• Title/Summary/Keyword: 협업적 여과 방법

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A Robust Collaborative Filtering against Manipulated Ratings (조작된 선호도에 강건한 협업적 여과 방법)

  • Kim, Heung-Nam;Ha, In-Ay;Jo, Geun-Sik
    • Journal of Internet Computing and Services
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    • v.10 no.6
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    • pp.81-98
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    • 2009
  • Collaborative filtering, one of the most successful technologies among recommender systems, is a system assisting users in easily finding the useful information and supporting the decision making. However, despite of its success and popularity, one notable issue is incredibility of recommendations by unreliable users called shilling attacks. To deal with this problem, in this paper, we analyze the type of shilling attacks and propose a unique method of building a model for protecting the recommender system against manipulated ratings. In addition, we present a method of applying the model to collaborative filtering which is highly robust and stable to shilling attacks.

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Improving Sparsity Problem of Collaborative Filtering in Educational Contents Recommendation System (협업 여과의 희소성을 개선한 교육용 컨텐츠 추천 시스템)

  • 이용준;이세훈;왕창종
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.04a
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    • pp.830-832
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    • 2003
  • 본 논문에서는 교육용 컨텐츠 추천시스템의 정확도를 향상시키고자 사용자 모델 정보를 활용하여 기존의 협업여과 방법의 유사도 재산을 보완함으로써 추천의 정확도를 향상시키는 방법을 제안하고자 한다. 협업여과방법은 사용자의 평가와 비슷한 선호도를 가지고 다른 사용자의 평가를 기반으로 제품이나 항목을 예측하고 이를 사용자에게 추천한다. 그러나 협업여과방법은 일정 수 이상의 상품이나 항목에 대한 평가가 이루어져야 하며, 사용자의 평가가 적은 경우 희소성으로 인한 평가의 정확도가 낮아지는 단점을 기지고 있다. 본 논문에서는 인구 통계 정보를 이용한 가상 평가 점수를 반영하여 유사도 계산시 희소성을 낮춰 예측의 정확도를 향상시키고자 한다.

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A Empirical Study on Recommendation Schemes Based on User-based and Item-based Collaborative Filtering (사용자 기반과 아이템 기반 협업여과 추천기법에 관한 실증적 연구)

  • Ye-Na Kim;In-Bok Choi;Taekeun Park;Jae-Dong Lee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2008.11a
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    • pp.714-717
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    • 2008
  • 협업여과 추천기법에는 사용자 기반 협업여과와 아이템 기반 협업여과가 있으며, 절차는 유사도 측정, 이웃 선정, 예측값 생성 단계로 이루어진다. 유사도 측정 단계에는 유클리드 거리(Euclidean Distance), 코사인 유사도(Cosine Similarity), 피어슨 상관계수(Pearson Correlation Coefficient) 방법 등이 있고, 이웃 선정 단계에는 상관 한계치(Correlation-Threshold), 근접 N 이웃(Best-N-Neighbors) 방법 등이 있다. 마지막으로 예측값 생성 단계에는 단순평균(Simple Average), 가중합(Weighted Sum), 조정 가중합(Adjusted Weighted Sum) 등이 있다. 이처럼 협업여과 추천기법에는 다양한 기법들이 사용되고 있다. 따라서 본 논문에서는 사용자 기반 협업여과와 아이템 기반 협업여과 추천기법에 사용되는 유사도 측정 기법과 예측값 생성 기법의 최적화된 조합을 알아보기 위해 성능 실험 및 비교 분석을 하였다. 실험은 GroupLens의 MovieLens 데이터 셋을 활용하였고 MAE(Mean Absolute Error)값을 이용하여 추천기법을 비교 하였다. 실험을 통해 유사도 측정 기법과 예측값 생성 기법의 최적화된 조합을 찾을 수 있었고, 사용자 기반 협업여과와 아이템 기반 협업여과의 성능비교를 통해 아이템 기반 협업여과의 성능이 보다 우수했음을 확인 하였다.

Combining Collaborative, Diversity and Content Based Filtering for Recommendation System (협업적 여과와 다양성, 내용기반 여과를 혼합한 추천 시스템)

  • Shrestha, Jenu;Uddin, Mohammed Nazim;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.14 no.1
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    • pp.101-115
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    • 2008
  • Combining collaborative filtering with some other technique is most common in hybrid recommender systems. As many recommended items from collaborative filtering seem to be similar with respect to content, the collaborative-content hybrid system suffers in terms of quality recommendation and recommending new items as well. To alleviate such problem, we have developed a novel method that uses a diversity metric to select the dissimilar items among the recommended items from collaborative filtering, which together with the input when fed into content space let us improve and include new items in the recommendation. We present experimental results on movielens dataset that shows how our approach performs better than simple content-based system and naive hybrid system.

