• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.635-646
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• 2006

The purpose of this study was to determine if personality types affect hair style and clothing image. Personality types was applied using Myers-Briggs Type Indicator(MBTI). Subjects were 101 students at Keimyung University in Daegu, Korea. Data analysis was performed using SPSS package, which included ANOVA, t-test and ${\chi}^2-test$. The results were summarized as follows. 1. There was only significant relationship between hair style and personality type. Sensing type preferred hair wave style than intuition type. 2. There were several significant differences between clothing image and personality type. Extroversion preferred avantgarde clothing image more than introversion type. Intuition type preferred exotic and avantgarde clothing image more than sensing type. Feeling type preferred active clothing image more than thinking type. Judging type preferred elegance clothing image more than perceiving type. 3. There was significant relationship between hair style and clothing image preference by personality types in college students. Intuition type preferred exotic and avantgarde clothing image and waveless hair style.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1672-1682
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• 2006

Attitudes about the ideal body are influenced by media, including fashion magazine advertisements. The purpose of our study was to analyze the ideal body image for males and females in contemporary society. We analyzed the contemporary ideal gender image through the examination of physical characteristics(body type, age), and fashion styles(hair, make up, supplements, clothing styles, body exposure) in fashion advertisements published in Gentlemen's Quarterly(GQ) and Vogue issued during 2002. The results indicate some blurring in masculinity and femininity resulting in gender neutralization and naturalness pursuing natural appearances. But, some previous beauty norms related to masculinity and femininity remained.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.309-316
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• 2015

The styles by character type in customizing systems were analyzed, being classified into creative style, attractive style, grotesque style, usual style, and suit style on the basis of the 'fashion style types of game characters' proposed in the previous research. The creative and convergent designs that couldn't be implemented in reality were expressed in various forms because those designs were created in virtual space, one feature of games. The analysis of the fashion styles of characters was focused on the RPG using the characters with exaggerated body proportions beyond the general body proportions in reality and the features on game characters that were identified by gamers. Thus, the creative style and attractive style showed a high frequency. The common features were identified because the costume designs and colors for characters are generally selected in accordance with the gamers' requests or by reflecting the view on the world. However, it was difficult to find out the representative cases for hair designs and colors because of excessively diverse expressions. The results of this paper will be a valuable reference for the research on the fashion item development manual satisfying the gamers' personalities and requests and relevant research.

• The Research Journal of the Costume Culture
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• v.11 no.3
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• pp.340-351
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• 2003

The purpose of this study was to examine the effect of clothing type and hair style on men’s impression formation. The experimental design was 4×2×2×2 (clothing type×hair style×perceiver’s age×perceiver’s role) factorial design with between-subjects design. The stimuli of color photographs of male in his 20's model and semantic differential scale were used. The data were obtained from questionnaires completed by 881 men and women in the metropolitan area of Seoul. The SPSS package was used for data analysis which includes factor analysis, t-test, and Cronbach’s a to measure the reliability. This study showed the following results. Four factors were derived to account for the dimensions of impression formation. These were dignity, activity, individual character, and social intercourse. Men evaluated individual character factor higher than women did. Dignity factor was evaluated higher by students, while social intercourse factor was evaluated higher by office workers. The clothing type of shirts/pants was evaluated to be more active and more sociable than of jacket/pants. Men wanted to exhibit natty image and women did elegant image through clothes.

• Journal of KIISE:Computing Practices and Letters
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• v.8 no.2
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• pp.167-173
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• 2002

The VMSS(Virtual Makeup Simulation System) is a virtual simulation system which can apply makeup, hair style, accessory to user's own face image through internee connection. The simulation result can be stored to server side DB and also can be printed out on client side printer. It is implemented using Java so, clients don't need any other client program to run the VMSS except Web browser and Java Plug-in installed on browser. IIS (Internet Information Server) Web server of Window 2000 and MS-SQL 7 are used to develop the overall system. Commercial JDBC Driver Type 4 is used to connect the applet and DB. It suggests a new direction of Web-based contents service development and can be applied to many other areas.

• Journal of the Korean Society of Costume
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• v.62 no.3
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• pp.152-162
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• 2012

The Purpose of this study was to investigate research trends of subject matter in fashion design aesthetic field in clothing and textiles and to suggest the information for the future directions for fashion business and research. 1089 articles with clothing and textiles subject matter, 523 articles with fashion design aesthetic field in the Journal of Korean Society of Costume from 2001 through 2010 were analyzed. The major conclusions of the study are as the following: 1. Fashion design aesthetic field took absolute majority in the researches of the clothing and textiles in the Journal of Korean Society of Costume, in the 2000s. 2. Fashion design aesthetic field showed more proportions in the latter half of the decade. 3. History of costume, fashion marketing field were followed. Textiles science field took extremely little proportion. 4. In fashion design aesthetic field, topic of fashion design elements and types took absolute majority. 5. Fashion aesthetics, fashion design development, makeup hair style topics were followed.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1636-1647
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• 2006

