• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.81-87
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• 2015

The purpose of this study is to explore the relationships among CSR activities, relationship quality, and organizational performance in an exclusive Liquor licensed Wholesalers in Korea. In this research, CSR activities consists of four factors including characterizes(consumer, economy, philanthropy, and environment). First, this study investigated how CSR activities affected both Honesty Trust and Reciprocity Trust, second analyzed how both Honesty Trust and Reciprocity Trust influenced organizational performance. The data were obtained from a questionnaire handed out to a random sample of 95 individuals that exclusive license operators. With the information obtained, and after the scales validation process, PLS(Partial Least Square) has been conducted. The analysis results indicate that CSR activities, relationship quality, and organizational performance in an exclusive license operators. According to the analysis, first, both economy and environment affect both Honesty Trust and Reciprocity Trust. second Honesty Trust affect organizational performance. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.3
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• pp.87-101
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• 2014

The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.

• Journal of Distribution Research
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• v.10 no.3
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• pp.37-58
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• 2005

This study develops and tests a model of benevolence of an importer towards a foreign exporter. The model posits that an importer's benevolence increases business performance of the relationship. The model also posits that the importer's allocentrism, international orientation, and nationalism affect the relationship between benevolence and performance. The survey results with a sample of importers support most of the hypotheses, except for the moderating effect of nationalism Managerial implications are discussed.

• Korean Journal of Logic
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• v.18 no.2
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• pp.243-264
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• 2015

Roger White raised an objection, one based on Bayesianism, to the dogmatist view of perceptual justification. In his paper, "Perceptual Dogmatism and Bayesian Favoring", Ilho Park tries to show, contra Roger White, that there is no real conflict between Perceptual dogmatism and Bayesianian theory of confirmation. For this purpose, Park brings in the notions of the degree of confirmation and the favoring relation and argues that Bayesian theory, when properly understood, can yield results that are quite favorable to dogmatism. I don't think, however, that the devices that he employes actually deliver what he promises. The conflict is yet to be resolved. Probably, Bayesian theorists may be better off if they, instead of trying to resolve the conflict, consider the option of simply rejecting dogmatism.

• Korean Journal of Logic
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• v.17 no.3
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• pp.399-424
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• 2014

The main objective of this paper is to examine critically White's claim that there is a conflict between Perceptual Dogmatism and Bayesian Theory of Confirmation. For this purpose, this paper is structured as follows: In Section 2, I will introduce White's argument. Section 3 is dedicated to explaining some elements of Bayesian Theory of Confirmation. In particular, I will provide an explanation of confirmation measures and Bayesian Favoring. Using these two conceptual apparatuses, it will be shown that, contrary to what White has thought, there is a way of supporting Perceptual Dogmatism by means of Bayesian Theory of Confirmation - in particular, Bayesian Theory of Favoring.

• Proceedings of the Korea Water Resources Association Conference
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• 2021.06a
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• pp.52-52
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• 2021

안동호는 상류지역의 휴·폐광산과 비점오염원으로부터 발생하는 각종 오염물질이 유입되고 있어, 호소 부영양화에 대한 문제가 계속 제기되고 있다. 이러한 안동호의 수환경은 댐 하류 유역과 같은 수계의 임하호의 수환경에도 영향을 미치기 때문에, 안동호 수질 및 수생태 건강성 평가가 계속 수행되고 있다. 본 연구에서는 SWAT-WET(Soil ad Water Assessment Tool-Water Ecosystems Tool)을 이용하여, 안동호의 수질 및 수생태 건강성을 평가하고자 한다. 이를 위해 안동댐 유역(1,584 km²)을 대상으로 SWAT 모형을 구축하였으며(2010~2019년), 댐의 운영을 고려하여 도산 관측소(안동댐 유입지점)와 안동1 관측소(안동댐 하류지점)의 실측 유량 및 수질(SS, T-N, T-P)에 대한 검보정을 수행하였다. SWAT 검보정 결과, 유유출량의 R², NSE(Nash sutcliffe efficiency)는 각각 0.76, 0.74 이상, SS, T-N, T-P의 R²는 각각 0.71, 0.81, 0.62 이상으로 분석되어 적용성을 확인하였다. 그리고 검보정한 SWAT의 유출량 및 수질 결과를 1차원 수생태계 모델인 WET에서 안동호의 유입자료로 적용하여, 안동호의 수심에 따른 수온, 수질, 저서동물 등의 수환경 결과를 모의할 예정이다. SWAT-WET 모의 결과는 수온, 수질, 저서동물 관측값과 비교하여 SWAT-WET 모델의 적용성을 평가하고, 안동댐의 상류 유출 특성 변화에 따른 안동호의 수질 및 수생태 건강성을 평가할 예정이다.

• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.17-30
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• 2021

Environmental deterministic perspectives and resource-based perspectives have different perceptions on the factors that determine corporate performance. While the environmental deterministic viewpoint sees the external environment as having a significant impact on corporate performance. On the other hand, the resource-compliant viewpoint believes that it is important to obtain the necessary resources through appropriate decision-making in order to overcome the uncertainty of the environment. Although the external environmental impact on corporate performance is important, the study is in the position that efforts within the company to cope with environmental uncertainty are necessary. This study identified the role that factors within the company play in the process of affecting the external environment of the company's performance. This study looked at whether the CEO's innovation direction plays an mediating role in the market environment favorability affecting sales growth rate. The data was collected using a survey method. We collected data from 138 small and medium-sized manufacturing companies in Gyeongin area. The collected data was analyzed using SPSS 22 packages. According to the analysis, market environment favorability positively affects sales growth rate, and the CEO's innovation direction plays a mediating role between market environment favorability and sales growth rate. The results of this study showed that depending on the market environment, the CEO's interest and willingness to innovate, present a vision for innovation, and institutionalize innovation activities increase management performance through innovation.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.5
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• pp.91-102
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• 2014

Different from the past studies, in this study we postulates that the consumers' trust play an essential mediating role in the relationship between the two dimensions (eco-friendly manufacturing, eco-friendly campaign) of corporate environmental responsibility activities and the corporate image. Trust is conceptualized into three different forms: expertise-based trust, benevolence-based trust, and honesty-based trust. A model integrating two dimensions of corporate environmental responsibility, three forms of trust, and the corporate image is tested using data of 374 student and general consumers. The results of data analysis show that the eco-friendly manufacturing positively influences on the expert-based trust and the eco-friendly campaign positively influences on the benevolence-based trust. The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility. However, eco-friendly manufacturing, eco-friendly campaign activities have a significant impact not on the honesty-based trust. Finally, our results indicate that the expert-based trust, the benevolence-based trust, and honesty-based trust have a significant influence on the corporate image. Thus, this study demonstrates that trust indeed plays a mediating role between corporate environmental responsibility and the corporate image.