• Journal of Venture Innovation
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• v.7 no.1
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• pp.201-223
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• 2024

This study undertook an empirical analysis to examine the impact of various factors on entrepreneurial intention among young people, with a particular focus on the role of startup mentoring. Employing a survey distributed nationwide, data from 250 valid respondents were subjected to structural equation modeling to investigate these dynamics. The analysis uncovered that workplace stress, subjective norms, and perceived behavioral control positively influence the entrepreneurial intentions of youth. Meanwhile, technological constraints negatively affected these intentions. The study did not explore the potential effects of future uncertainty and the burden of failure. Significantly, it was found that startup mentoring plays a crucial role in mitigating the negative impacts that may deter young individuals from pursuing entrepreneurship. Mentoring was instrumental in reducing negative influences, thereby fostering a more conducive environment for entrepreneurial ambition. By integrating the Push-Pull-Mooring (PPM) and Theory of Planned Behavior (TPB) models, this research not only validates these frameworks within the context of youth entrepreneurship but also underscores the essential function of startup mentoring in enhancing entrepreneurial intentions. The insights from this study highlight the importance of mentoring programs in nurturing the entrepreneurial spirit among the youth, suggesting that targeted mentoring support can play a pivotal role in overcoming barriers to entrepreneurship.

• Journal of Venture Innovation
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• v.7 no.3
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• pp.141-157
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• 2024

This study investigated the factors influencing the fear of failure in starting a business among the MZ generation(Millennials and Generation Z). The research focused on financial, psychological, and behavioral factors affecting this fear of failure and employed empirical analysis using structural equation model on data collected from 200 members of the MZ generation. Key findings included: Financial factor(lack of accessible finance) significantly increased the fear of startup failure. Psychological factors(aversion to risk and aversion to stress) also significantly contributed to the fear of failure. The influence of behavioral factor(aversion to hard work) on fear of failure was not statistically significant. Among these, aversion to stress had the strongest impact, followed by aversion to risk and lack of accessible finance. Fear of startup failure was found to have a significant negative effect on the intention to start a business among the MZ generation. Furthermore, fear of startup failure mediated the relationship between psychological factors(aversion to risk and aversion to stress) and behavioral factor(aversion to hard work) and entrepreneurial intention. However, the mediating effect between financial factor(lack of accessible finance) and entrepreneurial intention was not tested. These findings contributed academically by offering a more detailed analysis of factors affecting entrepreneurial intentions compared to previous studies. Practically, the results suggested ways to mitigate the fear of failure to enhance the entrepreneurial intentions of the MZ generation.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.253-261
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• 2014

The purpose of this study is to explore the factors affecting purchase intention of smartphone in Chinese university students. We have identified five independent variables that affecting purchase intention of smartphone, which include price, compatibility, security, social influence and consumer innovations. We test the degree of influence of these five variables on customer satisfaction eventually and on purchase intention. To prove the hypothesis, we performed questionnaire investigation in Qingdao University. and final date of 187 samples were analyzed by using SPSS18.0 program. The result of hypothesis verification is the followings: As the independent variables of compatibility and consumer innovations are affects satisfaction; the price, security and social influence are not affects satisfaction and the satisfaction as the parameter affects the purchase intention which is the dependent variable in this study in Chinese university students. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.29-47
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• 2004

This study examined the determinants of customer satisfaction in credit card service which has grown rapidly. We are interested in the determinants that affect intention of re-use and recommendation for the credit card. And in this study we adopt and extend the customer satisfaction factors presented in the literatures of retail banking services. The results show that the factors of corporate, innovativeness, physical & staff service and fee affect the customer satisfaction of the re-use intention. We also find that additional services, innovativeness and physical & staff service are the factors for the customer satisfaction of the recommendation intention. Finally, we discuss the managerial implications with a direction of future studies.

