• Korean Journal of Health Education and Promotion
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• v.4 no.1
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• pp.25-34
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• 1987

국민보건의식의 수준을 향상시키기 위한 사회교육 기관 및 단체의 기능진단과 아울러 홍보기능 활성화 방안은 사회보건교육의 활성화 방안으로 압축ㆍ요약된다면, 이는 국민보건의식의 수준을 향상시키려는데 목적하고 있다. 이와 같은 목적을 달성하기 위하여 사회교육기관 및 단체가 홍보기능을 활성화하여야 되는 방법상의 문제로 귀결된다.

• Journal of the Korea Society of Computer and Information
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• v.12 no.3
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• pp.225-234
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• 2007

This research is based on the purpose of awaking the importance to publicity of terrorism prevention in the environment of neo-terrorism and presenting the direction of effective publicity activities of terrorism prevention in the counter-terrorism system. Government publicity through public media plays a significant role in promoting people's participation and improving the awareness. So, to strengthen the terrorism prevention in environmental changes of terror occurrence, active method available for people must be found as publicity method of terrorism prevention suitable for high information society. For this method, this research argued first about relationship between police organization and public as counter-terrorism system and about effective publicity methods of terrorism prevention through active erection of these relationships. This research suggested the operation method through introduction of e-CRM and etc, with ultimate purpose about maximizing the publicity effect of terrorism prevention by using as the advantage of internet these days as possible. And needs of information service activities and other administration strategies of publicity of terrorism prevention are suggested through enlarging the distribution scope of governmental counter-terrorism information materials by strengthening the national publicity activities and using media.

• Journal of the Korean Society of Marine Environment & Safety
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• v.27 no.7
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• pp.1011-1022
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• 2021

The Korea Coast Guard(KCG) is the only comprehensive maritime administrative agency in Korea that performs various tasks taking place in the ocean, including rescue operations, disaster management, policing, Drug and smuggling crackdown, responding to Response to invasion of maritime territory, environmental conservation, and maritime security. It is vital to inform the public of the role and mission of KCG as the only comprehensive maritime administrative agency in Korea. However, most citizens, excluding residents of the coastal and island areas, have little knowledge of the security administration services of the KCG due to lack of exposure. This study reviewed the KCG's public relations(PR) organization and current status using KCG promotional materials, diagnosed the actual conditions of KCG's PR, and suggested ways to improve public relations activities through a questionnaire survey of public relations personnel. Through literature research and questionnaire survey, the KCG's public relations status was estimated and the measures to enhance publicity was derived as follows: strengthening the PR organization by reinforcing the personnel in charge of PR, improving customized promotion by clarifying the promotion strategy according to the promotion target, enhancing job training for PR personnel, and increasing the interest and support of commanders and internal members in charge of PR work.

• Journal of the Korean Society for information Management
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• v.39 no.4
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• pp.159-189
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• 2022

The research aims to recommend strategies to promote PR activities of 'the Memory of the World(MoW)' on the websites. To achieve the goal, the researchers analyzed the current conditions of online PRs of the MoW in S. Korea by developing the standards/elements for analysis. The research examined the two main concepts of MoW and extracted the three core standards/elements for evaluating current online PRs of MoW through reviewing earlier studies: contents of PRs, ways of PRs, and features of media. The research examined PR activities on the 21 websites of 11 institutions which manage MoW in South Korea. The research found the significant features of the online PRs and suggested detailed strategies for improving the online PRs of MoW: first, it is required to emphasize the values of both preservation and utilization of MoW equally. Second, it is necessary to promote the PRs of MoW by using the way of 'user segmentation'. Third, it needs to develop the unit systems and/or services to integrate with related documentary heritages so that users can access documentary heritages effectively and efficiently. Finally, it is required to develop the guidelines or/and manuals to conduct and promote the PRs of the MoW by providing specific directions and methods of publicities.

• Journal of the Korean Society for information Management
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• v.33 no.4
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• pp.27-57
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• 2016

The objective of this study is to explore the strategies to promote the use of the subject guide for Korean modern literature. To meet this objective this study conducted a survey on users' awareness of the subject guide service and sought out experts' opinions to identify the strategies to promote and improve the subject guide for Korean modern literature. The study proposes the following strategies: 1) Conduct promotional activities utilizing a variety of social media; 2) provide education for the user to enhance understanding of the utility of the subject guide; 3) build a website dedicated to the subject guide service for Korean modern literature; 4) provide an efficient subject-specific bibliography service by improving the quality of the subject guide, by offering full texts, ongoing content updates, and coordination with other institutions and agencies; and 5) tailor the service to user characteristics such as gender, age, occupation, and education level. Suggestions for future directions include research on the collaborative system, additional specific promotional strategies to promote the use of the subject guide, and development of evaluation indicators of the subject guide for Korean modern literature.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.297-309
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• 2021

Many game companies are releasing various games based on mobile platforms, and they are using various marketing strategies such as using celebrities to expand their influence on the initial market. This increases the related cost, which makes the continued development of small and medium-sized game companies more difficult. Therefore, this study attempts to understand consumer values according to the type of mobile game marketing and to explore the factors that affect the switching intention of mobile games based on real users of mobile games. As a result of this study, it was found that the playfulness and economics of mobile game marketing have positive effect on the attitudes towards mobile game advertisements and attitudes towards mobile games, but the attractiveness of mobile game marketing using celebrities does not. It was found that attitudes towards mobile game advertisements and attitudes towards mobile games have an influence on the switching intention of mobile games. Through this, we intend to provide useful implications for small and medium game companies to seek effective marketing plans.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.4
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• pp.283-315
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• 2020

The purpose of the research is to evaluate the current online PR activities focused on the websites of university archives. To achieve the goal, the research developed the indicators to assess online PR activities by synthesizing both the factors derived from the basic components and concepts of PRs at university archives and the existing indexes for evaluating the online PRs of related cultural organizations such as libraries, museums, archives, and non-profit organizations. The research found that most university archives did not have promotional activities positively because there was lack of archival information services development. Even if there were some archival information services, they were not actively publicizing the facts. On the basis of the results, the research suggested the alternatives to improve online PR activities and follow-up research topics to supplement limitations of the research.

• KOREAN POULTRY JOURNAL
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• v.52 no.4
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• pp.134-136
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• 2020

• Journal of Korean Society for Geospatial Information Science
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• v.9 no.2 s.18
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• pp.63-71
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• 2001

GPS allows a user with an appropriate receiver to obtain their position anywhere on the Earth's surface. The use of GPs has highlighted the shortcomings of national reference systems, and many countries are in the process of establishing new geodetic frameworks in order to overcome these shortcomings. Korea National Geography Institute has established a new geocentric datum and presented the its time frame for implementation. In this paper, I studied the considerable matters of digital mapping authority and users for converting the geodetic datum and coordinate system and suggested the steps of public relations for GIS users.

• The Korean Publising Journal, Monthly
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• s.237
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• pp.13-13
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• 1998

알뜰도서전은 창고에서 잠자던 책들이 독자와 다시 만날 수 있는 기회로 마련됐다. 참가사 적고 홍보부족 등 문제점은 있었으나 이론으로만 논의되던 재고도서 활용방안을 출판계에 직접 실천했다는 데 의의가 있었다.