• Title/Summary/Keyword: 혁신의 강도

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Lean Startup and New Product Innovation - Focused on Idol TWICE Case - (린스타트업과 신제품 혁신 - 아이돌 가수 트와이스 사례를 중심으로 -)

  • Kim, Jung-Rae
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.5
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    • pp.47-57
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    • 2019
  • New product innovation is a key component of a company's survival and sustained growth. With the rapidly changing market environment and global infinite competition, The importance of innovative new product development is growing. In the domestic entertainment industry, Competition is intensifying, and many companies are focusing on developing innovative new products in order to secure continuous competitive advantage in the era of global infinite competition. The problem is that as the intensity of competition increases and the idol production system develops more and more, The costs of planning and marketing are increasing. The fair trade commission estimated the cost of creating an idol group to be about 1 billion won, and some large entertainment companies claim that the investment cost is about 20 ~ 3 billion won. Lean startup is attracting attention as an innovation framework for sustainable competitive advantage of companies. But, there are not many related studies in Korea despite the growing interest. In particular, Case studies that can help to establish specific strategies are limited. Therefore, this study analyzed the successful case of JYP Entertainment's idol singer TWICE who succeeded in new product innovation and suggested practical implications. Theoretically, This study extended the Lean startup to the entertainment industry and suggested practical implications as the basic data for establishing the innovation strategies for the idol singers of domestic entertainment companies.

Antecedents of Technological Innovation Orientation and Its Impact on Technological Innovation Performance: A Case of Korean IT SMEs (기술혁신지향성의 선행요인과 기술혁신성과에 미치는 영향: 국내 IT 중소기업 사례)

  • Moon, Chang-Ho;Kim, Si-Yeon
    • Journal of Technology Innovation
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    • v.24 no.1
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    • pp.49-84
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    • 2016
  • The importance of technological innovation orientation, which denotes the firm's general direction of thought toward steadily pursuing and promoting technological innovation in the long run for its viability and competitiveness, is on the rise. Although the technological innovation orientation has conceptually and practically important implications for securing the firm's sustainable competitive advantage, to date there has been limited research systematically analyzing the role of the technological innovation orientation for the firm's successful technological innovation and performance. Recognizing such deficiency in previous research regarding technological innovation orientation, this study selected internal and external critical factors which might affect the technological innovation orientation, and proposed and empirically examined a research model and hypotheses demonstrating the contingency relationships among the antecedent factors, technological innovation orientation and technological innovation performance. In the proposed research model, the selected antecedents of technological innovation orientation included two internal factors of CEO's technical-function experience and cross-functional integration and two external factors of environmental uncertainty and intensity of competition, and eventually it was suggested that these antecedent factors affected the firm's technological innovation performance via the technological innovation orientation. In addition, the research model suggested that the two environmental factors of environmental uncertainty and intensity of competition had a positive moderation effect on the relationship between technological innovation orientation and technological innovation performance. Analysis of data on sample of 86 Korean IT SMEs showed that CEO's technical-function experience, cross-functional integration and environmental uncertainty had a positive impact on the firm's technological innovation orientation and that the technological innovation orientation positively influenced the firm's technological innovation performance. The results also revealed that environmental uncertainty positively moderated the relationship between the firm's technological innovation orientation and technological innovation performance. The theoretical and practical implications for the results of this study were discussed.

e-Goverment Software of Development Quality Evaluation Metrics (전자정부 소프트웨어 품질평가 메트릭 개발)

  • Jin, Jin-yu;Ha-Yong, Lee;Hae-Sool, Yang;Bae-Kenn, Kang;Sang-Won, Kang;Dae-Suk, Jeon;Joo-Li, Lee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2008.11a
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    • pp.459-461
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    • 2008
  • 오늘날 전자정부는 초고속 정보통신망과 네트워크, 인터넷 기반기술을 이용한 정부간, 정부와 시민, 기업간 다양한 분야에 원활한 행정서비스를 제공하고 있다. 지금까지 일반 패키지 소프트웨어나 임베디드 소프트웨어 등에 관한 품질평가기술 개발 연구는 다양하게 진행해 왔지만 전자정부 소프트웨어에 대한 연구는 활발하지 못한 실정이다. 본 연구에서는 ISO/IEC 12119와 ISO/IEC 9126 및 ISO/IEC 14598을 기반으로 전자정부 소프트웨어의 품질요구사항을 체계화하고 전자정부 소프트웨어 품질평가를 위한 메트릭을 시험모듈 형식으로 구축하고 이를 적용하기 위한 시험표를 구축하였다.

