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    • 2005
  • Public image on the Archives is investigated through media coverage of archival profession, institutions and collections in Korea between 2003 and 2004 in this research. News stories under the subject of archives are collected and categorized into archival culture, value of records, business archives, government records and civil rights movement, and archivists and archival advocacy. The patterns of the media coverage are discovered and analyzed from various viewpoints. As a result, ongoing proactive public relations with mass media are necessary in order to enhance currently low public image of archives of Korea.

A Study on Development Directions for Public Archival Information Service (공공기록물 정보서비스 발전방안에 관한 연구)

  • Lee, Young-Sook
    • Journal of Korean Society of Archives and Records Management
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    • v.7 no.2
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    • pp.73-94
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    • 2007
  • Archival organizations have been evolving to varying users' needs. The main functional focus of earlier archival organizations has inclined to collection and preservation of data, but their current interests expand to utilization of the data collected. Therefore, today's archival organizations endeavor to procure user-oriented archival information service. This study highlights the programs initiated in last two years by 'Service Innovation Team', a special task force of National Archives of Korea organized in 2005, and presents comparative analysis of those programs with respect to the existing archival systems of National Archives and Records Administration of USA and The National Archives in UK. Additionally, the study, while emphasizing the importance of enlarging and diversifying service programs as well as promoting public awareness over archive resources, introduces the service standards of advanced nations as benchmarks for future archival service policies of pertinent organizations.

Problems and countermeasures of the private security industry according to the current situation

  • Park, Su-Hyeon;Choi, Dong-Jae
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.315-320
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    • 2020
  • The purpose of this study is to analyze and interpret the current situation of private security companies·guards for the past three years, security companies by size, general·special (new education), and qualification system provided by the Police Agency, Security Association, etc. It provides a theoretical foundation for private security and provides a new perspective for interpreting private security. As a result, through the current situation, this private security has a concentration of metropolitan area and facility security, an abnormal personal protection company contrast, the number of personal protection institutes, there is a special security shift to regular jobs, and the current continuous education On the other hand, the education of special security guards has been shown to be limited. In the qualification system, the utilization of security instructor qualifications and the utilization and public relations of personal probation officer qualifications will appear. The current state of typical private security is as follows. The first is the balanced development of private security and the clarity of business divisions. Second, the quality of private security education and educational institutions must be high. Third is the recognition of the qualification system and active public relations.

A Case Study on the Tourism Industrial Utilization of Early Modern Cultural Heritage -With a Focus on Incheon Daebul Hotel- (근대문화유산의 관광산업적 활용 사례연구 -인천 대불호텔을 중심으로-)

  • Shim, Hong-bo
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.209-218
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    • 2022
  • To study hotels related to early modern cultural heritage, this study has, first, attempted a historical approach through literature analysis and established an early modern hotel development history. Second, it has strived to suggest tourism industrial utilization measures by studying tourism industrial utilization cases through materials on the restoration of Daebul Hotel and interviews with related parties. Consequently, the researcher offers the following as tourism industrial revitalization measures for the restoration of early modern hotels. First, restoration plans for early modern hotels from early modern heritage in each region should be made on the basis of thorough examination of justifiability and of content development plans. Second, restoration of early modern hotels in each region requires the establishment and intent of an administrative management system by local governments. Third, restoration of early modern hotels is a thing of historical significance and value and should be promoted as a business that can contribute to revitalization of tourism and economic effects, acceleration of employment, etc., in each region. Fourth, preparation of a consistent, proactive advertisement methods regarding the restoration of early modern hotels is necessary.