• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.2
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• pp.195-203
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• 2018

With the explosion of SNS(social network services) users, the social commerce market has emerged as a new consumer market, and will continue to grow in recent years. Despite the market environment, however, studies are lacking as to the causes of frustration that are hurting social commerce activation. This study is based on the 'Hezbollah' 2 Factor Theory and is a study of social commerce users' satisfaction and frustration factors. For this purpose, social commerce site characteristics and user characteristics were first derived from interviews and literature reviews to confirm their relationship to satisfaction and dissatisfied products. The results showed that the price discount rate, diversity, regional infrastructure, and e-commerce familiarity resulted in the impact on the definition of satisfaction, while the price discount rate, interoperability and innovation resulted in the definition of unsatisfactory goods. It also showed that satisfaction affects the definition of intended use. In particular, the price discount rate was found to be the only factor affecting the definition of unsatisfactory as well as affecting the definition of satisfaction.

• Journal of Fashion Business
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• v.19 no.2
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• pp.69-84
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• 2015

The objective of this study is to investigate the intention to adopt smart wear, based on extended UTAUT model. We examined the effects of performance expectancy (PE), effort expectancy (EE), hedonic motivation (HE), social influence (SI), facilitating conditions (FC), and price value (PV) on the intended adoption of smart watch and smart shoes, respectively. In addition, moderating effects of gender, age, and innovation resistance were examined. An online survey was conducted, comprised of 2030 consumers who were aware of smart watch or smart shoes. In total, 393 responses were analyzed. About 50.4% were male, and 44.8% were in their 20's. An exploratory factor analysis generated five factors - PE & HM, EE, SI, FC, and PV- which were employed as independent variables in the multiple regression models. PE & HM, PV, and SI influenced on the intention to use both smart devices. FC showed the significant effect only on the intention to adopt the smart watch. In terms of gender differences, SI and PV were the important predictors of the intention to adopt the smart watch in the female group only. With respect to age difference, SI was very effective in explaining the intention of individuals in their 30's to adopt smart wear. Among the low innovation resistance group, SI was significant predictor, while PE & HE and PV were significant among the high resistance group. The findings provide useful information about the possibility of the adoption of smart wear, and new insight into market segmentation.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.919-933
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• 2018

Recently, the textile and fashion industry has adopted 3D printing technology, through which filaments are accumulated continuously in the form of sections to produce digitalized three-dimensional fashion products. Little research has been done regarding the consumer perspectives on 3D printed fashion product. Therefore, the purpose of this study was to investigate the effects of consumer innovativeness, uniqueness, and perception factors on consumer attitudes and purchasing intentions for 3D printed fashion products. A questionnaire was given to consumers living in Seoul and Kyunggi, South Korea. The data obtained from the 159 completed questionnaires was analyzed by regression analysis, factor analysis, and Cronbach's alpha using SPSS 24.0. The results were as follows: First, consumer innovativeness and uniqueness, in descending order, positively affect the perceived social image. Consumer innovativeness positively affects perceived aesthetics and consumer uniqueness positively affects perceived novelty. Second, social image has a positive effect on consumer attitudes to 3D printed fashion products. Third, consumer attitude positively affects purchasing intentions towards 3D printed fashion products. Fourth, consumer innovativeness and uniqueness, in descending order, have a positive effect on consumer attitudes and purchasing intentions for 3D printed fashion products. Fifth, social image and novelty, in descending order, positively affect purchase intentions for 3D printed fashion products. Therefore fashion firms should develop their marketing strategy to focus on innovative, unique consumers as a main target and aim to enhance buyers' social image by using 3D printed fashion products.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.4
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• pp.79-98
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• 2019

In this paper, the security behaviors and attitudes related with the personal information of teenagers were investigated using empirical data based on rational behavior theory and protection motivation theory. An experiment for teenagers was conducted on Excel and the statistical packages (i.e., SPSS 21.0 and SmartPLS2.0.M3) to see how self-efficiency, security attitude, security intention and individual innovation affect their security behaviors. The experimental results showed that the security behaviors and attitudes of teenagers between internet and information devices are closely related, and the social influences can affect personal self-efficacy and security attitudes. Finally, we can know that teenagers should recognize the importance of security and protect their personal information safely through continuous education and training so that they can be linked to security behaviors.