EVA를 이용한 기업의 성과평가에 대한 소고

  • 강나라;현창희
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2004.05a
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    • pp.37-47
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    • 2004
  • 기업의 경영자 및 투자자들은 당해 기업의 성과평가에 지대한 관심을 가지고 있다. 성과평 가에 사용되는 지표로는 당기순이익, 주당순이익, 자본자본이익율 등의 여러 지표가 사용되어 왔으나, 경제적 실질을 반영하기에는 발생주의에 기초한 기업회계의 한계로 인하여 기업가치평가의 실질적인 지표로 활용하기에는 한계를 지적 받고 있다. 이에 대한 대안으로 EVA(Economic Value Added)가 제시되었고, EVA에 대한 관심이 증대되고 있다. 이에 본 논문은 EVA의 기업가치와의 관계를 고찰하고 EVA의 활용방안을 제시 하고자 한다

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A Content Analysis on the Biomedical cluster: Focusing on the case of HongReung Digital Healthcare InnoTown (바이오·의료 클러스터 조성 및 활성화 방안에 대한 내용분석 연구: 홍릉 디지털 헬스케어 강소특구 사례를 중심으로)

  • Park, Kyuhong;Kim, Taehyung;Park, Yeonsoo;Song, Changhyeon
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.761-776
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    • 2022
  • For fostering the biomedical industry, the formation of a high-tech-based innovation cluster is continuously being promoted. Accordingly, studies dealing with domestic clusters are being conducted based on case studies on major overseas clusters, but they are limited to a single case. In this paper, content analysis was used based on the literature about innovation clusters and bio-medical industry to comprehensively summarize the factors to be considered for the creation and activation of bio-medical clusters. Subsequently, the factors derived through content analysis were applied to the case of the Hongreung Innotown. The requirements for the successful creation of the Hongreung Innotown, it is required to improve settlement conditions, prepare systems to create start-up culture, and revitalize translational research, attract investment, and cooperate and connect with local clusters.

A Study on Factors Affecting Innovation Capability and Innovation Performance: Focused on SMEs Entering Overseas Market (혁신역량과 혁신성과에 영향을 주는 요인에 관한 연구: 해외시장진출 중소기업을 대상으로)

  • Lee, Youngdeuk;Kang, Myungsoo;Kim, Byoungjai
    • The Journal of Small Business Innovation
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    • v.20 no.2
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    • pp.1-16
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    • 2017
  • The purpose of this study is to investigate the factors affecting innovation capability and innovation performance of midsize company entering overseas market. More specifically, in terms of managerial, organizational, and employee - level factors, we set leadership, operating system, and taking charge at work as variables influencing innovation capability and tried to understand the effect of innovation capability on innovation performance through empirical studies. In addition, we examined the differences in the influence factors on innovation capability and the effect on innovation performance in the home country and overseas countries. As a result of the empirical analysis, all of the influence factors had a positive effect on the innovation capability and the innovation capability had a positive effect on the innovation performance. The degree of influence was in the order of operating system, leadership and taking charge at work. In China, there is no significant difference in the order of operating system, leadership and taking charge at work. In the case of Korea, operating system and leadership have a positive effect, but the employee's taking charge at work does not affect innovation capability. The results of this study are as follows. First, it is necessary to enhance innovation capability in accordance with local characteristics. In Korea, there are additional activities to induce employee's taking charge at work is required for improved innovation capability and innovation performance.

