• Korean Journal of Social Welfare Studies
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• v.42 no.3
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• pp.381-407
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• 2011

This study set out to construct an social capital scale that could be commonly used by social welfare organizations and to apply it to examine any differences in social capital among social welfare organizations. For those purposes, the study distributed a questionnaire by mail to social welfare organizations in 15 cities and provinces across the nation and conducted latent means analysis. The major research findings were as follows. First, as a result of exploratory factor analysis and confirmatory factor analysis, the validity and reliability in measurement indicators of social capital were proved to be satisfactory level. Secondly, social capital were found to be interpreted at the organizational level through the review of levels of analysis. Meanwhile, the configural, metric, and scalar invariance of social capital scale were confirmed, which indicates that the social capital scale can be commonly applied to social welfare organizations. Finally, latent means analysis was carried out to examine differences among social welfare organizations in the subindexes of social capital including network connectivity, setting and sharing of vision, reciprocal norm, trust and cooperation, and group participation. As a result, there were significant differences among social welfare organizations in network connectivity, reciprocal norm, trust and cooperation and group participation but no statistically significant differences among them in sharing of vision, goal and core value. Those findings led to implications needed to manage of social welfare organizations.

• Asia Marketing Journal
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• v.3 no.3
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• pp.1-24
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• 2001

본 연구는 자원의존이론, 거래비용이론, 관계계약이론 등의 선행연구를 검토하여 관계지향성의 원인과 성과를 밝히고자 하였다. 먼저 구매기업과 공급기업간의 행동적 관계지향요인과 관계지향성 분석을 실시하였다. 행동적 관계지향요인으로는 정보교환, 조화노력, 행동적 규범, 업무결속을 들고, 관계지향성 분석을 위해 군집분석을 실시하였다. 연구표본에는 C지역의 전문건설업체를 대상으로 500부의 설문지를 배포, 그 중 185부를 회수하여, 적합한 설문 140부가 사용되었다. 군집분석결과 관계지향성 집단은 정보교환, 조화 노력, 협동규범 수용, 업무결속이 모두 높게 나타났고, 비관계지향성 집단은 정보교환, 조화노력, 협동규범 수용, 업무결속이 모두 낮게 나타나 기업간의 관계지향성을 의미있는 2개의 집단으로 나눌 수 있었다. 둘째, 기업간 관계지향성의 영향요인으로 환경의 역동성, 대안의 이용가능성, 공급의 중요성, 상호호혜전략, 신뢰성을 검토하였다. 본 연구에서 선정한 관계지향성에 대한 영향요인들이 관계지향집단과 비관계지향집단으로 분류하는데 얼마나 유용하게 이용될 수 있는가를 알아보기 위해 판별분석을 실시하였다. 관계지향집단과 비관계지향집단의 분류에 환경의 역동성, 대안의 이용가능성, 공급의 중요성은 영향이 없는 것으로 나타났으며, 호혜전략, 신뢰성은 의미가 있는 것으로 나타났다. 셋째, 기업간 관계지향성의 성과로서 실현경쟁우위와 관계유지의도를 검토하였다. 관계지향성이 성과에 어떠한 영향을 미치는가를 검증하기 위해 MANOVA(multivariatee analysis of variance)분석을 실시하였다. 실증 결과, 관계 정도가 높은 집단이 관계 정도가 낮은 집단보다 실현 경쟁우위수준을 높게 지각하고 관계를 유지하려는 의도가 높은 것으로 나타났다.

• Information Systems Review
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• v.24 no.1
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• pp.89-104
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• 2022

This study proposes a model for evaluating social media platform members' information-sharing intention toward WeChat moments. The data comes from Chinese WeChat users, and 150 WeChat users participated in this survey. The results of this study reveal that information-sharing intention is influenced directly by attitude, subjective norms, and perceived behavioral control, whereas reputation and friendship-reciprocity are positively related attitude; the impression is positively related to perceived behavioral control on information sharing.

• 한국노년학
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• v.37 no.1
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• pp.83-102
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• 2017

Expending on a life course perspective, this study explores the long-term and short-term reciprocity in parent-child relationships in Korean context. Since the reasons for providing filial support are believed to differ by gender, we focused on how a child's gender affects both types of reciprocity. Data were collected from middle-aged sons (N=726) and daughters (N=883) with at least one surviving parent. Logistic regression was then conducted in order to examine the relations between the support a child currently provides to parents and the current or previous support received from the parents. Dependent variables are financial and instrumental support that middle-aged child currently provide to the parents. The financial and instrumental support a child received from the parents within a year are included in the model as an independent variable to assess short-term reciprocity. The level of financial support a child has received during the transition to adulthood process is included in the model as a independent variable to explore long-term reciprocity. Result supports the existence of gender differences in the long-term reciprocity. Daughters provided instrumental support in response to the financial support that they had received from parents during the transition to adulthood process. However, for sons, this tendency was not found. When it comes to financial support, long-term reciprocity was observed neither for the sons nor for the daughters. Both sons and daughters are prone to provide financial support to the aged parents regardless of the level of financial support they had received during the transition to adulthood process. Short-term reciprocity was found both in sons and daughters. when they have been receiving a financial or an instrumental support from the aged parents within a year, they tend to provided instrumental support to the parents. This study shows that the aged parents still fulfill the reciprocal relationship to a certain degree. Secondly, we can conclude that the norm of reciprocity interplays with the norm of filial responsibility in contemporary Korea.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.555-572
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• 2017

