• Title/Summary/Keyword: 혁신적인 제품전략

Search Result 246, Processing Time 0.026 seconds

The Effects of Innovator's DNA on the Innovative Strategy in SMEs (중소기업 경영자의 혁신DNA와 혁신전략에 관한 연구)

  • Kim, Seung Ho;Bae, Seung Hyun;Jun, In;Park, Jong Ho;Son, Kang Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.6
    • /
    • pp.199-212
    • /
    • 2014
  • Recently, there are increasing to the interest in the organizational innovation DNA as the innovation origin and these interest mainly were approached through the case analysis of global innovative companies. The purpose of study is to investigate the applicability under the CEO of SMEs settings as global companies' cases. The research focused on the impact of innovator's DNA on innovative strategy by the empirical study that analyzed from 110 firm's data in Daegu and Gyeongbuk region. The results of empirical study, innovator's DNA has positive effects on the overall innovative strategy, especially the effects of discovery DNA are stronger than operational DNA. Included to the discovery DNA effects, operational DNA bring about negative on the product differentiation, though it has positive on the market differentiation. In terms of components of innovator's DNA, the questioning and association have strong impacts on the overall innovative strategy, and analyzing has positive on market differentiation, but specific task implementation has negative on the product differentiation. The results suggest that the logic of global innovation case is possible to the SME's CEO and need to learning efforts to promote discovery DNA for successful innovation.

  • PDF

DFR Process for Brake Pad Reliability Improvement (브레이크 패드 신뢰성향상을 위한 DFR프로세스 개발)

  • Ismail, Azianti;Jung, Won
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.35 no.3
    • /
    • pp.180-186
    • /
    • 2012
  • 신제품 개발에 있어서 제품의 잠재적 고장모드를 줄이기 위한 설계 노력은 매우 중요하며 이를 위해서는 체계적이고 혁신적인 신뢰성프로그램을 적용하는 것이 반드시 필요하다. 기업에서 동시공학을 기초로 한 건전한 신뢰성프로그램에 포함된 주요활동으로는 DFR(Design for Reliability), 신뢰성검증 및 물리적 해석활동 등이 있으며, 이 중 DFR은 제품 개발을 지원하는 첫 번째 과학적 신뢰성활동이다. 본 연구는 브레이크패드의 신뢰성을 향상시키기 위하여 회사조직전체에서 여러 부서의 팀 구성원이 유기적으로 참여하는 DFR 프로세스를 조직하고 실행하는 전략과 기술에 대한 연구이다. 본 사례연구의 동기는 해당기업에서 DFR에 적용된 모든 도구와 기술을 통해 제품의 신뢰성을 향상시키고 동시에 글로벌시장의 잠재고객에 대하여 품질과 신뢰성에 대한 확신을 주는데 유용하게 활용하기 위함이다. 본 논문에서는 제품개발주기의 개념설계단계 부터 제품의 폐기까지의 DFR 개념 전개에 대하여 설명하고, 기술적 도구를 적용한 설계초기 단계에서의 분석사례를 제시하였다.

Analysis of the Firm Support Effects of the Innovation Procurement Policy Using Propensity Score Matching and Difference in Differences (성향점수매칭(PSM)-이중차분(DID) 결합모형을 이용한 혁신조달 정책의 기업지원 효과 분석)

  • Juwon Kim;Wonik Park
    • Journal of Technology Innovation
    • /
    • v.31 no.3
    • /
    • pp.201-230
    • /
    • 2023
  • The Innovation Procurement Policy was introduced as part of the strategic public procurement policy to improve firms' innovation capabilities and enhance the public sector's ability to solve social problems by designating and purchasing so-called 'innovative products.' The pilot procurement project for innovative products was first introduced in 2019, and the policy system for designating and discovering innovative products by government departments, as well as the priority purchase system, was established in 2020. Hence, this study conducted a quantitative analysis focusing on the effectiveness of the innovation procurement system in supporting firms after it was fully implemented. For this purpose, corporate financial and employment data from 2017 to 2021 were used, and propensity score matching(PSM) and difference-in-difference(DID) methods were utilized as analytical tools. The study found that the innovation procurement system contributed to corporate growth and employment and created additional public and private sales channels. Moreover, it is necessary to enhance the innovation procurement system, such as matching innovative product-producing companies with existing SME support policies, for companies to become self-sustaining after the innovative product designation ends.

