• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.2
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• pp.228-233
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• 2021

As the number of successful design innovation product cases in business increases, interest in design innovation is increasing. This study aims to examine how the design innovation (functionality, ergonomics, aesthetics) of Bluetooth speaker products affects the customer's preference and purchase intention. It proposes a research model through rational behavior theory (TRA) and technology acceptance model (TAM) for empirical research. The questionnaire was composed of questions to understand the influence of design innovation, favorability, and purchase intention. As a result of the study, functionality, ergonomics, and aesthetics influenced product preference and purchase intention. In order for the innovative product of Bluetooth speaker design to be accepted in the early market, it is most important to form a positive attitude toward favorability centering on function and aesthetics. Favorability is a factor that has the most decisive influence on the purchase intention of design innovation products, and companies must discover and reinforce various factors that positively affect the preference.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.123-134
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• 2016

As the internet of things has come into the spotlight, wearable devices have been emerging as a new and growing market and the next hot thing in the world. However, wearable device growth in the market has not met expectations. For continued growth and diffusion of wearable devices, it is important to investigate user resistance factors to them. This study gives attention to people who have resistance to wearable devices' tendency towards innovative uses. Specifically, this study is intended to find out which factors influence consumers' resistance and intention to use wrist-worn wearable devices, which are in high demand among wearable device. Results of the study show that the relative advantage, innovation expectation, complexity, financial risk and physical risk are the predictors of innovation resistance on wrist-worn wearable devices. And consumers' resistance affects the intention of positive acceptance. These findings confirm the importance of consumer resistance to the wrist-worn wearable device.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1554-1561
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• 2004

In the U.S., outdoor enthusiasts such as golfers have been focused on skin cancer prevention practices since their outdoor activities lead to extensive sun exposure during peak sun hours. The purposes of this study were to investigate golfers current sun protection behaviors and five attributes and their impacts on the intention to adopt UV specialized clothing based on Rogers' theory. UV specialized clothing as a preventive innovation is related to sun protection behaviors. However, there has been little effort to explain the intention to adopt a preventive innovation regarding health-related practices. With a convenience sampling method, a total of 158 useful questionnaires were collected. Ninety one percent were male golfers, and their age ranged from 16 to 80 years old(mean age=30 years). About $25\%$ reported to practice sun protection behaviors. About $70\%$ disagreed on the relative advantage, compatibility, observability, and triability of UV specialized shirts and reported the low intention to purchase it. Current sun protection behaviors and five attribute variables were entered in the multiple regression equation to explain the dependent variable of intention to adopt the innovation. Triability was the best predictor of the intention to adopt UV specialized shirts, followed by current sun protection behaviors, compatibility, and relative advantage. With four predictors, $45\%$ of the variance of intention to adopt was explained. The present study provides how the golfers current sun protection behaviors play important roles in explaining the intention to adopt the preventive innovation. Physical and functional features of UV specialized clothing were also significantly associated with their intentions to adopt it.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.445-452
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• 2007

2007 년 3 월 3.5 세대인 HSDPA 의 전국 서비스가 시작되면서 HSDPA 휴대전화는 영상통화를 중심으로 한 다양한 기능으로 소비자를 유혹하고 있지만 설문조사에 의하면 HSDPA 에 대해 소비자들은 과반수 이상이 필요성을 못 느끼고 있고 3 세대에서 2 세대로의 '역(逆) 번호이동'도 꾸준히 늘고 있는 것으로 나타났다. 이는 소비자들이 HSDPA 휴대전화라는 신기술에 대해 기술 수용과 혁신 저항을 동시에 하고 있는 것으로 판단된다. 따라서 기술 수용과 혁신 저항의 관점에서 연구를 진행하였다. 연구결과는 유용성, 편이성, 혁신제품의 특징, 더 좋은 제품 기대가 태도에 영향을 미치는 것으로 나타났고 자기효능, 복잡성, 지각된 위험, 기존 제품에 태도는 태도에 영향을 미치지 않는 것으로 나타났다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.753-753
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• 2017

