• Title/Summary/Keyword: 홍보방안

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A Study on Activating Disaster Management Standard Implementation (재난관리기준 이행 활성화 연구)

  • Lee, Young Jai;Jo, In Sung
    • Journal of Korean Society of Disaster and Security
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    • v.5 no.2
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    • pp.21-26
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    • 2012
  • Disaster management standard has not been invigorated because it usually has documented qualities. Since its enactment and notification, there has been a lack of continual education and publicity that lead to poor awareness on disaster management. The purpose of this study investigates on activating the use of disaster management standards by disaster related agencies and organization during their work. It proposes details on how to distribute and promote disaster management standards, develop textbook, evaluation and feedback. Furthermore, it also developed an organizational structure and legal framework as measure for disaster management.

A Public Relations Policy Studies on Recovered Confidence of the People for a Nuclear Power Plant (원자력 발전에 대한 국민 신뢰감 회복 PR 정책방안)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.287-294
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    • 2013
  • This study were proposed for the promotion policy on public confidence in nuclear power recovery schemes. To this end, the existing survey and secondary data review and public distrust of nuclear power plant safety issues were raised. In addition, the meta-analysis data were analyzed by using. Promote public confidence in nuclear power plants recovered three major policy presented. First, the nuclear power plant for the economical / safety communication strategy, short term / long term in terms proposed. Second, strengthen the nuclear power plant reliability and short-term communication strategy / long term in terms proposed. Finally, Korea Hydro & Nuclear Power's long-term image building measures proposed. The results of this study Korea's nuclear power plants to increase confidence in the effect is expected to be presented.

Analysis on Official PR Brochures of Presidential Security Service (대통령 경호기관의 역대 공식홍보자료 분석)

  • Joo, Il-Yeob
    • Korean Security Journal
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    • no.59
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    • pp.109-132
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    • 2019
  • The purpose of this study is to analysis the change of composition and terminology of the official public relation(PR) brochures of the Presidential Security Service of Korea. For this purpose, the qualitative study was conducted on the official PR brochures of the Presidential Security Service. The results of this study are as follows. First, the compositions of the official PR brochures of the Presidential Security Service have been gradually changing from the Presidential Security Service to the public. Second, the terminologies of the official PR brochures of the Presidential Security Service have been gradually increasing the using public friendly terms in the middle of the using rigid terms because of the nature of the Presidential Security Service. Therefore, the Presidential Security Service should fulfill the public's rights to know through active PR efforts in the future and concentrate the capabilities in securing the legitimacy of presidential security service while leading the academic development of security service. In addition, it is necessary to consider ways to renew specific concrete grounds for organization, functions, and employees through legal and institutional improvements to secure the professionalism of the Presidential Security Service, and to extend the scope of work to the field of national security management and coordination.

Strategies for College Entrance Based on Big Data Analysis -Case Study of college in Central Region- (빅데이터 분석에 기반한 대학 입시홍보 -중부권 전문대학교 사례-)

  • Bae, Jungho;Burm, Eunae
    • Journal of Internet of Things and Convergence
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    • v.8 no.2
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    • pp.25-33
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    • 2022
  • The purpose of this study is to provide the basic data for establishing a unique admissions promotion strategy for each university and to innovate the paradigm of university admissions promotion through the examples of central universities in the practice of PR promotion based on big data analysis. To this end, prior literature related to university publicity (marketing), and recognition of prospective college students who visited the university, and database data were defined and analyzed as big data. As a result, first, the preliminary studies related to college entrance exam promotion (marketing) increased dramatically in the 2000s and 2010s as part of preparing for countermeasures against population decline in school age. Responding to the need for an admissions promotion strategy to accelerate visits to prospective college students, the database data analysis result suggested the selection and concentration of entrance exam strategies based on the university's regional and academic characteristics.