• The Journal of Society for e-Business Studies
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• v.10 no.1
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• pp.1-19
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• 2005

Recently, the mobile game industry is explosively extending and advancing. Nevertheless, although research on IT acceptance has been actively performed, the effective studies have not been accomplished in the acceptance of mobile game. This study, therefore, explores the factors affecting customer's intention to use mobile game. Five external factors(service quality, social influence, instant connectivity, self-innovativeness, and self-efficacy) are proposed to test the several hypotheses. The factors are classified to three dimensions - system, individual, and society. The research model is based on various studies on TAM(Technology Acceptance Model) and mobile service. A survey of mobile game users collected 270 cases, and we used 261 cases for statistical analyses. The analyses show that service quality, instant connectivity, self-innovativeness, and self-efficacy have an indirect effect on the intention to use through perceived usefulness and perceived ease of use. We provide the important factors that should be focused on when an enterprise develops and promotes new mobile game products.

• Journal of Korean Library and Information Science Society
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• v.51 no.1
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• pp.329-347
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• 2020

This study analyzed the effect of app characteristics of the handicapped library on user satisfaction and intention to reuse using the technology acceptance model. As a result, the app's accessibility, convenience, innovation, and reliability have a significant effect on perceived usefulness, and instant accessibility, accuracy, and interactivity have no significant effect. The characteristics of all apps were analyzed to have a significant effect on perceived ease of use. The regression model for perceived ease of use and perceived usefulness was statistically significant. It was found that perceived ease of use and perceived usefulness had a positive effect on user satisfaction and satisfaction was intended to be reused.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.173-187
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• 2017

This study conducts empirical tests on the effects of system characteristics and consumer characteristics on the acceptance of mobile commerce based on extended Technology Acceptance Model. The result from the survey of smartphone users in Seoul and Gyunggi shows that perceived usefulness, ease of use, benefits, and quality of information are positively associated with the acceptance of mobile commerce, and perceived risk is negatively associated with the acceptance of mobile commerce. Furthermore, there exists a difference in the effect of system characteristics on the acceptance of mobile commerce based on divided personal characteristics groups. The study contributes to the industries in that firms can create new applications and build strategies based on the results. Furthermore, the results can be used to find factors that determine the acceptance and use of newly introduced technology base products.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.312-321
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• 2021

With the full implementation of open banking in which both banks and fintech companies participate, changes in the whole society such as new types of products, services, and businesses are taking place. Whenever new systems and environments change, research on technology acceptance by system users has been continued, and this study also verified how the characteristics of open banking affect the perceived ease of use and usefulness of the Technology Acceptance Model, and the intention to use open banking. As a result of the study, it was found that both information provision, service interactivity, and system stability had a significant effect on perceived ease of use, usefulness, and intention to use open banking. In the future, open banking may bring significant benefits to data sharing, financial access, banking infrastructure, product innovation and pricing, but it is also expected to bring unexpected damage. Therefore, domestic financial institutions should actively cope with the situation where the business environment is greatly changing due to the digital environment change, and at the same time actively foster fintech companies and promote innovation in the financial industry.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.541-551
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• 2022

The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.

• Information Systems Review
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• v.18 no.3
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• pp.111-135
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• 2016

The major characteristic of open source software (OSS) is innovativeness. Innovativeness stems from the process of sharing and solving technical problems. This study analyzes the impact of voluntary participation and collaboration of OSS developers on sustained participation in the community based on organizational citizenship behavior and social capital theories. Based on Bolino et al. (2002) and Wasko and Faraj (2005), a research model and hypotheses are developed. A total of 152 OSS developers participated in the survey. The hypotheses are tested by LISREL modeling. The results of analysis show that royalty, social participation, and advocacy participation enhance or positively influence social capital. In addition, reciprocity and shared vision reinforce intention of sustained knowledge contribution. However, the result shows a statistically insignificant relationship between social participation and shared vision and between cohesiveness and intention of sustained knowledge contribution.