The purpose of this study was to provide data that can be used to suggest idealistic anchor's image to capture ratings for the news program and to suggest guide for casting and training anchors for the broadcasting stations by examining the idealistic looks and images of TV news anchors by asking the general viewers who watch TV, The research methods was questionnaire survey. The subjects were 839 male and female audiences in theire 20's and 40's who residing in Seoul and Gyeonggi area. The study results are as follows: 1) The factors that decide impression of a female anchor The factors that decide female anchor's impression were 'specialty factor, friendliness factor, elegance factor, dynamic factor, and attractiveness factor'. 2) The difference in formation of impression according to makeup and hair style of a female anchor In case of specialty and friendliness factors scored high when putting on natural makeup, dynamic factors scored high when putting on elegant makeup, and attractiveness factor when putting on natural and romantic makeup. All factor were high when a female anchor had short-cut style and straight hair 3) Formation of anchor's impression from makeup and hair style according to the perceiver's variables (gender and age) Male and female audiences both gave hish score for a female anchor's specialty such as 'confident and reliable' and friendliness such as 'warm and comfortable' when a female anchor puts on natural makeup. They gave high score for attractiveness factor such as' good impression and refined' when putting on romantic makeup and high score for dynamic factor such as 'positive and confident' when putting on elegant makeup. Both male and female audiences gave high score fur all except friendliness factor when a female anchor had short-cut style compared to bobbed hair and high score far specialty factor when a female anchor had straight hair. The audiences both in their 20's and 40's gave high score for specialty and friendliness when a female anchor put on natural makeup while the perceivers at their 20's gave high score for elegance and dynamic factor when a female anchor put on elegant makeup. The audiences both in their 20's and 40's gave high score for all factors when female anchor had short-cut hair.

• The Korean Journal of Community Living Science
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• v.21 no.1
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• pp.117-124
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• 2010

Recently, research on variables associated with hair styles are increasing with the spreading of total coordinated intention in the fields of clothing and cosmetology. In the present study, we focused on examining the skin temperature on the scalp(the vertex, temporal, and occiput), humidity on the occiput, skin temperatures (the forehead, back of ear, back of neck, upper back, abdomen, forearm, hand, thigh, calf, and foot), rectal temperature, total body mass loss by hair styles in a thermal neutral environment. Four young females participated as subjects. For a certain period, each subject had the five different hair styles in a random order: (1)Straight short hair(SS), (2)Perm waved short hair(PS), (3) Straight long hair(SL), (4)Perm waved long hair(PL), (5)Ponytail style(PT). Subjects wore briefs, bra, shirts with long sleeves, long legged training pants, and socks. The environmental variables of a climatic chamber were kept constant at $21{\pm}0.5^{\circ}C$ of air temperature and 55${\pm}$5%RH of air humidity. The results indicated the following: The skin temperature and humidity on the scalp did not show any significant differences among five different hair styles, but straight long hair style(SL)was the highest on the vertex, temporal, and occiput. The temporal skin temperature($29.8\sim30.8^{\circ}C$) was the highest, while the vertex skin temperature($28.7\sim30.1^{\circ}C$) was the lowest. Humidity on the occiput was the highest in the perm waved long hair style(PL). The back of ear skin temperature was significantly lower in the ponytail style(PT) than in the other four hair styles(p<.001). In the straight long hair style(SL), the skin temperature on the back of the neck and on the upper back were significantly higher than those of the other four hair styles(p<.01). Mean skin temperature and rectal temperature had no significant differences among hair styles. Total body mass was the highest in the perm waved long hair style(PL)(p<.05). We acquired fundamental data to enable the improvement of the current hair clinic system, wigs, functional hats, and helmets.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.2 s.13
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• pp.48-55
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• 2007

This Study was conducted in order to provide a satisfying beauty service to customers by investigating the effect of hair thickness on personality and attitude of hair style. It executed a survey of customers within the age of $20{\sim}}40$ who come and go to beauty salons, dwell in Kyeong-gi and Seoul. First, it investigated the difference of blood types depending on hair thickness. Second, it investigated how hair thickness affects on types of personality. Third, it investigated the difference of hair style attitude depending on hair thickness. We picked normal hairs for mineral test from our salon customers of the occipital region, except coloring hairs, white hairs. The hairs were picked 2 cm off from the scalp. In the result, many people with thick hair were found to have the blood type O, and many people with thin hair were found to have the blood type A. Also, in the types of personality the owners of thick hair and thin hair were highly found to have characters of both sexes, the owners of normal hair were highly found to have feminine characters. Many of the owners of thick hair appeared to prefer short hair styles, a high percentage of the owners with thin hair appeared to have long hair styles, A type people who are introspective prefer soft and long hair styles which have less movement.