• Journal of the Korean Home Economics Association
• /
• v.42 no.3
• /
• pp.105-118
• /
• 2004

Cable TV Home Shopping is one of the popular distribution channels in modem society because of purchasing convenience and saving in shopping time. However, in spite of these advantages, there are some problems because of marketing strategies of many Cable TV shopping companies which stimulate impulse purchases. This study is aimed to find the relationship between buying experience and reaction to impulsive buying stimulus. This study can give a valuable insight in consumer education regarding impulsive purchase behavior in Cable TV home shopping. Study results can also give useful information on the direction of consumer campaign and consumer protection policies. The data was collected by using a questionnaire and the final 496 cases were analyzed by SPSS Win 10.0 program. The major finding were that: 1. Younger, more educated and unmarried consumers tend to response more to impulsive purchasing stimulus. 2. consumers with higher response to impulsive purchasing stimulus had more buying experience, higher shopping frequencies and spent more money in Cable TV home shopping than consumers with lower response. These study results showed that there are some relationship between impulse purchasing stimulus and buying experience in Cable TV home shopping. Therefore, Cable TV Home Shopping companies should provide correct information to the consumers, so they can make resonable decisions. And the consumers should also try to restrain themselves from purchasing impulsively. A law that will regulate all false or exaggerated ads should be provided. To reach righteous and beneficial home shopping culture for both consumer and companies, all these means should be cooperated.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.8
• /
• pp.1137-1145
• /
• 2000

The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.19 no.2
• /
• pp.422-427
• /
• 2015

Medical paradigm shift has been based on disease treatment into wellness care so that changes need more IT-based smart medical services. In addition, individual based smart devices are more focused on healthcare services and can provide access to personal medical information, health conditions and social welfare managed by users. In this paper, IEEE11073 PHD (Personal Health Devices) and HL7 (Health Level 7) standards of legacy healthcare devices are developed for communicating with each individual based smart device and providing healthcare service in smart TV environment through a unified home healthcare gateway.

• Proceedings of the Costume Culture Conference
• /
• 2001.12a
• /
• pp.69-69
• /
• 2001

• Proceedings of the Costume Culture Conference
• /
• 2001.04a
• /
• pp.65-65
• /
• 2001

• Journal of Fashion Business
• /
• v.13 no.5
• /
• pp.102-109
• /
• 2009

The purpose of this study was to investigate TV home shoppers' compulsive buying, focused on shopping orientation and marketing promotion variables. Four hundred one female home shoppers who have purchased fashion products through TV home shopping. For data analysis, descriptive statistics, factor analysis, t-test, and Cronbach's Alpha were used in this study. The results were as follows: First, approximately 17% of respondents were revealed as compulsive buyers. Second, for shopping orientation instrument, three factors of shopping orientation were found and labeled as 'indifferent', 'hedonic', and 'economic' factors. Third, compared to non-compulsive buyers, compulsive buyers had higher hedonic scores. Finally, compulsive buyers considered marketing promotion variables such as show host, scarcity sales, gift events as important factors for their purchasing than non-compulsive buyers. Based on these results, it would provide TV home shopping marketers efficient and social responsible marketing strategies.

• 한국정보통신설비학회:학술대회논문집
• /
• 2007.08a
• /
• pp.73-76
• /
• 2007

국내의 홈네트워크 서비스는 홈오토메이션 제공 중심에서 엔터테인먼트 요소가 강화된 멀티미디어 기반의 네트워크 서비스로 변모하고 있다. 홈네트워크를 구성하는 요소 중 PC와 TV는 댁내에 멀티미디어 기반의 네트워크 서비스를 구축하는데 있어 가장 중요한 역할을 수행할 것으로 예상된다. 그에 따라 PC와 TV 간 네트워크를 구축하는 것이 중요한 이슈로 떠오르고 있다. 그러나 PC와 TV 간 네트워크 구축을 위해서는 댁내 노출 배선 등의 문제로 인하여 무선 기술을 사용하는 것이 유용하지만, 현재 기존 무선 전송 기술(IEEE 802.11 a/b/g, Bluetooth 등)들은 HD 등의 대용량 컨텐츠 전송 및 QoS 를 제공하기가 어렵다. 따라서 본 논문에서는 PC와 TV 간 무선으로 네트워크 구축시 고려사항 및 무선전송기술개발 요소를 살펴본다. 특히 무선전송기술로는 고속 데이터 전송이 가능한 UWB(Ultra Widebnad)와 IEEE 802.11n 기술을 중심으로 고려한다. 또한 UWB와 IEEE 802.11n을 이용하여 네트워크가 구축되었을 때 제공 가능한 서비스 시나리오에 대해서도 소개한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2014.10a
• /
• pp.645-647
• /
• 2014

스마트 헬스케어는 최근 급속히 보급되고 있는 스마트기기를 바탕으로 복합적인 헬스케어 서비스를 제공하는 것으로 스마트 워크, 스마트 홈, 스마트 헬스와 같은 스마트 IT 패러다임을 스마트TV가 주도할 것으로 예상되면서 스마트 TV를 기반으로 하는 헬스케어 서비스가 주목받고 있으며 신뢰성 높은 서비스를 위한 스마트 TV와 개인건강기기 간의 상호 호환성이 중요한 요소로 작용되고 있다. 이에 본 논문에서는 스마트 TV의 환경에서 개인건강기기와의 신뢰성 있는 연결을 보장하기 위한 통합 게이트웨이를 구현하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.1
• /
• pp.54-65
• /
• 2004

The purpose of this study was to identify the impact of fashion life styles of TV-home shoppers on their fashion goods purchasings. This study analyzed TV home shoppers grouped into clusters based on their fashion life styles and identified their product-related evaluative criteria and purchasing intention according to clusters. This study also analyzed whether there are differences in clusters according to their socio-economic status. Utilizing the convenient sampling method, the sample of the study is composed of women aged over 20 living in the Seoul metropolitan area. Of 380 distributed, 196 useful questionnaires were returned. The data were analyzed using factor analysis, cluster analysis, $\chi$$^2$analysis, and One-way ANOVA. The results are as follows: Regarding fashion life styles, 5 factors, 1) fashion leadership, 2) shopping-involvement, 3) fashion image, 4) economics and 5) anti-fashion attitude were obtained. Based on the factor scores, 4 clusters, 1) aesthetic-orientation, 2) economics and fashion innovation-orientation, 3) conspicuous consumption-orientation and 4) anti-fashion attitude, were identified. Regarding the product-related evaluative criteria, there were significant differences in price, fashionability, design, size, brand reliability, refund policy, and appearances when worn according to clusters. There were also significant differences in purchasing intention when purchasing low price products and fashion items such as under wears, night and home wears, suits, leather and fur clothes, purse and bags, and shoes. Regarding the socio-econmic status, age, marital status, and occupation were significantly different according to clusters.

• Journal of the Korean Home Economics Association
• /
• v.45 no.2
• /
• pp.63-75
• /
• 2007

The purpose sof this study was to examine consumer's addictive buying through the TV home shopping, focused on materialism, show host and credit card use consumer. Two hundred four female consumers who had purchased fashion items in TV home shopping had participated for this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for the study with SPSS 12.0 program. The result were as follows. First, the addictive buying group was 13.2% among respondents while non-addictive buying group was 86.8%. Second, materialism was classified into 3 factors: happiness, success and possessiveness. Show host was classified into 3 factors such as visual presentation, image and communication skill. Credit card was classified into 3 factors: sales promotion, late payment and method payment. Results of multiple regression revealed that happiness and possessiveness from materialism, credit card late payment, and show host communication skill were significantly related to addictive buying. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem.