• Journal of Distribution Research
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• v.8 no.2
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• pp.85-101
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• 2003

The purpose of this study is to identify the factors that influence the decision of participation in B2B E -marketplaces and explain the nature of their influence on the decision. Using survey data from 135 senior managers in business-to-business firms, the authors analyzed factors affecting the participation intention of e-marketplaces. We found that expected benefits, switching costs, the primary task environment, the secondary task environment, the macro environment, technological opportunism and complimentary asset have a significant relationship with the intention of participation in E-marketplaces. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.5
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• pp.169-185
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• 2009

This study set out to analyze the impacts of convergence products(cell phones, PDAs, IPTV, and portable game consoles) on the consumers' purchase intention and satisfaction. These results of the research model show that usefulness, perceived risk, and communication had significant influences on purchase intention, and usefulness, innovation, perceived risk, and communication on satisfaction. But there were differences according to the product kinds. The results indicate that usefulness, convenience, perceived risk, and communication are the major factors affecting the satisfaction and purchase intention of convergence products and that innovation didn't have much influence on them. And there were small differences among the influential factors according to the kinds of convergence products.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.218-230
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• 2012

This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.2
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• pp.108-115
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• 2018

This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.11a
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• pp.189-190
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• 2019

블록체인의 잠재력이 높은 반면, 아직까지는 현장에서 완전히 검증되지 않은 기술이기 때문에 예상만큼 블록체인의 도입이 이루어 지지 않고 있다. 거래 정보에 대해 제 3의 신뢰기관에서 인증하는 기존의 방식과 달리 블록체인은 네트워크 참여자가 작업증명 등의 방식으로 인증하기 때문에 분산 원장 기술로도 불리는데, 이러한 특성으로 인해 네트워크의 규모가 확대될수록 데이터의 신뢰성 및 투명성이 강화되므로 소비자들의 참여를 촉진하는 것이 ····(중략)····.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.299-300
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• 2018

혁신적이고 파격적인 리듬과 다채로운 관현악법으로 구성된 스트라빈스키의 발레음악 <봄의 제전>은 공상 속 '이교도들의 엄숙한 제전'이라는 장면에서 영감을 얻어 무대음악으로 형상화 시킨 작품이다. 이 작품은 작곡가가 구성하고자 하는 장면을 토대로 만들어진 음악이기 때문에 장면구성을 위한 음악적 요소와 특징이 존재한다. 이것은 분명 연주만을 위한 음악과는 의도하는 바가 다를 것이라고 생각하여 그것을 <봄의 제전>을 통해 분석해보았다. <봄의 제전>은 급변하는 템포와 잦은 변박, 혁신적인 리듬사용을 통해 원시적이고 본능적이며 생명력 있는 장면을 효과적으로 묘사하고 구성하였다. 음악적 분석을 바탕으로 모리스 베자르(Maurice Bejart)와 피나 바우쉬(Pina Bausch)의 안무 작품에 대입하여 실제 안무작품의 장면에서는 어떻게 활용되는지를 알아보았을 때, 세부적인 안무와 연출의 차이는 있지만 장면구성을 위한 특징적인 부분에서는 음악이 의도하는 장면과 같은 맥락의 움직임을 볼 수 있었다.

• Journal of The Korean Association of Information Education
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• v.15 no.2
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• pp.265-275
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• 2011

The purpose of this study was to identify the factors that determined the adoption of digital textbook among elementary and middle school teachers, and to propose and validate a revised Technology Acceptance Model. The study was grounded in the innovation diffusion theory and the attribute factors proposed in the theory were used in the model. More specifically, observability, compatibility, and subjective norms were proposed as external factors and usefulness, easy of use, intention to use were proposed as internal factors in the proposed model. It was found that (a) observability, compatibility, and subjective norms were the main external factors that influenced the teachers' intention to use digital textbook and (b) the revised TAM was validated.

• The Journal of Information Systems
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• v.22 no.1
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• pp.201-223
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• 2013

모바일뱅킹은 빠르게 성장하고있으며 은행서비스의 많은 부분이 모바일뱅킹에서 제공되고 있다. 하지만, 모바일뱅킹을 사용자들이 수용하는데 개인의 혁신성이 어떠한 영향을 미치는지에 대한 연구는 많이 이루어지지 않고 있다. 불행히도 모바일뱅킹은 그 특성상 제한된 화면을 사용자들이 사용하기가 용이하지 않다. 본 연구는 개인혁신성(PI)의 관점에서 모바일뱅킹을 수용하는데 영향을 미치는 요인을 밝히고 자하였다. 특히 다른 정보시스템에서 많이 사용된 지각된 유용성(USF) 및 사용의 용이성(EOU) 변수뿐만 아니라 지각된 즐거움(ENJ)의 요인을 추가하여 모바일뱅킹 수용에서 영향요인을 분석하고자 하였다. 또한, 본 연구에서는 336명의 모바일뱅킹의 사용자들에게 설문을 실시하였으며, 응답자들을 두 그룹(개인 혁신성이 높은 그룹과 낮은 그룹)으로 분류하여 구조방정식모형에서 집단간차이를 분석하였다. 본 연구결과 개인 혁신성(PI) 모바일뱅킹 수용에 영향을 미치는 것으로 분석되었다. 세부적으로 분석해 보면 개인혁신성이 높은 그룹이 낮은 그룹 보다 더 많은 영향을 받는 것으로 분석되었다. 특히, 사용의도와 사용의 유용성 그리고 지각된 즐거움 사이의 경로계수 값의 크기가 개인혁신성이 높은 그룹이 낮은 그룹보다 높았다. 여기서 지각된 즐거움의 경우 개인 혁신성이 높은 그룹이 낮은 그룹 보다 더 많은 영향을 받는 것으로 분석되었다. 이러한 연구의 결과는 모바일뱅킹 서비스의 성장과 확대에 실무적으로 사용할 수 있을 것으로 분석된다.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.226-241
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• 2014

This study was intended to find out the factors affecting the efficacy and purpose of starting new business after their retirement of middle-aged office workers. The study also analyzed the relationship among these factors, founder's innovational mind, achievement desire, risk-taking mind and family support. For the purpose, questionnaires were collected 346 middle-aged employees working in Seoul and Kyonggi-do area. The findings were as follows. First, personal achievement desire and risk-taking mind strongly affected the efficacy of starting new business. Second, innovational mind, achievement desire and risk-taking mind had a positive effect on the purpose of starting new business. Third, family support had a moderate effect between achievement desire and the efficacy of the starting new business.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.415-425
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• 2017

The purpose of this study is to examine the effect of perceived enjoyment and user's characteristics on the intention of continuous use when users play social network games on a mobile device. In addition, the study empirically investigated the mediating effect of flow experience in this process. To fulfill the purpose, this study conducted a survey on 244 college students and collected data. When the collected data was analyzed, the followings were known. First, perceived enjoyment, and both self-efficacy and innovation propensity of user's characteristics turned out to have a positive (+) effect on the intention of continuous use in mobile social network game. Second, in the process, it was known that flow experience played a mediating role. These findings are expected to be useful data in developing game contents of high quality or making a marketing strategy for continuous improvement of online social network game industry. In addition, future studies are expected to generalize the research to various age groups.