• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.73-88
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• 2020

The majority of previous research on start-ups consist of research on leading variables that affect the entrepreneurial intention related to start-ups established by young people, college students or senior citizens, and the influencing relationships regarding start-ups in the sense of their form such as independent start-ups, franchising start-ups, small business start-ups, etc. It is difficult to find research on entrepreneurial intention targeting office workers. This study investigates the question of how office workers' entrepreneurial mindset affects their entrepreneurial intentions, focusing on mediating role of social capital and moderating role of state-action orientation. We use survey data to empirically test the relationships between the variables in question. This study finds the presence of the positive effect of entrepreneurial mindset on social capital that significantly promotes entrepreneurial intention, demonstrating mediating role of social capital. We understand the existence of moderator, action state, showing that entrepreneurial intention is affected by interaction of entrepreneurial mindset and action state, not entrepreneurial mindset alone. We propose some policy implications based on the results of this study, and lists the limitations of the study.

• ICROS
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• v.20 no.2
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• pp.31-38
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• 2014

인간의 행동을 통해 내재된 의도를 인식하고 그 의도에 대응하는 서비스를 제공할 수 있는 능력을 로봇에게 부여하기 위한 연구의 일환으로 모방적 동기화 및 학습에 의한 인간-로봇 상호작용(Human-Robot Interaction, HRI) 시스템의 개발이 주목받고 있다. 하지만 인간이 관찰과 모방을 통해 목적을 가진 행동을 학습하는 과정은 감각 정보를 대응하는 운동 정보로 연계하고 모방 주체와 모방 대상 간의 물리적 상태의 차이를 보정하고 관측된 행동에 내재된 의도 또는 목표를 이해하는 복잡한 메커니즘 단계의 연속이기 때문에 이를 수행하기 위한 기술개발이 필요하다. 본고에서는 실제 인간이 수행하는 모방적 동기화 및 학습에 관여하는 것으로 추정되는 거울뉴런 시스템에 대하여 소개하고 이를 HRI 시스템에 활용하기 위해 개발된 선행 기술 동향을 논하고자 한다. 또한, 본 연구실에서 관련하여 진행해온 관련 연구를 통해 현재 거울 뉴런 시스템의 발전 정도와 향후 활용 방안 및 가능성을 고찰해보도록 한다.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.50-58
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• 2015

The purpose of this study is to identify the causal relationships between service quality, consumer satisfaction, and behavioral intention in coffee shop. Additionally, the stud aims at focusing on whether or not consumer satisfaction plays a moderating role between service quality and behavioral intention. Statistical techniques that involve frequency, reliability, exploratory factor analysis, and structural equation modeling were performed. In the third research model, consumer satisfaction was unfolded as a moderating variable that enables to be a key player between service quality and behavioral intention. Limitations and considerations of this study were discussed for future study.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.95-102
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• 2017

The purpose of this study is to investigate the structural relationship between organizational citizenship behavior and behavioral intention. The purpose of this study is to investigate the relationship between conflicts, organizational citizenship behaviors, and behavioral intentions in order to achieve research objectives. Based on this study, hypotheses were established and the implications and implications of these results were sought. First, the relationship conflicts of hotel employees have significant relationship to organizational citizenship behavior. Second, the relationship conflicts of hotel employees have a meaningful relation to the behavioral intention. Third, organizational citizenship behavior of hotel employees has a meaningful relationship with behavioral intention. As the results show, the company seeks for profit but it is also another way for employees to stay in one job and to make an opportunity to contribute value to the company. As the relationship between the individual conflicts, organizational citizenship behaviors, and behavioral intentions, how to solve the conflict problem is the task of the hotel company based on the human resources. Future research and limitations are needed for the efficiency of this study, but it is necessary to specify samples and specimens through an in-depth review of the specimens.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.119-126
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• 2019

In this study, we examined whether the intention to choose varies according to the experience of the regret of consumers when experiencing a failure in the status quo or non-status quo, and how self-compassion plays a moderating role in this relationship. A experiment was conducted to achieve the purpose of the study. First, this study also confirmed that regret was a mediator between dissatisfaction with choice outcomes and behavioral intentions. Second, like previous studies, this study confirmed the effect of status quo in general. However, it can be seen that the effect depend on self-compassion. Or, the regrets of those with high self-compassion and their future behavioral intentions did not change significantly whether it was wrong due to maintaining on or changing of the status quo. On the other hand, those with low self-compassion showed the bigger differences, so they were typically showing the status quo effect.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.676-681
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• 2018

