• Title/Summary/Keyword: 혁신 수용성

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Derivation of Success Factors Gangnam-style music video in the framework of CPNT Model (CPNT모델측면에서의 강남스타일 뮤직비디오 성공요인 도출)

  • Chae, suman;Song, Kyungseok;Lee, Jungmann
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.413-414
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    • 2013
  • 본 연구는 C.P.N.T측면에서 싸이의 뮤직비디오 그리고 문화적인 요소의 성공요인들에 대해서 분석했다. 연구결과, 싸이의 뮤직비디오에는 재미, 유머, 음악과 춤의 반복성 등 창의적인 콘텐츠를 보여주었으며, 플랫폼으로는 YG의 유투브 직접 제작 참여로 수용자의 시청에 부담 없게 접근이 용이하게 고화질 저용량으로 보급하였습니다. 네트워크측면에서는 트위터와 페이스북과 같은 다양한 서비스를 통하여 빠른 속도와 장소에 구애받지 않고 유통망을 형성했으며, 매스미디어 NBC방송에 유투브 영상이 소개됨으로 싸이의 뮤직비디오와 음악이 단순한 UCC영상의 평범함에서 대중적이고 혁신적인 상징의 이미지로 급부상하게 된다. 또한 아이패드, 스마트폰, N스크린 등 많은 터미널을 통해 싸이의 강남스타일 뮤직비디오와 음악은 수용자의 시각과 청각을 만족시켜주어 성공하게 된다.

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A Study on the Intention to Use Personal Financial Product Recommendation MyData Service (금융상품 비교/추천 마이데이터 서비스 이용 의도에 관한 연구)

  • Sung Hoon Cho;Jung Sook Jin;Joo Seok Park
    • The Journal of Bigdata
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    • v.7 no.2
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    • pp.173-193
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    • 2022
  • With the revision of the Data 3 Act, the financial MyData industry was created newly. MyData services collect the financial customers' data scattered in various financial companies and provide personalized services such as personal financial product recommendation, personal expenditure advice, etc. Although MyData service started in 2022, but the use of the service has not been significantly activated. This study attempted to analyze the factors affecting the use of MyData services from the perspective of financial consumers through VAM, UTAUT2 model. The factors related to the perceived value and intention to use MyData services of financial consumers were verified using benefit and sacrifice variables. Personal Innovativeness was used as a moderating variable. As a result of this study, it was found that personal product recommendation service has an important influence on the use of MyData services, and personal innovativeness has an effect as a modulating variable. It can be said that it is meaningful as a preceding study in terms of timing because it studied the perceived value of consumers less than a year after the MyData service began. From the practical perspectives, it was possible to show the change direction and marketing points of the MyData service. In practice, it was possible to confirm the direction of the service and the marketing point.