The Purpose of this study was to examine the relationship social capital between self efficacy, and the elderly in participated employment or not. The subjects were 340 elderly people in K, S, Y City in Jeonnam. The statistics used for data analysi were reliability, frequency, percentage, mean, standard deviation, one way ANOVA, correlation and multiple Regression. The results of this study were as follows ; First, the degree of social capital of the elderly in participated employment was 86.5(median value 81), while the degree of social capital who did not participated was 79.7. And the degrees of elderly's self efficacy was 43.2, those data showed higher than median. while the degree of self efficacy who did not participated was 39.1. Second, The elderly's social capital level in participated employment were significantly according to residence, religion, living state, economic state, frequency of employment, health state, spouse, monthly income, and the elderly's self efficacy level in participated employment were significantly according to social capital, economic state, monthly income, spouse, health state, living state, education, religion, frequency of employment, Third, participation on the employment for elderly' social capital was the highest correlation variable in self efficacy. Fourth, The variables that affect the elderly's social capital level were economic state, health state, spouse, religion, which explained about 13% of the total variance. And the variables that affect elderly's self efficacy level norm, economic state, network, participation, residence, health state, trust, age, spouse, which explained about 34% of the total variance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3499-3511
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• 2014

This study examined what determinants affect the intention of retweeting on Twitter from the perspectives of motivations and social psychology. The primary theoretical foundations are the theory of reasoned action (TRA), motivation theory and social capital theory. An online survey was administrated to collect the data. The data collected was analyzed using the structural equation model (SEM). The findings showed that both the attitude toward the retweeting behavior and subjective norm have significant effects on the intention to retweet. The results also showed that the attitude toward the retweeting behaviors was influenced by the individual intrinsic motivation and the norm of reciprocity. Social trust also had a significant influence on the intention to retweet. This study discusses the implications of these findings.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1337-1341
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• 2009

한국 사회에서 동영상 컨텐츠와 UCC는 새로운 문화 현상으로 그리고 새로운 광고 도구로써 많은 기대를 받고 있다. 이에 본 연구에서는 한국의 대표 동영상 컨텐츠 사이트인 아프리카 사용자들을 대상으로 하여, 사용 활동을 기준으로 사용자 유형을 구분하고, 각 유형별 주요 이용 특성을 탐색하고자 하였다. 동영상 이용 활동 및 동영상 컨텐츠 커뮤니티 활동에 있어서의 사회적 자본 특성 문항, 총 96문항을 도구로 하여, 총 39명의 동영상 컨텐츠 이용자 활동을 분석하였다. 분석결과 동영상 컨텐츠 이용자 행동은 '깍쟁이', '시청자', '휴머니스트'의 세가지 유형으로 구분되었다. 또한 이 세 유형은 사이버 공동체에서의 사회적 자본 특성으로 언급되는 유대감, 신뢰, 규범, 교환 및 호혜성, 혜택 등 다섯가지 사회적 자본 특성에서 서로 다른 특성을 보이는 것으로 확인되었다. 본 연구는 동영상 컨텐츠 사이트를 단순히 동영상 컨텐츠를 교환하거나 소비하는 공간이 아닌 새로운 사이버 공동체의 장으로 활용할 수 있는 단서를 제공했다는데 그 의의가 있다.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.351-362
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• 2018

This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

• Journal of the Korean Geographical Society
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• v.42 no.4
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• pp.560-581
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• 2007

The purpose of this paper is to present a conceptual framework and a stage of development of trust building and to study the factors affecting on the trust building in economics space. Conceptual framework on trust building in economics space is combined of in the three approaches. The macro(structural and institutional) approach includes normative and regulative factors(laws, norms), and positionality in social and economic systems(beliefs, political ideologies, institutions). The meso(intersubjective) approach contains the personal fronts(expressive factors, social cues, significant symbols) and settings(physical space, intermediary such as technologies & knowledges). The micro(subjective) approach comprises the willingness(internalization of value) and calculation(risk and uncertainties analysis) of economic actors. According to sustainable cooperation among economic actors, trust building to the macro(structural and institutional) level, the meso(intersubjective) level, and the micro(subjective) level develop by stages. The factors such as long-term and repeated interaction, information sharing and reciprocity, interdependence and asset specificity, uncertainty, proximity, and culture & norm of corporate and formal institution are determinants on the trust building across economic actors in economic space.

• 한국사회정책
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• v.20 no.2
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• pp.97-129
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• 2013

This study aims to investigate causes of the emergence of so-called 'family-care workers' in the Long-term Care Insurance system in Korea. The LTCI system introduced in 2008 financially support the utilization of formal care services for the eligible elderly with care needs by paying for services of their care workers. Interestingly, 38.4 percent of payments for the in-home services were claimed by family members registered as qualified long-term care workers in 2012. We interviewed ten family care workers in depth and analyzed the needs of the aged and their families to explain the emergence of family care workers. The emergence of family-care workers is an inevitable result of choice by family members who face a dual burden of living and caring; be the additional choice following discharge the duty to support the elderly; be the alternative choice to fulfill unaccepted needs for services. These results suggest the needs for a comprehensive public provision of both income and social service support for the aged and an introduction of financial support for family care complementing the formal care support in the LTCI in Korea.