과학기술의 사회적 역할과 책임 확대, 기술개발을 통한 실질적인 문제해결이 강조되면서 국가 사회적 문제해결과 국민생활 전반의 삶의 질 제고를 위한 R&D 정책과 관련 사업에 대한 투자가 확대되고 있다. 정부가 사회이슈 해결을 위한 과학기술의 정책적 지향을 명확히 하면서, 출연(연) 역시 기존의 경제성장 견인과 성장동력 창출 중심의 기능에서 사회문제의 선제적 해결과 공공성 확장을 위한 출연(연)의 역할 수행을 요구받고 있다. 출연(연)은 공적임무 기반을 확대함으로써 국민들의 삶의 질 제고에 실질적으로 기여하겠다는 실천방안을 제출하는 등 다양한 모색과 자생적 혁신을 꾀하고 있으나, 연구자 연구현장의 수용성 문제와 출연(연)이 갖는 여러 특성과 맞물려 기대에 부합하는 변화의 폭과 속도를 내지는 못하고 있다. 본 발표에서는 출연(연)의 R&D환경과 사회문제 해결형 연구사업 현황을 살펴보고, 사회문제 해결을 위한 ETRI의 추진내용과 연구자 기술공급 중심의 경향성을 보완하기 위한 노력들을 소개하였다. 또한 출연(연)의 특성을 기반으로 전략적 투자와 효율적 운영, 성과의 확산 측면에서 사회문제 해결형 R&D 활성화를 위한 시사점을 제시하고자 한다.

• Journal of the Korea Convergence Society
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• v.9 no.3
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• pp.61-71
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• 2018

The research analysis will be proceeded with a specific question: The kind of endeavors the ICT providers must focus on within the ICT industry's Schumpeterian pattern of using barriers of knowledge during the rapid technological transformation and pursuing appropriability of guaranteed opportunities. The study was carried out by targeting and conducting empirical observations on the proliferation of technological patent applications made by ICT companies among approximately 5,700 listed North American corporations. The risk of arising cases, in which late-coming non-ICT companies adopt and participate in the technical pertinence and concept derived from the technological advent, will be treated as an independent variable in a survival analysis. Through this analysis, innovative technological attempts and absorption capabilities indicate significance.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2016.10a
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• pp.682-705
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• 2016

• Information Systems Review
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• v.7 no.2
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• pp.61-84
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• 2005

Previous studies indicate that information and communication technology (ICT) adoption is affected by innovation influence such as usefulness, ease of use and self-efficacy. Most of these studies, how-ever, bypassed imitation influence such as subjective norms, word-of-mouth, and advertising, specifically, interactive innovation having critical mass in technology acceptance research. Thus, this study focuses to investigate imitation influence in individual adoption of mobile communication technology. The purpose of this study is to empirically examine the causal relationships between initial acceptance and the intention to use in terms of a holistic approach. The results of this study show that there is an imitation influence including word-of-mouth and subjective norms, from the prior adopters to potential adopters, and mass advertising through TV or news-paper commercials in the ICT diffusion process. In addition, this imitation influence also stimulates innovation influence such as perceived usefulness. Finally, this study provides a set of guidelines to mobile communication equipment manufacturers and ICT vendors in developing effective strategies for technology diffusion.

• Journal of agriculture & life science
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• v.46 no.5
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• pp.153-165
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• 2012

The purpose of this study is to analyze the acceptance about new seed of Chinese cabbage and to analyze the factors affecting continuous use. Research model was derived based on the Technology Acceptance Model(TAM), the analysis was performed using Partial Least Squares(PLS). The factors significantly affecting the use of new seed of Chinese cabbage are innovativeness and seed promotion in antecedent variables and perceived usefulness in parameter variables, which have strong positive relationship among them. Therefore, efforts such as development and diffusion of high quality seed and securing a market for Chinese cabbage of new seed are necessary for improving perceived usefulness. Since these efforts including seed promotion can enhance the farmers' acceptance of new seed and reduce the risk that farmers would face in introducing new seed, these can also be very helpful in enhancing the farmers' innovativeness.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.1-21
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• 2012

Conventional studies on technology acceptance have focused on information technology for utilitarian value and hence based on 'theory of reasoned action'. Correspondingly, the studies depend on perceived usefulness and perceived ease of use as rational decision making elements. However, in ubiquitous society, innovative technologies are applied to non-task area, as well as task-oriented area. Therefore, users are more influenced by affective factors than cognitive factors in causing their usage intention. In line with those discussions, we cannot make sure that the conventional technology acceptance model could fully explain the current u-service acceptance phenomenon. Hence, to overcome the limitations of the prior technology acceptance studies, we propose an amended TAM which includes one hedonic factor and two factors on ubiquitous computing technology : ubiquity and intelligence.