유기박막 태양전지 소재 및 프린팅 기술

  • Mun, Sang-Jin;Kim, Jae-Ryeong;Jo, Jeong-Min;Byeon, Won-Bae;Yun, Seong-Cheol
    • Proceedings of the Materials Research Society of Korea Conference
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    • 2010.05a
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    • pp.17.1-17.1
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    • 2010
  • 2000년대 들어 소재기술의 진보와 함께 혁신적인 성능개선이 이뤄지고 있는 유기박막 태양전지는 가장 신형의 3세대 태양전지로서, 유기 재료의 손쉬운 가공성과 다양성, 낮은 재료비, 그리고 프린팅, 코팅 공정과 같은 값싼 소자 제작공정으로 인해 차세대 저가 태양전지로서 큰 기대를 모으고 있다. 현재 유기박막 태양전지는 단위소자 기준으로 7%대의 광전변환 효율을 달성하고 있는데, 다양한 반도체성 고분자나 단분자 도너 물질에 특히 전자 수용성이 좋은 fullerene(C60)계 억셉터 물질을 채택함으로써 급격히 성능 개선이 이뤄지고 있다. 그러나 상용화를 위해서는 궁극적으로 대면적에서 10% 이상의 성능 수준이 요구되는 바, 유기재료의 낮은 전하 이동도와 짧은 수명을 극복하고 성능을 극대화하기 위해서는 고성능 신규소재의 개발이 필수이다. 태양광 스펙트럼의 장파장 까지 빛흡수가 가능하면서도 광흡수계수가 높은 저밴드갭 도너 물질, 전하 이동도가 획기적으로 개선되고 광 안정성도 높은 신규 소재 개발이 일차적으로 요구되며, 박막 특성 개선과 소자구조의 최적화 등에서도 보다 광범위한 연구개발이 요구되고 있다. 특히 저가의 용액공정에 의한 소자 제작시 박막의 나노-모폴로지 제어는 소자의 성능에 지대한 영향을 미치므로 공정별 한계와 최적조건을 구축하는 것도 매우 긴요하다. 본 발표에서는 당 연구팀을 포함한 국내외 연구그룹들의 최근 유기박막 태양전지 신소재 개발 및 용액공정 기술 현황에 대하여 간략히 살펴보고자 한다.

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A Study on the Relationship Between Smart Mobile Devices Use and Work Performances of Public Agencies: Focused on verification of the relationship between performances using TAM (공공기관 근무자의 스마트 모바일기기 사용과 업무성과의 관계에 관한 연구: TAM 모형을 활용한 업무성과와의 관계 검증을 중심으로)

  • Lim, Sung-Jin;Han, Kyeong-Seok;Jung, Mi-Ra
    • Journal of Digital Contents Society
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    • v.18 no.7
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    • pp.1465-1474
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    • 2017
  • The study analyzed how the user uses the smart mobile device to assess the effects of the user's acceptance factor and user-factors affecting the work performance of Public Agencies. And Prove that leveraging smart devices can improve your business performance, It was aimed at making strategic recommendations to improve the suitability of smart mobile devices and Tasks. Smart mobile devices User Innovation has affected Usefulness, such as B=.296. p.000, it also affected Perceived Ease-of-Use, such as B=.326, p.000. job fitness has affected Perceived Ease-of-Use, such as B=.261, p.001. Usefulness and Ease-of-Use had a positive affect on work performance. Each of affect on much of B=.382 and B=.488(p.000). At the conclusion, it has been validated that the effects of smart mobile devices user Innovation and job fitness on work performances are mediated by perceived usability and perceived ease of use of the smart mobile device.

A Study on the Use Factors of YouTube-based Home Training Content (유튜브 기반 홈 트레이닝 콘텐츠 이용요인에 관한 연구)

  • Yun, Sung-uk;Kim, Geon
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.345-355
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    • 2021
  • This study examined the factors that influence the use of YouTube-based home training contents by integrating and applying the technology acceptance model and health belief model. The main results are as follows. First of all, it was found that personal innovativeness had a positive (+) effect on perceived ease and perceived usefulness. Perceived susceptibility did not have a significant effect on perceived usefulness, and perceived benefit had a positive (+) effect on perceived usefulness. Finally, it was found that perceived ease had a positive (+) effect on perceived usefulness, Both perceived ease of use and perceived usefulness were found to have a positive (+) effect on continuous intention to use. This study will be meaningful in that it partially reconfirmed the possibility of integrating the technology acceptance model and the health belief model.

The Mediation Effect of Open Innovation Activity and Resilience in the Relationship between Preparation Competency for Industry-University Cooperation and Company Performance (산학협력준비역량과 기업성과 간의 관계에서 개방형혁신협업과 회복탄력성의 매개효과)

  • Kim, EungHo;Hong, KwanSoo
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.3
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    • pp.145-164
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    • 2022
  • In this study, factors necessary for successful industry-university cooperation of SMEs(small and medium-sized enterprises) were identified. The structure of the TOE (Technology, Organization, Environment) framework was considered for a company's industry-university cooperation preparation capacity, and open innovation collaboration and resilience were utilized as a mediating effect between industry-university cooperation preparation capacity and corporate performance. This study verified the model through a structured questionnaire targeting 204 SMEs with industry-university cooperation experience. As a result, it was confirmed that it was important for companies to make diversified efforts by accommodating industry-university cooperation to obtain results from industry-university cooperation.