• 산업혁신연구
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• v.34 no.3
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• pp.215-244
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• 2018

This paper explores the relationship between Korean companies' organizational culture and organizational effectiveness. The description of organizational culture is based on Denison's four traits of organizational cultures: involvement, consistency, adaptability, and mission. Organizational effectiveness was measured by job performance, job satisfaction, and retention. A survey was conducted in South Korea during the summer of 2016 and received 179 responses. A multiple regression analysis was used to establish the direct and indirect effects of the exogenous variables on the three endogenous variables through path analysis. The results provided evidence that employees strongly perceived a company's four cultural traits and indicated that these characteristics were positively related to employees' behaviors toward organizations as well as employees' satisfaction and retention intention. This research contributed to the organizational literature by adding that a definition of organizational culture based on Denison's four traits was found to be measurable and to be related to important organizational outcomes.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.249-267
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• 2021

The use of big data accumulated along with the progress of digitalization is bringing disruptive innovation to the global agricultural industry. Recently, the government is establishing an agricultural big data platform and a support organization. However, in the domestic agricultural industry, the use of big data is insufficient except for some companies in the field of cultivation and growth. In this context, this study identifies factors affecting the intention to use big data in terms of technology, organization and environment, and also confirm the moderating effect of technical field, focusing on agricultural ventures which should be the main entities in creating innovation by using big data. Research data was obtained from 309 agricultural ventures supported by the A+ Center of FACT(Foundation of AgTech Commercialization and Transfer), and was analyzed using IBM SPSS 22.0. As a result, Among technical factors, relative advantage and compatibility were found to have a significant positive (+) effect. Among organizational factors, it was found that management support had a positive (+) effect and cost had a negative (-) effect. Among environmental factors, policy support were found to have a positive (+) effect. As a result of the verification of the moderating effect of technology field, it was found that firms other than cultivation had a moderating effect that alleviated the relationship between all variables other than relative advantage, compatibility, and competitor pressure and the intention to use big data. These results suggest the following implications. First, it is necessary to select a core business that will provide opportunities to generate new profits and improve operational efficiency to agricultural ventures through the use of big data, and to increase collaboration opportunities through policy. Second, it is necessary to provide a big data analysis solution that can overcome the difficulties of analysis due to the characteristics of the agricultural industry. Third, in small organizations such as agricultural ventures, the will of the top management to reorganize the organizational culture should be preceded by a high level of understanding on the use of big data. Fourth, it is important to discover and promote successful cases that can be benchmarked at the level of SMEs and venture companies. Fifth, it will be more effective to divide the priorities of core business and support business by agricultural venture technology sector. Finally, the limitations of this study and follow-up research tasks are presented.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.1-21
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• 2020

Recently, the emergence of new technologies caused by the Fourth Industrial Revolution caused a great change not only in the overall society but also in the retail industry. In the retail industry, unmanned stores based on new technologies have emerged, changing the consumption behavior of consumers. In particular, the global pandemic caused by COVID-19, which appeared in December 2019, raised social risks, and as a result of this, the beginning of the non-face-to-face era, interest in unmanned stores is increasing. In this study, the effects of benefits factors (perceived usefulness, perceived economics, perceived enjoyment, relative advantages) and sacrifice factors (perceived risk, technicality) perceived by unmanned store users on continuous use intention through perceived value. In addition, it is a study to test through empirical analysis what role the social risk from COVID-19 plays in the process of consumption through unmanned stores. The purpose of this study is to provide strategic implications for the activation of unmanned stores in the non-face-to-face era. In this study, a total of 293 copies of data were collected for users of unmanned stores for hypothesis testing. In addition, the collected data was analyzed using SPSS 21.0 and AMOS 21.0 statistical programs. The results of the study are summarized as follows. First, it was found that the perceived benefits (perceived usefulness, perceived economics, perceived playfulness, and relative advantages) of unmanned stores all had a significant positive effect on perceived value. Second, it was found that all perceived sacrifices (perceived risk, technicality) of unmanned stores had a significant negative effect on perceived value. Third, it was found that the perceived value of unmanned stores had a significant positive effect on the intention to continue use. Finally, the social risk from COVID-19 has been shown to play a moderating role when the perceived sacrifice of unmanned stores affects the perceived value.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.23-40
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• 2023

This study examines the customer value factors affecting the intention to continue using the mobile app of department stores, which are traditional offline retailers, in the retail industry that is rapidly digitalizing and becoming mobile. This study clarifies multidimensional customer value in three dimensions; functional, convenience, and social. Functional value refers to the integrated channel, and consistent customer experience provided between channels in the omnichannel retail environment, while convenience value is the convenience of saving time and effort save while customers use a mobile app. Social value refers to the improvement of social approval or social self-concept occurring due to the use of products or services related to green marketing within the mobile app of the department store. The influence of each on the dependent variable, the mobile app's continuous use intention, was analyzed by using the three dimensions of customer value as independent variables. Data was collected from customers who have a history of using the mobile app of Shinsegae Department Store in Korea, and a confirmatory analysis was conducted using Smart PLS 4.0. The analysis results showed that all three dimensions of customer value; functional value, convenience value, and social value, had a positive (+) influence on customers' intention to continue using the mobile app, and the influence of functional value had the greatest impact. As functional value appears to be the most important influencing factor due to the omnichannel retail trend by advancement of technology, it suggests that it is important for department stores, and offline retailers, to provide integrated channels. This provides insights into the direction of customer-centered strategy formulation for activating department store mobile apps and suggests basic analytical data for customized services and marketing activities that department stores can effectively meet the changing expectations and demands of customers through new mobile channels rather than existing offline channels.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.676-690
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• 2020