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Collaborative Recommendation of Online Video Lectures in e-Learning System (이러닝 시스템에서 온라인 비디오 강좌의 협업적 추천 방법)

  • Ha, In-Ay;Song, Gyu-Sik;Kim, Heung-Nam;Jo, Geun-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.9
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    • pp.85-94
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    • 2009
  • It is becoming increasingly difficult for learners to find the lectures they are looking for. In turn, the ability to find the particular lecture sought by the learner in an accurate and prompt manner has become an important issue in e-Learning. To deal this issue, in this paper. we present a collaborative approach to provide personalized recommendations of online video lectures. The proposed approach first identifies candidated video lectures that will be of interest to a certain user. Partitioned collaborative filtering is employed as an approach in order to generate neighbor learners and predict learners'preferences for the lectures. Thereafter, Attribute-based filtering is employed to recommend a final list of video lectures that the target user will like the most.

Building Error-Reflected Models for Collaborative Filtering Recommender System (협업적 여과 추천 시스템을 위한 에러반영 모델 구축)

  • Kim, Heung-Nam;Jo, Geun-Sik
    • The KIPS Transactions:PartD
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    • v.16D no.3
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    • pp.451-462
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    • 2009
  • Collaborative Filtering (CF), one of the most successful technologies among recommender systems, is a system assisting users in easily finding the useful information. However, despite its success and popularity, CF encounters a serious limitation with quality evaluation, called cold start problems. To alleviate this limitation, in this paper, we propose a unique method of building models derived from explicit ratings and applying the models to CF recommender systems. The proposed method is divided into two phases, an offline phase and an online phase. First, the offline phase is a building pre-computed model phase in which most of tasks can be conducted. Second, the online phase is either a prediction or recommendation phase in which the models are used. In a model building phase, we first determine a priori predicted rating and subsequently identify prediction errors for each user. From this error information, an error-reflected model is constructed. The error-reflected model, which is reflected average prior prediction errors of user neighbors and item neighbors, can make accurate predictions in the situation where users or items have few opinions; this is known as the cold start problems. In addition, in order to reduce the re-building tasks, the error-reflected model is designed such that the model is updated effectively and users'new opinions are reflected incrementally, even when users present a new rating feedback.

Collaborative Tag-based Filtering for Recommender Systems (효과적인 추천 시스템을 위한 협업적 태그 기반의 여과 기법)

  • Yeon, Cheol;Ji, Ae-Ttie;Kim, Heung-Nam;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.157-177
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    • 2008
  • Even in a single day, an enormous amount of content including digital videos, posts, photographs, and wikis are generated on the web. It's getting more difficult to recommend to a user what he/she prefers among these contents because of the difficulty of automatically grasping of content's meanings. CF (Collaborative Filtering) is one of useful methods to recommend proper content to a user under these situations because the filtering process is only based on historical information about whether or not a target user has preferred an item before. Collaborative Tagging is the process that allows many users to annotate content with descriptive tags. Recommendation using tags can partially improve, such as the limitations of CF, the sparsity and cold-start problem. In this research, a CF method with user-created tags is proposed. Collaborative tagging is employed to grasp and filter users' preferences for items. Empirical demonstrations using real dataset from del.icio.us show that our algorithm obtains improved performance, compared with existing works.

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Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

A Study on Hybrid Recommendation System Based on Usage frequency for Multimedia Contents (멀티미디어 콘텐츠를 위한 이용빈도 기반 하이브리드 추천시스템에 관한 연구)

  • Kim, Yong;Moon, Sung-Been
    • Journal of the Korean Society for information Management
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    • v.23 no.3 s.61
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    • pp.91-125
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    • 2006
  • Recent advancements in information technology and the Internet have caused an explosive increase in the information available and the means to distribute it. However, such information overflow has made the efficient and accurate search of information a difficulty for most users. To solve this problem, an information retrieval and filtering system was developed as an important tool for users. Libraries and information centers have been in the forefront to provide customized services to satisfy the user's information needs under the changing information environment of today. The aim of this study is to propose an efficient information service for libraries and information centers to provide a personalized recommendation system to the user. The proposed method overcomes the weaknesses of existing systems, by providing a personalized hybrid recommendation method for multimedia contents that works in a large-scaled data and user environment. The system based on the proposed hybrid method uses an effective framework to combine Association Rule with Collaborative Filtering Method.

A Study on Personalized Recommendation Method Based on Contents Using Activity and Location Information (이용자 이용행위 및 콘텐츠 위치정보에 기반한 개인화 추천방법에 관한 연구)

  • Kim, Yong;Kim, Mun-Seok;Kim, Yoon-Beom;Park, Jae-Hong
    • Journal of the Korean Society for information Management
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    • v.26 no.1
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    • pp.81-105
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    • 2009
  • In this paper, we propose user contents using behavior and location information on contents on various channels, such as web, IPTV, for contents distribution. With methods to build user and contents profiles, contents using behavior as an implicit user feedback was applied into machine learning procedure for updating user profiles and contents preference. In machine learning procedure, contents-based and collaborative filtering methods were used to analyze user's contents preference. This study proposes contents location information on web sites for final recommendation contents as well. Finally, we refer to a generalized recommender system for personalization. With those methods, more effective and accurate recommendation service can be possible.