A Study of Relationship between Organizational Characteristics and the Usage Level of Quick Response Technologies (기업특성과 Quick Response Technologies의 사용 수준과의 관계 연구)

  • 고은주
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.20 no.4
    • /
    • pp.586-595
    • /
    • 1996
  • 급변하는 국내외의 교역환경 변화에 따라 의류산업에도 새로운 경영 전략 수립이 요구되고 있다. Quick Response(QR)는 의류제품을 생산하는 기업의 경쟁력을 증가시키기 위해 소개된 새로운 경영 전략으로서, 유통 채녈 사이에 정보와 상품의 흐름을 효울화시켜 최대의 소비자 만족을 제공한다. 본 연구의 목적은 QR technologies의 사용현황을 밝히고 기업 특성과 QR technologies 사용수준과의 관계를 조사하였다. 종족변수는 QR technologies의 사용 수준이며, 선별된 독립변수들은 기업크기 (firm size), 기업전략 (organizational strategy), 제품종류(product category) , 패션변화(fashion change), 주기 적변화(seasonal change)였다. 조사대상은 미국 전역에서 무작위로 추출된 306개의 의류업체를 대상으로 하였으며, 1차 우편과 2차 전화로, 설문지를 통해 자료수집을 하였다. 설문 응답률은 47%(n=103)였고, 자료의 분석은 기술통계(i, e., 빈도, 퍼센트)와 비모수통계기법을 사용하였다. 가장 많이 사용되고 있는 QR technologies는 소량주문(small lot orders) , 단기 사이클 재단 계획 (short cycle cut planning)과 고객의 견이 반영 된 생산계획 (Production planning with customers)이였다. 가장 적게 사용되고 있는 QR technologies는 전자 재주문(electronic reorder)과 단위 생산 시스템 (unit production system)이 였다. QR technologies 사용수준에 관계가 있는 것은 기업크기 (firm size), 기업전략 (organizational strategy), 패션변화(fashion change) 임으로 나타났다. 의류업체의 크기가 클수록, 혁신적 선도기업 일수록, 패션변화가 큰 제품을 취급할수록 QR technologies의 사용수준이 높은 것으로 나타났다. 의류업체는 자원과 생산하는 제품종류에 따라 경영전략과 QR technologies의 사용수준이 다양하였다.

  • PDF

PI(Process Innovation)와 Six sigma연계 전략

  • 김영곤
    • Proceedings of the Korean Society for Quality Management Conference
    • /
    • 2004.04a
    • /
    • pp.160-165
    • /
    • 2004
  • 최근 각 기업에는 6시그마, PI등 여러 가지 혁신 활동이 차별화 되지 않고 도입되는 경향이 있으며, 기업 내부에서도 바람직한 혁신활동 연계방안에 대해서 많은 고민을 하고 있는 실 정 임. 따라서 이러한 혁신활동을 잘 이해하고 통합할 수 있는 방안이 필요 할 것이며, 여기에서는 이것들을 연계한 경영 전략을 제시하고자 한다. 6시그마와 PI의 특징을 살펴보면, 비즈니스 리엔지니어링은 급격하게 변화하는 프로세스의 구성을 의미하는 것으로 볼 수 있으나 PI는 보다 포괄적인 개념이다. 즉, 새로운 작업전략(Work Strategy)의 비전설정과 실질적인 프로세스 디자인 활동을 포함한다. 또한 기술적 차원, 인간적 차원, 조직적 차원등 다차원적 변화의 추진과 실행을 의미한다. 반면에 6시그마는 고객의 요구(Customer Requirement)를 명확히 이해하고 이에 대응하는 기업의 모든 활동을 Top Down시각에서 합리적인 전사 표준을 통해 측정, 평가 후 도출되는 문제점 및 개선 사항에 대해 개선 프로세스에 따라 TFT(Task Force Team) 활동을 지속적으로 전개함으로써 총체적 고객만족을 구현하는데 궁극적인 목적을 둔다. 이러한 경영혁신 활동은 구성원의 참여를 기반으로 하며, 이에 대한 권한 위임과 더불어 지속적인 지원을 바탕으로 제품 및 서비스에 영향을 미치는 모든 부문에 걸쳐 영역 제한 없이 실시하는 것을 의미한다. 따라서 6시그마는 결코 PI를 대체할 수 없으며 상호 보완적 관계로 연계시켜 추진하는 것이 바람직하다.

  • PDF

The effect of Forms of Openness and the Appropriation Mechanisms on Product Innovation (개방성의 형태와 전유성 메커니즘이 제품혁신에 미치는 영향)