A Study on Smartphone Acceptance for the Visually Impaired (시각장애인의 스마트폰 수용에 관한 연구)

  • Kim, Eun Jung;Park, Seong Je;Kim, Jong Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.4
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    • pp.79-94
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    • 2016
  • Anytime, anywhere, we can be connected through the Internet and obtain information by using the smart device. However, people with disabilities are unable to take advantage of smart IT environment. Many studies pointed out that this has been the cause of the digital divide and social problems. In this study, we conducted an empirical study on the use of smart devices to help the blind acceptance of conduct. According to the study results, innovativeness had the impact on perceived usefulness, perceived ease of use, perceived enjoyment, and self-esteem and self-efficacy appeared to affect the perceived ease of use. In addition, the perceived usefulness, perceived ease of use, perceived enjoyment affected the intention to re-use. These study results contribute to both theory and practice.

The Determinants of User Resistance to Adopting e-Books : Based on Innovation Characteristics and User Attitude (전자책 수용에 대한 사용자 저항 결정요인 : 혁신특성과 사용자태도를 중심으로)

  • Lee, Aeri;Choi, Jaewon;Kim, Kyung Kyu
    • The Journal of Society for e-Business Studies
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    • v.17 no.4
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    • pp.95-115
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    • 2012
  • The e-Book market has rapidly grown as an innovative product which is mixed its traditional and technological characteristics. However, decreasing user resistance to the e-Book is very important to continually keeping up its market growth. Previous studies for user resistance have been studied as a negative barrier for various innovative products with importance of user resistance. Nevertheless, the factors for user' resistance to the e-Book field have not been found out considering both perceived value and switching cost. Especially, both innovative technology and user specifics should be considered when explaining user resistance to adopting e-Books. Thus, the purpose of this study is to understand the process for user resistance to the e-book and find out its antecedents with perceived value and switching cost at the same time. As a result, it appeared that triability, uncertainty and complexity affected perceived value and switching cost. The user-based antecedents like social norm and perceived value increased the effect of self-efficacy. Also, self-efficacy and perceived value decreased user resistance whereas switching cost increase user resistance to the e-Book perspective.

The Ad Effects of the Interactive Message Expression and Consumer Characteristic insert IPTV (양방향성 메시지 표현전략과 수용자 특성에 따른 IPTV 광고효과)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.267-276
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    • 2011
  • The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.

Relationship between Mechanical Properties and Porosity of Porous Polymer Sheet Fabricated using Water-soluble Particles (수용성 입자를 이용한 다공성 폴리머 구조체의 공극률 향상과 기계적 물성과의 관계)

  • So, Sae-Rom;Park, Suk-Hee;Park, Sang-Hu
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.17 no.6
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    • pp.16-23
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    • 2018
  • A polymer porous sheet, which can be applied to diverse wearable devices, has some advantages such as light-weight, high flexibility, high elongation, and so many others. In order to fabricate a porous sheet, water-soluble particles like sugar were utilized frequently, and there has been great advances. However, with our best knowledge, there are not enough reports on the mechanical behavior of porous sheets having different porosity. So, in this work, we tried to find out the relationship between porosity and mechanical deformation of a porous sheet. The process parameters such as a particle size, sheet thickness and PDMS mixing ratio with curing agent were analyzed on the effect of increasing the porosity of a sheet. Also, mechanical deformation of a sheet was tested using a tensile experiment. Through the experimental results, we make a conclusion that a highly porous sheet with thin thickness has high flexibility, and it deformed nearly double elongation comparing to worst one among nine cases.