This study proposes a research model that examines the impact of perceived technological innovativeness on curiosity and fun, which influence revisit and word-of-mouth intentions for an augmented reality store. Data was collected from 189 female consumers in their 20s and 30s living in the Seoul metropolitan area using a convenient sampling method. The results of the study were summarized as follows. First, perceived technological innovativeness was found to have positive effects on curiosity and fun. Second, curiosity had a positive relationship with fun. Third, curiosity had positive effects on revisit and word-of-mouth intention toward the augmented reality store, while fun had no effect on revisit and word-of-mouth intention. Fourth, curiosity mediated the relationship between perceived technological innovativeness and revisit intention, and between perceived technological innovativeness and word-of-mouth intention. The introduction of innovative technology in the offline store leads to a positive response through curiosity rather than fun; therefore, it is suggested that fashion companies develop and utilize augmented reality content that stimulates more curiosity.

• Proceedings of the Korea Technology Innovation Society Conference
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• 1998.05a
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• pp.7-7
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• 1998

새로운 밀레니엄을 불과 몇 년 앞둔 지금 우리는 정치.경제.사회.문화.과학기술 등 전 분야에 걸쳐 전개되고 있는 역동적인 변화를 몸소 체험하고 있다. 냉전시대의 종식 이후 세계의 정치 구도는 경제패권을 둘러싼 지역화.블럭화의 경향을 보여주고, 플랜트와 하드웨어 중심의 규모의 경제가 기술중심의 소규모화 된 현장중심의 범인의 경제로 전환되는 와중에 있다. 사회.문화적 측면에도 오늘날 우리는 국제화, 다원화, 지방화의 무드 속에서 조직구조의 변화는 물론 이에 따른 인간의 가치관과 생활양식의 변화를 때로는 능동적으로 혹은 피동적으로 체험하고 있다. 한편, 과학 기술 분야의 변화는 거대 에너지와 물자를 활용하는 ‘힘-중심적’ 방향에서 새 사고와 아이디어를 요구하는 ‘지식-중심적’ 방향으로 옮겨가고 있다는 것이다. 이는 과학과 기술에 있어서도 에너지, 재료, 기계 등 대대적으로 활용하는 거시적 과학과 기술로부터 지식, 정보, 통신을 중심에 두는 정밀과학, 정밀기술 쪽으로의 변화가 진행중이라는 것을 의미한다. 사회의 변화와 관련된 교육적 대응의 원리는 두 가지 형태로 집약될 수 있다. 교육은 본질적으로 순응(accommodation)과 적응(adaptation)이라는 서로 상반되는 두 가지 기능을 수행한다. 순응의 원리는 교육의 탄생이래 교육목적의 본질에 해당되는 것으로 기존 사회질서의 유지와 체제 존속을 위해 교육은 과거로부터 전해져 내려오는 의미 있는 문화내용을 엄선하여 미성숙한 학생들에게 전수하고 그들로 하여금 문화와 전통을 계승하도록 하는 사회화에 그 일차적인 목적이 있다는 것이다. 따라서 순응의 원리를 강조하는 교육은 과거 지향적이며 외부의 변화에 대해 수동적인 자세를 견지한다. 한편, 적응의 원리에 입각한 교육은 문화와 전통에 대한 피동적 전승을 넘어서 사회의 변화에 따라 교육체제와 내용을 바꾸는 등 적극적으로 변화에 대응하고, 이러한 변화를 주도할 인간육성에 힘을 기울이는 교육방식을 취한다. 시대적 변화의 소용돌이 속에서 교육은 이제 기왕의 많은 교육적 신화들을 타파하고 뉴 밀레니엄을 준비해야할 기로에 서 있다. 현재의 변화를 슬기롭게 대처하고 미래의 변화에 능동적으로 적응하는 인간을 육성하기 위한 오늘날 교육의 사명은 우선 미래사회를 위한 교육정책의 방향을 수립하는 일이다. 교육정책은 국가의 교육방침으로서 현실 교육문제의 해결도 중요하지만 미래의 발전을 기약할 수 있는 장기적인 비젼과 목표 속에서 정립될 필요가 있다. 이러한 의도하에 본 연구는 21세기를 대비한 교육정책의 방향을 탐색하고 그에 따른 정책적 과제를 제시하는 데 그 목적이 있다. 이러한 목적하에 본고는 \circled1 과거 우리 나라의 교육정책을 반성적으로 회고하고, \circled2 미래사회에 대한 전망과 교육적 시사점을 분석하며, \circled3 마지막으로 21세기의 변화에 적응하기 위한 교육정책의 방향과 과제를 내용으로 제시하고자 한다.