This paper is designed to address the extent of impacts that religious musicals may have upon on audience in contrast to the mainstream musicals by exploring choice attributes of Christian musicals, which are based on the stories of the Bible. Through empirical analysis, the paper shows that there is positive correlation between choice attributes and viewing satisfaction, while explaining choice attributes' impact on behavioral intention of audience, typically in word-or-mouth intention. It further shows that choice attribute of Christian musicals have direct positive impacts on both of behavioral and word-of-mouth intentions, which revisit intention is positively related to its reputation and the performance place. This study's significance lies in the use of Christian musicals to explore the complex interactions between choice attributes and audiences' behavioral intentions afterwards. However, it will also further benefit if future research include further mediating, control variable, including non-Christians.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.69-78
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• 2015

Labor and management relation rises as a key task to solve in order to ensure corporate's sustainable competitiveness in a convergence global environment. The aim of this study is to examine the mediation effect of labor union participation behavior in the effect of convergence-type labor-management conflict on the turnover intention. Data was collected from 491 employees who were employed in medium and small enterprises in Daejeon, Chungcheongnam-do and Chungcheongbuk-do. The results are as follows. Firstly, labor-management conflict had positive (+) effect on labor union participation behavior. Secondly, labor union participation behavior had negative (-) effect on turnover intention. Thirdly, labor union participation behavior had mediating role in the relation between labor-management conflict and turnover intention. Therefore, it is necessary to respond profit and desire of the labor union members by union leaders and to enhance necessity and value of the labor union continually.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.471-479
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• 2019

The purpose of this study was to investigate the determinants of preventive behavior intention to the particulate matter. The results based on the survey of 280 university students showed that the perceived susceptibility and barriers to the particulate matter do not have statistically significant effects on the preventive behavior intention. However, perceived severity and benefits, subjective norm, and self-efficacy to the particulate matter had statistically significant positive effects on the preventive behavior intention. The results of this study suggested that communication strategies to increase perceived severity and benefits, subjective norm and self-efficacy should be required to improve the degree of preventive behavior intention to the particulate matter of college students. It is expected to contribute explaining preventive actions against environmental hazards such as air pollution in the future.

• The Journal of Korean Association of Computer Education
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• v.15 no.1
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• pp.23-31
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• 2012

The most adolescents have become themselves perpetrators and victims unknowingly about variety illegal behaviors of the Information Ethics(IE) in the Information-oriented society. To solve the problem, in this paper, we developed the IE Behavior Prediction model through various social psychology theories. And then, we analyzed the relationship between the factors influencing about the adolescents's behavioral intention to perform the Information Ethics by using regression analysis. As a result, 'Attitudes toward the behavior', 'Subjective norms', 'Perceived behavior control', and 'Past behavior' about behavioral intention of the Information Ethics have performed positively. And also they have statically significant. Especially, 'Attitudes toward the behavior' gave the larger effect than the other 3 factors about the Information Ethics Behavior. This result would provide the useful guideline to develop the educational resources, counsel materials, and test items for Information Ethics Behavior.

• Korean Journal of Culture and Social Issue
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• v.25 no.3
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• pp.179-202
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• 2019

This study was designed to verify that the positive relationship between career management behavior and turnover intention is mediated by employability. Futhermore, investigation whether work-life balance and communication climate moderate this relationship was also the purpose of this study. The results from 300 office workers younger than 34 that (1) employability mediated the relationship between career management behavior and turnover intention, (2) the moderating effect of work-life balance about mediating effect of employability was not statistically significant, but when the level of work-life balance was high, the relationship between employability and turnover intention was reinforced, (3) the moderating effect of communication climate against mediating effect of employability was not statistically significant, and the moderating effect of communication climate between employability and turnover intention was also not found. Based on this non-intuitive results, researcher offered new interpretation which can be acquired from rejections of hypotheses, implications, limitations, and the proposal for future research.