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A Relationship between Innovation Capability and Performance: Differences in Firm Development Stages (중소기업의 기술혁신역량과 혁신성과의 관계: 성장단계별 차이)

  • Kang, Shinhyung;Park, Sangmoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.2
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    • pp.91-100
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    • 2018
  • Small and medium enterprises (SMEs) endeavor to overcome the adverse resource conditions and secure competitive advantage through technological innovation capability. Prior studies have focused on the overall or specific dimensions of technological innovation capability, and examined their performance impact. However, there has been less scholarly attention on the dynamic characteristics such as the relative importance of technological innovation capability or its performance impact at the different growth stages of a firm. In this vein, this study investigates the relationship between SME innovation capability and innovation performance at each growth stages of a firm. Based on the empirical analysis of manufacturing SMEs in Korea, we found that all dimensions of technological innovation capability had positive effects on innovation performance. However, each dimension of technological innovation capability had different effect on innovation performance by the growth stages. The planning capability can improve innovation performance at the growth and maturity stages. Manufacturing capability can have positive effect on innovation performance at the maturity stage. Both of new product development capability and commercialization capability contribute to innovation performance at all of the growth stages. This study suggests the guidelines for enhancing technological innovation capability at the different growth stages of SMEs. It also provides policy implications for the design and operation of growth-stage specific programs. Finally, the limitations of the research and future research directions are presented.

ICT Living Lab as User-driven Innovation Model: Case Analysis and Implication (사용자 주도형 혁신 모델로서 ICT 리빙랩 사례 분석과 시사점)

  • Seong, Jiun;Park, Inyong
    • Journal of Science and Technology Studies
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    • v.15 no.1
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    • pp.245-279
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    • 2015
  • The new innovation model that deals with agenda as sustainability, quality of life, societal challenges is emerging as NIS(National Innovation System) is needed to transit to post catch-up and creativity. To achieve this objective, there is a growing need for enhancing usage of ICT, end-user's needs, prolification of R&D results and social impact. Living Lab is the new innovation model that end-user's participation, co-work/network within actors and usage of user's experience and This study deal with Living Lab related R&D of ICT-based service from co-work with end-users. Example cases are Turku Archipelago Living Lab in Finland, and Living Lab projects in EU, EIT ICT Labs and ELLIOT. And the focus of case analysis is that reflection of user's needs and experience, and aspect of ICT usage.

중국의 경영여건 및 중국 진출기업의 글로벌 경쟁력 강화 방안

  • U, Yeong-Hwan
    • The Optical Journal
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    • s.113
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    • pp.20-22
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    • 2008
  • 중국 진출기업의 경영환경이 과거에 비하여 그 매력도가 현저히 떨어지고 있는 점은 사실이다. 그러나 중국 정부의 정책변화 등 부정적인 요소가 많음에도 중국은 전 세계 다국적 기업의 90% 이상이 진출해 있는 명실상부한 세계경제의 중심지이다. 우리나라와는 한자를 바탕으로 한 문화적 동질감.지리적인 이점.우호적인 국민정서 등의 면에서 여전히 매력적인 활용의 대상이다. 따라서 중국에 진출한 한국기업이 생존하고 국제경쟁력을 갖추기 위해서는 가장 먼저 중국을 생산기지 개념이 아닌 확대된 내수시장으로 보고 기술력 우위 확보를 위해 끊임없이 R&D에 투자해야 한다. 또한 강도 높은 현지화 전략 추진, 강력한 경영혁신과 원가절감 활동 등이 무엇보다 절실하다.

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The Influence of Negative Emotions on Customer Contribution to Organizational Innovation in an Online Brand Community (온라인 브랜드 커뮤니티 내 부정적 감정들이 기업 혁신을 위한 고객 기여에 미치는 영향)

  • Jung, Suyeon;Lee, Hanjun;Suh, Yongmoo
    • Journal of Internet Computing and Services
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    • v.14 no.4
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    • pp.91-100
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    • 2013
  • In recent years, online brand communities, whereby firms and customers interact freely, are emerging trend, because customers' opinions collected in these communities can help firms to achieve their innovation effectively. In this study, we examined whether customer opinions containing negative emotions have influence on their adoption for organizational innovation. To that end, we firstly classified negative emotions into five categories of detailed negative emotions such as Fear, Anger, Shame, Sadness, and Frustration. Then, we developed a lexicon for each category of negative emotions, using WordNet and SentiWordNet. From 81,543 customer opinions collected from MyStarbucksIdea.com which is Starbucks' brand community, we extracted terms that belong to each lexicon. We conducted an experiment to examine whether the existence, frequency and strength of terms with negative emotions in each category affect the adoption of customer opinions for organizational innovation. In the experiment, we statistically verified that there is a positive relationship between customer ideas containing negative emotions and their adoption for innovation. Especially, Frustration and Sadness out of the five emotions are significantly influential to organizational innovation.