  • Shin, Seohwa;Huh, Moon-Goo
    • Journal of Technology Innovation
    • /
    • v.28 no.1
    • /
    • pp.53-80
    • /
    • 2020
  • Recent studies focus on how open innovation strategies affect innovation in enterprises, but lack research related to the forms of openness. There is also a paradox that an entity should open up for open innovation but also protect its innovation. In this regard, the need for research on innovation protection has expanded. Therefore, this study looked at the effect of the form of openness on product innovation, and explored how the relationship between the form of openness and product innovation depends on the appropriation mechanisms. This study used data from the Korean Innovation Survey(KIS), which was developed and distributed by the OECD. The main findings of this study are summarized as follows. First, the forms of openness has a positive effect on product innovation. Specifically, external search has had a positive impact on exploitative innovation, and collaboration has shown to have a positive impact on exploratory innovation. Second, the appropriation mechanisms has a positive moderating effect on the relationship between the forms of openness and product innovation. Specifically, it was shown that formal appropriation mechanisms had a positive effect on the relationship between external search and product innovation, and that informal appropriation mechanisms had a positive effect on the relationship between collaboration and exploratory innovation. This study is expected to contribute to: First, this study has divided the forms of openness into external search and collaboration, unlike the existing method, and thus identified the type of product innovation and the appropriation mechanisms and forms of openness by identifying the impact on product innovation. Second, depending on the characteristics of the appropriation mechanisms, it was identified that it had the moderating effect on the forms of openness and the relationship of product innovation, so that depending on the type of openness and the type of product innovation, the type of appropriation mechanisms more suitable was identified.

A Study on the Effect of Core Competencies and Value Innovation Strategies on Business Performance in the Manufacturing Industries (제조기업의 핵심역량 및 가치혁신전략이 기업성과에 미치는 영향에 관한 연구)

  • Rho, Hyung-Jin
    • Journal of the Korea Society of Computer and Information
    • /
    • v.17 no.4
    • /
    • pp.155-161
    • /
    • 2012
  • The purpose of this paper is to analyze the structural relationship of the impact on the business performance when it pursues resource based production strategies, nurtures core competency, develops core product lines and innovate its business models as part of a strategy of value innovation and to validate how the nurturing core competency can have an impact on the execution of the value innovation strategies. This paper confirms that there is a structural relationship, which is logically and conceptually valid, among the core competence, value innovation strategies and business performance of manufacturing companies. In order to maximize the business performance which is the eventual objective of a company, it must strategically nurture its core competence, which will be a main driver of the future competitiveness and diversify its management based on the value innovation strategies.

A Process Model of Architectural Innovation: The Case of Vibration Motor Development in Cellularphone Industry (아키텍처 혁신의 과정 모델: 휴대폰용 진동모터 개발 사례를 중심으로)

  • Kim, Heesung;Kim, Youngjin
    • Journal of Technology Innovation
    • /
    • v.23 no.4
    • /
    • pp.245-287
    • /
    • 2015
  • Architectural innovation is being regarded as one having major influence on the rate of performance improvement, even if this type of innovation does not show the highest level of technological discontinuity. Radical innovation firms who made a breakthrough product new to an industry, approach a certain point of time in which the speed of performance improvement very slows down, if architectural efficiency is not improved. At this time, this firm's prior experience in developing inferior, but very creative radical product architecture might work as paradoxical impediments to architectural innovation, the following important event. This study intends to understand the relationship between shifts in market needs and technological problem solving strategy, which exist before. after, and during architectural innovation, based on conceptual framework in which both stage and problem solving perspectives are combined. Korean SME, JAHWA Electronics could succeed in diffusion of vibration motor, by overcoming technological mental model locked in seemingly successful first generation architecture of coin type vibration motor. In-depth single case study including interviews and active participative observations was carried out for building longitudinal understanding of this innovation concept.

A Data-Driven Approach and Network Analysis of Technological Innovation Resources in SMEs (데이터 기반 접근법을 활용한 중소기업 기술혁신자원의 네트워크 분석)

  • Kyung Min An;Young-Chan Lee
    • Knowledge Management Research
    • /
    • v.24 no.4
    • /
    • pp.103-129
    • /
    • 2023
  • This study aims to analyze the network structure of technological innovation resources in SMEs, especially manufacturing firms, and reveal the differences between innovative and non-innovative firms. The study first analyzes connection centrality, flow-mediated centrality, and power centrality for all firms, and derives structural equivalence through CONCOR analysis. Then, the network structure of innovative and non-innovative firms was compared and analyzed according to innovation performance and creation. The results show that entrepreneurship and corporate innovation strategy have a significant impact on the analysis of technological innovation resources of all firms. According to the CONCOR analysis, the innovation resources of SMEs are organized into seven clusters, which can be defined as intrinsic product innovation resources, competitive advantage promotion resources, cooperative activities resources, information system resources, and innovation protection resources. The network analysis of innovative and non-innovative firms showed that innovative firms focused on enhancing competitiveness and improving quality, while non-innovative firms tended to focus more on existing products and customers. In addition, innovative firms had eight clusters, while non-innovative firms had six clusters, suggesting that innovative firms utilize resources diversely to pursue structural change and new value creation, while non-innovative firms operate technological innovation resources in a more stable form. This study emphasizes the importance of entrepreneurship and corporate innovation strategy in SMEs' technological innovation, and suggests that strong internal efforts are needed to increase innovativeness. These findings have important implications for strategy formulation and policy development for technological innovation in SMEs.